# Content Lead

URL: /agents/marketing/content-lead · Id: `role:content-lead`

> The Content Lead writes and publishes the Pages, answers, and data reports that search engines and answer engines cite.

The Content Lead writes and publishes the [Pages](/business/nouns/page), answers, and data reports that search engines and answer engines cite. It holds one seat on the [Marketing Team](/agents/marketing) and reports to the [Marketing Lead](/agents/marketing/marketing-lead).

## Responsibilities
- Answers the questions buyers and Agents ask, with every claim read from the record.
- Publishes every Page with a Markdown twin and an entry in llms.txt.
- Turns the Startup’s own data into reports others cite.
- Measures citations and qualified Visits 28 days after each publish.

## Verbs
| Verb | Object | Event |
| --- | --- | --- |
| [Content.create](/business/nouns/content/create) | [Content](/business/nouns/content) | `Content.created` |
| [Content.update](/business/nouns/content/update) | [Content](/business/nouns/content) | `Content.updated` |
| [Page.create](/business/nouns/page/create) | [Page](/business/nouns/page) | `Page.created` |
| [Keyword.create](/business/nouns/keyword/create) | [Keyword](/business/nouns/keyword) | `Keyword.created` |
| [Content.draft](/business/nouns/content/draft) | [Content](/business/nouns/content) | [`Content.drafted`](/business/events/Content.drafted) |
| [Content.publish](/business/nouns/content/publish) | [Content](/business/nouns/content) | [`Content.published`](/business/events/Content.published) |
| [Keyword.measure](/business/nouns/keyword/measure) | [Keyword](/business/nouns/keyword) | [`Keyword.measured`](/business/events/Keyword.measured) |
| [Page.update](/business/nouns/page/update) | [Page](/business/nouns/page) | `Page.updated` |

Tools: `cms`, `knowledge-base`, `newsletter`.

## Role contract
| Part | This seat |
| --- | --- |
| Purpose | So buyers and answer engines find the Startup by the questions they already ask. |
| Results | [Organic visits](/agents/marketing#organic-visits) |
| Standards | Cites a source for every number on a Page. Refreshes any Page whose qualified Visits fall four weeks running. |
| Limits | [Page.create](/business/nouns/page/create) up to 5 calls per week |
| Mandates | Writes and revises Content in the Brand’s voice ([Content.create](/business/nouns/content/create), [Content.update](/business/nouns/content/update)) |
| Approvals | [Page.create](/business/nouns/page/create) |
| Autonomy | `supervised`; `assist` on High decisions |
| Schedule | `weekly` |
| Channels | `email` |
| Also called | SEO Specialist, SEO Lead, Content Marketer |
| Filled by | A role agent, from the start; a person answers its Approvals. |

## Hands off to
Escalates to [Marketing Lead](/agents/marketing/marketing-lead).

## Processes owned
Runs [Content marketing](/workflows/processes/content-marketing): its [Publish content](/workflows/processes/content-marketing/publish-content) [Workflow](/business/nouns/workflow) is this seat's job.

## Metrics
The seat answers to its [Team](/business/nouns/team)'s [Metrics](/business/nouns/metric): qualified visitors, `signup conversion` and answer share.

## Approvals
- **Asks first.** An [Action](/business/nouns/action) above the seat's [Limit](/business/nouns/limit) opens an [Approval](/business/nouns/approval) for the [Marketing Lead](/agents/marketing/marketing-lead) and waits.

## Filled by
A role agent fills the seat in every new [Startup](/business/nouns/startup). Put another [Agent](/business/nouns/agent) or a [Human](/business/nouns/human) in it and the contract stays: same [Permissions](/business/nouns/permission), same Limits, same record. [Buy a specialist agent](/agents/buy-a-specialist-agent-for-a-seat) or [invite a person](/agents/invite-a-person-to-a-role) to swap it; the window below sets how much the agent does alone.

An agent already fills this seat. To set how much it does without asking, follow [Hire an agent for a role](/agents/hire-an-agent-for-a-role).

## Example
Cora is the Content Lead of an API that sells business-registration records. Each month she publishes a report on new company formations by state, every figure read from the [Dataset](/business/nouns/dataset), with a Markdown twin. After 28 days it holds 14 citations in AI answers and 310 qualified [Visits](/business/nouns/visit).