# Glossary

URL: /business/glossary · Id: `verb:CapitalCall.get`

> Every term StartupBuilder defines, with its one-sentence definition.

Every term in [StartupBuilder](/code/builders/startup) has one definition and one page.

| Term | Kind | Definition |
| --- | --- | --- |
| [Accepted outcomes](/agents/operations#accepted-outcomes) | Metric | Accepted outcomes is the number of Orders Customers confirm as delivered, divided by the Customers with an Order in the window. |
| [Access Level](/business/nouns/access-level) | Noun | An Access Level is a named preset of Permissions a Worker holds in a namespace, such as owner or viewer; it is never a Role. |
| [Access review](/workflows/processes/security/access-review) | Workflow | Access review compares every Role’s Permissions with the Verbs it called in the last 30 days, every night, and removes the unused ones. |
| [Accessibility](/systems/legal-and-corporate/floor/accessibility) | Legal floor row | Accessibility brings every consumer-facing Page and checkout to the harmonized EU standard once the Company is no longer a microenterprise. |
| [Account](/business/nouns/account) | Noun | An Account is a ledger account in a Startup’s chart of accounts; a cash Account is held at one place, such as Treasury. |
| [Account.payout](/business/nouns/account/payout) | Verb | Payout sends available cash from the payments balance to the owner’s bank and lists every Transaction the payout carries. |
| [Account.sweep](/business/nouns/account/sweep) | Verb | Sweep moves cash between two cash Accounts of the same owner, once or on a standing rule, within the Treasurer’s Limit. |
| [Accounting services](/systems/integrations/upstreams#accounting-services) | Capability | Accounting services review the books, close each Period and prepare tax and investor-grade statements, signed by an accountant where required. |
| [Acquisition](/business/nouns/acquisition) | Noun | An Acquisition is how a Visitor or Prospect first arrived, recorded on its first Event: the referrer kind, the Play, the campaign, and the medium. |
| [Acquisition payback](/agents/finance#cac-payback) | Metric | Acquisition payback is fully loaded acquisition cost divided by monthly contribution per outside Customer, in days. |
| [Action](/business/nouns/action) | Noun | An Action is one Verb performed by a Worker on a Thing, recorded with its status and every Event it emits. |
| [Action accountability](/systems/trust-and-governance/controls/action-accountability) | Control | Every Action records who acted, for whom and under which Mandate, so each result traces to an accountable Role. |
| [Action completion](/systems/trust-and-governance/controls/action-completion) | Control | Every Action reaches a final status, and none stays pending past its timeout without an Issue. |
| [Action.answer](/business/nouns/action/answer) | Verb | Answer gives the reply to an Action’s open Question, through any Interface, and the Action resumes. |
| [Action.ask](/business/nouns/action/ask) | Verb | Ask puts a Question to a Party, a Role, or a Worker and holds the Action `pending` with reason `awaitingInput`. |
| [Action.attest](/business/nouns/action/attest) | Verb | Attest records a credentialed Human’s signed performance of a Reserved Act that an Action needs to finish. |
| [Action.cancel](/business/nouns/action/cancel) | Verb | Cancel stops a pending Action, sets its status to `canceled`, and runs its compensation. |
| [Action.evaluate](/business/nouns/action/evaluate) | Verb | Evaluate grades an Action’s output against a rubric and records the verdict as an Event. |
| [Action.pause](/business/nouns/action/pause) | Verb | Pause holds a pending Action past the close of its delay window until a watcher resumes, redirects, or cancels it. |
| [Action.redirect](/business/nouns/action/redirect) | Verb | Redirect changes a pending Action’s inputs or target inside its delay window, before it runs. |
| [Action.resume](/business/nouns/action/resume) | Verb | Resume ends a pause and lets the Action run as reviewed, or reopen what remained of its delay window. |
| [Action.retry](/business/nouns/action/retry) | Verb | Retry runs a failed Action again as a new Action linked to the one that failed. |
| [ActionStatus](/code/ui/components/action-status) | Component | ActionStatus shows one Action's status and pending reason, and for a refused Action, its fix and next step. |
| [Activation rate](/agents/product#activation-rate) | Metric | Activation rate is the share of new outside Customers who reach their Offer’s activation event within 7 days. |
| [Active calling keys](/agents/product#active-calling-keys) | Metric | Active calling keys counts the distinct outside API keys that made at least one paid call in the week. |
| [Ad](/business/nouns/ad) | Noun | An Ad is one paid or house placement promoting an Offer to an Audience, in a format such as search, display, or video. |
| [Ads](/systems/ads) | System | Ads places paid and house Ads for Offers to Audiences within Campaign budgets and attributes the conversions they earn. |
| [Adversarial control testing](/systems/trust-and-governance/controls/adversarial-testing) | Control | A control tester attacks every preventive control daily in test, and each attempt is recorded as a refused Action. |
| [Advice](/systems/legal-and-corporate/floor/advice) | Legal floor row | Advice limits a licensed field’s words to information, never advice on a Person’s facts, and offers the paid licensed line when advice is asked. |
| [Agent](/business/nouns/agent) | Noun | An Agent is a digital worker with instructions, tools, and a model that performs Verbs for a Startup. |
| [Agent as a Service](/products/templates/agent-as-a-service) | Product Template | Agent as a Service sells an Agent that Customers hire into a Role or hand Tasks to through the API or MCP server. |
| [Agent definition evals](/systems/trust-and-governance/controls/agent-definition-evals) | Control | Every Change to an instruction, Tool, Skill, model Policy or model Version passes its Evaluator regression suite before merge. |
| [Agent payments](/systems/finance/agent-payments) | Capability | Agent payments let agents pay and get paid per call under a Mandate, settling each priced request inside its Limits. |
| [Agent registries](/workflows/plays/agent-registries) | Play | Agent registries list every Startup’s tools where Agents and developers search, with tool descriptions tested against agent tool search. |
| [Agent resolution rate](/agents/customer#agent-resolution-rate) | Metric | Agent resolution rate is the share of Conversations an Agent resolved, with no Human Task, that held for 7 days. |
| [Agent step](/workflows/customer/plays/agent-step) | Play | Agent step offers an Agent that does a step a Customer keeps doing by hand, priced per accepted run. |
| [Agent-run services firm](/start/templates/agent-run-services) | Startup Template | An Agent-run services firm runs with no humans and sells warranted outcomes as Services-as-Software, with the Agent behind them for hire. |
| [Agent-to-agent selling](/workflows/plays/agent-to-agent) | Play | Agent-to-agent selling lets an unknown Agent discover a Startup, get a quote and pay per call, with no signup and a spend Limit. |
| [Agent.mint](/business/nouns/agent/mint) | Verb | Mint creates an Agent in a Customer’s Tenant from an Agent Product the Customer bought. |
| [Agent.pause](/business/nouns/agent/pause) | Verb | Pause stops one Agent, every Agent on a Team, or every customer-facing Agent from starting new Actions in a Startup. |
| [Agent.resume](/business/nouns/agent/resume) | Verb | Resume restarts a paused Agent in every seat it holds, with its Memory, Mandates and Limits unchanged. |
| [Agent.retire](/business/nouns/agent/retire) | Verb | Retire removes an Agent from every seat in a Startup for good and keeps its Actions, Memory and Mailbox history on the record. |
| [AgentChat](/code/ui/components/agent-chat) | Component | AgentChat lets a reader talk to one Role’s agent, with each Verb it calls and each Approval it waits on shown inline. |
| [Agents](/code/platform/capabilities/agents) | Capability | Agents run named and Role agents in sessions with Tools, Memory, Skills and a pinned model, each under its Mandate. |
| [Agreement](/business/nouns/agreement) | Noun | An Agreement is a contract between two or more Parties, with its term, liability, and economics, that travels with the Startup. |
| [Agreement.sign](/business/nouns/agreement/sign) | Verb | Sign executes an Agreement for one Party and records the signature, the signer and the time. |
| [Agreement.terminate](/business/nouns/agreement/terminate) | Verb | Terminate ends an Agreement under its own term, records the reason and the date, and keeps the signed record. |
| [Agreements](/systems/agreements) | System | Agreements drafts each Agreement between two or more Parties from Templates, routes it for signature, records who signed, and tracks its term and economics. |
| [AI disclosure](/systems/legal-and-corporate/floor/ai-disclosure) | Legal floor row | AI disclosure labels every Agent Message, call, and Site as AI, marks generated media, and holds a high-risk Agent Offer until counsel clears it. |
| [AI gateway](/code/platform/ai-gateway) | Capability | AI gateway routes every model call by Policy, checks cost Limits before the call, and keeps the full request and response. |
| [Amazon](/workflows/plays#amazon) | Venue | Amazon is a marketplace Venue. |
| [Analyst](/agents/marketing/analyst) | Role | The Analyst owns the numbers: Event capture, the Metric catalog, the figures every Role review reads, and every Experiment readout. |
| [Analytics](/systems/data-and-insights/analytics) | Capability | Analytics collects Visits and product Events and derives every Metric from them, split by Version. |
| [Annual compliance](/systems/legal-and-corporate/annual-compliance) | Capability | Annual compliance files each annual report, franchise tax report and ownership report on its clock and keeps the Company in good standing. |
| [Annual prepay](/workflows/customer/plays/annual-prepay) | Play | Annual prepay offers a capped discount for annual or committed-use terms once a Customer has renewed or stayed steady. |
| [Anomaly monitoring](/systems/trust-and-governance/controls/anomaly-monitoring) | Control | Monitors watch every Interface and Worker for anomalies, and each alert opens an Issue or an Incident within five minutes. |
| [Answer a chargeback](/workflows/processes/billing/answer-chargeback) | Workflow | Answer a chargeback gathers the Order’s evidence, answers the Dispute through Stripe before its deadline or accepts it, and flags repeat disputers. |
| [Answer a legal notice](/workflows/processes/legal-notices/answer-legal-notice) | Workflow | Answer a legal notice logs a subpoena, summons or demand with its deadline, holds the records it names, and answers before the deadline. |
| [Answer a message](/workflows/processes/support/answer-message) | Workflow | Answer a message replies from the record in the Customer’s single Thread and fixes the cause, not only the symptom. |
| [Answer engine optimization](/workflows/plays/aeo) | Play | Answer engine optimization makes a Startup the cited source when answer engines respond to a Customer’s question, with a dated fact on every Page. |
| [Answer inbound](/workflows/processes/inbound-sales/answer-inbound) | Workflow | Answer inbound replies to every new Lead in writing at once and carries the buyer to a Quote and a signature. |
| [Answer supplier checks](/workflows/processes/vendor-onboarding/answer-supplier-checks) | Workflow | Answer supplier checks answers a business Customer’s supplier requirements from the record and tracks each one until it is accepted. |
| [Answer the press](/workflows/processes/press-inquiries/answer-press) | Workflow | Answer the press replies to a journalist, analyst or creator within one business day from the press kit and the record, with every quote approved. |
| [API](/code/api/reference) | Interface | The API serves every Verb and record of a Product over HTTPS, one route per operation, described by OpenAPI and agents.json. |
| [API Key](/business/nouns/api-key) | Noun | An API Key is a secret a Startup issues to one Customer, which signs that Customer’s calls to its API, SDK, CLI and MCP server. |
| [api.sb](/code/platform/api-sb) | Product | api.sb is the one API behind StartupBuilder, serving every Noun, Verb, and record. |
| [APIKey.issue](/business/nouns/api-key/issue) | Verb | Issue creates an API Key for one Customer and returns its secret once; afterwards only the prefix shows. |
| [APIKey.revoke](/business/nouns/api-key/revoke) | Verb | Revoke stops an API Key at once: its next call fails with 401, and the record and its history stay. |
| [APIKey.roll](/business/nouns/api-key/roll) | Verb | Roll issues a replacement API Key with the same scope and keeps the old one working until a set time. |
| [App](/business/nouns/app) | Noun | An App is an Interface where people work with a Product’s Nouns and Verbs through screens, backed by its API. |
| [App Store](/workflows/plays#app-store) | Venue | App Store is a app store Venue. |
| [App.publish](/business/nouns/app/publish) | Verb | Publish releases an App to its Customers, so each Tenant runs its newest build. |
| [Append-only records](/systems/trust-and-governance/controls/append-only-records) | Control | No writer holds update or delete privilege on the Event log, so every Event is kept forever. |
| [Approval](/business/nouns/approval) | Noun | An Approval is a Task to allow or refuse one pending Action that exceeds a Limit or a Mandate. |
| [Approval.approve](/business/nouns/approval/approve) | Verb | Approve allows the pending Action an Approval holds, and that Action runs. |
| [Approval.refuse](/business/nouns/approval/refuse) | Verb | Refuse declines an Approval, which sets the Action it holds to `refused` with the reason given. |
| [ApprovalSheet](/code/ui/components/approval-sheet) | Component | ApprovalSheet shows one Approval with the Action it allows and the Limit it exceeds, and binds approve or refuse to what the reader saw. |
| [Approve spend](/workflows/processes/expense-approval/approve-spend) | Workflow | Approve spend checks each card charge against its Mandate and the spender’s Limit, asks the Founder above it, and codes the charge with its receipt. |
| [Apps and sites](/products/platform/apps-and-sites) | Capability | Apps and sites host every Site and App at the edge, with a preview for each Change and a one-step rollback. |
| [Assess risks](/workflows/processes/risk-assessment/assess-risks) | Workflow | Assess risks scores every open Risk each quarter, links each to its Controls, and sends any Risk left untreated to the Founder. |
| [Attest](/systems/legal-and-corporate/floor/attest) | Legal floor row | Attest reserves audits, reviews, and other attest reports to a licensed CPA firm; a Startup sells bookkeeping and preparation, never an opinion. |
| [Attest work](/workflows/processes/licensed-review/attest-work) | Workflow | Attest work routes a fulfilled Order’s Reserved Act to a credentialed Human, who checks conflicts and standing, then signs. |
| [Attestation](/business/nouns/attestation) | Noun | An Attestation is the signed, frozen act by which a credentialed Worker performs or declines a Reserved Act. |
| [Audience](/business/nouns/audience) | Noun | An Audience is a saved query over Visitors, Leads, Prospects, or Customers, used to target Ads and Messages. |
| [Audit](/business/nouns/audit) | Noun | An Audit is one engagement with an outside firm: the namespaces in scope, the Criteria, the report period, and the firm’s Attestation. |
| [Audit log](/systems/trust-and-governance/audit-log) | Capability | Audit log keeps every Action with who took it, for whom, under which Mandate and with what result, append-only and hash-chained. |
| [Authenticated Actions](/systems/trust-and-governance/controls/authenticated-actions) | Control | Every Action runs under an authenticated identity, a Person or an agent Worker, recorded as its `by`. |
| [Automated hiring](/systems/legal-and-corporate/floor/automated-hiring) | Legal floor row | Automated hiring gets an independent bias audit before an agent screens candidates, tells candidates ahead of use, and offers another process on request. |
| [Automation terms](/systems/legal-and-corporate/floor/automation-terms) | Legal floor row | Automation terms keep every automated post, connection request, and Message within the published automation rules of the venue it runs on. |
| [Autonomous](/agents/operating-models/autonomous) | Operating model | Autonomous is the operating model with no humans: Agents fill every Role, and one-way decisions wait out a delay window before they proceed. |
| [Autonomous agent business](/start/templates/autonomous-agent) | Startup Template | An Autonomous agent business runs with no humans and sells Agent as a Service to businesses, people, and other Agents. |
| [Autonomous data API](/start/templates/autonomous-data-api) | Startup Template | An Autonomous data API runs with no humans and sells a Dataset API and Headless SaaS to developers and their Agents. |
| [Autonomous directory](/start/templates/autonomous-directory) | Startup Template | An Autonomous directory runs with no humans and sells listings in a Directory to Organizations that want buyers and Agents to find them. |
| [Autonomous storefront](/start/templates/autonomous-storefront) | Startup Template | An Autonomous storefront runs with no humans and sells physical goods as a Dropship store to people and the Agents that shop for them. |
| [AWS Marketplace](/workflows/plays#aws-marketplace) | Venue | AWS Marketplace is a marketplace Venue. |
| [Azure Marketplace](/workflows/plays#azure-marketplace) | Venue | Azure Marketplace is a marketplace Venue. |
| [b2a](/business/motions/b2a) | Motion | b2a is the Motion where an Agent finds, buys, and uses the Offer itself, paying within its own Limits. |
| [b2a2b](/business/motions/b2a2b) | Motion | b2a2b is the Motion where an Agent buys the Offer on behalf of a business. |
| [b2a2c](/business/motions/b2a2c) | Motion | b2a2c is the Motion where an Agent buys the Offer on behalf of a person. |
| [b2a2d](/business/motions/b2a2d) | Motion | b2a2d is the Motion where an Agent buys the Offer on behalf of a developer. |
| [b2b](/business/motions/b2b) | Motion | b2b is the Motion where a business buys the Offer and its people or Agents use it. |
| [b2c](/business/motions/b2c) | Motion | b2c is the Motion where a person buys the Offer for their own use. |
| [b2d](/business/motions/b2d) | Motion | b2d is the Motion where a developer buys the Offer to build it into their own Software. |
| [b2h2a](/business/motions/b2h2a) | Motion | b2h2a is the Motion where a person buys the Offer and their Agent uses it. |
| [Back-office outsourcing](/systems/integrations/upstreams#back-office-outsourcing) | Capability | Back-office outsourcing hands a whole back-office function to agents in the buyer’s Systems, with people resolving only the exceptions. |
| [Background actions](/code/platform/queues) | Capability | Background actions run a Verb durably after the call returns, with retries, ordering and dead letters, and hand the caller an Action to watch. |
| [Background checks](/systems/people/background-checks) | Capability | Background checks order lawful identity, criminal, credential and employment checks on candidates and Suppliers, with consent and required notices. |
| [Backups](/code/platform/backups) | Capability | Backups keep point-in-time copies of every namespace, so any past state reads back and any Change reverts. |
| [Bank accounts](/systems/finance/bank-accounts) | Capability | Bank accounts open the Company’s operating and reserve accounts, verify its owners, and feed every Transaction to the ledger. |
| [Bank detail changes](/systems/trust-and-governance/controls/bank-detail-changes) | Control | Every change to a payout or payee bank is confirmed through a second channel, waits one business day, and notifies every owner. |
| [Barrier reports](/workflows/processes/barrier-reports) | Process | Barrier reports fixes an accessibility barrier a person reports, or gives them an accessible alternative, within five business days. |
| Behavior | Evidence grade | Behavior is an Evidence grade: what outside people did, the strongest grade. |
| [Benchmark](/code/ui/components/benchmark) | Component | Benchmark ranks one Metric against a Cohort of peer Startups, with the 10th, 50th, and 90th percentiles. |
| [Benefits](/systems/people/benefits) | Capability | Benefits set up and run employee health, retirement and other plans, with enrollment, payroll deductions and required plan filings. |
| [BetaList](/workflows/plays#betalist) | Venue | BetaList is a launch site Venue. |
| [Bill](/business/nouns/bill) | Noun | A Bill is an amount a Startup owes an outside Organization, coded to an account, approved within a Mandate, and paid by its due date. |
| [Bill on confirmation](/workflows/processes/delivery/bill-on-confirm) | Workflow | Bill on confirmation captures and bills each Service Order line the Customer confirms, as the Outcome Contract’s `earns` names. |
| [Bill.approve](/business/nouns/bill/approve) | Verb | Approve accepts a coded Bill for payment within the approver’s Mandate and schedules it for its due date. |
| [Bill.pay](/business/nouns/bill/pay) | Verb | Pay sends an approved Bill’s amount to its Organization on the due date and reconciles the payment to Entries. |
| [Billing](/workflows/processes/billing) | Process | Billing charges each Invoice when it is owed, recovers failed payments, and refunds within Limits. |
| [Billing](/systems/billing) | System | Billing turns accepted Offers into Orders, Subscriptions, Invoices, metered usage and Entitlements on Stripe, with checkout and dunning. |
| [Billing portal](/systems/finance/billing-portal) | Capability | Billing portal lets each Customer replace a card, fix billing details, download receipts, change plans and cancel, on the Startup’s own Domain. |
| [Billing Specialist](/agents/finance/billing-specialist) | Role | The Billing Specialist bills, charges, and collects: it bills on done, retries failed payments, and refunds within its Limit. |
| [Bing](/workflows/plays#bing) | Venue | Bing is a search Venue. |
| [Biometrics](/systems/legal-and-corporate/floor/biometrics) | Legal floor row | Biometrics gets a written release before collecting a face, voice, or fingerprint template, publishes a retention schedule, and never sells one. |
| [Board](/code/ui/components/board) | Component | Board groups one Noun's records into columns by state, and moving a record calls the Verb between those states. |
| [Books](/workflows/processes/books) | Process | Books records every Transaction in one ledger, closes each Period, and files tax at the entity total. |
| [Boundary protection](/systems/trust-and-governance/controls/boundary-protection) | Control | Every inbound request passes authentication and rate Limits, and every outbound call leaves through the gateway. |
| [Brand](/business/nouns/brand) | Noun | A Brand is a name, a voice, a logo, and a style under which a Startup makes Offers. |
| [Brand.clear](/business/nouns/brand/clear) | Verb | Clear checks a proposed Brand name against trademark registers, Domain availability and the Startup’s handles on outside platforms in one call. |
| [Breach](/systems/legal-and-corporate/floor/breach) | Legal floor row | Breach reads what an Incident exposed, works out who must be told and by when, and drafts every notice the law requires. |
| [Breach notification](/systems/trust-and-governance/controls/breach-notification) | Control | A personal data breach notifies every affected Person and authority within the legal deadline, scoped by an exact query. |
| [Browser](/code/platform/browser) | Capability | Browser completes tasks in a real, recorded browser session wherever a site offers no programmatic access. |
| [Budget](/business/nouns/budget) | Noun | A Budget is the amount a Startup plans to spend or earn on one account in one Period, read against actual Entries. |
| [Budget](/workflows/processes/budget) | Process | Budget compares each month’s spend with its Budget, forecasts the next six months, and asks the Founder to approve every change to a Budget. |
| [Builder](/business/nouns/builder) | Noun | A Builder is a named part of api.sb that builds one side of a Startup; StartupBuilder directs SiteBuilder, SoftwareBuilder, ServiceBuilder, and SalesBuilder. |
| [Building](/business/lifecycle/states/building) | Lifecycle state | Building is the state of a Startup whose Agents build its Brand, Products, Offers, site, API, and MCP server from its template. |
| [Buy from a vendor](/workflows/processes/procure/buy-from-vendor) | Workflow | Buy from a vendor turns a decision to buy into a reviewed upstream, a signed Agreement and a spending Mandate before the first charge. |
| [Buying committee](/workflows/plays/buying-committee) | Play | Buying committee reaches every member of a named Organization’s buying committee through company-grain Ads, outbound and the Sales Team. |
| [Call routing](/workflows/processes/call-routing) | Process | Call routing answers every call to the Startup’s numbers, routes it to the right Role, and promises a callback when no one is free. |
| [CallToAction](/code/ui/components/call-to-action) | Component | CallToAction asks the reader to take one Verb, such as reserve, subscribe, or book, through one button. |
| [Campaign](/business/nouns/campaign) | Noun | A Campaign is a bounded effort toward a Goal, with a budget, a window, and the Ads or Messages it sends to Audiences. |
| [CAN-SPAM](/systems/legal-and-corporate/floor/can-spam) | Legal floor row | CAN-SPAM requires every commercial email, business mail included, to carry honest headers, an ad label, the Company’s postal address, and a working opt-out. |
| [Cancel a subscription](/workflows/processes/plan-changes/cancel-subscription) | Workflow | Cancel a subscription ends renewal in one step, confirms the last day of access, and sends the Customer their data. |
| [Candidate](/business/nouns/candidate) | Noun | A Candidate is a Person under consideration for an Opening, with the graded Evidence for and against them. |
| [Candidate.screen](/business/nouns/candidate/screen) | Verb | Screen asks a Candidate only what the Opening’s Hypothesis still lacks, in writing, and grades each answer as Evidence. |
