# Product

URL: /agents/product · Id: `team:product`

> The Product Team decides what gets built and why: Product definitions, list Prices and packaging, the build list, and the Site’s Pages for each ICP.

The Product Team decides what gets built and why: [Product](/business/nouns/product) definitions, list [Prices](/business/nouns/price) and packaging, the build list, and the [Site](/business/nouns/site)’s [Pages](/business/nouns/page) for each [ICP](/business/nouns/icp). [Agents](/business/nouns/agent) fill its three seats from the first day.

## What it owns
- Definitions: Product, [Offer](/business/nouns/offer), [Price](/business/nouns/price), [Noun](/business/nouns/noun), [Verb](/business/nouns/verb).
- The build list: [Issue](/business/nouns/issue), [Project](/business/nouns/project).
- Research: [ICP](/business/nouns/icp), [Persona](/business/nouns/persona), [Problem](/business/nouns/problem), [Interview](/business/nouns/interview), [Evidence](/business/nouns/evidence).
- The words and shapes buyers see: [Site](/business/nouns/site), [Template](/business/nouns/template), [Document](/business/nouns/document).

## How it runs
The Product Team wakes when a [Startup](/business/nouns/startup) enters Building and creates its first Product. Before Building, the [Founder](/agents/founding/founder) holds the product work: problem interviews and a page that takes deposits.

Every day, [Daily ship](/workflows/processes/shipping/daily-ship) ranks misses, requests and steps done by hand three times by the outside revenue at stake. The [Product Lead](/agents/product/product-lead) hands the top Issue to the [Engineering Lead](/agents/engineering/engineering-lead) as one [Change](/business/nouns/change). Once a week it prunes features no [Customer](/business/nouns/customer) used in 30 days.

[Events](/business/nouns/event) start the rest. A new Product starts [Define a Product](/workflows/processes/product-definition/define-product), which names the Nouns and Verbs every [Interface](/business/nouns/interface) generates from. Each accepted Offer starts a [Signal interview](/workflows/processes/customer-research/signal-interview): one question about past behavior, graded as Evidence.

Every Change to an Offer, [Page](/business/nouns/page) or onboarding step can run as an [Experiment](/business/nouns/experiment) behind a [Flag](/business/nouns/flag). The winner becomes the definition. [Price change](/workflows/processes/pricing/price-change) applies to new buyers only, after notice.

Each [Role](/business/nouns/role) is a seat. A Startup hires the default role [Agent](/business/nouns/agent), another Agent or a [Human](/business/nouns/human) into it, and the [roster](/agents/roster) lists the defaults.

The Product Lead decides what to build; the Engineering Lead decides how. A change to the founding [Hypothesis](/business/nouns/hypothesis) is a pivot, and only the Founder merges it.

## Roles
| Role | Definition |
| --- | --- |
| [Product Lead](/agents/product/product-lead) | The Product Lead decides what the Startup builds next and owns each Product’s definition, list Price, and packaging. |
| [Designer](/agents/product/designer) | The Designer shapes every App and Site a Startup ships, as data that renders for Humans and Agents alike. |
| [Researcher](/agents/product/researcher) | The Researcher learns from what buyers do: it asks one question at a signal and grades every piece of Evidence by behavior. |

## Processes
| Process | Accountable | Workflows |
| --- | --- | --- |
| [Shipping](/workflows/processes/shipping) | [Product Lead](/agents/product/product-lead) | [Daily ship](/workflows/processes/shipping/daily-ship) |
| [Product definition](/workflows/processes/product-definition) | [Product Lead](/agents/product/product-lead) | [Define a Product](/workflows/processes/product-definition/define-product), [Design first run](/workflows/processes/product-definition/design-first-run) |
| [Pricing](/workflows/processes/pricing) | [Product Lead](/agents/product/product-lead) | [Price change](/workflows/processes/pricing/price-change) |
| [Customer research](/workflows/processes/customer-research) | [Product Lead](/agents/product/product-lead) | [Signal interview](/workflows/processes/customer-research/signal-interview), [Close the loop](/workflows/processes/customer-research/close-the-loop) |
| [Barrier reports](/workflows/processes/barrier-reports) | [Designer](/agents/product/designer) | Run by its Roles |

## Plays
None.

## Metrics
| Metric | Definition |
| --- | --- |
| Time to first value | Median hours from a Customer’s first acceptance to their first successful outcome. |
| Ship rate | Changes merged per week that pass replay and the synthetic stranger. |
| Hand-done steps | Count of steps done by hand three or more times that no Issue covers. |
| Feature use | Share of shipped features that at least one Customer used in the last 30 days. |
| <a id="activation-rate"></a>Activation rate | Activation rate is the share of new outside Customers who reach their Offer’s activation event within 7 days. Owner: [Product Lead](/agents/product/product-lead). |
| <a id="must-have-share"></a>Must-have share | Must-have share is the share of surveyed activated outside Customers who say losing the Product would disappoint them most. Owner: [Product Lead](/agents/product/product-lead). |
| <a id="active-calling-keys"></a>Active calling keys | Active calling keys counts the distinct outside API keys that made at least one paid call in the week. Owner: [Product Lead](/agents/product/product-lead). |
| <a id="declared-verb-attempts"></a>Declared Verb attempts | Declared Verb attempts counts live calls in 7 days to each Verb no Function runs yet, ranking which Function to build next. Owner: [Product Lead](/agents/product/product-lead). |
| <a id="time-to-first-call"></a>Time to first call | Time to first call is the median seconds from a Customer’s first key, or first keyless test call, to their first successful Action. Owner: [Product Lead](/agents/product/product-lead). |
| <a id="page-task-success"></a>Page task success | Page task success is the share of tested Visitors who finish a Page’s main task on the first try. Owner: [Designer](/agents/product/designer). |
| <a id="evidence-backed-decisions"></a>Evidence-backed Decisions | Evidence-backed Decisions is the share of product Decisions that cite at least one piece of Evidence from buyers. Owner: [Researcher](/agents/product/researcher). |

## Works with
- [Customer Team](/agents/customer)
- [Engineering Team](/agents/engineering)
- [Founding Team](/agents/founding)
- [Marketing Team](/agents/marketing)
- [Quality Team](/agents/quality)