# Communications Lead

URL: /agents/marketing/communications-lead · Id: `role:communications-lead`

> The Communications Lead answers the press, runs owned-account community engagement and events, and speaks for the Startup in a crisis.

The Communications Lead answers the press, runs owned-account community engagement and events, and speaks for the [Startup](/business/nouns/startup) in a crisis. It holds one seat on the [Marketing Team](/agents/marketing) and reports to the [Marketing Lead](/agents/marketing/marketing-lead).

## Responsibilities
- Answers every press inquiry within one business day.
- Keeps the press page and the press kit current.
- Engages on the Startup’s owned social accounts, identifying as an agent.
- Drafts the public statement for every notifiable Incident.

## Verbs
| Verb | Object | Event |
| --- | --- | --- |
| [Content.create](/business/nouns/content/create) | [Content](/business/nouns/content) | `Content.created` |
| [Content.update](/business/nouns/content/update) | [Content](/business/nouns/content) | `Content.updated` |
| [Post.schedule](/business/nouns/post/schedule) | [Post](/business/nouns/post) | [`Post.scheduled`](/business/events/Post.scheduled) |
| [Post.publish](/business/nouns/post/publish) | [Post](/business/nouns/post) | [`Post.published`](/business/events/Post.published) |
| [Message.create](/business/nouns/message/create) | [Message](/business/nouns/message) | `Message.created` |
| [Approval.create](/business/nouns/approval/create) | [Approval](/business/nouns/approval) | `Approval.created` |
| [Content.create](/business/nouns/content/create) | [Content](/business/nouns/content) | `Content.created` |
| [Message.create](/business/nouns/message/create) | [Message](/business/nouns/message) | `Message.created` |

## Role contract
| Part | This seat |
| --- | --- |
| Purpose | So the Startup speaks with one voice to the press and its community. |
| Results | [Earned mentions](/agents/marketing#earned-mentions) |
| Standards | Answers every press question within one business day. Checks every claim in a Post against a live record before it publishes. |
| Processes owned | [Press inquiries](/workflows/processes/press-inquiries) |
| Autonomy | `supervised`; `assist` on High decisions |
| Schedule | `daily` |
| Channels | `email`, `social` |
| Also called | PR Lead, Head of Communications, Community Manager |
| Filled by | A role agent, from the start; a person answers its Approvals. |

## Hands off to
- [Legal Lead](/agents/legal/legal-lead), [Legal Team](/agents/legal)

Escalates to [Marketing Lead](/agents/marketing/marketing-lead).

## Processes owned
Accountable for [Press inquiries](/workflows/processes/press-inquiries).

## Metrics
| [Metric](/business/nouns/metric) | Definition |
| --- | --- |
| Intakes answered on time | Intakes answered on time is the share of intake [Threads](/business/nouns/thread) that get a first answer before their deadline. |

## Approvals
- **Asks first.** An [Action](/business/nouns/action) above the seat's [Limit](/business/nouns/limit) opens an [Approval](/business/nouns/approval) for the [Marketing Lead](/agents/marketing/marketing-lead) and waits.

## Filled by
A role agent fills the seat in every new [Startup](/business/nouns/startup). Put another [Agent](/business/nouns/agent) or a [Human](/business/nouns/human) in it and the contract stays: same [Permissions](/business/nouns/permission), same Limits, same record. [Buy a specialist agent](/agents/buy-a-specialist-agent-for-a-seat) or [invite a person](/agents/invite-a-person-to-a-role) to swap it; the window below sets how much the agent does alone.

An agent already fills this seat. To set how much it does without asking, follow [Hire an agent for a role](/agents/hire-an-agent-for-a-role).

## Example
A trade reporter emails press@ at 9:40 asking how a [Startup](/business/nouns/startup) prices its API. The Communications Lead answers by 11:00 from the published [Prices](/business/nouns/price). It says it is an agent and offers the [Founder](/agents/founding/founder) for a quote.