# First churn: 2026-08-13

URL: /business/examples/leaseline/first-churn · Id: `page:business/examples/leaseline/first-churn`

> Lakeside Leasing's Invoice of 2026-08-13 goes uncollectible and its `pro` Subscription ends, and Leaseline's first lost Customer joins the records.

On 2026-08-13, Lakeside Leasing's `pro` [Invoice](/business/nouns/invoice) went uncollectible, and its [Subscription](/business/nouns/subscription) was canceled. It is Leaseline's one churned [Customer](/business/nouns/customer).

## What happened
Lakeside had paid on 2026-06-13 and 2026-07-13. Its card failed on the third Invoice, which was never paid.

## What changed in the definition
Nothing. The records keep the Customer, its Invoices and its [Events](/business/nouns/event), so a later win-back starts from its whole history.

## What it called
- [`Invoice.bill`](/business/nouns/invoice/bill), then the collection Stripe runs, which failed.
- No call ended the Customer: its status reads `churned` from its Subscription and Invoices.

Fork from here: `leaseline.app@first-churn`, status `planned`.