| [Capability](/business/nouns/capability) | Noun | A Capability is a named set of Verbs on one Noun family that every Startup reaches through api.sb with one key, metered, limited, and logged. |
| [Capacity headroom](/systems/trust-and-governance/controls/capacity-headroom) | Control | Capacity is forecast from use, and every Interface keeps headroom above its peak load. |
| [Capterra](/workflows/plays#capterra) | Venue | Capterra is a directory Venue. |
| [Card](/business/nouns/card) | Noun | A Card is a payment credential a Startup issues to one Worker under one Mandate, with controls compiled from that Mandate. |
| [Card.issue](/business/nouns/card/issue) | Verb | Issue creates a Card under a Mandate once the Mandate check passes, with explicit limits on every interval. |
| [Category hubs](/workflows/plays/category-hubs) | Play | Category hubs are owned directories that rank every product in a category by one published rule and route each Visitor to the best fit. |
| [Category kit](/workflows/plays/category-kit) | Play | Category kit names the Problem a market does not search for yet, defines it for answer engines, and launches it on one dated day. |
| [Certificates](/products/platform/certificates) | Capability | Certificates keep a valid TLS certificate on every serving Domain, renew it through delegated validation, and name the check that fails. |
| [Change](/business/nouns/change) | Noun | A Change is a proposed set of writes to definitions, previewed on its own branch, checked, approved, and merged as one unit. |
| [Change a plan](/workflows/processes/plan-changes/change-plan) | Workflow | Change a plan prorates the current period, moves the Customer’s Entitlements to the new Offer, and confirms the change. |
| [Change approval](/systems/trust-and-governance/controls/change-approval) | Control | Every definition reaches production only through a merged Change, approved by a Worker at the required lineage distance from its author. |
| [Change lead time](/agents/engineering#change-lead-time) | Metric | Change lead time is the hours from a Change opening to its deploy. |
| [Change verdict](/code/verification/change-verdict) | Workflow | Change verdict tests each new proposal against its checks and known-good runs, then returns pass or fail, never an Approval. |
| [Change.merge](/business/nouns/change/merge) | Verb | Merge applies a Change to live data with a three-way, field-level merge against its base Version. |
| [Change.revert](/business/nouns/change/revert) | Verb | Revert undoes a merged Change with a new Change and a superseding Decision, deleting nothing. |
| [Change.review](/business/nouns/change/review) | Verb | Review runs every Evaluator on a Change’s preview and records each verdict on the Change. |
| [Changelog](/code/ui/components/changelog) | Component | Changelog lists published Content newest first, each item linked to the Version that shipped it. |
| [Changelog](/code/systems/changelog) | System | Changelog publishes what shipped in each Version as dated notes on the Site, in feeds and to subscribed Customers. |
| [Channel](/business/nouns/channel) | Noun | A Channel is a place Messages flow, such as a chat channel, a Mailbox, or an SMS number. |
| [Chargebacks](/systems/legal-and-corporate/floor/chargebacks) | Legal floor row | Chargebacks watches each Startup’s daily dispute rate on the shared merchant account, refunds complainers early, and pauses paid ads past the act level. |
| Chat app | Interface | A Chat app reaches a Product inside a chat workspace: its commands are the Product’s Verbs, and it ships through the workspace’s app directory. |
| [Chat delivery](/systems/communications/chat) | Capability | Chat delivery posts and receives Messages in connected chat workspaces, carries buttons and forms, and links each chat account to a Worker or Contact. |
| [ChatGPT](/workflows/plays#chatgpt) | Venue | ChatGPT is a search Venue. |
| [Checkout](/systems/finance/checkout) | Capability | Checkout takes payment on a Startup’s own Domain through a hosted checkout page, payment links, a pricing table and an embedded payment form. |
| [Checkout](/code/ui/components/checkout) | Component | Checkout sells one Offer on the page through Stripe, then shows the Order or Subscription it created. |
| [Chrome Web Store](/workflows/plays#chrome-web-store) | Venue | Chrome Web Store is a marketplace Venue. |
| [Claude](/workflows/plays#claude) | Venue | Claude is a search Venue. |
| [CLI](/code/cli/reference) | Interface | The CLI runs every Verb from a shell, as a typed command per Verb or as `do Noun.verb` with JSON input. |
| [Clinical practice](/systems/legal-and-corporate/floor/clinical-practice) | Legal floor row | Clinical practice sells care only through licensed clinicians and their own practices, licensed where the patient is, with no fee-splitting. |
| [Close the loop](/workflows/processes/customer-research/close-the-loop) | Workflow | Close the loop tells each Customer whose Evidence a merged Issue addresses that it shipped, then grades whether they used it. |
| [Closer handoff](/workflows/sales/plays/closer-handoff) | Play | Closer handoff brings a commissioned Human closer into a large Deal that stalled twice, paid only when it is won. |
| [CMS](/systems/cms) | System | CMS holds authored Content, from posts to docs to legal Pages, with drafts, schedules and revisions, rendered on every Interface. |
| [Cohort](/business/nouns/cohort) | Noun | A Cohort is a set of Startups that receives one Version of a shared definition, or one step of a Play, at the same time. |
| [Cold email](/workflows/plays/cold-email) | Play | Cold email sends short Sequences to Prospects chosen by a dated signal, from secondary Domains, and pauses when complaints pass 0.1 percent. |
| [Collection](/business/nouns/collection) | Noun | A Collection is a Thing with members, either listed one by one or defined by a saved query. |
| [Collection.export](/business/nouns/collection/export) | Verb | Export writes a Collection’s records to a file or the Startup’s warehouse, once or on a schedule. |
| [Collection.query](/business/nouns/collection/query) | Verb | Query reads any Nouns the caller’s Permissions allow, by SQL or a Relationship path, across every System in one call. |
| [Comment](/business/nouns/comment) | Noun | A Comment is an internal note by a Worker about a Thing, never sent to a Contact. |
| [Commerce](/systems/commerce) | System | Commerce is the opt-in System for Startups that sell physical goods by dropship: catalog, Orders, upstream fulfillment and shipment tracking. |
| [Commission](/business/nouns/commission) | Noun | A Commission is what a Partner earns on the collected revenue its Referral brings, at a rate over a term, paid after a clawback window. |
| [Commission partners](/workflows/plays/commission-partners) | Play | Commission partners pay publishers, creators and Agents a share of the collected, net-of-refund revenue they bring, after the refund window. |
| [Commission.pay](/business/nouns/commission/pay) | Verb | Pay transfers a Commission’s earned, unpaid amount to the Partner’s connected account through Stripe. |
| Commitment | Evidence grade | Commitment is an Evidence grade: what outside people offered: money, time, or an introduction. |
| [Committed ICP members](/agents/founding#committed-icp-members) | Metric | Committed ICP members counts distinct outside ICP members whose Evidence on the Problem is commitment-grade or behavior-grade. |
| [Common stock valuation](/systems/legal-and-corporate/valuation-409a) | Capability | Common stock valuation gets an independent appraisal of common stock before options are granted, refreshed yearly or after a financing. |
| [Communications Lead](/agents/marketing/communications-lead) | Role | The Communications Lead answers the press, runs owned-account community engagement and events, and speaks for the Startup in a crisis. |
| [Community answers](/workflows/plays/community-answers) | Play | Community answers solve questions where Customers already ask them, disclose affiliation, and post as an Agent only where the community allows Agents. |
| [Company](/business/nouns/company) | Noun | A Company is a legal entity that holds Startups, signs Agreements, and owns equity, authority, and profit rights. |
| [Company coverage](/systems/legal-and-corporate/insurance) | Capability | Company coverage obtains and renews the Company’s insurance policies, from general liability to cyber and directors and officers, sized to its risk. |
| [Company dissolution](/systems/legal-and-corporate/entity-dissolution) | Capability | Company dissolution winds up a Company that no longer holds a business, filing final returns and its certificate while every record stays. |
| [Company filings](/workflows/processes/company-filings) | Process | Company filings keeps the Company in good standing: it files each annual report, franchise tax and ownership report before its deadline. |
| [Company formation](/systems/legal-and-corporate/entity-formation) | Capability | Company formation creates a Startup’s own Company: it records the entity-type Decision, files the certificate and appoints directors. |
| [Company.dissolve](/business/nouns/company/dissolve) | Verb | Dissolve winds up a Company that holds no business: it files final returns and the certificate, and keeps every record. |
| [Company.incorporate](/business/nouns/company/incorporate) | Verb | Incorporate forms a Company in a chosen jurisdiction, with its founders, shares and registered agent on record. |
| [Company.register](/business/nouns/company/register) | Verb | Register applies for a sales tax, VAT or GST registration in one jurisdiction and records the grant as a Credential. |
| [Company.submit](/business/nouns/company/submit) | Verb | Submit files one tax return for a jurisdiction and its Periods, pays the tax due, and keeps the return as a Document. |
| [Comparative advertising](/systems/legal-and-corporate/floor/comparative-advertising) | Legal floor row | Comparative advertising names a competitor only truthfully, substantiates every claim before it runs, and uses their marks only to identify them. |
| [Compile the demand kit](/workflows/processes/launches/compile-demand-kit) | Workflow | Compile the demand kit emits every asset the demand Plays read before the first one runs, each tagged with its lineage. |
| [Compliance](/workflows/processes/compliance) | Process | Compliance proves every control holds, from the records the platform keeps as work happens. |
| [Compliance](/systems/compliance) | System | Compliance maps controls to frameworks, tests each from the records every Action leaves, and publishes the trust center buyers read. |
| [Compliance Officer](/agents/legal/compliance-officer) | Role | The Compliance Officer screens every Offer against the legal floor and keeps each control’s test passing. |
| [Component](/business/nouns/component) | Noun | A Component is a named block of a Page, such as a hero, a pricing table, or a form, filled from records through typed props. |
| [Compute openings](/workflows/processes/hiring/compute-openings) | Workflow | Compute openings reads each Role’s record every day and opens an Opening wherever a gap only a Human can close crosses its Setting. |
| Concierge | Test ladder rung | Concierge delivers the outcome by hand to a few paying Customers, in the open. |
| [Conduct](/systems/trust-and-governance/controls/conduct) | Control | Every Worker follows the Startup’s conduct rules, which Guards enforce: agents identify as agents, and each Human signs an acceptable-use Agreement. |
| [Connect providers](/systems/integrations/provider-wiring/connect-providers) | Workflow | Connect providers wires a new Startup to the default provider of every capability it uses and tests each Integration. |
| [Consent](/business/nouns/consent) | Noun | A Consent is a person’s grant for one Purpose, with its basis, region, notice, evidence, and expiry. |
| [Consent.withdraw](/business/nouns/consent/withdraw) | Verb | Withdraw ends a Consent at once: processing for its Purpose stops, and the record is kept. |
| [Consumer reports](/systems/legal-and-corporate/floor/consumer-reports) | Legal floor row | Consumer reports serves a report only for a permissible purpose, keeps it accurate, resolves disputes within 30 days, and sends adverse action notices. |
| [Contact](/business/nouns/contact) | Noun | A Contact is a person or Agent a Startup knows by at least one address, where Consent to message them is recorded. |
| [Contact.enrich](/business/nouns/contact/enrich) | Verb | Enrich fills a Contact’s missing fields from outside sources and marks each value with where it came from. |
| [Contact.enroll](/business/nouns/contact/enroll) | Verb | Enroll adds a Contact to a Sequence, which sends its steps until the Contact replies or exits. |
| [Contact.merge](/business/nouns/contact/merge) | Verb | Merge joins a duplicate Contact into another, keeping every link, Message and Event on the one that remains. |
| [Contact.subscribe](/business/nouns/contact/subscribe) | Verb | Subscribe records a Contact’s chosen topics and frequency from the hosted preference page, with Consent for each topic. |
| [Contact.suppress](/business/nouns/contact/suppress) | Verb | Suppress records a Suppression for a Contact’s address, which every Startup honors forever. |
| [Contact.unsubscribe](/business/nouns/contact/unsubscribe) | Verb | Unsubscribe stops commercial Messages to a Contact in one click, for one topic or all, honored at once. |
| [Content](/business/nouns/content) | Noun | Content is authored material with a draft and a published state, such as a post, an article, or a changelog entry. |
| [Content Lead](/agents/marketing/content-lead) | Role | The Content Lead writes and publishes the Pages, answers, and data reports that search engines and answer engines cite. |
| [Content marketing](/workflows/processes/content-marketing) | Process | Content marketing publishes the Pages, answers, and data reports that bring buyers and Agents to a Startup. |
| [Content.draft](/business/nouns/content/draft) | Verb | Draft writes Content of one kind from a brief, such as an article for a question the help center could not answer. |
| [Content.publish](/business/nouns/content/publish) | Verb | Publish puts a Content draft live on its Site and every Interface, once it passes the Evals for its kind. |
| [Continuity](/workflows/processes/continuity) | Process | Continuity sets recovery objectives per Capability, fails over between upstreams, names a successor signer, and runs restore drills on a cadence. |
| [Continuous control testing](/systems/trust-and-governance/controls/continuous-testing) | Control | Each automated control’s test runs daily over its whole population and records its result against a published root. |
| [Contract cycle time](/agents/legal#contract-cycle-time) | Metric | Contract cycle time is the days from an Agreement’s first draft to its signature. |
| [Contracting](/workflows/processes/contracting) | Process | Contracting covers every Agreement the Startup offers or signs, from its published terms to a negotiated contract. |
| [Contractor payments](/systems/finance/contractor-payments) | Capability | Contractor payments onboard contractors and human supply, collect their tax forms, pay accepted work and file year-end information returns. |
| [Contracts Manager](/agents/legal/contracts-manager) | Role | The Contracts Manager drafts, negotiates within set fallbacks, and stores every Agreement the Startup signs. |
| [Contribution margin](/agents/finance#contribution-margin) | Metric | Contribution margin is a paid Offer’s outside revenue minus the Costs its delivery and acquisition post, as a share of that revenue. |
| [Contribution per outcome](/agents/finance#contribution-per-outcome) | Metric | Contribution per outcome is outside revenue minus delivery and acquisition Costs, divided by the accepted outcomes in the window. |
| [Control](/business/nouns/control) | Noun | A Control is a rule the platform enforces on every write it covers, with a test that runs over the whole population. |
| [Control definition](/systems/trust-and-governance/controls/control-definition) | Control | Every control declares a test, at least one criterion and at least one implementer before it merges. |
| [Control sameness](/systems/trust-and-governance/controls/control-sameness) | Control | Every namespace in scope runs the tested Version of each inherited control, or the difference is listed by Change. |
| [Control testing](/workflows/processes/compliance/evidence-collection) | Workflow | Control testing runs each control’s test against the platform’s records every day and opens an Issue for each failure. |
| [Control wake review](/systems/trust-and-governance/controls/control-wake-review) | Control | A definition Change that wakes a control opens a Task for that control’s owner before it merges. |
| [Conversation](/business/nouns/conversation) | Noun | A Conversation is a Thread with one or more Contacts that a Worker must answer, such as a support request. |
| [Conversation.answer](/business/nouns/conversation/answer) | Verb | Answer replies in a Conversation through the Channel it arrived on and closes the reply Task it opened. |
| [Conversation.assign](/business/nouns/conversation/assign) | Verb | Assign routes a Conversation to the Worker holding the right Role, by topic, Customer tier and language. |
| [Conversation.close](/business/nouns/conversation/close) | Verb | Close marks a Conversation resolved, confirmed by the Customer or assumed after 72 hours with no reply. |
| [Conversation.escalate](/business/nouns/conversation/escalate) | Verb | Escalate hands a Conversation and its summary to the Worker in the Role above, a Human only where one holds it. |
| [Conversation.reopen](/business/nouns/conversation/reopen) | Verb | Reopen reverses a Conversation’s resolution when a reversal signal arrives within 7 days, and grades the resolution a failure. |
| [Convert a trial](/workflows/processes/plan-changes/convert-trial) | Workflow | Convert a trial reminds each Customer before their trial ends and converts it to paid, or ends it, on the Offer’s terms. |
| [Corporate cards](/systems/finance/cards) | Capability | Corporate cards issue virtual and physical cards to Workers and agents, each bound to a Mandate, merchant rules and Limits. |
| [Corporate records](/systems/corporate-records) | System | Corporate records keeps the legal Company behind a Startup: formation, officers, registered office, filings, board resolutions and good standing. |
| [Cost](/business/nouns/cost) | Noun | A Cost is an Entry against a cost account that an Action causes, posted to the Startup the Action ran in. |
| [Cost coverage](/agents/finance#cost-coverage) | Metric | Cost coverage is outside revenue divided by fully loaded Cost over the same window; 1 or more means revenue pays for the Startup. |
| [Coupon](/business/nouns/coupon) | Noun | A Coupon is a discount on Offers, by amount or percent, for one charge, several months or every charge, limited by date and redemptions. |
| [Creator ads](/workflows/plays/creator-ads) | Play | Creator ads promote a creator’s winning post as a paid Ad under partnership rights, at or above the minimum effective budget. |
| [Creator partnership](/workflows/plays/creator-partnership) | Play | Creator partnership signs creators on one ladder, from referral terms to paid post, co-branded Offer and cofounder, each paid on attributed collected revenue. |
| [Creator probe](/workflows/plays/creator-probe) | Play | Creator probe pays five to ten small creators $50 to $500 each for one post, each post a pre-registered arm of one Experiment. |
| [Credential](/business/nouns/credential) | Noun | A Credential is a standing authority a regulator grants a person or entity to perform certain acts in a jurisdiction. |
| [Credential check](/workflows/processes/supply/credential-check) | Workflow | Credential check confirms every Supplier’s standing each day and suspends a Supplier the same day its standing lapses. |
| [Credential.verify](/business/nouns/credential/verify) | Verb | Verify confirms a Credential with the authority that issued it and records when it expires. |
| [Credentialing](/systems/credentialing) | System | Credentialing verifies each Supplier’s Credentials with the issuer, tracks expiry, and decides who may perform a Reserved Act. |
| [Credit Grant](/business/nouns/credit-grant) | Noun | A Credit Grant is a prepaid or promotional balance a Customer spends on a Startup’s metered Offers, checked before each call. |
| [CreditGrant.apply](/business/nouns/credit-grant/apply) | Verb | Apply spends Credit Grants against a finalizing Invoice, promotional first, then by priority and earliest expiry, and settles them through Stripe credit grants. |
| [CreditGrant.issue](/business/nouns/credit-grant/issue) | Verb | Issue gives a Customer a paid or promotional Credit Grant that its metered calls draw down before anything is invoiced. |
| [CreditGrant.void](/business/nouns/credit-grant/void) | Verb | Void ends a promotional Credit Grant early and forfeits its remaining balance, keeping the record. |
| [Credits](/systems/finance/credits) | Capability | Credits let a Customer prepay or receive a balance that its metered calls draw down, checked before each call and settled on the Invoice. |
| [Criterion](/business/nouns/criterion) | Noun | A Criterion is one requirement of an outside framework, such as SOC 2 or GDPR, that one or more Controls satisfy. |
| [CRM](/systems/crm) | System | CRM keeps the Contacts and Organizations a Startup knows, every Lead, and the Deals it pursues with them. |
| [Customer](/business/nouns/customer) | Noun | A Customer is a party that has accepted an Offer from a Startup at any price, including zero. |
| [Customer access](/systems/customer-access) | System | Customer access governs who acts in each Customer’s Tenant: members, invitations, Roles, Permissions, sign-in connections, directory sync and keys. |
| [Customer health](/agents/customer#customer-health) | Metric | Customer health is the share of outside paying Customers whose computed status is not `atRisk` at the window’s end. |
| [Customer Lead](/agents/customer/customer-lead) | Role | The Customer Lead owns every Conversation and the single Thread each Person has with the Startup. |
| [Customer referrals](/workflows/plays/customer-referrals) | Play | Customer referrals invite a Customer’s peers after a delivered outcome and pay the reward only on the peer’s paid, unrefunded Order. |
| [Customer research](/workflows/processes/customer-research) | Process | Customer research learns from what buyers did and paid, never from their predictions. |
| [Customer Team](/agents/customer) | Team | The Customer Team serves every Customer after the first acceptance: onboarding, support, retention, and the one Thread each Person has. |
| [Customer.activate](/business/nouns/customer/activate) | Verb | Activate marks a Customer activated on an Offer once its declared activation Event reaches the count within the window. |
| [Customer.exempt](/business/nouns/customer/exempt) | Verb | Exempt records a Customer’s exemption or resale certificate, verifies it, and stops tax on its Orders where the certificate applies. |
| [Daily ship](/workflows/processes/shipping/daily-ship) | Workflow | Daily ship ranks misses, requests, and steps done by hand three times, then ships the top Issue as one small Change. |
| [Dashboard](/business/nouns/dashboard) | Noun | A Dashboard is one unified view of a scope, rendered as Markdown for Agents, screens for Humans, and JSON for native clients. |
| [Dashboard.ask](/business/nouns/dashboard/ask) | Verb | Ask answers a plain-language question with a query over the Startup’s records and shows the query beside the result. |
| [Dashboard.schedule](/business/nouns/dashboard/schedule) | Verb | Schedule sends a Dashboard on a cadence to a Mailbox, a Channel or an Agent’s context, rendered for each. |
| [Data broker](/systems/legal-and-corporate/floor/data-broker) | Legal floor row | Data broker registers the Company in each state broker registry once it sells personal data about people it has no direct relationship with. |
| [Data editor](/code/systems/data-editor) | System | Data editor edits a Startup’s own Nouns directly: tables, saved views, imports, exports and bulk Changes. |
| [Data Engineer](/agents/engineering/data-engineer) | Role | The Data Engineer sources, licenses, and refreshes the Datasets a Startup sells, and keeps their quality measured. |
| [Data residency](/workflows/sales/plays/data-residency) | Play | Data residency pins a buyer’s Tenant to one region, adds the residency annex, and quotes the Price tier that includes it. |
| [Data stories](/workflows/plays/data-stories) | Play | Data stories pitch original data to journalists and researchers, scored by mentions on the domains answer engines cite. |
| [Database](/code/platform/capabilities/database) | Capability | Database stores every Thing in an owner database per namespace, with an analytics copy of every Event and reads at any past moment. |
| [Dataset](/business/nouns/dataset) | Noun | A Dataset is a Product of curated Things of one Noun, with a promise that they are true. |
| [Dataset API](/products/templates/dataset-api) | Product Template | A Dataset API sells keyed lookups and queries over a Dataset to developers and Agents, metered per call. |
| [Dataset freshness](/agents/engineering#dataset-freshness) | Metric | Dataset freshness is the share of Datasets refreshed on their promised schedule. |
| [Datasets](/systems/datasets) | System | Datasets is the System behind each Dataset: curated Things of one Noun, built from Sources plus enrichment, refreshed and checked against its promise. |
| [DataTable](/code/ui/components/data-table) | Component | DataTable lists one Noun's records in chosen columns; rolled up across scopes, it adds a scope column instead of averaging. |
| [Days sales outstanding](/agents/finance#days-sales-outstanding) | Metric | Days sales outstanding is the average days from an Invoice being sent to its payment. |
| [Days to first outside Order](/agents/founding#days-to-first-outside-order) | Metric | Days to first outside Order counts the days from Live entry to the first paid Order from an outside Customer. |
| [db.sb](/code/platform/db-sb) | Product | db.sb is the one database behind api.sb, keeping every record and event of every Startup. |
| [Deal](/business/nouns/deal) | Noun | A Deal is a Startup’s pursuit of one buyer’s acceptance of one or more Offers, ending won or lost. |
