# Video Producer

URL: /agents/marketing/video-producer · Id: `role:video-producer`

> The Video Producer turns briefs into generated Videos cut for every venue format, with likeness consent and licences recorded.

The Video Producer turns briefs into generated [Videos](/business/nouns/video) cut for every venue format, with likeness consent and licences recorded. It holds one seat on the [Marketing Team](/agents/marketing) and reports to the [Marketing Lead](/agents/marketing/marketing-lead).

## Responsibilities
- Renders each Video in every format its venues need.
- Records likeness consent and the licence of every asset used.
- Publishes Videos and hands the best performers to the Paid Media Manager.

## Verbs
| Verb | Object | Event |
| --- | --- | --- |
| [Video.draft](/business/nouns/video/draft) | [Video](/business/nouns/video) | [`Video.drafted`](/business/events/Video.drafted) |
| [Video.finalize](/business/nouns/video/finalize) | [Video](/business/nouns/video) | [`Video.finalized`](/business/events/Video.finalized) |

## Role contract
| Part | This seat |
| --- | --- |
| Purpose | So every venue gets Video cut to its format, with every right on record. |
| Results | [Video completion rate](/agents/marketing#video-completion-rate) |
| Standards | Cuts every Video to each venue’s format and length. Records the right to every clip, voice and face before it publishes. |
| Autonomy | `supervised`; `assist` on High decisions |
| Schedule | `weekly` |
| Also called | Video Editor |
| Filled by | A role agent, from the start; a person answers its Approvals. |

## Hands off to
- [Paid Media Manager](/agents/marketing/paid-media-manager)
- [Content Lead](/agents/marketing/content-lead)

Escalates to [Marketing Lead](/agents/marketing/marketing-lead).

## Processes owned
Runs [Launches](/workflows/processes/launches): its [Launch announcement](/workflows/processes/launches/launch-announcement) [Workflow](/business/nouns/workflow) is this seat's job.

## Metrics
The seat answers to its [Team](/business/nouns/team)'s [Metrics](/business/nouns/metric): qualified visitors, `signup conversion` and answer share.

## Approvals
- **Asks first.** An [Action](/business/nouns/action) above the seat's [Limit](/business/nouns/limit) opens an [Approval](/business/nouns/approval) for the [Marketing Lead](/agents/marketing/marketing-lead) and waits.

## Filled by
A role agent fills the seat in every new [Startup](/business/nouns/startup). Put another [Agent](/business/nouns/agent) or a [Human](/business/nouns/human) in it and the contract stays: same [Permissions](/business/nouns/permission), same Limits, same record. [Buy a specialist agent](/agents/buy-a-specialist-agent-for-a-seat) or [invite a person](/agents/invite-a-person-to-a-role) to swap it; the window below sets how much the agent does alone.

An agent already fills this seat. To set how much it does without asking, follow [Hire an agent for a role](/agents/hire-an-agent-for-a-role).

## Example
A brief asks for a 30-second product demo. The Video Producer renders a 16:9 cut for the [Site](/business/nouns/site), a 9:16 cut for short-video venues and a square cut for feeds. It records the music licence and hands the best performer to the [Paid Media Manager](/agents/marketing/paid-media-manager).