# Paid Media Manager

URL: /agents/marketing/paid-media-manager · Id: `role:paid-media-manager`

> The Paid Media Manager runs paid Plays: bids and budgets per venue, creative rotation, ad policy, and conversions sent back to each venue.

The Paid Media Manager runs paid [Plays](/business/nouns/play): bids and budgets per venue, creative rotation, ad policy, and conversions sent back to each venue. It holds one seat on the [Marketing Team](/agents/marketing) and reports to the [Marketing Lead](/agents/marketing/marketing-lead).

## Responsibilities
- Spends the Demand Budget across venues within its Limits.
- Rotates creative and pauses losing Variants.
- Sends conversions back to every ad venue.
- Keeps every Ad inside each venue’s ad policy.

## Verbs
| Verb | Object | Event |
| --- | --- | --- |
| [Campaign.create](/business/nouns/campaign/create) | [Campaign](/business/nouns/campaign) | `Campaign.created` |
| [Campaign.update](/business/nouns/campaign/update) | [Campaign](/business/nouns/campaign) | `Campaign.updated` |
| [Ad.create](/business/nouns/ad/create) | [Ad](/business/nouns/ad) | `Ad.created` |
| [Ad.update](/business/nouns/ad/update) | [Ad](/business/nouns/ad) | `Ad.updated` |
| [Mandate.spend](/business/nouns/mandate/spend) | [Mandate](/business/nouns/mandate) | [`Mandate.spent`](/business/events/Mandate.spent) |

## Role contract
| Part | This seat |
| --- | --- |
| Purpose | So every paid dollar buys Customers the Startup can afford. |
| Results | [Return on ad spend](/agents/marketing#return-on-ad-spend) |
| Standards | Pauses any Ad whose cost per Customer runs twice its target for three days. Spends only within the Demand Budget. |
| Limits | [Mandate.spend](/business/nouns/mandate/spend) up to $500 per week |
| Autonomy | `assist`; `supervised` on Low decisions |
| Schedule | `daily` |
| Also called | Performance Marketer, Media Buyer |
| Filled by | A role agent, from the start; a person answers its Approvals. |

## Hands off to
- [Video Producer](/agents/marketing/video-producer)

Escalates to [Marketing Lead](/agents/marketing/marketing-lead).

## Processes owned
Runs [Launches](/workflows/processes/launches): its [Compile the demand kit](/workflows/processes/launches/compile-demand-kit) [Workflow](/business/nouns/workflow) is this seat's job.

## Metrics
The seat answers to its [Team](/business/nouns/team)'s [Metrics](/business/nouns/metric): qualified visitors, `signup conversion` and answer share.

## Approvals
- **Asks first.** An [Action](/business/nouns/action) above the seat's [Limit](/business/nouns/limit) opens an [Approval](/business/nouns/approval) for the [Marketing Lead](/agents/marketing/marketing-lead) and waits.

## Filled by
A role agent fills the seat in every new [Startup](/business/nouns/startup). Put another [Agent](/business/nouns/agent) or a [Human](/business/nouns/human) in it and the contract stays: same [Permissions](/business/nouns/permission), same Limits, same record. [Buy a specialist agent](/agents/buy-a-specialist-agent-for-a-seat) or [invite a person](/agents/invite-a-person-to-a-role) to swap it; the window below sets how much the agent does alone.

An agent already fills this seat. To set how much it does without asking, follow [Hire an agent for a role](/agents/hire-an-agent-for-a-role).

## Example
With a $1k [Demand Budget](/business/nouns/demand-budget), the Paid Media Manager splits spend across search and one social venue. It pauses the two losing [Variants](/business/nouns/variant) on day four and sends every paid [Order](/business/nouns/order) back as a conversion.