| [Deal.advance](/business/nouns/deal/advance) | Verb | Advance moves a Deal to its next stage once every field that stage requires is filled. |
| [Deal.assign](/business/nouns/deal/assign) | Verb | Assign gives a Deal one owner Worker, who carries its next step until it is won or lost. |
| [Deal.lose](/business/nouns/deal/lose) | Verb | Lose closes a Deal as lost and records the reason the buyer gave. |
| [Deal.propose](/business/nouns/deal/propose) | Verb | Propose sends a Deal’s buyer a Quote they accept to place an Order. |
| [Deal.win](/business/nouns/deal/win) | Verb | Win closes a Deal as won, which places its Order and makes the buyer a Customer. |
| [Debt collection](/systems/legal-and-corporate/floor/debt-collection) | Legal floor row | Debt collection sends a validation notice, caps contact frequency, and never harasses or misleads when a Startup collects debts owed to others. |
| [Decision](/business/nouns/decision) | Noun | A Decision is the immutable record of a choice: its options, the choice, the reason, who decided, and the stakes. |
| [Decision.supersede](/business/nouns/decision/supersede) | Verb | Supersede replaces a Decision with a newer one, keeping both on record with the reason for the change. |
| [Declared Verb attempts](/agents/product#declared-verb-attempts) | Metric | Declared Verb attempts counts live calls in 7 days to each Verb no Function runs yet, ranking which Function to build next. |
| [Default alive](/agents/founding#default-alive) | Metric | Default alive is runway divided by the months to profit at current growth and fully loaded Cost; 1 or more reads alive. |
| [Default-alive check](/workflows/processes/runway/default-alive-check) | Workflow | Default-alive check forecasts cash and growth forward each week and reports whether the Startup reaches profit first. |
| [Define a Product](/workflows/processes/product-definition/define-product) | Workflow | Define a Product turns an Offer’s promise into the Nouns and Verbs that every Interface, Page, and Tool is generated from. |
| [Delegated sending](/systems/legal-and-corporate/floor/delegated-sending) | Legal floor row | Delegated sending lets an Agent send as a Human only under that Human’s Mandate, with the disclosure each jurisdiction’s bot law requires. |
| [Deliver an outcome](/workflows/processes/delivery/deliver-outcome) | Workflow | Deliver an outcome runs the work an Order bought, gets it confirmed, redoes it once on a miss, and bills only when done. |
| [Delivery](/workflows/processes/delivery) | Process | Delivery runs the Orders Customers place for Agent and Service outcomes, and bills only on confirmation. |
| [Delivery Manager](/agents/operations/delivery-manager) | Role | The Delivery Manager runs each Order a Customer places, gets it confirmed, redoes it once on a miss, and bills only when done. |
| [Demand Budget](/business/nouns/demand-budget) | Noun | A Demand Budget is the money a founder commits each month to demand Plays, recorded as a Decision with a target and a stop rule. |
| [Demand generation](/systems/integrations/upstreams#demand-generation) | Capability | Demand generation runs demand Plays for a Startup inside its own Systems and attributes the revenue each one earns. |
| [Deploy reconciliation](/systems/trust-and-governance/controls/deploy-reconciliation) | Control | Only Versions a merged Change points to run, and any other running fingerprint opens an Incident. |
| [Design first run](/workflows/processes/product-definition/design-first-run) | Workflow | Design first run compiles sample records, empty states and the shortest path to an Offer’s activation event from the definition. |
| [Designer](/agents/product/designer) | Role | The Designer shapes every App and Site a Startup ships, as data that renders for Humans and Agents alike. |
| [Developer relations](/workflows/plays/developer-relations) | Play | Developer relations publishes examples, docs and answers that get a developer or Agent to a first successful call within five minutes. |
| [Deviation closure](/systems/trust-and-governance/controls/deviation-closure) | Control | A failed test opens an Issue that closes only by a Decision recording cause, remediation and management’s response. |
| [Directory](/products/templates/directory) | Product Template | A Directory sells listings: Organizations pay to appear in a searchable Dataset that buyers and their Agents browse free. |
| [Directory listings](/workflows/plays/directory-listings) | Play | Directory listings keep a Startup listed and accurate on review sites, business profiles and vertical directories, free from the day it is Live. |
| [Disclosure record](/systems/trust-and-governance/controls/disclosure-record) | Control | Every disclosure of personal data to a third party is an Event that cites its Agreement and Purpose. |
| [Discovery](/business/discovery) | System | Discovery runs buyer research: Interviews, Problems, graded Evidence, ICPs and Personas, so every Offer starts from what buyers said. |
| [Discussions](/agents/discussions) | System | Discussions gives Workers and Contacts headless Channels and Threads, where a mention assigns a reply Task and an Approval arrives with buttons. |
| [Dispatch](/systems/dispatch) | System | Dispatch proposes each job to eligible, available Suppliers, books shifts, and proposes it again on decline before the deadline. |
| [Dispute](/business/nouns/dispute) | Noun | A Dispute is a contested payment or delivery, such as a chargeback, a rejected Service outcome, or a buyer’s claim against a Supplier. |
| [Dispute response](/systems/finance/dispute-response) | Capability | Dispute response answers chargebacks and contested deliveries with the Startup’s own records as Evidence, under each Dispute kind’s rules and deadlines. |
| [Dispute.accept](/business/nouns/dispute/accept) | Verb | Accept concedes an open Dispute without contest, so the buyer keeps the held amount and the Dispute closes. |
| [Dispute.answer](/business/nouns/dispute/answer) | Verb | Answer submits the seller’s Evidence on an open Dispute before its deadline: the contract, the delivered work, and its verdicts. |
| [Dispute.appeal](/business/nouns/dispute/appeal) | Verb | Appeal asks for one review of a decided Dispute by a Worker who took no part in the first decision. |
| [Dispute.decide](/business/nouns/dispute/decide) | Verb | Decide rules on an answered Dispute for the buyer, the seller, or a split, and releases or returns the held amount. |
| [DNS](/products/platform/dns) | Capability | DNS serves each Domain’s records as data, signs every zone with DNSSEC, and flags missing, drifted or dangling records daily. |
| [DNS Record](/business/nouns/dns-record) | Noun | A DNS Record is one DNS answer of a Domain: its type, name and value, who owns it, and what the world last answered. |
| [DNSRecord.remove](/business/nouns/dns-record/remove) | Verb | Remove stops a Startup-owned DNS Record from answering; its history stays and a revert restores it. |
| [DNSRecord.set](/business/nouns/dns-record/set) | Verb | Set adds or changes a Startup-owned DNS Record through a Change, previewed against what the Domain answers today. |
| [Document](/business/nouns/document) | Noun | A Document is structured, versioned material in one of three forms, a document, a deck, or a sheet, rendered to any format. |
| [Document.render](/business/nouns/document/render) | Verb | Render produces a file from a Document in the format the reader asks for. |
| [Documents](/code/systems/documents) | System | Documents keeps every versioned Document, deck or sheet, generated from records and rendered to the web, PDF, slides or spreadsheets. |
| [Domain](/business/nouns/domain) | Noun | A Domain is a hostname that points at a Thing, with a role, a status, and a lifecycle tracked as data. |
| [Domain registration](/products/platform/domain-registration) | Capability | Domain registration registers and renews each Startup’s Domains in a registrar account of its own, with its owner of record as registrant. |
| [Domain.authenticate](/business/nouns/domain/authenticate) | Verb | Authenticate writes a Domain’s SPF, DKIM and DMARC records and verifies them before its first send. |
| [Domain.benchmark](/business/nouns/domain/benchmark) | Verb | Benchmark measures a Domain’s estimated traffic, ranking Keywords, authority and referring domains beside the competitors named. |
| [Domain.claim](/business/nouns/domain/claim) | Verb | Claim gives a Startup a one-label name under an issuing Domain, or assigns it a held Domain through an approved Change. |
| [Domain.connect](/business/nouns/domain/connect) | Verb | Connect attaches a hostname a Startup already holds and verifies ownership through DNS. |
| [Domain.register](/business/nouns/domain/register) | Verb | Register buys a hostname for a Startup and points it at the Startup’s address. |
| [Domain.release](/business/nouns/domain/release) | Verb | Release lets a Domain’s registration or claim end, keeping its record, history and aliases. |
| [Domain.renew](/business/nouns/domain/renew) | Verb | Renew extends a Domain’s registration by whole years at its renewal price, paid by its owner of record. |
| [Domain.search](/business/nouns/domain/search) | Verb | Search lists candidate names with availability, first-year price, renewal price and the rules of each extension. |
| [Domain.transfer](/business/nouns/domain/transfer) | Verb | Transfer moves a Domain’s registration to another holder or registrar, with its records intact. |
| [Domain.verify](/business/nouns/domain/verify) | Verb | Verify checks a Domain’s DNS, ownership and certificate again and records each result, with the fix for any failure. |
| [Domains](/products/platform/domains) | Capability | Domains connect names, DNS Records and certificates to a Startup’s Sites, Apps, Interfaces and Mailboxes, signed with DNSSEC by default. |
| [Dormant](/business/lifecycle/states/dormant) | Lifecycle state | Dormant is the state of a Startup with no work running on it, whose records, site, and domain stay kept until it returns to Live. |
| [Drill a restore](/workflows/processes/continuity/drill-restore) | Workflow | Drill a restore restores each Capability’s records in isolation on its cadence, checks both recovery objectives, and opens an Issue on a miss. |
| [Dropship store](/products/templates/dropship-store) | Product Template | A Dropship store sells physical goods from a catalog while an upstream holds the stock and ships each Order, with tracking passed through. |
| [Dunning](/workflows/processes/billing/dunning) | Workflow | Dunning retries failed payments on a schedule, tells the Customer once per retry, and pauses access only after the last attempt. |
| [E2E managed service](/products/templates/managed-service) | Product Template | An E2E managed service runs a whole business function for the Customer, with Agents doing the work and Humans in the loop. |
| [Earned mentions](/agents/marketing#earned-mentions) | Metric | Earned mentions counts the articles, Posts and podcasts each month that name the Startup without being paid. |
| [Earnings](/systems/payouts) | System | Earnings pays Suppliers, Partners and affiliates their earnings through Stripe, holds disputed amounts, and sends statements and year-end tax filings. |
| [Editorial SEO](/workflows/plays/editorial-seo) | Play | Editorial SEO publishes guides, comparisons and alternative Pages that rank for searches a market already makes, refreshed on a fixed cadence or pruned. |
| [Eligibility](/systems/legal-and-corporate/floor/eligibility) | Legal floor row | Eligibility refuses any declared use of Person data to decide credit, insurance, employment, or housing unless the Product is built as a consumer report. |
| [Email delivery](/systems/communications/email) | Capability | Email delivery sends and receives email from warmed, authenticated Mailboxes, and checks Consent and Suppression before every send. |
| [Email routing](/products/platform/email-routing) | Capability | Email routing receives mail for a Startup’s Domains, routes each address to a Mailbox or the sink, and publishes SPF, DKIM and DMARC. |
| [Employment eligibility](/systems/people/employment-eligibility) | Capability | Employment eligibility verifies each new employee’s right to work, records the employer’s attestation and keeps it for its retention period. |
| [Encryption](/code/platform/encryption) | Capability | Encryption protects every namespace in transit and at rest under its own keys, rotated on schedule with every old key kept. |
| [Encryption](/systems/trust-and-governance/controls/encryption) | Control | Every record is encrypted at rest under its namespace’s key, and every connection is encrypted in transit. |
| [Endorsements](/systems/legal-and-corporate/floor/endorsements) | Legal floor row | Endorsements bans fake or bought reviews and requires every Referral payment, insider review, and sibling recommendation to disclose its connection. |
| [Engagement bridge](/workflows/plays/engagement-bridge) | Play | Engagement bridge answers public questions from disclosed agent accounts and sends a direct Message only to a Person who engaged, quoting that act. |
| [Engineering Lead](/agents/engineering/engineering-lead) | Role | The Engineering Lead builds and runs the Startup’s Products: it implements each Change, deploys it behind replay, and owns uptime of every Interface. |
| [Engineering seals](/systems/legal-and-corporate/floor/engineering-seals) | Legal floor row | Engineering seals has a licensed engineer or architect in the project’s state seal every drawing or report the law reserves to them. |
| [Engineering Team](/agents/engineering) | Team | The Engineering Team builds and runs every Product: it implements Nouns and Verbs, ships Changes behind replay, and keeps every Interface up. |
| [Enrichment](/systems/sales/enrichment) | Capability | Enrichment finds and fills in people and Organizations, with provenance on every field and Suppression checked first. |
| [Enrollment](/business/nouns/enrollment) | Noun | An Enrollment is one person’s run through one Sequence: the current step, when the next fires, the branches taken, and why it ended. |
| [Enrollment.cancel](/business/nouns/enrollment/cancel) | Verb | Cancel ends one Contact’s run through a Sequence for good, with the reason it records as `exitReason`. |
| [Enrollment.pause](/business/nouns/enrollment/pause) | Verb | Pause stops one Contact’s run through a Sequence at its current step, without ending it. |
| [Enrollment.resume](/business/nouns/enrollment/resume) | Verb | Resume restarts a paused run at the step it stopped on and sets when that step fires. |
| [Entitlement](/business/nouns/entitlement) | Noun | An Entitlement is what a Customer gets from an accepted Offer: a Verb on a Noun in its Tenant, optionally bounded by a Limit. |
| [Entitlement.check](/business/nouns/entitlement/check) | Verb | Check says whether a Customer may call a Verb now, how much of its Limit remains, when that resets, and which Offer lifts it. |
| [Entry](/business/nouns/entry) | Noun | An Entry is one line of a double-entry posting: an amount to one account in the chart of accounts, caused by one Event. |
| [Entry.post](/business/nouns/entry/post) | Verb | Post records a manual Entry pair that no Verb caused, once a second Role approves it. |
| [Entry.settle](/business/nouns/entry/settle) | Verb | Settle nets a Period’s intercompany Entries between two Companies into one transfer through Stripe and reconciles both sides. |
| [Environment separation](/systems/trust-and-governance/controls/environment-separation) | Control | Actions in test never touch live records, move real money or send Messages to a real Person. |
| [Environments](/code/platform/environments) | Capability | Environments give every namespace a test and a live environment, with separate keys, records and money over one shared definition. |
| [Equity](/systems/equity) | System | Equity is the core System that keeps the cap table of each Company: shares, SAFEs, options and their holders, grants, vesting and conversions. |
| [Escaped defects](/agents/quality#escaped-defects) | Metric | Escaped defects counts the Issues a Customer reports each week that an existing check should have caught. |
| [Evals](/agents/evals-system) | System | Evals grades outputs with versioned Evaluators, gates every Change before merge, and keeps each Worker’s track record. |
| [Evaluator](/business/nouns/evaluator) | Noun | An Evaluator is a versioned Function that grades an output against a rubric and returns a verdict. |
| [Event](/business/nouns/event) | Noun | An Event is the immutable record of something that happened to a Thing, named by its Noun and past-tense Verb. |
| [Event streams](/code/platform/event-streams) | Capability | Event streams record every completed Action as an immutable Event and deliver it, in order, to subscribers, Watches and replays. |
| [Event.capture](/business/nouns/event/capture) | Verb | Capture records an Event from a Site, App or API call that no Verb emits, such as a page view or a click. |
| [Events and webinars](/workflows/plays/events-and-webinars) | Play | Events and webinars host sessions for mid-market and enterprise Customers, turn each into on-demand content, and enroll attendees in a Sequence within a day. |
| [Evidence](/business/nouns/evidence) | Noun | Evidence is a recorded quote, reading, or artifact that supports or refutes a claim, graded as behavior, commitment, or opinion. |
| [Evidence-backed Decisions](/agents/product#evidence-backed-decisions) | Metric | Evidence-backed Decisions is the share of product Decisions that cite at least one piece of Evidence from buyers. |
| [Expansion revenue](/agents/customer#expansion-revenue) | Metric | Expansion revenue is the recurring revenue outside Customers paying at the window’s start add in it: more units, a higher Price or another Offer. |
| [Expense approval](/workflows/processes/expense-approval) | Process | Expense approval checks every card charge against its Mandate and the spender’s Limit, asks the Founder above it, and codes each charge with its receipt. |
| [Experiment](/business/nouns/experiment) | Noun | An Experiment is a test of a Hypothesis that varies copy or behavior through Flags and judges the variants by a primary Metric. |
| [Experiment.conclude](/business/nouns/experiment/conclude) | Verb | Conclude ends an Experiment with a decision to ship, kill, or iterate, recorded as a Decision. |
| [Experiment.start](/business/nouns/experiment/start) | Verb | Start opens an Experiment, splits traffic across its variants, and begins measuring its primary and guardrail Metrics. |
| [Experimentation](/workflows/processes/experimentation) | Process | Experimentation tests one change against a control, with the threshold fixed before the start. |
| [Experiments](/systems/experiments) | System | Experiments tests Hypotheses by varying copy, Price or behavior through Flags and decides each winner from primary and guardrail Metrics. |
| [Export controls](/systems/legal-and-corporate/floor/export-controls) | Legal floor row | Export controls classifies Software with encryption before export and refuses delivery to embargoed destinations and listed parties. |
| [Exposure](/business/nouns/exposure) | Noun | An Exposure is the moment one unit meets the Variant its Flag assigned, logged with every option and its propensity. |
| [Facebook](/workflows/plays#facebook) | Venue | Facebook is a social Venue. |
| Fake door | Test ladder rung | Fake door adds a coming-soon Offer to a live Site and counts the clicks on it. |
| [Fan out an outcome](/workflows/processes/retention/fan-out-outcome) | Workflow | Fan out an outcome turns one confirmed Customer outcome into a dated number, and with Consent into a case study, quote and referral invite. |
| [Faq](/code/ui/components/faq) | Component | Faq answers buyer questions in pairs, each answer filled from a record so it matches the live Offer. |
| [Features](/code/ui/components/features) | Component | Features lists what a Product does, one short line each, drawn from its Nouns and Verbs. |
| [File](/business/nouns/file) | Noun | A File is the stored bytes of an upload or a rendering. |
| [File the annual report](/workflows/processes/company-filings/annual-report) | Workflow | File the annual report drafts each annual report, franchise tax and ownership report from the record and files it before its deadline. |
| [File.edit](/business/nouns/file/edit) | Verb | Edit makes a new File from an existing one by instruction, such as upscaling or animating a still, and leaves the source unchanged. |
| [File.generate](/business/nouns/file/generate) | Verb | Generate makes an image, video, speech or music File from a prompt and reference Files, and records how it was made. |
| [Files](/code/systems/files) | System | Files holds the stored bytes of each upload or rendering, versioned, with share links. |
| [Fill rate](/agents/operations#fill-rate) | Metric | Fill rate is the share of requested Orders a Supplier accepts and starts within the promised time. |
| [Finance Lead](/agents/finance/finance-lead) | Role | The Finance Lead keeps the books: it closes each Period, reports tax at the entity total, and sets the money Limits every Role works within. |
| [Finance Team](/agents/finance) | Team | The Finance Team moves and records the money: Invoices, dunning, refunds within a Limit, payouts, the monthly close, tax, and runway. |
| [Financial accounts](/systems/finance/financial-accounts) | Capability | Financial accounts hold a Startup’s cash on Stripe, move it between its cash accounts and out to banks, and post every movement to the ledger. |
| [Financial privacy](/systems/legal-and-corporate/floor/financial-privacy) | Legal floor row | Financial privacy gives a privacy notice, honors opt-outs from sharing, and runs a written security program wherever a Startup is a financial institution. |
| [First response time](/agents/customer#first-response-time) | Metric | First response time is the median business hours from a Conversation’s first Message to its first answer. |
| [First responses on time](/agents/customer#first-responses-on-time) | Metric | First responses on time is the share of Conversations first answered before their `respondBy` time. |
| [Fix a barrier](/workflows/processes/barrier-reports/fix-barrier) | Workflow | Fix a barrier gives the reporter an accessible alternative at once and fixes the Page, App or document within five business days. |
| [Flag](/business/nouns/flag) | Noun | A Flag is a switch, evaluated per Visitor, Customer, or request, that selects which copy or behavior they get. |
| Flag split | Test ladder rung | Flag split randomizes Variants of the built thing behind a Flag and reads each against the control. |
| [Flag.evaluate](/business/nouns/flag/evaluate) | Verb | Evaluate returns the Variant a Flag assigns one unit, the same one every time, and records the Exposure with every option and its propensity. |
| [Flags](/systems/flags) | System | Flags decides which copy or behavior each Visitor, Customer or request gets, by rules and sticky splits evaluated at the edge. |
| [Flow](/business/nouns/flow) | Noun | A Flow is an ordered path through an App’s Dashboards that takes one Persona from first run to an Offer’s activation Event. |
| [Footer](/code/ui/components/footer) | Component | Footer closes every Page with navigation, the Brand, and links to the locked terms and privacy Pages. |
| [Forecast](/business/nouns/forecast) | Noun | A Forecast is a dated week-by-week projection of a Startup’s cash, revenue and Cost, computed from its records, that sets its spend state. |
| [Foreign qualification](/systems/legal-and-corporate/foreign-qualification) | Capability | Foreign qualification registers the Company in each other state where it has employees or presence, and keeps each registration in good standing. |
| [Form](/business/nouns/form) | Noun | A Form is a set of fields someone fills in on a Site or in a Message, producing a Lead, Evidence, or a Thing. |
| [Form a company](/workflows/processes/incorporation/form-company) | Workflow | Form a company files the certificate, appoints a registered agent, gets a tax id, opens a bank account and issues founder shares. |
| [Forms](/systems/forms) | System | Forms collects structured answers on a Site or in a Message and routes each submission to a Lead, Evidence or another Thing. |
| [Founder](/agents/founding/founder) | Role | The Founder is the Startup’s decider: it owns the strategy, sets the Goals, and rules on every Task another Role escalates. |
| [Founder Run](/code/founder-run) | Process | Founder Run walks every Startup Template through its published Interfaces in test, as a synthetic founder and buyers, and records each step that stops. |
| [Founder voice](/workflows/plays/founder-voice) | Play | Founder voice posts on a human founder’s own LinkedIn and X under a posting Mandate, each post drafted from the record and approved. |
| [Founder-led marketplace](/start/templates/founder-marketplace) | Startup Template | A Founder-led marketplace has one Human founder who signs for a Marketplace, while Agents recruit Suppliers and serve buyers. |
| [Founding documents](/systems/legal-and-corporate/founding-documents) | Capability | Founding documents give a new Company its bylaws, initial consents, founder stock, vesting, invention assignments and tax elections. |
| Founding Hypothesis | Hypothesis kind | The Founding Hypothesis is the root Hypothesis a Startup authors first: one sentence with five slots, each graded by outside Evidence. |
| [Founding Team](/agents/founding) | Team | The Founding Team decides what the Startup pursues: its Idea, its strategy, its Goals, and every call escalated to it. |
| [Fraud loss rate](/agents/operations#fraud-loss-rate) | Metric | Fraud loss rate is fraud and Dispute losses as a share of the revenue collected in the same month. |
| [Fraud screen](/workflows/processes/trust-and-safety/fraud-screen) | Workflow | Fraud screen scores each new Customer for fraud and abuse and holds a suspect Party before its first money move. |
| [Fraud screening](/systems/trust-and-governance/controls/fraud-screening) | Control | Each new Customer is scored for fraud, and a suspect Party is held before its first money move. |
| [Free tools](/workflows/plays/free-tools) | Play | Free tools ship every read-only Verb with a one-field input as a no-signup tool, a citable Page and a free MCP tool. |
| [French language](/systems/legal-and-corporate/floor/french-language) | Legal floor row | French language serves the Site, terms, and support in the French language wherever it is the sole official language, as prominent as any other. |
