# Lead.assigned

URL: /business/events/Lead.assigned · Id: `event:Lead.assigned`

> Emitted each time a Lead is assigned.

[Lead.assign](/business/nouns/lead/assign) emits `Lead.assigned` when it completes on a [Lead](/business/nouns/lead).

| Property | Value |
| --- | --- |
| Emitted by | [Lead.assign](/business/nouns/lead/assign) |
| Noun | [Lead](/business/nouns/lead) |
| Moves | [Lead](/business/nouns/lead) `new` to `working`; [Lead](/business/nouns/lead) `nurture` to `working` |
| Wakes | None. |

### Payload
Each delivery is an [Event](/business/nouns/event) record. `data` holds what [Lead.assign](/business/nouns/lead/assign) returns, and `previous` holds the state it left.

| Field | Type | Required | Description |
| --- | --- | --- | --- |
| `name` | `string` | Yes | `Lead.assigned`. |
| `at` | `datetime` | Yes | When it happened. |
| `seq` | `integer` | No | Its position in the namespace, one more than the Event before; any seq is a cursor into the history. |
| `data` | `json` | Yes | The Thing as the Action left it. |
| `data.lead` | [Lead](/business/nouns/lead) | Yes | The Lead, with its owner. |
| `data.lead.email` | `email` | No | The primary email address. |
| `data.lead.phone` | `string` | No | The primary phone number. |
| `data.lead.name` | `string` | No | The name the Contact goes by. |
| `data.lead.interest` | `text` | No | What the Lead asked for. |
| `data.lead.status` | `string` | Yes | One of `new`, `working`, `nurture`, `converted`, or `disqualified`. |
| `data.lead.owner` | [Worker](/business/nouns/worker) | No | The Worker who answers it. |
| `data.lead.fit` | `string` | No | One of `strong`, `partial`, or `none`: fit to the ICP as the Lead fit Policy grades it, never set by hand. |
| `data.previous.status` | `string` | Yes | The `status` before this Event: `new`. |

### Example
```json
{
  "$id": "https://api.sb/quietcopy.com/events/event_1",
  "$type": "Event",
  "name": "Lead.assigned",
  "at": "2026-10-22T12:00:00Z",
  "data": {
    "lead": {
      "$id": "https://api.sb/quietcopy.com/leads/lead_1",
      "$type": "Lead",
      "email": "mei@quietcopy.com",
      "phone": "Example phone",
      "name": "QuietCopy",
      "interest": "Example interest",
      "status": "working",
      "owner": "worker_1",
      "fit": "strong"
    },
    "previous": {
      "status": "new"
    }
  },
  "seq": 1
}
```