# The cast

URL: /business/examples/cast · Id: `page:business/examples/cast`

> The six Startups every example runs against, their founders, how each one talks, and their Customers' ids.

Six invented [Startups](/business/nouns/startup) carry every example on this site, and none is a real business. Each has a founder, a voice and three [Customers](/business/nouns/customer) with fixed ids, so a record on one page is the same record on every other.

| Startup | Founder | Sells | Startup Template | Voice |
| --- | --- | --- | --- | --- |
| Leaseline `leaseline.app` | Dana Okafor | An App | [Solo SaaS](/start/templates/solo-saas) | Plain and calm. |
| Ratebook `ratebook.dev` | Hana Sato | An API and its data | [Autonomous data API](/start/templates/autonomous-data-api) | Technical and terse. |
| Catalogmend `catalogmend.com` | Rosa Ibarra | A Service | [Agent-run services firm](/start/templates/agent-run-services) | Precise and calm. |
| Clausecheck `clausecheck.ai` | Mei Chen | An agent, sold as a service | [Agent-run services firm](/start/templates/agent-run-services) | Candid and kind. |
| Kiln Bakery `kilnbakery.com` | Tomas Berg | A Site and its store | [Autonomous storefront](/start/templates/autonomous-storefront) | Warm and brief. |
| TutorLoop `tutorloop.com` | Malik Owens | A marketplace | [Founder-led marketplace](/start/templates/founder-marketplace) | Encouraging and clear. |

## How each founder asks
A founder tells their agent what to build in their own words, and the agent turns each sentence into [Verbs](/business/nouns/verb) and calls. [Start a business](/business/start-a-business) traces the first one.

| Founder | Said to their agent |
| --- | --- |
| Dana Okafor, Leaseline | “Start a business that tracks lease renewals for small property managers, $29 a month” |
| Hana Sato, Ratebook | “Sell sales-tax rates by API. $49 a month, billed per thousand lookups.” |
| Rosa Ibarra, Catalogmend | “Sell a catalog audit for $99. Every listing error fixed or explained within 48 hours.” |
| Mei Chen, Clausecheck | “Review freelance contracts for $39 each, and flag every clause that could hurt them.” |
| Tomas Berg, Kiln Bakery | “Take sourdough orders for Saturday pickup. $9 a loaf, reserved by Thursday.” |
| Malik Owens, TutorLoop | “Match high school students with math tutors, $60 a session, and confirm a tutor within the hour.” |

## Their Customers
An id is a prefix and a 10-character body, the same on every page and every build. [Ids](/code/api/guides/ids) says how to read one.

| Startup | Customers |
| --- | --- |
| Leaseline | Riverside Property `cus_K1BROJhqzZ`; Harbor Residential `cus_BNY3PShL26`; Oakline Rentals `cus_R7ZXCtqIzt` |
| Ratebook | Fernway Goods `cus_wjAFWuKWIV`; Tidewater Supply `cus_Dz7hrA6tF5`; Copperline Outfitters `cus_CV45c2wpwh` |
| Catalogmend | Northfield Outfitters `cus_jaxyPNerKB`; Brightmoor Home `cus_a6TwrlcuRy`; Saltmarsh Apparel `cus_OWUSOQE2jR` |
| Clausecheck | Jonah Reyes `cus_y6R4bvmeOW`; Ama Owusu `cus_KWARlahLzZ`; Lena Fischer `cus_HAInqjrSdP` |
| Kiln Bakery | Priya Natarajan `cus_Cbq5PbwMwh`; Sam Okoro `cus_TjQ2ShSuXL`; Ellen Marsh `cus_ONHSVaE2jR` |
| TutorLoop | Grace Lin `cus_wzfFUdKWIV`; Mateo Silva `cus_9xSv6dRT7L`; Aisha Rahman `cus_dVTDu6fpvt` |