| [Fully loaded acquisition cost](/agents/marketing#cac-fully-loaded) | Metric | Fully loaded acquisition cost is every Cost a Play posts, agent and shared Cost included, divided by the outside Customers it acquires. |
| [Fully loaded Cost](/agents/finance#fully-loaded-cost) | Metric | Fully loaded Cost sums every Cost the Startup’s Actions post, plus its share of shared Cost under the stated allocation rule. |
| [Function](/business/nouns/function) | Noun | A Function is how a Verb executes, as code, a generative model, an Agent, or a Human, invisible to the caller. |
| [Functions](/code/platform/capabilities/functions) | Capability | Functions run a Verb as code, a model call, an agent or a human Task, behind one signature. |
| [Fund offering](/systems/legal-and-corporate/floor/fund-offering) | Legal floor row | Fund offering shares fund material only privately unless every buyer is verified accredited, and files each required SEC notice on time. |
| [Funnel](/business/nouns/funnel) | Noun | A Funnel is a designed path to an Offer: a landing Page, an opt-in that makes a Lead, a Sequence, then the Offer. |
| [G2](/workflows/plays#g2) | Venue | G2 is a directory Venue. |
| [Gambling](/systems/legal-and-corporate/floor/gambling) | Legal floor row | Gambling refuses any Startup that takes stakes on chance for a prize, including betting, paid-entry contests of chance, and casino games. |
| [Gathering](/business/nouns/gathering) | Noun | A Gathering is a scheduled session many people attend at once, such as a webinar, a workshop, or a launch call, hosted by a Startup. |
| [Gathering.register](/business/nouns/gathering/register) | Verb | Register gives a Contact a place at a Gathering, or a waitlist place when the Gathering is full. |
| [Gemini](/workflows/plays#gemini) | Venue | Gemini is a search Venue. |
| [GitHub](/workflows/plays#github) | Venue | GitHub is a community Venue. |
| [Gmail](/workflows/plays#gmail) | Venue | Gmail is a email Venue. |
| [Go dormant](/workflows/processes/go-dormant) | Process | Go dormant stops every running Workflow, ends Offers on their own terms, and keeps the records, Site, and domain until the Startup resumes. |
| [Goal](/business/nouns/goal) | Noun | A Goal is what a Thing is trying to achieve: an objective with one or more Key Results. |
| [Goals](/business/goals) | System | Goals records what each Thing is trying to achieve: its Goals, Key Results read from Metrics, and the Decisions behind them. |
| [GoalTree](/code/ui/components/goal-tree) | Component | GoalTree draws Goals as a tree through the Goals each one supports, with every Key Result on pace or behind. |
| [Google AI Overviews](/workflows/plays#google-ai-overviews) | Venue | Google AI Overviews is a search Venue. |
| [Google Business Profile](/workflows/plays#google-business-profile) | Venue | Google Business Profile is a directory Venue. |
| [Google Cloud Marketplace](/workflows/plays#google-cloud-marketplace) | Venue | Google Cloud Marketplace is a marketplace Venue. |
| [Google Display](/workflows/plays#google-display) | Venue | Google Display is a display Venue. |
| [Google Play](/workflows/plays#google-play) | Venue | Google Play is a app store Venue. |
| [Google Search](/workflows/plays#google-search) | Venue | Google Search is a search Venue. |
| [Governance](/systems/legal-and-corporate/floor/governance) | Legal floor row | Governance gives every board vote, consent, officer appointment, and officer signature the law requires to a natural person. |
| [Governance oversight](/systems/trust-and-governance/controls/governance-oversight) | Control | The board or sole officer reviews control results each period and records that oversight as a Decision. |
| [Graduate](/business/lifecycle/states/graduate) | Lifecycle state | Graduate is the state of a Startup that leaves its studio for a company of its own, keeping its Brand, Customers, and records. |
| [Graduate](/workflows/processes/graduate) | Process | Graduate moves a Startup to a Company of its own: entity, Agreements, accounts, Audience, and records, with Customers served throughout. |
| [Guard](/business/nouns/guard) | Noun | A Guard is a check every outbound Message and publish passes, from code rules to model review to a Human for high stakes. |
| [Hacker News](/workflows/plays#hacker-news) | Venue | Hacker News is a community Venue. |
| [Handle](/business/nouns/handle) | Noun | A Handle is an account or name a Startup or Brand holds on an outside platform, bound to an Integration credential. |
| [Handle a takedown](/workflows/processes/takedowns/handle-takedown) | Workflow | Handle a takedown removes material named in a valid notice, tells the poster, and restores it after a valid counter-notice. |
| [Handle a vulnerability report](/workflows/processes/vulnerability-disclosure/handle-vulnerability-report) | Workflow | Handle a vulnerability report acknowledges a security report within three days, confirms and fixes it, and credits the reporter. |
| [Handle.connect](/business/nouns/handle/connect) | Verb | Connect binds a Handle to the Integration credential it publishes through, once the platform confirms the account. |
| [Headless SaaS](/products/templates/headless-saas) | Product Template | Headless SaaS sells Software with no App of its own: Customers and their Agents use it through the API, MCP server, SDK, and CLI. |
| [Health data](/systems/legal-and-corporate/floor/health-data) | Legal floor row | Health data requires a signed BAA before PHI flows, keeps PHI inside its Tenant, and gates consumer health data behind Consent. |
| [Health data agreements](/systems/trust-and-governance/controls/health-data-agreements) | Control | A Startup holds health fields only after every upstream that processes them signs a business associate Agreement. |
| [Hero](/code/ui/components/hero) | Component | Hero opens a Page with a headline, one supporting line, and one button bound to an Offer. |
| [Hire a human](/workflows/processes/hiring/hire-human) | Workflow | Hire a human recruits a Person for a Role that the law or the Startup reserves for Humans, through a paid work trial. |
| [Hiring](/workflows/processes/hiring) | Process | Hiring brings a Human into a Role through a paid work trial instead of interviewing. |
| [Hiring](/systems/hiring) | System | Hiring fills open Roles with Humans: postings, candidates, screening calls held as Meetings, assessments and employment Agreements. |
| [Hold](/business/lifecycle/states/hold) | Lifecycle state | Hold is the state of a Startup that keeps operating and serving Customers while its owner adds no new investment. |
| [Hold review](/workflows/processes/hold-review) | Process | Hold review decides each quarter whether a Live Startup keeps its investment, holds, graduates, sells, or goes dormant. |
| [Holder](/business/nouns/holder) | Noun | A Holder is the Party that holds a Share or an Instrument on a Company’s cap table. |
| [House ads](/workflows/plays/house-ads) | Play | House ads show sibling Startups on the Portfolio’s own Sites, docs and receipts when relevance beats the host Page’s own conversion value. |
| [Human](/business/nouns/human) | Noun | A Human is a Worker who is a person, acting on Tasks through Apps, Mailboxes, and Channels. |
| [Human hours per $1k outside revenue](/agents/founding#human-hours) | Metric | Human hours per $1k outside revenue is the hours people log on the Startup per $1,000 of outside revenue, outside the legal floor. |
| [Human.hold](/business/nouns/human/hold) | Verb | Hold sets aside part of a supplying Human’s earned balance against an open Dispute or an Order inside its clearance period. |
| [Human.invite](/business/nouns/human/invite) | Verb | Invite asks a person to join a Startup in a named Role, sharing that Role’s work with its Agent. |
| [Human.onboard](/business/nouns/human/onboard) | Verb | Onboard admits a recruited Human to supply work once their identity, Credentials and payout details verify. |
| [Human.recruit](/business/nouns/human/recruit) | Verb | Recruit invites a person to supply credentialed work to a Startup through its supply App. |
| [Human.release](/business/nouns/human/release) | Verb | Release frees a held amount for payout once its Dispute closes or its clearance period ends. |
| [Human.remit](/business/nouns/human/remit) | Verb | Remit pays a supplying Human’s earned balance to their bank account through the Startup’s payment account. |
| [Human.suspend](/business/nouns/human/suspend) | Verb | Suspend stops a supplying Human from taking new Tasks while a Credential lapses or a dispute is open. |
| [Hypothesis](/business/nouns/hypothesis) | Noun | A Hypothesis is a belief about a Startup stated so it can be proved wrong, with the Metric and threshold that settle it. |
| [Hypothesis.drop](/business/nouns/hypothesis/drop) | Verb | Drop retires a Hypothesis from active work and keeps it, with its Evidence, on record. |
| [Hypothesis.test](/business/nouns/hypothesis/test) | Verb | Test binds a Hypothesis to the Experiment that decides it and moves the Hypothesis to testing. |
| [ICP](/business/nouns/icp) | Noun | An ICP is the ideal customer profile a Startup is built to win: who they are and what they do. |
| [Idea](/business/lifecycle/states/idea) | Lifecycle state | Idea is the state of a Startup that states its Idea and who pays, before any build work starts. |
| [Idea](/business/nouns/idea) | Noun | An Idea is a business concept that exists apart from any Startup that pursues it and outlives each one. |
| [Idea.pursue](/business/nouns/idea/pursue) | Verb | Pursue starts a Startup on an Idea as one variant of the Experiment that tests the Idea. |
| [Identity](/code/platform/identity) | Capability | Identity signs in humans and agents, issues every key and session, and connects single sign-on and directory sync for Customers. |
| [Identity checks](/systems/legal-and-corporate/floor/identity) | Legal floor row | Identity checks verify the natural person behind a Company, its beneficial owners, and representatives wherever KYC or a notary requires the person themselves. |
| [Implementation](/business/nouns/implementation) | Noun | An Implementation is how an Interface, System, or Verb of a Product runs: managed by the platform, custom code on it, or external. |
| [Import and export](/code/platform/import-export) | Capability | Import and export bring a Customer’s records in from another tool and hand every record back in one call. |
| [Inbound sales](/workflows/processes/inbound-sales) | Process | Inbound sales answers every Lead in writing at once and carries the buyer to a signed Agreement. |
| [Incident](/business/nouns/incident) | Noun | An Incident is an Issue where an Interface or Site fails Customers in production, tracked from detection to postmortem. |
| [Incident handling](/systems/trust-and-governance/controls/incident-handling) | Control | Each Incident is contained, restored and closed with a postmortem and the Change that prevents a repeat. |
| [Incident response](/workflows/processes/incident-response) | Process | Incident response restores service first, fixes the cause second, and prevents the repeat third. |
| [Incident.acknowledge](/business/nouns/incident/acknowledge) | Verb | Acknowledge records that an on-call Worker owns an open Incident and stops its escalation. |
| [Incident.open](/business/nouns/incident/open) | Verb | Open starts an Incident from a failing Monitor, an error spike or a Metric past its threshold, and pages the on-call Worker. |
| [Incident.resolve](/business/nouns/incident/resolve) | Verb | Resolve closes an Incident once its Monitors pass, posts the resolution to the status page and opens the review Task. |
| [Incorporation](/workflows/processes/incorporation) | Process | Incorporation forms the Startup’s own Company: the entity Decision, the certificate, a registered agent, the tax id, a bank account and founder shares. |
| [Information returns](/systems/legal-and-corporate/floor/information-returns) | Legal floor row | Information returns collects a tax form and matches a TIN before a Company first pays a non-employee, then files each year’s returns. |
| [Inherited floors](/systems/trust-and-governance/controls/inherited-floors) | Control | A namespace inherits every control Setting from its parent and can tighten it, never loosen it. |
| [Input validation](/systems/trust-and-governance/controls/input-validation) | Control | Every Action’s inputs are checked against its Verb’s declared fields before it runs, and invalid input ends the Action refused. |
| [Instagram](/workflows/plays#instagram) | Venue | Instagram is a social Venue. |
| [Instrument](/business/nouns/instrument) | Noun | An Instrument is a right to future ownership in a Company: a SAFE, a note, an option or a warrant. |
| [Instrument.cancel](/business/nouns/instrument/cancel) | Verb | Cancel ends an unvested, expired or forfeited Instrument and returns any option Shares to the pool. |
| [Instrument.convert](/business/nouns/instrument/convert) | Verb | Convert turns a SAFE or note into Shares at a priced round, at its cap or discount, whichever gives more Shares. |
| [Instrument.exercise](/business/nouns/instrument/exercise) | Verb | Exercise buys the Shares an option or warrant covers at its strike price, up to what has vested. |
| [Instrument.grant](/business/nouns/instrument/grant) | Verb | Grant gives a Holder an option from the pool, with its strike price, vesting schedule and cliff. |
| [Insurance applications](/systems/legal-and-corporate/floor/insurance-applications) | Legal floor row | Insurance applications have an officer sign every representation on an application, since a misstatement can void the policy. |
| [Insurance producers](/systems/legal-and-corporate/floor/insurance-producers) | Legal floor row | Insurance producers sells, quotes, or negotiates insurance only through a producer licensed in the buyer’s state, and pays commission only to licensees. |
| [Intakes answered on time](/agents/legal#intakes-on-time) | Metric | Intakes answered on time is the share of intake Threads that get a first answer before their deadline. |
| [Integration](/business/nouns/integration) | Noun | An Integration is an outside Source connected to a System with credentials, at Studio, Startup, or Customer scope. |
| [Integration Engineer](/agents/engineering/integration-engineer) | Role | The Integration Engineer connects each Startup to its providers and imports, and keeps every sync healthy. |
| [Integration partners](/workflows/plays/integration-partners) | Play | Integration partners ship an integration with a product the Customer already uses, then list it and share Leads under a referral Agreement. |
| [Integration.call](/business/nouns/integration/call) | Verb | Call sends one request to an upstream through an Integration, with its token filled in server-side, for endpoints no Mapping covers. |
| [Integration.connect](/business/nouns/integration/connect) | Verb | Connect asks an account holder to approve an outside account for one System and records the grants they approve. |
| [Integration.pause](/business/nouns/integration/pause) | Verb | Pause stops every call through an Integration at once and keeps its token and cursor. |
| [Integration.reconnect](/business/nouns/integration/reconnect) | Verb | Reconnect re-approves an Integration in place, keeping its id and cursor, so nothing re-imports. |
| [Integration.refresh](/business/nouns/integration/refresh) | Verb | Refresh renews an Integration’s outside token before it expires; a refused refresh moves it to `needsReauth`. |
| [Integration.resume](/business/nouns/integration/resume) | Verb | Resume restarts a paused Integration from its cursor and releases the Actions that waited on it. |
| [Integration.revoke](/business/nouns/integration/revoke) | Verb | Revoke ends an Integration at once: its token is revoked with the upstream, and every record it brought in stays. |
| [Integration.sync](/business/nouns/integration/sync) | Verb | Sync exchanges records between a System and its connector, and the declared leader wins every conflict. |
| [Integrations](/code/platform/integrations) | Capability | Integrations bind a wrapped outside Source to a System with credentials under an Agreement. |
| [Intellectual property](/systems/intellectual-property) | System | Intellectual property keeps a Startup’s trademarks, patents, Domains and handles as one register, with deadlines and renewals watched. |
| [Interface](/business/nouns/interface) | Noun | An Interface is how a person or an Agent reaches a Product: an API, MCP server, CLI, SDK, Site, or App. |
| [Interview](/business/nouns/interview) | Noun | An Interview is one person’s pass through a question script, led by an Agent, whose answers become Evidence. |
| [Investment advisers](/systems/legal-and-corporate/floor/investment-advisers) | Legal floor row | Investment advisers sells personal securities advice only through a registered adviser; a Startup itself publishes general information only. |
| [Invoice](/business/nouns/invoice) | Noun | An Invoice is what a Customer owes for one or more Offers over one billing period. |
| [Invoice reminders](/workflows/processes/billing/invoice-reminders) | Workflow | Invoice reminders tell each Customer about a `send` Invoice before its due date and once past it, and never retry a charge. |
| [Invoice.bill](/business/nouns/invoice/bill) | Verb | Bill finalizes an Invoice and presents it to the Customer for payment. |
| [Invoice.collect](/business/nouns/invoice/collect) | Verb | Collect charges a Customer’s saved payment method for an open Invoice and retries on failure. |
| [Invoice.refund](/business/nouns/invoice/refund) | Verb | Refund returns all or part of a paid Invoice to the Customer’s original payment method and posts the reversing Entries. |
| [Invoice.void](/business/nouns/invoice/void) | Verb | Void cancels an unpaid Invoice, keeps it on record, and posts the reversing Entries. |
| [InvoiceList](/code/ui/components/invoice-list) | Component | InvoiceList lists one Customer’s Invoices newest first, each with its status, its PDF and a pay button while it is open. |
| [Invoicing](/systems/finance/invoicing) | Capability | Invoicing bills a Customer with a numbered Invoice, payment terms and a hosted payment page, then collects, reminds or voids it. |
| [Issue](/business/nouns/issue) | Noun | An Issue is a Task reporting a problem or request, such as a bug or a feature request, with a reporter and a triage step. |
| [Issue a refund](/workflows/processes/billing/issue-refund) | Workflow | Issue a refund returns money within the Billing Specialist’s Limit and leaves an Approval for any amount above it. |
| [Issue.estimate](/business/nouns/issue/estimate) | Verb | Estimate records the effort an Issue needs, in days, so a week holds only what fits. |
| [Issue.reopen](/business/nouns/issue/reopen) | Verb | Reopen returns a resolved Issue to its owning Role when the fix does not hold. |
| [Issue.resolve](/business/nouns/issue/resolve) | Verb | Resolve closes an Issue with its fix recorded and tells every Customer who reported it. |
| [Issue.schedule](/business/nouns/issue/schedule) | Verb | Schedule commits an Issue to a week of work and records each scope change after the week starts. |
| [Issue.triage](/business/nouns/issue/triage) | Verb | Triage sets an Issue’s severity and owning Role from its content and the Customer it affects. |
| [Iteration](/workflows/processes/iteration) | Process | Iteration improves the Startup one change at a time: one number, the worst step, and one change a week. |
| [Jurisdictions](/systems/legal-and-corporate/floor/jurisdictions) | Legal floor row | Jurisdictions governs a first cold email outside the US: sent under legitimate interest with its source named, or skipped where Consent is required. |
| [Key Result](/business/nouns/key-result) | Noun | A Key Result is one measurable target inside a Goal: a Metric, a baseline, a target, and a deadline. |
| [Keyless signup](/workflows/customer/plays/keyless-signup) | Play | Keyless signup lets an Agent call and pay on first contact, with no key and no signup, through a priced payment-required reply. |
| [KeyResult](/code/ui/components/key-result) | Component | KeyResult shows one Key Result's value against its target, with a weekly pace derived from the distance and weeks left. |
| [Keyword](/business/nouns/keyword) | Noun | A Keyword is a search phrase or AI prompt that Pages target, with its rank and citations observed over time. |
| [Keyword.measure](/business/nouns/keyword/measure) | Verb | Measure records a Keyword’s monthly search volume, difficulty, cost per click and trend in one locale. |
| [Knowledge base](/systems/knowledge-base) | System | Knowledge base holds the articles Customers and Agents answer from, in a searchable help center that cites every answer. |
| [KV and cache](/code/platform/kv-cache) | Capability | KV and cache serve hot reads at the edge with explicit expiry, and every value rebuilds from the database. |
| [Launch announcement](/workflows/processes/launches/launch-announcement) | Workflow | Launch announcement tells a new Startup’s Audiences it is live through a launch post, its listings, and Agent registries. |
| [Launch sites](/workflows/plays/launch-sites) | Play | Launch sites post a one-day launch that buys a dated record and a backlink, by default as one collection launch per template. |
| [Launch week](/workflows/plays/launch-week) | Play | Launch week batches a quarter’s tier 1 and tier 2 Changes into five dated days of posts, Pages, listing refreshes and newsletters. |
| [Launches](/workflows/processes/launches) | Process | Launches tell the right Audiences a Startup is live, where those Audiences already look. |
| [Lawful basis](/systems/trust-and-governance/controls/lawful-basis) | Control | Personal data is processed only under a recorded Consent or another lawful basis tied to a Purpose. |
| [Lawyers](/systems/legal-and-corporate/floor/lawyers) | Legal floor row | Lawyers applies the conduct rules wherever a lawyer’s services are sold: no outcome promises, no paid recommendations, no fee-sharing, and conflict checks. |
| [Lead](/business/nouns/lead) | Noun | A Lead is a Contact who raised a hand, by joining a Waitlist, filling a Form, or replying, without accepting an Offer. |
| [Lead nurture](/workflows/plays/lead-nurture) | Play | Lead nurture enrolls each Lead who has not bought in a Sequence keyed to what they do, ending at purchase, reply or 90 silent days. |
| [Lead.assign](/business/nouns/lead/assign) | Verb | Assign gives a Lead one owner Worker, by round robin, territory or ICP fit, as the Startup’s routing Policy says. |
| [Lead.convert](/business/nouns/lead/convert) | Verb | Convert ends a qualified Lead’s pursuit as a Lead: it opens a Deal or routes the Lead to self-serve checkout. |
| [Lead.disqualify](/business/nouns/lead/disqualify) | Verb | Disqualify ends a Lead’s pursuit because it fits no Offer, with the reason; its Contact record and Consent stay. |
| [Lead.nurture](/business/nouns/lead/nurture) | Verb | Nurture takes a Lead that is not ready to buy off its owner’s queue and onto a Sequence, until it raises a hand again. |
| [Lead.qualify](/business/nouns/lead/qualify) | Verb | Qualify confirms a Lead matches an Offer’s ICP and opens a Deal for it. |
| [Ledger](/systems/ledger) | System | Ledger is the double-entry book of record: Entries posted from Events, reconciled to Transactions, and closed each Period into statements. |
| [Legal Lead](/agents/legal/legal-lead) | Role | The Legal Lead keeps the Startup’s terms, privacy notice, and Consent rules current and routes every Reserved Act to a licensed Human. |
| [Legal notices](/workflows/processes/legal-notices) | Process | Legal notices routes subpoenas, summonses, demand letters, and regulator inquiries to the owner of record within a day, and holds the records they name. |
| [Legal process](/systems/legal-and-corporate/floor/legal-process) | Legal floor row | Legal process answers a subpoena, summons, or court order by its deadline through the owner of record, and holds every record it names. |
| [Legal services](/systems/integrations/upstreams#legal-services) | Capability | Legal services draft, review and advise, with every Reserved Act performed by an independent licensed attorney. |
| [Legal Team](/agents/legal) | Team | The Legal Team keeps the Startup lawful: Agreements, privacy and Consent from day one, screening of every Offer, and every Reserved Act. |
| [LensGrid](/code/ui/components/lens-grid) | Component | LensGrid places Things on a stored two-by-two grid of two Metrics, as one part of a Dashboard. |
| [License renewals](/workflows/processes/license-renewals) | Process | License renewals renews each business license and permit before it expires and holds any Offer that depends on one that lapses. |
| [Licensed acts](/systems/legal-and-corporate/floor/licensed-acts) | Legal floor row | Licensed acts stops an Order’s work at every Reserved Act until a credentialed Human in standing signs it as an Attestation. |
| [Licensed professional network](/start/templates/licensed-network) | Startup Template | A Licensed professional network extends the Founder-led marketplace into a Licensed-human marketplace that buyers and their Agents book. |
| [Licensed review](/systems/integrations/upstreams#licensed-review) | Capability | Licensed review has a credential holder review agent-prepared work and approve, return or decline it under their own Credential. |
| [Licensed review](/workflows/processes/licensed-review) | Process | Licensed review puts a credentialed Human’s Attestation on every Reserved Act before it reaches a Customer. |
| [Licensed-human marketplace](/products/templates/licensed-marketplace) | Product Template | A Licensed-human marketplace matches buyers with credentialed professionals and adds recruiting, Credential checks, and an App where they take work. |
| [Licenses and permits](/systems/legal-and-corporate/licenses-and-permits) | Capability | Licenses and permits obtain and renew the business licenses and regulated authorities the Company needs where it operates. |
| [Licensing](/systems/legal-and-corporate/floor/licensing) | Legal floor row | Licensing holds an Offer from sale until every Credential, registration, or entity of record it needs is held and counsel has read it. |
| [Lifecycle](/business/nouns/lifecycle) | Noun | A Lifecycle is the states a Thing of one Noun moves through and the Verbs that move it between them. |
| [Lifetime value](/agents/finance#ltv) | Metric | Lifetime value is the contribution an outside Customer is expected to produce, capped at 24 months. |
| [Limit](/business/nouns/limit) | Noun | A Limit is a bound on a Permission, Entitlement, or Mandate, checked before every call; exceeding it creates an Approval. |
| [Limit.raise](/business/nouns/limit/raise) | Verb | Raise lifts a Limit after an Approval allows it, and the Action that waited on it proceeds. |
| [LinkedIn](/workflows/plays#linkedin) | Venue | LinkedIn is a professional Venue. |
| [LinkedIn outbound](/workflows/plays/linkedin-outbound) | Play | LinkedIn outbound sends connection requests and Messages from a Human’s own LinkedIn profile under a Mandate, with Agents researching and drafting. |
| [Liquidity](/agents/operations#liquidity) | Metric | Liquidity is the share of listings that transact with an outside Customer within the window. |
| [Listings](/systems/listings) | System | Listings presents other Parties in a public Collection: unclaimed profiles, claims, verification, paid placement and moderation. |
| [Live](/business/lifecycle/states/live) | Lifecycle state | Live is the state of a Startup that is publicly reachable and takes money from Customers for at least one Offer. |
| [Localization](/systems/marketing/localization) | Capability | Localization translates a Startup’s Site, docs, Messages, and support into each Market’s locales and keeps every translation in step with its source. |
| [Log completeness](/systems/trust-and-governance/controls/log-completeness) | Control | Every Event commits to the previous Event’s hash, and hourly published roots let anyone prove the log complete. |
| [Logo churn](/agents/customer#logo-churn) | Metric | Logo churn is the share of outside Customers paying at the start of a month who stop paying by its end. |
| [Made with](/workflows/plays/made-with) | Play | Made with puts a disclosed, coded line naming the Startup’s Brand on every output a Customer sends to someone who is not one. |
| [Mail handling](/workflows/processes/mail-handling) | Process | Mail handling reads every scanned piece of mail at the Startup’s address, routes legal mail within the hour, deposits checks and forwards the rest. |
| [Mailbox](/business/nouns/mailbox) | Noun | A Mailbox is an email Channel at a Domain, held by a Startup, a Role, or a Worker, so every Agent has its own. |
| [Mailbox.rest](/business/nouns/mailbox/rest) | Verb | Rest pauses a Mailbox’s sending when a brake fires and resumes it when the reading clears. |
| [Mailbox.retire](/business/nouns/mailbox/retire) | Verb | Retire stops a Mailbox for good and keeps its address, Messages and sending history. |
| [Mailbox.warm](/business/nouns/mailbox/warm) | Verb | Warm ramps a new Mailbox from a few sends a day to its cap over two to four weeks. |
| [Mailboxes](/systems/mailboxes) | System | Mailboxes sends and receives Messages from addresses at a Startup’s Domains, held by a Startup, a Role or a Worker, with Consent and Suppressions enforced. |
| [Mailing address](/systems/legal-and-corporate/business-address) | Capability | Mailing address gives a Startup a postal address that receives its mail, scans each piece, and forwards it or deposits checks. |
| [Make](/workflows/plays#make) | Venue | Make is a marketplace Venue. |
| [Managed service firm](/start/templates/managed-service-firm) | Startup Template | A Managed service firm extends the Agent-run services firm with Humans who share Roles and an E2E managed service for businesses. |
| [Mandate](/business/nouns/mandate) | Noun | A Mandate is a standing authorization for an Agent to act for a Party, within Permissions and Limits, until it expires. |
| [Mandate.authorize](/business/nouns/mandate/authorize) | Verb | Authorize grants an Agent a standing Mandate to perform a Verb within a Limit, without asking each time. |
| [Mandate.pause](/business/nouns/mandate/pause) | Verb | Pause stops every new Action under a Mandate at once and keeps its scope, so it can resume unchanged. |
| [Mandate.resume](/business/nouns/mandate/resume) | Verb | Resume restarts a paused Mandate with its scope, Limits and approval rule unchanged. |
| [Mandate.revoke](/business/nouns/mandate/revoke) | Verb | Revoke ends a Mandate at once, so new Actions under it are refused and running ones finish. |
| [Mandate.spend](/business/nouns/mandate/spend) | Verb | Spend pays an outside party for a Startup with a single-use card, within a Mandate and its Limit. |
| [Manual Entry review](/systems/trust-and-governance/controls/manual-entry-review) | Control | An Entry no Verb caused lands only after a second Role approves it. |
| [Mapping](/business/nouns/mapping) | Noun | A Mapping translates one Source’s shape into the registry’s: its fields to a Noun’s fields, or an outside endpoint’s inputs and outputs to a Verb’s. |
| [Market](/business/nouns/market) | Noun | A Market is a region where a Startup sells, hires, or keeps books, with its currency, locales, and the floor rows that wake there. |
| [Market data](/systems/marketing/market-data) | Capability | Market data measures the outside market: search demand, rankings, links, answer citations, running ads and social reach, each with provenance. |
| [Market.enter](/business/nouns/market/enter) | Verb | Enter opens a Market to a Startup: Prices in its currency, the Site in its locales, and its floor rows woken. |
| [Marketing Lead](/agents/marketing/marketing-lead) | Role | The Marketing Lead owns demand and the story: positioning in the buyer’s words, launches, and the demand Plays each Startup runs. |
| [Marketing Team](/agents/marketing) | Team | The Marketing Team creates and harvests demand: the Brand story, launches, Content, Experiments, and the Metrics the whole Startup reads. |
| [Marketplace](/products/templates/marketplace) | Product Template | A Marketplace matches buyers with Suppliers who deal with each other directly, and earns a take rate on every transaction it settles. |
| [Marketplace listings](/workflows/plays/marketplace-listings) | Play | Marketplace listings put a Product in app stores and cloud marketplaces and request reviews only after a Customer’s first success. |
| [Marketplace payments](/systems/finance/marketplace-payments) | Capability | Marketplace payments settle each sale on the Supplier’s own connected Stripe account and keep the Marketplace’s take as an application fee. |
| [Matchmaking](/systems/matching) | System | Matchmaking pairs buyers with Suppliers’ Offers, records the merchant of record on each Order, and takes the Startup’s fee through Stripe. |
| [MCP](/code/mcp/reference) | Interface | The MCP server gives any agent four tools, `search`, `fetch`, `try` and `do`, that reach every Verb through typed programs. |
| [MCP Registry](/workflows/plays#mcp-registry) | Venue | MCP Registry is a agent registry Venue. |
| [Media](/systems/marketing/media) | Capability | Media generates, edits and transcribes images, video, voice and music, with provenance on every asset. |
| [Media production](/systems/media) | System | Media production makes a Startup’s Videos, images and voice from its records: drafted, generated, rendered per format, checked, then finalized for publishing. |
| [Meeting](/business/nouns/meeting) | Noun | A Meeting is a scheduled time when Workers and Contacts meet about one or more Things, producing notes, Decisions, and Tasks. |
| [Meeting.book](/business/nouns/meeting/book) | Verb | Book schedules a Meeting with a Contact at a time both calendars hold free. |
| [Member Directory](/business/nouns/member-directory) | Noun | A Member Directory is a Customer’s own list of people and groups, pushed into its Tenant so access follows employment. |
| [MemberDirectory.deactivate](/business/nouns/member-directory/deactivate) | Verb | Deactivate stops a Member Directory’s pushes; everyone it added keeps their Roles until an admin removes them. |
| [MemberDirectory.deprovision](/business/nouns/member-directory/deprovision) | Verb | Deprovision ends one person’s access to a Tenant in one Action when the Customer’s directory removes them. |
| [MemberDirectory.provision](/business/nouns/member-directory/provision) | Verb | Provision starts a Customer’s Member Directory pushing people and groups into its Tenant, with groups mapped to Roles. |
| [Memory](/business/nouns/memory) | Noun | A Memory is a Worker’s own Collection of what it has learned and kept, read by its Functions. |
| [Merchant account](/systems/finance/merchant-account) | Capability | Merchant account gives a Startup its own connected payments account at its first sale, so it sells and settles as seller of record. |
| [Message](/business/nouns/message) | Noun | A Message is one communication from any party over one medium, such as email, SMS, or chat, inbound or outbound. |
| [Message.broadcast](/business/nouns/message/broadcast) | Verb | Broadcast sends one Message to an Audience, now or at a set time, split by Variant when an Experiment runs. |
| [Message.schedule](/business/nouns/message/schedule) | Verb | Schedule holds a Message until a set time and sends it then, unless it is canceled first. |
| [Meter](/business/nouns/meter) | Noun | A Meter is a billable measure of usage that turns usage Events into Entries exactly once. |
| [Metric](/business/nouns/metric) | Noun | A Metric is a named measure computed from Events or Entries, always derived and never typed in. |
| [Metric freshness](/agents/marketing#metric-freshness) | Metric | Metric freshness is the share of Metrics whose latest value is less than one day old. |
| [Metric.define](/business/nouns/metric/define) | Verb | Define compiles a Metric’s query against the Startup’s Events and Entries and lists every Event it reads. |
| [Metric.query](/business/nouns/metric/query) | Verb | Query reads Metrics or Events as a trend, funnel, retention curve, path or lifecycle, broken down by any property. |
| [Metric.watch](/business/nouns/metric/watch) | Verb | Watch alerts the owner of a Metric when it crosses a threshold, by a Task or a Message. |
| [MetricTile](/code/ui/components/metric-tile) | Component | MetricTile shows one Metric's value for a window, with its trend, its noise band, and how fresh the number is. |
| [Minimum Success Criteria](/business/nouns/minimum-success-criteria) | Noun | Minimum Success Criteria is the one number a Startup must reach by a date to stay worth running: a Goal the Founder sets once. |
| [Minors](/systems/legal-and-corporate/floor/minors) | Legal floor row | Minors gets verifiable parental Consent before collecting personal data from a child under 13, and age-gates every Product not built for children. |
| [Mode](/business/nouns/mode) | Noun | A Mode is how a caller invokes a Verb: try waits and stores nothing, send returns a pending Action, do waits for the result. |
| [Monday Role review](/workflows/processes/role-review/monday-role-review) | Workflow | Monday Role review records a Role Review for every filled Role and sends the Founder one Decision request per missed result. |
| [Money services](/systems/legal-and-corporate/floor/money-services) | Legal floor row | Money services moves funds only through the payments rail; a Startup that transmits money, issues stored value, or lends needs a licensed upstream. |
| [Monitor](/business/nouns/monitor) | Noun | A Monitor is a scheduled check on something outside a Startup’s control, such as uptime, a Keyword’s rank or an AI answer, recording Events. |
| [Monitor.check](/business/nouns/monitor/check) | Verb | Check runs a Monitor once now from several regions and records the result as an Event. |
| [Monitoring](/code/systems/monitoring) | System | Monitoring captures errors, logs and traces, checks uptime and scheduled jobs, and ties each failure to the Version that caused it. |
| [Month-3 retention](/agents/customer#month-3-retention) | Metric | Month-3 retention is the share of outside Customers who first paid in one month and still pay three months later. |
| [Monthly budget](/workflows/processes/budget/monthly-budget) | Workflow | Monthly budget compares last month’s spend with each Budget, forecasts six months ahead, and asks the Founder to approve any Budget change. |
| [Monthly close](/workflows/processes/books/monthly-close) | Workflow | Monthly close reconciles every Transaction to the ledger and closes the Period by the set working day. |
| [Motion](/business/nouns/motion) | Noun | A Motion is the shape of a sale: who buys an Offer and who acts for them, such as b2b, b2c, b2d, b2a, or b2a2b. |
| [Motor records](/systems/legal-and-corporate/floor/motor-records) | Legal floor row | Motor records serves personal fields from a state motor vehicle record only for a declared permissible use, recording every recipient and use. |
| [Multi-human](/agents/operating-models/multi-human) | Operating model | Multi-human is the operating model where several Humans share Roles with Agents, each Human working under their own Mandate and Limits. |
| [Must-have share](/agents/product#must-have-share) | Metric | Must-have share is the share of surveyed activated outside Customers who say losing the Product would disappoint them most. |
| [n8n](/workflows/plays#n8n) | Venue | n8n is a marketplace Venue. |
| [Namespace isolation](/systems/trust-and-governance/controls/namespace-isolation) | Control | A namespace reads and writes only its own records, unless an Agreement grants a scoped read. |
| [Navigation](/code/ui/components/navigation) | Component | Navigation lists the routes one Persona may reach in an App or Site, derived from its grants. |
| [Net revenue retention](/agents/customer#net-revenue-retention) | Metric | Net revenue retention is this month’s revenue from outside Customers who paid twelve months ago, divided by their revenue then. |
| [Next outcome](/workflows/customer/plays/next-outcome) | Play | Next outcome offers the next Service a Customer needs at the moment it comes due, such as an annual filing after a formation. |
| [Nightly quality run](/code/verification/nightly-quality-run) | Workflow | Nightly quality run re-runs every check, replays known-good runs, and opens an Issue for each regression. |
| [Notarization](/systems/legal-and-corporate/notarization) | Capability | Notarization has a commissioned notary notarize a signer’s Document online and returns the certificate and journal entry as records. |
| [Notices](/systems/legal-and-corporate/floor/notices) | Legal floor row | Notices publishes a privacy notice and terms on every Site before its first signup or card, rendered from the Startup’s definition. |
| [Notices](/systems/notices) | System | Notices delivers in-app, push, SMS and email notices to Customers and Workers by their preferences, with digests and quiet hours. |
| [Notify a breach](/workflows/processes/notify-regulator/notify-breach) | Workflow | Notify a breach tells each regulator and affected Person about a personal-data breach within the legal deadline, which counts from awareness. |
| [Notify regulator](/workflows/processes/notify-regulator) | Process | Notify regulator files every notice a notifiable Incident owes before its statutory clock runs out, and records each filing. |
| [Noun](/business/nouns/noun) | Noun | A Noun is a type of record, with its properties, its relationships, and the Verbs that act on it. |
| [Noun.retire](/business/nouns/noun/retire) | Verb | Retire removes a published Noun from new Versions; its records, its history and every pinned Version keep serving. |
| [Noun.trace](/business/nouns/noun/trace) | Verb | Trace lists every Verb, Process, Offer, Dashboard and Version that references a Noun, so an edit or a retire shows its reach first. |
| [npm](/workflows/plays#npm) | Venue | npm is a directory Venue. |
| [Observability](/code/platform/observability) | Capability | Observability captures logs, traces and errors from every request and Action, and opens an Incident when a check fails. |
| [Offboard from a Role](/workflows/processes/staffing/offboard-from-role) | Workflow | Offboard from a Role revokes the leaving holder’s access within the hour, hands on their open work, and settles what they are owed. |
| [Offer](/business/nouns/offer) | Noun | An Offer is a Product, under a Brand, at a price, on terms, made by a Startup. |
| [Offer.accept](/business/nouns/offer/accept) | Verb | Accept records that a party takes an Offer, which makes that party a Customer of the Startup. |
| [Offer.grant](/business/nouns/offer/grant) | Verb | Grant adds an Entitlement to an Offer: a Verb its Customers may call, optionally bounded by a Limit. |
| [Offer.publish](/business/nouns/offer/publish) | Verb | Publish makes an Offer available for parties to accept. |
| [Offer.subscribe](/business/nouns/offer/subscribe) | Verb | Subscribe accepts a recurring Offer as a Subscription that renews each period until it ends. |
| [Offer.trial](/business/nouns/offer/trial) | Verb | Trial starts a Customer on an Offer free for a set number of days, with or without a card, converting or ending by its terms. |
| [Offer.withdraw](/business/nouns/offer/withdraw) | Verb | Withdraw closes a published Offer to new Customers and leaves every existing Order and Subscription in force. |
| Offline replay | Test ladder rung | Offline replay scores a Variant on the kept log of past choices before anyone sees it. |
| [On-demand work](/systems/integrations/upstreams#on-demand-work) | Capability | On-demand work books vetted, credentialed people per shift or job and pays them on verified completion. |
| [Onboard a Customer](/workflows/processes/onboarding/onboard-customer) | Workflow | Onboard a Customer gets each new signup to first value, doing the setup by hand until three repeats make it an Issue. |
| [Onboard into a Role](/workflows/processes/staffing/onboard-into-role) | Workflow | Onboard into a Role grants the new holder only the Permissions the seat needs, hands them its contract, and sets the first Role review. |
| [Onboarding](/workflows/processes/onboarding) | Process | Onboarding gets every new Customer to first value, by hand until the Startup automates each step. |
| [Onboarding Specialist](/agents/customer/onboarding-specialist) | Role | The Onboarding Specialist gets each new Customer to first value, doing the setup by hand until the Startup automates it. |
| [One-way Action windows](/systems/trust-and-governance/controls/one-way-windows) | Control | A one-way Action waits out its delay window, and an Action over its Limit waits for an Approval. |
| [Open source](/workflows/plays/open-source) | Play | Open source publishes the SDK and integration layer as open repositories, keeps the hosted Product paid, and answers every issue within 48 hours. |
| [Opening](/business/nouns/opening) | Noun | An Opening is a Startup’s computed need for a Human in a Role: its kind, its reason, and the Hypothesis a hire must prove. |
| [Operations Lead](/agents/operations/operations-lead) | Role | The Operations Lead runs the Startup’s week: it runs the Monday Role review, coordinates incidents, and requests Decisions from the Founder. |
| [Operations Team](/agents/operations) | Team | The Operations Team runs the Startup day to day: it delivers outcomes, keeps human supply booked, stops abuse, and runs the Monday Role review. |
| Opinion | Evidence grade | Opinion is an Evidence grade: what outside people think, which weighs zero. |
| [Order](/business/nouns/order) | Noun | An Order is a Customer’s commitment to buy one or more Offers once, moving from placed to paid, fulfilled, and closed. |
| [Order.cancel](/business/nouns/order/cancel) | Verb | Cancel ends an Order before fulfillment and returns any payment in full. |
| [Order.confirm](/business/nouns/order/confirm) | Verb | Confirm records the Customer’s sign-off on delivered work, which closes the Order and earns the Startup its fee. |
| [Order.deliver](/business/nouns/order/deliver) | Verb | Deliver hands the finished work of a Service Order to its Customer and opens the acceptance window. |
| [Order.dispute](/business/nouns/order/dispute) | Verb | Dispute contests a delivered Order under its Outcome Contract and starts the remedy the contract names. |
| [Order.fulfill](/business/nouns/order/fulfill) | Verb | Fulfill grants what an Order bought: Entitlements for software and data, a shipment for goods. |
| [Order.pay](/business/nouns/order/pay) | Verb | Pay settles an Order’s amount through the Startup’s payment account and posts the matching Entries. |
| [Order.place](/business/nouns/order/place) | Verb | Place commits a Customer to buy an Offer once and records the Offer Version and price at that moment. |
| [Order.refund](/business/nouns/order/refund) | Verb | Refund returns all or part of an Order’s payment to the Customer and posts the reversing Entries. |
| [Order.revise](/business/nouns/order/revise) | Verb | Revise sends delivered lines back for one counted revision, with the changes the Customer asks for. |
| [Order.screen](/business/nouns/order/screen) | Verb | Screen scores an Order’s payment before it is charged and allows, authenticates, holds or blocks it by the Startup’s risk Policy. |
| [Order.start](/business/nouns/order/start) | Verb | Start checks a Service Order’s inputs against its brief, then moves it from intake to working and starts its deadline. |
| [Organic share](/agents/marketing#organic-share) | Metric | Organic share is the share of new outside Customers whose first touch was not paid. |
| [Organic social](/workflows/plays/organic-social) | Play | Organic social turns facts and artifacts a Startup already has into posts from its disclosed agent accounts and the Studio’s shared accounts. |
| [Organic visits](/agents/marketing#organic-visits) | Metric | Organic visits counts the Visits a Startup’s Pages get each week from unpaid search and answer engines. |
| [Organization](/business/nouns/organization) | Noun | An Organization is an outside party as one Startup knows it, keyed by its domain, such as an employer or a vendor. |
| [Organization.merge](/business/nouns/organization/merge) | Verb | Merge joins a duplicate Organization into another, keeping every Contact, Deal and Event on the one that remains. |
| [Outbound](/workflows/processes/outbound) | Process | Outbound reaches Prospects who match the ICP, with a legal basis for contact and within the touch Limit. |
| [Outbound calling](/workflows/plays/outbound-calling) | Play | Outbound calling phones local and small Organizations, using a voice Agent only where Consent is recorded and a Human where law requires one. |
| [Outbound sequence](/workflows/processes/outbound/outbound-sequence) | Workflow | Outbound sequence reaches Prospects who match the ICP, honoring every Suppression, and routes every reply. |
| [Outcome confirmation](/systems/trust-and-governance/controls/outcome-confirmation) | Control | Every Order’s outcome is confirmed before it is billed, and a missed outcome is redone once. |
| [Outcome Contract](/business/nouns/outcome-contract) | Noun | An Outcome Contract is the terms on an Offer that warrant a Service’s result: done, acceptance, assurance, remedy, and earnings. |
| [Outlook](/workflows/plays#outlook) | Venue | Outlook is a email Venue. |
| [Outside accounts](/systems/finance/outside-accounts) | Capability | Outside accounts register the Company on platforms that verify businesses: app stores, ad networks, marketplaces and directories. |
| [Outside paid Orders](/agents/sales#outside-paid-orders) | Metric | Outside paid Orders counts paid Orders from outside Customers in the window, net of refunds. |
| [Outside paying Customers](/agents/founding#outside-paying-customers) | Metric | Outside paying Customers counts distinct outside Customers with at least one paid, unrefunded Order in the window. |
| [Outside revenue](/agents/founding#outside-revenue) | Metric | Outside revenue is revenue from Customers who share no owner, Studio account, Agreement or sibling chain with the Startup. |
| [Owned following](/workflows/plays/owned-following) | Play | Owned following grows a niche newsletter, community and shared accounts in a Studio media Startup and lends its slots to siblings by expected value. |
| [Owned newsletter](/workflows/plays/owned-newsletter) | Play | Owned newsletter grows a subscribed list with one fact and one Offer per issue, and suppresses subscribers silent for 90 days. |
| [Page](/business/nouns/page) | Noun | A Page is an addressable page of a Site, of a named type such as pricing, about one Thing or each member of a Collection. |
| [Page task success](/agents/product#page-task-success) | Metric | Page task success is the share of tested Visitors who finish a Page’s main task on the first try. |
| [Paid listing conversion](/agents/sales#paid-listing-conversion) | Metric | Paid listing conversion is the share of claimed listings that pay for placement within the window. |
| [Paid Media Manager](/agents/marketing/paid-media-manager) | Role | The Paid Media Manager runs paid Plays: bids and budgets per venue, creative rotation, ad policy, and conversions sent back to each venue. |
| [Paid pilot](/workflows/sales/plays/paid-pilot) | Play | Paid pilot runs the Product on a buyer’s own sample in a sandbox and sets success criteria from the numbers the buyer saw. |
| Paid probe | Test ladder rung | Paid probe spends $100 on one ad venue to measure what a click and a Customer cost. |
| [Paid search](/workflows/plays/paid-search) | Play | Paid search bids on Keywords that state intent and runs only while the first transaction’s margin exceeds its cost per first transaction. |
| [Paid social](/workflows/plays/paid-social) | Play | Paid social runs Ads targeted by Audience instead of query, first as a pooled test and at scale only for messages that already won. |
| [Partner](/business/nouns/partner) | Noun | A Partner is an outside Organization that is party to an Agreement with a Startup, supplying it, distributing its Offers, or both. |
| [Partner Manager](/agents/sales/partner-manager) | Role | The Partner Manager signs and serves the outside Organizations that resell, refer, or integrate the Startup’s Products. |
| [Partner-sourced revenue](/agents/sales#partner-sourced-revenue) | Metric | Partner-sourced revenue is the revenue each month from Customers a Partner referred. |
| [Party](/business/nouns/party) | Noun | A Party is a person or legal entity that can be a side of an Agreement or an Order, or hold rights. |
| [Party screening](/systems/legal-and-corporate/party-screening) | Capability | Party screening checks who a counterparty is and whether a Startup may deal with them, from identity to sanctions and fraud signals. |
| [Party.screen](/business/nouns/party/screen) | Verb | Screen checks a Party against official registers and restricted-party lists and keeps the result as a Screening. |
| [Patent filings](/systems/legal-and-corporate/patents) | Capability | Patent filings file provisional and full applications for the Company’s inventions, naming human inventors, and keep each one maintained. |
| [Pay accuracy](/agents/people#pay-accuracy) | Metric | Pay accuracy is the share of pay runs that need no correction afterwards. |
| [Pay bills](/workflows/processes/payables/pay-bills) | Workflow | Pay bills matches a new Bill to its Agreement, approves it within a Mandate, pays it on its due date and reconciles the payment. |
| [Pay people](/workflows/processes/payroll/pay-people) | Workflow | Pay people pays every employee and contractor for the Period, with withholding and tax statements. |
| [Pay Run](/business/nouns/pay-run) | Noun | A Pay Run is one pay period’s payroll for a Company: each employee’s gross pay, withholding, deductions and net pay, approved and paid together. |
| [Pay runs](/systems/payroll) | System | Pay runs keeps each employee’s pay record, prepares every run with withholding and deductions, and posts it to the Ledger. |
| [Pay suppliers](/workflows/processes/supplier-payouts/pay-suppliers) | Workflow | Pay suppliers totals each Supplier’s confirmed work every week, holds amounts under open Disputes, pays the rest and sends a statement. |
| [Payables](/workflows/processes/payables) | Process | Payables matches each Bill to its Agreement, gets it approved within a Mandate, pays it on its due date, and reconciles the payment. |
| [Payment asks](/agents/founding#payment-asks) | Metric | Payment asks counts the distinct outside Contacts asked to pay a stated price in the window. |
| [Payment rails](/systems/finance/payments) | Capability | Payment rails move money as charges, refunds, payouts and transfers between connected accounts, so funds never rest with the platform. |
| [Payment risk](/systems/finance/payment-risk) | Capability | Payment risk scores each charge before it runs and allows, authenticates, holds or blocks it by the Startup’s risk Policy. |
| [Payment Source](/business/nouns/payment-source) | Noun | A Payment Source is a card, bank debit or wallet a Customer saves with a Startup, held at Stripe and charged for Orders and Invoices. |
| [PaymentSource.add](/business/nouns/payment-source/add) | Verb | Add saves a new Payment Source for a Customer through Stripe’s embedded form on the Startup’s Domain, and can make it the default. |
| [PaymentSource.remove](/business/nouns/payment-source/remove) | Verb | Remove detaches a saved Payment Source so nothing charges it again, and keeps the record. |
| [Payroll](/systems/people/payroll) | Capability | Payroll pays employees on schedule, withholds and remits taxes, and files employer returns in every state where they work. |
| [Payroll](/workflows/processes/payroll) | Process | Payroll pays every Human who works for the Startup, with withholding and tax statements. |
| [Payroll Specialist](/agents/people/payroll-specialist) | Role | The Payroll Specialist pays every Human who works for the Startup on time, with the right withholding and tax statements. |
| [PayRun.approve](/business/nouns/pay-run/approve) | Verb | Approve accepts a prepared Pay Run within the approver’s Mandate, books its cost, and schedules payment to land on the pay date. |
| [PayRun.pay](/business/nouns/pay-run/pay) | Verb | Pay funds an approved Pay Run: net pay to each employee’s bank on the pay date, taxes and deductions to the payroll provider. |
| [PayRun.prepare](/business/nouns/pay-run/prepare) | Verb | Prepare computes one pay period’s gross pay, withholding, deductions and employer taxes for each employee, and holds the Pay Run for approval. |
| [PayRun.void](/business/nouns/pay-run/void) | Verb | Void sets aside a prepared Pay Run that is wrong, so a corrected one can be prepared; the record stays. |
| [PendingFeed](/code/ui/components/pending-feed) | Component | PendingFeed lists Actions waiting out a delay window, each with its closing time and its pause, redirect, and cancel Verbs. |
| [People Lead](/agents/people/people-lead) | Role | The People Lead staffs every Role: it names a default Agent for each and decides when a Role needs a Human. |
| [People Team](/agents/people) | Team | The People Team staffs every Role: it names an Agent for each one, recruits the Humans the law or the Startup needs, and pays them. |
| [Period](/business/nouns/period) | Noun | A Period is one month of a Startup’s books, open until every Transaction reconciles, then closed and locked. |
| [Period sign-off](/systems/trust-and-governance/controls/period-sign-off) | Control | The Finance Lead signs each locked Period as a Decision before its Statements reach anyone outside the Startup. |
| [Period.close](/business/nouns/period/close) | Verb | Close ends a month’s books once every Entry in the Period is reconciled, and makes its statements final. |
| [Period.lock](/business/nouns/period/lock) | Verb | Lock seals a closed Period, so any later correction posts to the next open Period. |
| [Period.recognize](/business/nouns/period/recognize) | Verb | Recognize moves the revenue a Period earned out of deferred revenue, by the Startup’s revenue-recognition Policy. |
| [Permission](/business/nouns/permission) | Noun | A Permission is what a Role may do: a Verb on a Noun within a scope, optionally bounded by a Limit. |
| [Permission decay](/systems/trust-and-governance/controls/permission-decay) | Control | Each night, Permissions a Worker left unused past their decay Setting narrow through an automatic low-stakes Change. |
| [Permission widening](/systems/trust-and-governance/controls/permission-widening) | Control | A Permission widens only through a merged Change with an Approval, never by direct edit. |
| [Permissions](/code/platform/permissions) | Capability | Permissions grant each Role a Verb on a Noun in a scope, check every Action before it runs, and narrow unused grants nightly. |
| [Perplexity](/workflows/plays#perplexity) | Venue | Perplexity is a search Venue. |
| [Person](/business/nouns/person) | Noun | A Person is a human with one identity across every Startup; each Startup’s Contact is its own view of that Person. |
| [Persona](/business/nouns/persona) | Noun | A Persona is a named type of person with a job to do, such as a buyer, a seller, or an admin of an App. |
| [Phone](/systems/legal-and-corporate/floor/phone) | Legal floor row | Phone requires a Person’s prior written Consent before a marketing call or text reaches a mobile number or uses an AI voice. |
| [Phone](/systems/phone) | System | Phone holds a Startup’s numbers and runs voice calls and SMS, with voice Agents, transcripts and handoff to a Human. |
| [Phone numbers](/systems/communications/phone-numbers) | Capability | Phone numbers give a Startup local, toll-free and mobile numbers, port existing ones, and register business messaging with carriers. |
| [Pinterest](/workflows/plays#pinterest) | Venue | Pinterest is a social Venue. |
| [Pivot review](/workflows/processes/strategy/pivot-review) | Workflow | Pivot review weighs the Startup’s ambitions against its Evidence at a milestone and ends in one focus Decision. |
| [Play](/business/nouns/play) | Noun | A Play is a named, repeatable strategy with the Metric it moves and its cost, run by a Startup as a Process. |
| [Play Mix](/business/nouns/play-mix) | Noun | A Play Mix is the set of Plays a Startup runs this week, each with its state, budget and stop rule, compiled weekly and versioned. |
| [Play payback](/agents/marketing#play-payback) | Metric | Play payback is the days a Play takes for its Customers’ collected outside revenue to cover its spend and Worker cost. |
| [Play-sourced Customers](/agents/marketing#play-sourced-customers) | Metric | Play-sourced Customers counts distinct outside paying Customers who arrived through a Play, not through the founder’s own network. |
| [Play.apply](/business/nouns/play/apply) | Verb | Apply runs a Play across a Portfolio cohort, one wave at a time, measured as an Experiment. |
| [PlayMix.compile](/business/nouns/play-mix/compile) | Verb | Compile builds the next Play Mix from the Demand Budget, each Play’s ledger and last week’s Acquisitions, and records the diff. |
| [Point-in-time recovery](/systems/trust-and-governance/controls/point-in-time-recovery) | Control | Every namespace restores to any past moment from its kept record, and a restore test runs each week. |
| [Policy](/business/nouns/policy) | Noun | A Policy is a ruling a Startup declares on how its numbers are computed or its choices made, such as revenue recognition. |
| [Policy approval](/systems/trust-and-governance/controls/policy-approval) | Control | Every Policy is a versioned definition, and the entity’s officer approves the Versions in force by Decision each period. |
| [Portal](/business/nouns/portal) | Noun | A Portal is the signed-in part of a Site where each Customer orders, tracks delivery, accepts work, and pays, seeing only their own records. |
| [Portfolio](/business/nouns/portfolio) | Noun | A Portfolio is a managed set a Thing allocates attention and money across, by membership: a Studio’s Startups, a Startup’s child Startups, or its Products. |
| [Portfolio cross-sell](/workflows/plays/cross-sell) | Play | Portfolio cross-sell offers sibling Startups inside the Product and the bill, and routes each misfit Lead, with Consent, to the sibling that fits. |
| [Portfolio network](/workflows/plays#portfolio-network) | Venue | Portfolio network is a display Venue. |
| [Portfolio.brake](/business/nouns/portfolio/brake) | Verb | Brake stops one class of effects, such as sends, spend, publishes, or price changes, across a Portfolio query until it expires or is lifted. |
| [Portfolio.lift](/business/nouns/portfolio/lift) | Verb | Lift ends a brake before it expires, and the Actions it held resume their review and delay windows. |
| [Positioning tournament](/workflows/plays/positioning-tournament) | Play | Positioning tournament tests head-to-head, subcategory and new-category positionings as arms of one Experiment and writes the winner to the Story. |
| [Positive reply rate](/agents/sales#positive-reply-rate) | Metric | Positive reply rate is the share of Contacts enrolled in a Sequence who reply with interest. |
| [Post](/business/nouns/post) | Noun | A Post is something a Handle publishes, such as a thread or a short video, with the reach and replies it earns. |
| [Post.publish](/business/nouns/post/publish) | Verb | Publish sends a Post out through its Handle once every claim it states resolves to a live record. |
| [Post.schedule](/business/nouns/post/schedule) | Verb | Schedule puts a drafted Post on its Handle’s calendar for a set time. |
| [Post.withdraw](/business/nouns/post/withdraw) | Verb | Withdraw takes a published Post down from its venue and keeps the record, its reach and its replies. |
| [Pre-merge catch rate](/agents/quality#pre-merge-catch-rate) | Metric | Pre-merge catch rate is the share of breaking Changes stopped before they merge. |
| Pre-sale | Test ladder rung | Pre-sale takes a refundable deposit on a reserve page, priced against what the ICP hires today. |
| [Press inquiries](/workflows/processes/press-inquiries) | Process | Press inquiries answers journalists and analysts within a business day, from the press kit and the Startup’s records, as an agent. |
| [Price](/business/nouns/price) | Noun | A Price is the amount, currency, unit, and tiers of an Offer, embedded in it; zero is a Price. |
| [Price change](/workflows/processes/pricing/price-change) | Workflow | Price change raises or lowers what an Offer costs for new buyers only, after notice, and tests it only where traffic can read the result. |
| [PriceTable](/code/ui/components/price-table) | Component | PriceTable lists a Product's Offers with their Prices and terms, and the Verb that buys each one. |
| [Pricing](/workflows/processes/pricing) | Process | Pricing sets each Offer’s model, value metric, and Price, and changes Prices for new buyers only. |
| Prior lookup | Test ladder rung | Prior lookup reads what the Portfolio already learned about the same Product Template, Motion and state. |
| [Privacy](/workflows/processes/privacy) | Process | Privacy answers every Person’s request about their data within the legal deadline. |
| [Privacy](/systems/privacy) | System | Privacy declares each Purpose for personal data, records Consent, answers access requests, masks data on request, and publishes its privacy notices. |
| [Privacy notice](/systems/trust-and-governance/controls/privacy-notice) | Control | Each Startup publishes a privacy notice that lists every Purpose it processes personal data for. |
| [Privacy Officer](/agents/legal/privacy-officer) | Role | The Privacy Officer answers each privacy request within its legal deadline and keeps every Consent and Purpose on record. |
| [Privacy registrations](/systems/legal-and-corporate/privacy-registrations) | Capability | Privacy registrations file the data-protection registrations and appoint the representatives the Company needs in each market it serves. |
| [Privacy request](/workflows/processes/privacy/privacy-request) | Workflow | Privacy request finds every record about a Person, then exports, corrects, or restricts it within the legal deadline. |
| [Privacy requests](/systems/trust-and-governance/controls/privacy-requests) | Control | Every Person’s request to access, correct, export, object or erase is answered within its legal deadline. |
| [Privacy requests on time](/agents/legal#privacy-requests-on-time) | Metric | Privacy requests on time is the share of access and deletion requests answered within their legal deadline. |
| [Privacy rights](/systems/legal-and-corporate/floor/privacy) | Legal floor row | Privacy rights answers each Person’s access, export, correction, objection, and deletion request within a month, recording opt-outs as Suppression. |
| [Problem](/business/nouns/problem) | Noun | A Problem is what an ICP struggles with, in their own words: how they solve it today and what it costs them. |
| [Problem interviews](/agents/founding#problem-interviews) | Metric | Problem interviews counts Interviews held about the Problem with distinct outside ICP members in the window. |
| [Problem.rank](/business/nouns/problem/rank) | Verb | Rank orders Problems by revenue at stake, Evidence grade and effort, so the next Project addresses the top one. |
| [Problem.suggest](/business/nouns/problem/suggest) | Verb | Suggest records a Customer’s ask for something the Product lacks as Evidence on a Problem, with the asker attached. |
| [Process](/business/nouns/process) | Noun | A Process is a named, repeatable piece of business work, owned by a Team and run by one or more Workflows. |
| [Process.enable](/business/nouns/process/enable) | Verb | Enable turns a Process on for a Startup, so its Workflows start on their Triggers. |
| [Process.pause](/business/nouns/process/pause) | Verb | Pause stops a Process from starting new Actions; Actions already in progress finish. |
| [Processing definitions](/systems/trust-and-governance/controls/processing-definitions) | Control | Every Noun and Verb publishes its fields, types and effects, so each Interface processes data from one definition. |
| [Procure](/workflows/processes/procure) | Process | Procure turns a need into a purchase: make or buy, upstream review, an Agreement, then spend within Limits and on to payables. |
| [Product](/business/nouns/product) | Noun | A Product is what a Customer gets from a Startup, with a promise the Customer can rely on. |
| [Product analytics](/systems/product-analytics) | System | Product analytics turns the Visits and Events captured on every Domain and API into the conversion, activation and retention Metrics every Team reads. |
| [Product definition](/workflows/processes/product-definition) | Process | Product definition turns each Offer into the Nouns and Verbs that every Interface is generated from. |
| [Product Hunt](/workflows/plays#product-hunt) | Venue | Product Hunt is a launch site Venue. |
| [Product Lead](/agents/product/product-lead) | Role | The Product Lead decides what the Startup builds next and owns each Product’s definition, list Price, and packaging. |
| [Product planning](/code/systems/product-planning) | System | Product planning groups feature-request Issues toward Goals, ranks them, and publishes what ships next. |
| [Product Team](/agents/product) | Team | The Product Team decides what gets built and why: Product definitions, list Prices and packaging, the build list, and the Site’s Pages for each ICP. |
| [Product Template](/business/nouns/product-template) | Noun | A Product Template is a reusable definition of one kind of Product: what it sells, who supplies the work, who buys, and how it earns. |
| [Product-led growth](/workflows/plays/product-led) | Play | Product-led growth gives away a metered slice of a digital Product, a free tool or templates, and prompts the upgrade on a usage event. |
| [Programmatic SEO](/workflows/plays/programmatic-seo) | Play | Programmatic SEO generates one Page per entity, place, comparison or question from structured data, and indexes only Pages that carry a unique fact. |
| [Project](/business/nouns/project) | Noun | A Project is a body of work toward a Goal: its Tasks and Issues, a start, and a target date. |
| [Projects](/code/systems/projects) | System | Projects tracks each body of work toward a Goal: its Tasks and Issues, start and target date, triage and assignees. |
| [Promote winners](/workflows/plays/promote-winners) | Play | Promote winners moves a message that won on free placements to a paid Ad with a Hypothesis, a stop rule and the minimum budget. |
| [Proof](/business/nouns/proof) | Noun | A Proof is the sealed result of one Control test: the Events it read, the root it checked them against, and every exception. |
| [Prospect](/business/nouns/prospect) | Noun | A Prospect is a person or Organization a Startup found but who has never engaged, held with the legal basis for contact. |
| [Prospect.engage](/business/nouns/prospect/engage) | Verb | Engage records a Prospect’s first reply or raised hand and makes it a Lead that keeps its Acquisition. |
| [Prospecting](/systems/prospecting) | System | Prospecting finds Prospects who have never engaged, verifies how to reach each one, and records the legal basis for contacting them. |
| [Prospector](/agents/sales/prospector) | Role | The Prospector runs outbound: it builds lawful Prospect lists, enrolls Contacts in Sequences, and routes every reply. |
| [Provider wiring](/systems/integrations/provider-wiring) | Process | Provider wiring connects a new Startup to the default provider of every capability it uses. |
| [Public content](/systems/legal-and-corporate/floor/public-content) | Legal floor row | Public content keeps a copyright agent, a notice form, a takedown path, and a repeat-infringer policy on every Product that publishes what Customers write. |
| [Publication](/business/nouns/publication) | Noun | A Publication is the branded package a Startup’s Customers use: Domain, Interfaces, packages, docs and Portal, compiled from its Brand and a Version. |
| [Publish content](/workflows/processes/content-marketing/publish-content) | Workflow | Publish content ships the week’s Pages, answers, and data reports, each built from the Startup’s records. |
| [Publish terms](/workflows/processes/contracting/publish-terms) | Workflow | Publish terms drafts and publishes the Startup’s terms, privacy notice, and Consent rules, which launch requires. |
| [Purpose](/business/nouns/purpose) | Noun | A Purpose is a named reason personal data is processed, with a lawful basis per jurisdiction. |
| [Purpose limitation](/systems/trust-and-governance/controls/purpose-limitation) | Control | Every field carries a data class, and a personal or confidential field is readable only for a Purpose it declares. |
| [Quality Lead](/agents/quality/quality-lead) | Role | The Quality Lead verifies every Team’s checks and gives every Change a verdict, never an Approval. |
| [Quality Team](/agents/quality) | Team | The Quality Team checks all work: the checks inside each Process, every outbound Message, and every money move, with verdicts, never Approvals. |
| [Question](/business/nouns/question) | Noun | A Question is what a pending Action asks a Party, a Role, or a Worker before it resumes, kept on the Action with its answer. |
| [Quote](/business/nouns/quote) | Noun | A Quote is a priced proposal of one or more Offers to one buyer, valid until a date, accepted into an Order. |
| [Quote.accept](/business/nouns/quote/accept) | Verb | Accept takes a sent Quote before it expires, turning one-time lines into an Order and recurring lines into a Subscription. |
| [Quote.decline](/business/nouns/quote/decline) | Verb | Decline records the buyer’s refusal of a sent Quote, with the reason in their words. |
| [Quote.expire](/business/nouns/quote/expire) | Verb | Expire closes a sent Quote that reached its validUntil date unaccepted; it never converts afterward. |
| [Quote.request](/business/nouns/quote/request) | Verb | Request asks a Startup for terms on one or more Offers, with the volume, term or scope wanted. |
| [Quote.send](/business/nouns/quote/send) | Verb | Send presents a drafted Quote to its buyer and freezes its lines, total and payment terms. |
| [Quote.supersede](/business/nouns/quote/supersede) | Verb | Supersede replaces a sent Quote with a newer one on the same Deal; only the newest Quote can be accepted. |
| [Quotes](/systems/quotes) | System | Quotes drafts priced proposals of one or more Offers to one buyer within Limits and turns each accepted Quote into an Order. |
| [Quoting](/workflows/processes/quoting) | Process | Quoting prices each Deal from list Price, inside the discount Limit, with terms ready to sign. |
| [Rate limits](/code/platform/rate-limits) | Capability | Rate limits check each call against its Limits before it runs and count its usage into Meters after, exactly once. |
| [Readout](/business/nouns/readout) | Noun | A Readout is an Experiment’s result per Variant on its Metric, with the sample size, the interval, and how far the number can be trusted. |
| [Realtime](/code/platform/capabilities/realtime) | Capability | Realtime pushes Events, Messages and record changes to connected Apps and agents as they happen, resumable from a cursor. |
| [Reconciliation completeness](/systems/trust-and-governance/controls/reconciliation-completeness) | Control | A Period locks only when every Transaction in it reconciles to Entries. |
| [Recording](/business/nouns/recording) | Noun | A Recording is the replay of one Visit or one agent browser session, masked at capture. |
| [Records of processing](/systems/trust-and-governance/controls/processing-records) | Control | Records of processing render for any date from field data classes, Purposes, recipients and retention. |
| [Recovery Objective](/business/nouns/recovery-objective) | Noun | A Recovery Objective sets how much data one Capability may lose and how fast it returns, proven by a restore drill on a cadence. |
| [RecoveryObjective.drill](/business/nouns/recovery-objective/drill) | Verb | Drill restores one Capability’s records into an isolated namespace and records whether the restore met both objectives. |
| [Recruit supply](/workflows/processes/supply/recruit-supply) | Workflow | Recruit supply adds credentialed Suppliers when booked capacity runs short and calibrates each on graded sample work. |
| [Recruiter](/agents/people/recruiter) | Role | The Recruiter finds the Humans a Startup needs, from licensed reviewers to a cofounder, through paid work trials, never interviewing. |
| [Recruiting](/systems/integrations/upstreams#recruiting) | Capability | Recruiting sources, screens and places employees and contractors for a Startup, and reports whether each placement lasted. |
| [Recurring billing](/systems/finance/recurring-billing) | Capability | Recurring billing charges Subscriptions on Stripe Billing, with trials, proration, metered usage, retries and dunning, while db.sb stays the record. |
| [Reddit](/workflows/plays#reddit) | Venue | Reddit is a community Venue. |
| [Referral](/business/nouns/referral) | Noun | A Referral is a Contact, Customer, or Partner sending a Lead to a Startup, with any reward it earns. |
| [Referral share](/agents/marketing#referral-share) | Metric | Referral share is the share of new outside Customers who arrived through a Referral. |
| [Referrals](/systems/referrals) | System | Referrals records each Contact, Customer or Partner sending a Lead or Customer to a Startup, and pays the reward its Agreement promises. |
| [Registered agent](/systems/legal-and-corporate/registered-agent) | Capability | Registered agent accepts legal process and state mail for the Company wherever it registers, and routes each item within the hour. |
| [Registration](/business/nouns/registration) | Noun | A Registration is one person’s place at a Gathering: invited, requested, or waitlisted, then registered, then attended or no-show. |
| [Registration.admit](/business/nouns/registration/admit) | Verb | Admit gives the next Contact in line a place at a Gathering when one frees up or its capacity rises. |
| [Registration.approve](/business/nouns/registration/approve) | Verb | Approve gives a requested place at a Gathering to the Contact who asked, or a place in line when the Gathering is full. |
| [Registration.attend](/business/nouns/registration/attend) | Verb | Attend records that a registered Contact joined the Gathering; an online room calls it on join. |
| [Regulated goods](/systems/legal-and-corporate/floor/regulated-goods) | Legal floor row | Regulated goods refuses any Startup that sells alcohol, tobacco, vapes, cannabis, firearms, or controlled substances. |
| [Relationship](/business/nouns/relationship) | Noun | A Relationship is a standing Action between two Things, read in the present tense and typed by a Verb whose forms give its reverse. |
| [Release](/workflows/processes/release) | Process | Release takes each reviewed Change to all traffic in stages, with automatic revert. |
| [Release a change](/workflows/processes/release/release-change) | Workflow | Release a change merges a Change that passed its verdict and deploys it in stages, reverting automatically on a guardrail breach. |
| [Reliability Engineer](/agents/engineering/reliability-engineer) | Role | The Reliability Engineer keeps every Interface up: it reads monitors, restores the Interface when an incident opens, and fixes the cause. |
| [Renew a license](/workflows/processes/license-renewals/renew-license) | Workflow | Renew a license prepares each renewal before the license expires, gets the owner’s signature where required, and records the new expiry. |
| [Renewal](/business/nouns/renewal) | Noun | A Renewal is the Deal for a term Subscription’s next term, opened before the term ends and closed renewed, expanded, contracted, or churned. |
| [Renewal notice](/workflows/processes/billing/renewal-notice) | Workflow | Renewal notice tells each Customer on a term of a year or longer the date, Price and cancel link before it renews. |
| [Renewal.open](/business/nouns/renewal/open) | Verb | Open starts the Renewal for a term Subscription before its term ends, with a usage review and any notice the legal floor requires. |
| [Renewals](/systems/legal-and-corporate/floor/renewals) | Legal floor row | Renewals discloses renewal terms before payment, takes a separate yes, reminds before yearly renewals, and cancels online in as few steps as signup. |
| [Repeat purchase rate](/agents/customer#repeat-purchase-rate) | Metric | Repeat purchase rate is the share of outside Customers who place a second paid Order within 90 days of their first. |
| [Repeatable](/business/lifecycle/states/repeatable) | Lifecycle state | Repeatable is the state of a Startup whose Customers arrive, pay, and stay, while its work runs without its founder. |
| [Reports](/systems/reports) | System | Reports arranges saved Metric queries into Dashboards, weekly reviews and investor updates, delivered on a schedule and watched for thresholds. |
| [Repositories](/code/systems/repositories) | System | Repositories holds a Startup’s code and definitions in db.sb, with branches, Changes, checks and Versions. |
| [Researcher](/agents/product/researcher) | Role | The Researcher learns from what buyers do: it asks one question at a signal and grades every piece of Evidence by behavior. |
| [Reserve](/code/ui/components/reserve) | Component | Reserve records a Visitor committing to an Offer before it ships, with an optional deposit, as Evidence for its Hypothesis. |
| [Reserve drop](/workflows/plays/reserve-drop) | Play | Reserve drop opens refundable deposits for 72 hours after one creator post and moves the Startup to Building only if deposits cross the entry check. |
| [Reserved Act](/business/nouns/reserved-act) | Noun | A Reserved Act is a Verb the law reserves to the holder of a named Credential, so its Function is always human. |
| [Residency](/code/platform/residency) | Capability | Residency pins where a namespace stores and processes its records, Files and analytics, set per Startup or per Tenant. |
| [Resolution time](/agents/customer#resolution-time) | Metric | Resolution time is the median business hours from a Conversation’s first Message to a resolution that held for 7 days. |
| [Resolve an incident](/workflows/processes/incident-response/resolve-incident) | Workflow | Resolve an incident restores the Interface, fixes the cause, and publishes a postmortem with the Change that prevents a repeat. |
| [Restore drills passed](/agents/engineering#restore-drills-passed) | Metric | Restore drills passed is the share of restore drills that met both recovery objectives. |
| [Resume](/workflows/processes/resume) | Process | Resume returns a dormant Startup to Live: it re-runs the Live checks, reopens Offers, and restarts its Workflows. |
| [Retargeting](/workflows/plays/retargeting) | Play | Retargeting shows Ads only to an owned Audience of past Visitors, capped at three impressions per Person per day. |
| [Retention](/workflows/processes/retention) | Process | Retention keeps Customers by catching silence early, saving once, and winning back once. |
| [Retention restriction](/systems/trust-and-governance/controls/retention-restriction) | Control | When a Purpose’s retention ends, its records stay kept forever and every read of them is restricted. |
| [Return on ad spend](/agents/marketing#return-on-ad-spend) | Metric | Return on ad spend is the revenue from paid Campaigns divided by their spend. |
| [Revert by query](/systems/trust-and-governance/controls/revert-by-query) | Control | Containment revokes the compromised token or freezes the Worker, then reverts every Event written under it as one Change. |
| [Review](/business/nouns/review) | Noun | A Review is one person’s rated evaluation of a Product, Offer or Brand, shown on a Site or an outside venue and mirrored from there. |
| [Review a contract](/workflows/processes/contracting/review-contract) | Workflow | Review a contract compares a new Agreement with the Startup’s fallback positions and returns a signable draft. |
| [Review an upstream](/workflows/processes/upstream-review/review-upstream) | Workflow | Review an upstream checks a new provider’s security, privacy terms and continuity before first use, and sets the date it is reviewed again. |
| [Review requests](/workflows/plays/review-requests) | Play | Review requests ask each Customer for a review at a delivered outcome, on the venue the Startup most needs, and show consented reviews. |
| [Review turnaround](/agents/quality#review-turnaround) | Metric | Review turnaround is the median hours from an Action entering review to its verdict. |
| [Review.publish](/business/nouns/review/publish) | Verb | Publish shows a Review on the Startup’s Pages with its rating counted, whatever the rating. |
| [Review.remove](/business/nouns/review/remove) | Verb | Remove takes a Review down for good when its author or its venue asks; the record is kept. |
| [Review.withhold](/business/nouns/review/withhold) | Verb | Withhold keeps a Review off display for one of five reasons, none of them its rating or its tone. |
| [Reviewer](/agents/quality/reviewer) | Role | The Reviewer checks every outbound Message and money move at medium stakes or above before its delay window closes. |
| [Reviews](/systems/reviews) | System | Reviews shows each Person’s evaluation of a Product, Offer or Brand where evaluations are shown, requested, moderated and mirrored from elsewhere. |
| [Risk](/business/nouns/risk) | Noun | A Risk is something that could harm a Startup or a Portfolio, scored by likelihood and impact, and treated, accepted, or closed. |
| [Risk Analyst](/agents/operations/risk-analyst) | Role | The Risk Analyst screens for fraud and abuse, holds suspect Parties, and keeps dispute rates under their Limits. |
| [Risk assessment](/systems/trust-and-governance/controls/risk-assessment) | Control | Agents prepare each period’s risk assessment from Incidents, Issues and Changes, and the entity’s officer accepts it by Decision. |
| [Risk assessment](/workflows/processes/risk-assessment) | Process | Risk assessment scores every open Risk each quarter, links each to the Controls that treat it, and sends the result to an officer to accept. |
| [Risk.accept](/business/nouns/risk/accept) | Verb | Accept records an officer’s signed Decision to carry a Risk untreated until its next review. |
| [Risk.assess](/business/nouns/risk/assess) | Verb | Assess scores a Risk’s likelihood and impact from the Startup’s records and sets its next review date. |
| [Risk.close](/business/nouns/risk/close) | Verb | Close ends a Risk that can no longer happen and keeps it, with its scores and treatments, forever. |
| [Risk.treat](/business/nouns/risk/treat) | Verb | Treat links a Risk to the Controls that lower it and records the score it should reach. |
| [Role](/business/nouns/role) | Noun | A Role is a seat that owns a set of work and holds the Permissions to do it, filled by a Human or an Agent. |
| [Role Review](/business/nouns/role-review) | Noun | A Role Review is a dated check of one Role against its contract: its results, its standards and its autonomy rung. |
| [Role review](/workflows/processes/role-review) | Process | Role review checks every filled Role against its contract each week and turns each missed result into a Decision. |
| [Role structure](/systems/trust-and-governance/controls/role-structure) | Control | Every Worker sits in a Role on a Team, and every Role publishes its responsibilities, Permissions and accountable lead. |
| [Role.review](/business/nouns/role/review) | Verb | Review checks one Role against its contract for a period and records a Role Review. |
| [Role.staff](/business/nouns/role/staff) | Verb | Staff fills a Role with a Worker, human or agent, who then performs the Role’s Verbs under its Permissions. |
| [Role.vacate](/business/nouns/role/vacate) | Verb | Vacate takes the Worker out of a Role, and the seat’s Tasks route to the Role it escalates to until a new Worker is staffed. |
| [Route a call](/workflows/processes/call-routing/route-call) | Workflow | Route a call answers every call, sends the caller to the Role they need, and takes a message with a callback time otherwise. |
| [Run a tryout](/workflows/processes/hiring/run-tryout) | Workflow | Run a tryout pays a Candidate for real work from the Role’s backlog, graded blind against the incumbent Agent’s run of the same Tasks. |
| [Run an experiment](/workflows/processes/experimentation/run-experiment) | Workflow | Run an experiment fixes its threshold and sample before it starts, holds a control arm, and ends in one recorded Decision. |
| [Run beside](/workflows/customer/plays/run-beside) | Play | Run beside does a buyer’s work in parallel with their current tool and shows the daily difference until it reaches zero. |
| [Runway](/workflows/processes/runway) | Process | Runway tells the Founder every week whether the Startup reaches profit before its cash runs out. |
| [Runway days](/agents/finance#runway-days) | Metric | Runway days is the days of cash left at the average net burn of the last 90 days. |
| [SaaS](/products/templates/saas) | Product Template | SaaS adds an App for people to Headless SaaS, sold as a Subscription per seat, with onboarding to first value. |
| [Sales closing](/systems/integrations/upstreams#sales-closing) | Capability | Sales closing works Deals with agents and closes them with people, from qualified Lead to signed Order. |
| [Sales Engineer](/agents/sales/sales-engineer) | Role | The Sales Engineer answers each Lead in writing at once, runs the buyer’s own sample in a sandbox, and sends a click-to-sign Quote. |
| [Sales Lead](/agents/sales/sales-lead) | Role | The Sales Lead turns qualified demand into Customers: it owns every Deal, every Quote, and the enterprise terms on every Startup. |
| [Sales tax](/systems/legal-and-corporate/floor/nexus) | Legal floor row | Sales tax registers the Company in each US state whose economic-nexus threshold its sales cross, then collects and files on every taxed charge. |
| [Sales Team](/agents/sales) | Team | The Sales Team turns demand into Customers: it answers every Lead, wins enterprise Deals, and runs outbound prospecting. |
| [SalesBuilder](/code/builders/sales) | Product | SalesBuilder finds, wins, and keeps the Customers of a Startup through its Offers. |
| [Salesforce AppExchange](/workflows/plays#salesforce-appexchange) | Venue | Salesforce AppExchange is a marketplace Venue. |
| [Sanctions](/systems/legal-and-corporate/floor/sanctions) | Legal floor row | Sanctions blocks checkout from comprehensively sanctioned regions and screens every payee against OFAC lists before paying them. |
| [Sandboxes](/code/platform/sandboxes) | Capability | Sandboxes run untrusted or generated code in isolated, leased machines, from millisecond scripts to full builds. |
| [Save and win back](/workflows/processes/retention/save-and-win-back) | Workflow | Save and win back makes cancelling one step, asks one question, sends an export, and tries once to win the Customer back. |
| [Save rate](/agents/customer#save-rate) | Metric | Save rate is the share of outside Subscriptions marked ending in the window that the Customer kept before the period closed. |
| [Scale](/business/lifecycle/states/scale) | Lifecycle state | Scale is the state of a Startup that compounds: Customers stay and expand, demand comes from several sources, and margins hold. |
| [Schedules](/code/platform/schedules) | Capability | Schedules start Actions and Workflows at set times, on recurring rules and on business-hours calendars. |
| [Scheduling](/systems/scheduling) | System | Scheduling books Meetings between Workers and Contacts from shared availability and keeps the notes, Decisions and Tasks they produce. |
| [Screen an Offer](/workflows/processes/screening/screen-offer) | Workflow | Screen an Offer tags its Reserved Acts, regulated data, and required Credentials, and holds it while any Credential is missing. |
| [Screening](/business/nouns/screening) | Noun | A Screening is one check of a Party against official registers and restricted-party lists, with each list’s version, any matches and the outcome. |
| [Screening](/workflows/processes/screening) | Process | Screening tags the legal floor of every Offer and withdraws any Offer the Startup cannot lawfully deliver. |
| [SDK](/code/sdk/reference) | Interface | The SDK is the typed client `$` that calls every Verb as `$.Noun.verb(input)`, in any Mode, scoped by `$.with`. |
| [Search](/code/platform/search) | Capability | Search answers keyword, semantic and hybrid queries across a namespace, indexes every write, and returns only what the caller may read. |
| [Seat coverage](/agents/people#seat-coverage) | Metric | Seat coverage is the share of awake Roles with a Worker seated in them. |
| [Secret](/business/nouns/secret) | Noun | A Secret is a named credential stored write-only per environment and filled into a call at run time, never read back by a Worker. |
| [Secret rotation](/systems/trust-and-governance/controls/secret-rotation) | Control | Every secret rotates within its maximum age, and a leaked secret is revoked within one hour of detection. |
| [Secret.revoke](/business/nouns/secret/revoke) | Verb | Revoke ends a Secret so no call fills it again; the record and its history stay. |
| [Secret.rotate](/business/nouns/secret/rotate) | Verb | Rotate replaces a Secret’s value, and calls already running finish on the old one. |
| [Secret.store](/business/nouns/secret/store) | Verb | Store writes a Secret’s value for one environment; the value is never returned by any Interface. |
| [Secrets](/code/platform/secrets) | Capability | Secrets hold keys and outside credentials, scoped, rotated and audited, injected at call time and never shown to agents. |
| [Securities](/systems/legal-and-corporate/floor/securities) | Legal floor row | Securities requires a board vote to issue equity and a person’s own representations on every SAFE, stock purchase, vesting agreement, and option grant. |
| [Security](/workflows/processes/security) | Process | Security keeps every Permission earned, every secret fresh, and every access recorded. |
| [Security Engineer](/agents/engineering/security-engineer) | Role | The Security Engineer protects identity, secrets, and access: unused Permissions decay nightly, and it refuses any unrecorded widening. |
| [Security reviews](/systems/integrations/upstreams#security-reviews) | Capability | Security reviews answer buyer security questionnaires and readiness reviews from a Startup’s Evidence, so no one gathers screenshots. |
| [Segregation of duties](/systems/trust-and-governance/controls/segregation-of-duties) | Control | The seat that creates a payee or a Bill never approves its payment, counted by seat, not by agent identity. |
| [Sell](/business/lifecycle/states/sell) | Lifecycle state | Sell is the state of a Startup whose owner has agreed to sell it, with its Brand, domain, Customers, and records. |
| [Sell](/workflows/processes/sell) | Process | Sell runs a Startup’s sale: diligence through a scoped read grant, the Agreement, then Brand, domain, Customers, and records transferred. |
| [Send a quote](/workflows/processes/quoting/send-quote) | Workflow | Send a quote sets a Deal’s Quote from list Price inside the discount Limit and answers its security questionnaire. |
| [SEO](/systems/seo) | System | SEO tracks the Keywords and AI prompts a Startup’s Pages target, where they rank, which links point at them, and which answers cite them. |
| [Sequence](/business/nouns/sequence) | Noun | A Sequence is a timed series of steps run for one Contact at a time: send a Message, wait, branch, or stop. |
| [Sequences](/systems/sequences) | System | Sequences runs timed, branching series of Messages and Tasks for one Contact at a time, inside designed Funnels. |
| [Service](/business/nouns/service) | Noun | A Service is a Product that warrants an outcome, delivered by Agents and Humans under an Outcome Contract. |
| [Service delivery](/systems/service-delivery) | System | Service delivery runs each job to its Outcome Contract: steps, oversight per Verb, delivery, acceptance, remedy and proof. |
| [ServiceBuilder](/code/builders/service) | Product | ServiceBuilder builds the service Products a Startup sells, delivered by Agents. |
| [Services-as-Software](/products/templates/services-as-software) | Product Template | Services-as-Software sells a warranted outcome that Agents deliver end to end under an Outcome Contract, billed only once accepted. |
| [Setting](/business/nouns/setting) | Noun | A Setting is a configurable value a Thing inherits from its nearest holder, Studio to Startup to Product, unless it sets its own. |
| [Share](/business/nouns/share) | Noun | A Share is a unit of ownership in a Company, of one class, held by one Holder. |
| [Share.issue](/business/nouns/share/issue) | Verb | Issue records new Shares of one class to a Holder under a board-approved Agreement, with the certificate or book entry. |
| [Share.transfer](/business/nouns/share/transfer) | Verb | Transfer moves Shares from one Holder to another under a signed Agreement, within the Company’s transfer restrictions. |
| [Shipping](/workflows/processes/shipping) | Process | Shipping delivers the most valuable Change every day and prunes what nobody uses every week. |
| [Shopify App Store](/workflows/plays#shopify-app-store) | Venue | Shopify App Store is a marketplace Venue. |
| [Signal expansion](/workflows/customer/plays/signal-expansion) | Play | Signal expansion turns a Customer’s hiring or a champion’s job change into an expansion Offer, a save, or a warm Sequence at the new Organization. |
| [Signal interview](/workflows/processes/customer-research/signal-interview) | Workflow | Signal interview asks a new Customer one question about past behavior at the moment of acceptance and grades the answer. |
| [SignIn](/code/ui/components/sign-in) | Component | SignIn signs a person in to a Startup by the method its signup Setting names, on the Startup’s own Domain. |
| [Signing](/systems/legal-and-corporate/signing) | Capability | Signing binds each signature to a fingerprint of exactly what the signer read, then seals the File with its signing record. |
| [Silence watch](/workflows/processes/retention/silence-watch) | Workflow | Silence watch finds Customers who stopped using a Product and reaches out once before they cancel. |
| Single capability | Test ladder rung | Single capability ships the one capability the approach rests on and measures use. |
| [Single human](/agents/operating-models/single-human) | Operating model | Single human is the operating model with one Human, a working CEO or a passive board chair, and Agents in every other Role. |
| [Single sign-on rung](/workflows/sales/plays/sso-rung) | Play | Single sign-on rung turns on single sign-on for a buyer that asks and quotes the Price tier that includes it. |
| [Site](/business/nouns/site) | Noun | A Site is a website as a Thing: its Pages, navigation, and Brand, served on one or more Domains. |
| [Site.publish](/business/nouns/site/publish) | Verb | Publish puts a Site’s current Pages live on its Domains, under its Brand. |
| [SiteBuilder](/code/builders/site) | Product | SiteBuilder builds and serves the site of a Startup under its Brand. |
| [Sites](/products/site/sites) | System | Sites keeps each Site with its Pages, navigation and Brand, served on one or more Domains, with previews, redirects and rollbacks. |
| [Skill](/business/nouns/skill) | Noun | A Skill is a capacity a Worker has at a level, such as negotiation or programming, that Roles require. |
| [Slack Marketplace](/workflows/plays#slack-marketplace) | Venue | Slack Marketplace is a marketplace Venue. |
| Smoke page | Test ladder rung | Smoke page publishes an Offer at its real Price before it delivers and counts who tries to accept. |
| [Smoke test](/workflows/plays/smoke-test) | Play | Smoke test puts an Offer up at its real Price before it delivers and counts who tries to accept it. |
| [Social](/systems/social) | System | Social publishes posts from a Startup’s own accounts on a calendar and collects the replies and mentions they draw. |
| [Software](/business/nouns/software) | Noun | Software is a Product a Customer uses through Interfaces, from a headless API to a full App. |
| [SoftwareBuilder](/code/builders/software) | Product | SoftwareBuilder builds the software Products a Startup sells: APIs, apps, SDKs, and MCP servers. |
| [Solo SaaS](/start/templates/solo-saas) | Startup Template | A Solo SaaS has one Human founder and Agents in every other Role, selling SaaS and its Headless SaaS to businesses and people. |
| [Sort mail](/workflows/processes/mail-handling/sort-mail) | Workflow | Sort mail reads each scanned piece of mail, routes legal mail within the hour, deposits checks, and forwards or shreds the rest. |
| [Source](/business/nouns/source) | Noun | A Source is something a Product draws on to keep its promise but did not build: owned, wrapped, or recruited. |
| [Spam rate](/agents/marketing#spam-rate) | Metric | Spam rate is the share of delivered Messages from a Domain that recipients report as spam, as mailbox providers report it. |
| [Spend management](/systems/spend) | System | Spend management controls money going out: budgets, bills, expenses and cards issued on Stripe, each paid against Limits and spend states. |
| [Splits](/systems/legal-and-corporate/floor/splits) | Legal floor row | Splits settles each charge line owed to another Party directly to that Party, so money held for others never sits on the Company’s balance. |
| [Sponsorships](/workflows/plays/sponsorships) | Play | Sponsorships buy one placement in a newsletter, podcast or channel the ICP already reads, with a coded link, rebooked only on measured payback. |
| [SSO Connection](/business/nouns/sso-connection) | Noun | An SSO Connection links a Customer’s own identity system to its Tenant, so the Customer’s people sign in through it. |
| [SSOConnection.activate](/business/nouns/sso-connection/activate) | Verb | Activate turns an SSO Connection on after a test sign-in passes, so the Tenant’s people sign in through it. |
| [SSOConnection.deactivate](/business/nouns/sso-connection/deactivate) | Verb | Deactivate turns an SSO Connection off, so nobody signs in through it; its configuration is kept. |
| [Stack Overflow](/workflows/plays#stack-overflow) | Venue | Stack Overflow is a community Venue. |
| [Staff roles](/workflows/processes/staffing/staff-roles) | Workflow | Staff roles names a default Agent for every Role in a new Startup and records which Roles a Human fills. |
| [Staffing](/workflows/processes/staffing) | Process | Staffing fills every Role in a Startup with an Agent by default and a Human where one is required. |
| [Standard](/business/nouns/standard) | Noun | A Standard is a spec an Interface conforms to, so a Startup may publish its Product’s Verbs in a shape outside callers already use. |
| [Standard-terms share](/agents/legal#standard-terms-share) | Metric | Standard-terms share is the share of signed Agreements that keep the Startup’s Template with no change. |
| [Standing](/systems/legal-and-corporate/floor/standing) | Legal floor row | Standing keeps each Company in good standing with annual reports, franchise tax, and a registered agent in every state it is formed or registered. |
| [Start the remedy](/workflows/processes/delivery/start-remedy) | Workflow | Start the remedy holds the fee on a disputed Service Order and runs the Outcome Contract’s remedy: redo, refund, or credit. |
| [Starter setups](/workflows/customer/plays/starter-setups) | Play | Starter setups give a new Customer three ranked, working setups copied from ones other Customers share. |
| [Startup](/business/nouns/startup) | Noun | A Startup is the smallest business that can be moved, promoted, or sold on its own, with its own Products, Offers, Customers, and P&L. |
| [Startup Template](/business/nouns/startup-template) | Noun | A Startup Template is an operating model, one or more Product Templates, and the Motions they sell through, which a new Startup starts from. |
| [Startup.advance](/business/nouns/startup/advance) | Verb | Advance moves a Startup to its next Lifecycle state once every entry check of that state passes. |
| [Startup.build](/business/nouns/startup/build) | Verb | Build provisions the Systems, Sites and Interfaces a Startup’s definition declares, and moves the Startup to Building. |
| [Startup.claim](/business/nouns/startup/claim) | Verb | Claim binds a provisional Startup to a verified owner, which enables payments and every Verb that moves money. |
| [Startup.clone](/business/nouns/startup/clone) | Verb | Clone copies a Startup’s definition into a new Startup once, with no link back to the source. |
| [Startup.graduate](/business/nouns/startup/graduate) | Verb | Graduate moves a Startup to a Company of its own, with its Customers, Domains and records intact. |
| [Startup.hold](/business/nouns/startup/hold) | Verb | Hold keeps a Startup running in its current Lifecycle state with no new investment from the Studio. |
| [Startup.import](/business/nouns/startup/import) | Verb | Import builds a new Startup from an existing business’s definition: its Offers, Pages, Nouns and Processes. |
| [Startup.launch](/business/nouns/startup/launch) | Verb | Launch puts a Startup live on its domain, serving its Offers to Customers. |
| [Startup.pause](/business/nouns/startup/pause) | Verb | Pause moves a Startup to Dormant: its scheduled Workflows stop, and its Sites and records stay in place. |
| [Startup.pivot](/business/nouns/startup/pivot) | Verb | Pivot records a Decision that moves a Live Startup back to Building under a new Founding Hypothesis version. |
| [Startup.read](/business/nouns/startup/read) | Verb | Read compiles a Startup’s records into one scoped room, such as a diligence room, with every number citing its Proof. |
| [Startup.resume](/business/nouns/startup/resume) | Verb | Resume returns a Dormant Startup to the Lifecycle state it held when it paused. |
| [Startup.sell](/business/nouns/startup/sell) | Verb | Sell transfers a Startup, with its Customers, Domains and records, to a buyer under a signed Agreement. |
| [StartupBuilder](/code/builders/startup) | Product | StartupBuilder turns an Idea into an operating Startup with SiteBuilder, SoftwareBuilder, ServiceBuilder, and SalesBuilder. |
| [startups.new](/start/startups-new) | Product | startups.new creates a Startup from one sentence and opens it in startups.studio. |
| [StartupTemplate.extend](/business/nouns/startup-template/extend) | Verb | Extend adds a Startup Template to a Startup’s bases, pinned to a Version, so the Startup inherits its definition. |
| [StartupTemplate.promote](/business/nouns/startup-template/promote) | Verb | Promote moves one Startup’s refinement into a Startup Template, so every Startup that extends it inherits the refinement. |
| [StartupTemplate.upgrade](/business/nouns/startup-template/upgrade) | Verb | Upgrade moves a Startup to a newer Version of a Startup Template it extends, through a Change it can review. |
| [StateBadge](/code/ui/components/state-badge) | Component | StateBadge shows a record’s lifecycle state in one word, colored by whether it is open, waiting, done or stopped. |
| [Statement](/business/nouns/statement) | Noun | A Statement is a report computed from Entries for one Period under a Policy, such as a P&L, a balance sheet or a payout statement. |
| [Status pages](/systems/status-pages) | System | Status pages publishes the health of each Product and opens an Incident when a check fails, updating subscribers until it resolves. |
| [Storage](/code/platform/capabilities/storage) | Capability | Storage keeps the bytes of every File, addressed by content hash, while the File record lives in the database. |
| [Story](/business/nouns/story) | Noun | A Story is the customer narrative for one ICP, compiled from its Founding Hypothesis and Interview quotes, never written by hand. |
| [Strategist](/agents/founding/strategist) | Role | The Strategist runs the Weekly review: it reads the one number, finds the leakiest step, and proposes one change. |
| [Strategy](/workflows/processes/strategy) | Process | Strategy keeps the Startup’s ambitions, focus, and positioning true to its Evidence. |
| [Student records](/systems/legal-and-corporate/floor/student-records) | Legal floor row | Student records uses education records from a school only for that school’s purpose, under its control, and never sells or advertises with them. |
| [Studio](/business/nouns/studio) | Noun | A Studio is an organization that builds Startups, holds them through Companies, and runs Plays across its Portfolio. |
| [Subscription](/business/nouns/subscription) | Noun | A Subscription is a Customer’s standing acceptance of an Offer, billed each Period until canceled. |
| [Subscription.keep](/business/nouns/subscription/keep) | Verb | Keep takes back a cancel before the period closes, so the Subscription renews on its date at the same terms. |
| [Subscription.pause](/business/nouns/subscription/pause) | Verb | Pause stops billing and Entitlements on a Subscription until a date, without ending it. |
| [Subscription.renew](/business/nouns/subscription/renew) | Verb | Renew starts a Subscription’s next period and bills it at the Offer Version the Customer accepted. |
| [Subscription.resize](/business/nouns/subscription/resize) | Verb | Resize changes how many units a Subscription holds and prorates the current period. |
| [Subscription.resume](/business/nouns/subscription/resume) | Verb | Resume restarts billing and Entitlements on a paused Subscription before its pause ends. |
| [Subscription.switch](/business/nouns/subscription/switch) | Verb | Switch moves a Subscription to another Offer and prorates the current period. |
| [Subscription.unsubscribe](/business/nouns/subscription/unsubscribe) | Verb | Unsubscribe ends a Subscription at the close of its current period, and the Customer keeps access until then. |
| [Success](/systems/success) | System | Success moves each Customer to value and keeps them: onboarding checklists, health scores, renewals, saves and win-backs. |
| [Success Manager](/agents/customer/success-manager) | Role | The Success Manager keeps Customers: it catches silence early, rescues once, makes cancelling one step, and wins back once. |
| [Supplier](/business/nouns/supplier) | Noun | A Supplier is a Person or Company that delivers work through a Startup’s human supply: recruited, credentialed, and paid out. |
| [Supplier bank details](/systems/trust-and-governance/controls/supplier-bank-details) | Control | Bank details a Startup enters in a Customer’s supplier portal always match its bank account record. |
| [Supplier onboarding](/systems/supplier-onboarding) | System | Supplier onboarding recruits Suppliers: applications, identity and background checks, tax details, Agreements and a first assignment. |
| [Supplier payouts](/workflows/processes/supplier-payouts) | Process | Supplier payouts pays each Supplier for confirmed work every week, holds amounts under open Disputes, and sends each one a statement. |
| [Supply](/workflows/processes/supply) | Process | Supply keeps enough credentialed Suppliers booked to meet demand and suspends any whose Credential lapses. |
| [Supply Manager](/agents/operations/supply-manager) | Role | The Supply Manager recruits, verifies, calibrates, and pays the Suppliers a Startup’s human supply depends on. |
| [Support](/workflows/processes/support) | Process | Support answers every Conversation from the record in one Thread and fixes causes, not symptoms. |
| [Support](/systems/support) | System | Support answers Conversations with Customers across email, chat and API, and links each reported bug or request to an Issue. |
| [Suppression](/business/nouns/suppression) | Noun | A Suppression is an address a Company never sends commercial Messages to, read before every send from any of its Startups. |
| [Survey](/business/nouns/survey) | Noun | A Survey is a Form sent to measure, such as NPS or CSAT, whose answers become Metrics and Evidence. |
| [Surveys](/systems/surveys) | System | Surveys measures sentiment, such as NPS, CSAT and the product-market-fit question, and turns every answer into Metrics and Evidence. |
| [Sweepstakes](/systems/legal-and-corporate/floor/sweepstakes) | Legal floor row | Sweepstakes runs every prize promotion with no purchase necessary, published official rules, and registration where large prizes require it. |
| [Switch kit](/workflows/plays/switch-kit) | Play | Switch kit wins a named rival’s Customers with versus Pages, an importer, a switching Offer, rival-term Ads and outbound to its users. |
| [Sworn filings](/systems/legal-and-corporate/floor/sworn-filings) | Legal floor row | Sworn filings give every tax return, sworn statement, and declaration under penalty of perjury to an officer who signs it. |
| [Sync success rate](/agents/engineering#sync-success-rate) | Metric | Sync success rate is the share of Integration syncs that finish without an error on the first attempt. |
| [System](/business/nouns/system) | Noun | A System is the headless software for one job, such as CRM or billing, that every Startup runs on shared data. |
| [System description](/systems/trust-and-governance/controls/system-description) | Control | Each entity’s system description renders from its Products, Systems, Roles, Processes and data classes, and re-renders on every Change. |
| [Take a whistleblower report](/workflows/processes/whistleblower-reports/take-whistleblower-report) | Workflow | Take a whistleblower report acknowledges a report within seven days, investigates it outside management, and answers the reporter within three months. |
| [Takedowns](/workflows/processes/takedowns) | Process | Takedowns removes material named in a valid notice, tells the poster, restores it on a counter-notice, and tracks repeat infringers. |
| [Task](/business/nouns/task) | Noun | A Task is an Action waiting on a Worker, with an assignee, a due time, and a place in that Worker’s inbox. |
| [Task-bound access](/systems/trust-and-governance/controls/task-bound-access) | Control | An agent Worker acts with a token scoped to its Role’s Permissions and its Task’s Nouns, expiring with the Task or Mandate. |
| [Task.assign](/business/nouns/task/assign) | Verb | Assign gives a Task to a Worker, human or agent, and places it in that Worker’s worklist. |
| [Task.claim](/business/nouns/task/claim) | Verb | Claim takes an offered Task from a shared queue or a handoff and makes the calling Worker its assignee. |
| [Task.complete](/business/nouns/task/complete) | Verb | Complete marks a Task done and resumes the Action that waited on it. |
| [Task.delegate](/business/nouns/task/delegate) | Verb | Delegate passes a Task to another Role along a declared handoff and keeps its history. |
| [Task.escalate](/business/nouns/task/escalate) | Verb | Escalate moves a Task to the Role its current Role escalates to, with the reason attached. |
| [Task.next](/business/nouns/task/next) | Verb | Next returns the oldest open Task the calling Worker’s Roles may claim, without claiming it. |
| [Task.return](/business/nouns/task/return) | Verb | Return hands an offered Task back to its sender, unchanged, with the reason the receiver cannot take it. |
| [TaskInbox](/code/ui/components/task-inbox) | Component | TaskInbox lists the Tasks, Approvals, and pending Actions waiting on one reader, ranked by when each window closes. |
| [Tax](/systems/tax) | System | Tax calculates and collects sales tax and VAT, tracks registrations, and prepares every return and information return. |
| [Tax calculation](/systems/finance/tax-calculation) | Capability | Tax calculation computes and collects sales tax and VAT on every Order with Stripe Tax, on the Startup’s own account as seller of record. |
| [Tax filing](/workflows/processes/books/tax-filing) | Workflow | Tax filing tracks sales against each jurisdiction’s threshold at the entity total and registers and reports once one is crossed. |
| [Tax filings](/systems/finance/tax-filings) | Capability | Tax filings prepare, sign, file and pay the Company’s income, franchise, sales and information returns on time in every jurisdiction. |
| [Tax IDs](/systems/finance/tax-ids) | Capability | Tax IDs obtain the Company’s employer number, state tax accounts and sales tax registrations wherever it must collect or withhold. |
| [Tax preparers](/systems/legal-and-corporate/floor/tax-preparers) | Legal floor row | Tax preparers has a preparer with a PTIN sign every return prepared for pay, and only an enrolled agent, CPA, or attorney represent a taxpayer. |
| [Taxpayer data](/systems/legal-and-corporate/floor/taxpayer-data) | Legal floor row | Taxpayer data uses tax return information only for the service the taxpayer asked for, and for anything else only with signed Consent. |
| [Team](/business/nouns/team) | Noun | A Team is a named group of Roles under one owner; every Startup starts with eleven default Teams. |
| [Technical win rate](/agents/sales#technical-win-rate) | Metric | Technical win rate is the share of Deals with a technical evaluation in which the buyer’s test passes. |
| [Telecom](/systems/legal-and-corporate/floor/telecom) | Legal floor row | Telecom sells calling, messaging, or numbers to Customers only through a licensed carrier upstream that files and pays into universal service. |
| [Telephony](/systems/communications/phone) | Capability | Telephony places and answers voice calls and sends text messages from a Startup’s numbers, honoring Consent and opt-outs. |
| [Template](/business/nouns/template) | Noun | A Template is reusable Content with variables, filled from Things in the graph and authored as MDX, rendering a Message, Document, or Page. |
| [Template.extend](/business/nouns/template/extend) | Verb | Extend adds a Template to a Startup’s bases, pinned to a Version, so the Startup inherits its definition. |
| [Template.promote](/business/nouns/template/promote) | Verb | Promote moves one Startup’s refinement into a Template, so every Startup that extends the Template inherits it. |
| [Template.upgrade](/business/nouns/template/upgrade) | Verb | Upgrade moves a Startup to a newer Version of a Template it extends, through a Change it can review. |
| [Tenancy](/code/platform/tenancy) | Capability | Tenancy isolates each Customer in its own Tenant inside a Startup namespace, from records and keys to Limits. |
| [Tenant](/business/nouns/tenant) | Noun | A Tenant is the partition of a Startup’s data that belongs to one Customer. |
| [Tenant data](/systems/legal-and-corporate/floor/tenant-data) | Legal floor row | Tenant data keeps content a Tenant writes about others under a click-accepted DPA, never mined and never shared beyond that Tenant. |
| [Tenant.invite](/business/nouns/tenant/invite) | Verb | Invite asks a Person to join a Customer’s Tenant, and resizes the Subscription when the Offer prices per member. |
| [Tenant.pin](/business/nouns/tenant/pin) | Verb | Pin moves a Tenant’s keys to another API version, or to `latest`, once a call with its test key passes there. |
| [Tenant.provision](/business/nouns/tenant/provision) | Verb | Provision creates a Customer’s Tenant in a Startup’s App, holding that Customer’s records apart from every other. |
| [Tenant.requestSetup](/business/nouns/tenant/request-setup) | Verb | RequestSetup sends a Customer’s admin a link to connect their own sign-in, directory or verified domain to the Tenant. |
| [TenantSwitcher](/code/ui/components/tenant-switcher) | Component | TenantSwitcher lists the Tenants the signed-in person belongs to and switches the App to the one chosen. |
| [Tester](/agents/quality/tester) | Role | The Tester runs the synthetic paying stranger and replays known-good runs against every Change before it merges. |
| [Theme](/business/nouns/theme) | Noun | A Theme is the design tokens of a Brand, its color, type, spacing, radius, and motion, that every Component reads when it renders. |
| [Thing](/business/nouns/thing) | Noun | A Thing is an instance of one or more Nouns, with an identity, a current state, and the union of their properties. |
| [Thing.relate](/business/nouns/thing/relate) | Verb | Relate links two Things by a Relationship their Nouns declare, readable from both ends at once. |
| [Thing.resolve](/business/nouns/thing/resolve) | Verb | Resolve finds the one Thing of a Noun that matches given properties, or creates it, and says which it did. |
| [Thing.share](/business/nouns/thing/share) | Verb | Share grants a person, a Role or a guest Verbs on one record and everything it contains. |
| [Thing.unrelate](/business/nouns/thing/unrelate) | Verb | Unrelate ends a Relationship between two Things; the link stays in history and reads back at any earlier moment. |
| [ThingDetail](/code/ui/components/thing-detail) | Component | ThingDetail shows one Thing's properties and Relationships, and only the Verbs the reader may call on it now. |
| [Thread](/business/nouns/thread) | Noun | A Thread is a set of Messages replying to one another inside a Channel. |
| [TikTok](/workflows/plays#tiktok) | Venue | TikTok is a social Venue. |
| [Time to first call](/agents/product#time-to-first-call) | Metric | Time to first call is the median seconds from a Customer’s first key, or first keyless test call, to their first successful Action. |
| [Time to first value](/agents/customer#time-to-first-value) | Metric | Time to first value is the median days from a Customer’s first payment to their first finished core task. |
| [Time to hire](/agents/people#time-to-hire) | Metric | Time to hire is the days from opening a Role to a Human’s signed engagement. |
| [Timeline](/code/ui/components/timeline) | Component | Timeline lists a Thing's Actions and Events oldest first, keeping delivery and acceptance as separate steps. |
| [Tool](/business/nouns/tool) | Noun | A Tool is a Verb as a Worker reaches it through an Interface, under one name on every Interface. |
| [Tracking](/systems/legal-and-corporate/floor/tracking) | Legal floor row | Tracking holds non-essential cookies, session recordings, and company identification for EU and UK Visitors until they give Consent. |
| [Trademark filings](/systems/legal-and-corporate/trademarks) | Capability | Trademark filings clear, file, prosecute and renew the Company’s marks, and watch for conflicting filings. |
| [Transaction](/business/nouns/transaction) | Noun | A Transaction is money moving on a payment rail, such as a charge, a payout, or a transfer, reconciled to Entries. |
| [Transaction.attach](/business/nouns/transaction/attach) | Verb | Attach matches a receipt File to a card Transaction, or flags the Transaction when no receipt arrives in time. |
| [Transaction.categorize](/business/nouns/transaction/categorize) | Verb | Categorize codes a Transaction to an account in the chart by the Startup’s Policy and flags a low-confidence code for review. |
| [Transaction.reconcile](/business/nouns/transaction/reconcile) | Verb | Reconcile matches a Transaction on a payment rail to the ledger Entries it settles. |
| [Treasurer](/agents/finance/treasurer) | Role | The Treasurer manages cash: it pays Suppliers and Partners, keeps spend inside each envelope, and reports the default-alive line weekly. |
| [Treasury](/systems/treasury) | System | Treasury holds a Startup’s cash accounts and balances on Stripe, moves money between them, and forecasts runway. |
| [Trials and plan changes](/workflows/processes/plan-changes) | Process | Trials and plan changes converts each free trial to paid on its terms and moves a Customer between Offers with the period prorated. |
| [Trigger](/business/nouns/trigger) | Noun | A Trigger is what starts a Workflow: an Event, a schedule, or a Thing entering a state. |
| [Trust and safety](/workflows/processes/trust-and-safety) | Process | Trust and safety stops fraud and abuse before they reach money, Messages, or other Customers. |
| [Trust and safety](/systems/trust-safety) | System | Trust and safety screens accounts, posts and Transactions for fraud and abuse, and acts on each report by stated rules. |
| [Trust pack](/workflows/sales/plays/trust-pack) | Play | Trust pack sends the inherited SOC 2 report and prefilled questionnaire answers with every enterprise Quote. |
| [Trust status](/systems/trust-and-governance/controls/trust-status) | Control | Each entity publishes its live control results, and every reader, human or agent, receives the same data. |
| [Trustpilot](/workflows/plays#trustpilot) | Venue | Trustpilot is a directory Venue. |
| [Unclaimed property](/systems/legal-and-corporate/floor/unclaimed) | Legal floor row | Unclaimed property contacts the owner of any balance untouched past a state’s dormancy period, then reports what remains to that state. |
| [Unseated access](/systems/trust-and-governance/controls/unseated-access) | Control | A Worker unseated from a Role holds none of that Role’s Permissions from the moment it leaves. |
| [Unused Permissions](/agents/engineering#unused-permissions) | Metric | Unused Permissions counts the Permissions still granted that no Worker has called in 30 days. |
| [Upstream review](/systems/trust-and-governance/controls/upstream-review) | Control | Every upstream is declared on its Change, and each one observed in use has a current security report on file. |
| [Upstream review](/workflows/processes/upstream-review) | Process | Upstream review checks every upstream before it is used and yearly after: security, privacy terms, continuity, and whether it processes personal data. |
| [Usage upsell](/workflows/customer/plays/usage-upsell) | Play | Usage upsell suggests the next Price tier when usage nears its Limit, accepted in one click and charged pro rata. |
| [UsageMeter](/code/ui/components/usage-meter) | Component | UsageMeter shows how much of one Entitlement a Customer has used this period, against its Limit and what happens at the bound. |
| [UserMenu](/code/ui/components/user-menu) | Component | UserMenu shows the signed-in person with links to their profile, their keys, the billing portal and sign-out. |
| [VarianceAlert](/code/ui/components/variance-alert) | Component | VarianceAlert raises one exception, a number off pace or outside its noise band, with its cause and owner where known. |
| [Variant](/business/nouns/variant) | Noun | A Variant is one value an Experiment can assign, such as a revision, a Price on a sibling Offer, or a prompt, with its lineage. |
| [VAT](/systems/legal-and-corporate/floor/vat) | Legal floor row | VAT registers the Company once for EU and UK VAT, charges consumers by location evidence, and reverse-charges business buyers with a valid VAT number. |
| [Vector search](/code/platform/vector-search) | Capability | Vector search embeds Things and their parts and finds nearest neighbors for search, deduplication, matching and Memory. |
| [Vendor onboarding](/workflows/processes/vendor-onboarding) | Process | Vendor onboarding answers a business buyer’s supplier checks: tax form, certificate of insurance, security questionnaire, and data processing terms. |
| [Verb](/business/nouns/verb) | Noun | A Verb is an action an Agent or a person performs on a Noun, emitting one event when it completes. |
| [Verb.retire](/business/nouns/verb/retire) | Verb | Retire removes a published Verb from new Versions; callers pinned to earlier Versions keep calling it. |
| [VerbReference](/code/ui/components/verb-reference) | Component | VerbReference shows one Verb's call on every Interface as tabs, opening on the reader's chosen Interface. |
| [VerbSheet](/code/ui/components/verb-sheet) | Component | VerbSheet turns one Verb into fields and a button, with its inputs, its Mode, its Price, and any Approval it needs. |
| [Verification](/code/verification) | Process | Verification checks every Change and every night’s state against deterministic checks and returns verdicts, never Approvals. |
| [Version](/business/nouns/version) | Noun | A Version is an immutable build of a definition at a fingerprint; an Order keeps the Offer Version it bought. |
| [Version.deploy](/business/nouns/version/deploy) | Verb | Deploy points a Startup’s live address at a Version, so every Interface serves that build. |
| [Video](/systems/marketing/video) | Capability | Video renders a Video’s timeline into one cut per format, with captions, a transcript and a receipt for every file. |
| [Video](/business/nouns/video) | Noun | A Video is a timed composition held as data: a timeline of scenes and spoken lines, drafted from records and rendered per format. |
| [Video completion rate](/agents/marketing#video-completion-rate) | Metric | Video completion rate is the share of Video views watched to the end. |
| [Video ladder](/workflows/plays/video-ladder) | Play | Video ladder renders fact-bound video in every format, screens each cut on organic posts, and promotes only winners to paid Ads. |
| [Video Producer](/agents/marketing/video-producer) | Role | The Video Producer turns briefs into generated Videos cut for every venue format, with likeness consent and licences recorded. |
| [Video.draft](/business/nouns/video/draft) | Verb | Draft writes a Video’s timeline from a Startup’s records, its Brand and a Template, with a draft mark on every frame. |
| [Video.finalize](/business/nouns/video/finalize) | Verb | Finalize lifts a Video’s draft mark once every claim it makes reads from a live record, so its cuts can be published. |
| [Visit](/business/nouns/visit) | Noun | A Visit is one span of a Visitor’s Events on a Startup’s Sites and Apps. |
| [Visitor](/business/nouns/visitor) | Noun | A Visitor is someone a Startup cannot name, known by an id scoped to that Startup. |
| [Visitor.forget](/business/nouns/visitor/forget) | Verb | Forget masks a person’s captured data across every Event and Recording and suppresses further capture, keeping the records. |
| [Visitor.identify](/business/nouns/visitor/identify) | Verb | Identify joins a Visitor to the Contact it turns out to be, so earlier Visits count toward that person. |
| [Visitor.merge](/business/nouns/visitor/merge) | Verb | Merge joins two Visitor ids that belong to one person and keeps both as aliases. |
| [Voice](/business/nouns/voice) | Noun | A Voice is a reusable synthetic speaking voice, cloned from a consenting speaker or designed from a description, that speech Files are rendered in. |
| [Voice.clone](/business/nouns/voice/clone) | Verb | Clone trains a Voice from a real speaker’s recordings after the speaker records Consent in that same voice. |
| [Voice.retire](/business/nouns/voice/retire) | Verb | Retire deletes a Voice’s trained copy at the upstream and refuses new speech in it, keeping the record and every File made. |
| [Vulnerability disclosure](/workflows/processes/vulnerability-disclosure) | Process | Vulnerability disclosure takes security reports at the published address, confirms them, fixes them, and credits the reporter under safe harbor. |
| [Vulnerability handling](/systems/legal-and-corporate/floor/vulnerability-handling) | Legal floor row | Vulnerability handling publishes a disclosure policy, fixes reported flaws without delay, and reports an exploited one to the regulator within 24 hours. |
| [Vulnerability management](/systems/trust-and-governance/controls/vulnerability-management) | Control | Every dependency and running Version is scanned daily, and each known vulnerability is fixed within its severity deadline. |
| [Waitlist](/business/nouns/waitlist) | Noun | A Waitlist is the Leads waiting for an Offer that is not open to them, invited in the order a Setting chooses. |
| [Waitlist.admit](/business/nouns/waitlist/admit) | Verb | Admit releases Leads from a Waitlist to the Offer they waited for, in the order the Waitlist ranks them. |
| [Waitlist.join](/business/nouns/waitlist/join) | Verb | Join adds a Lead to a Waitlist for an Offer that is not open to them. |
| [WaitlistJoin](/code/ui/components/waitlist-join) | Component | WaitlistJoin adds a Visitor to a Waitlist through its join Verb and confirms their place in line. |
| [Waitlists](/systems/waitlists) | System | Waitlists holds the Leads waiting for an Offer that is not open to them and invites them ranked as a Setting chooses. |
| [Watch](/business/nouns/watch) | Noun | A Watch is an outbound subscription that delivers the Events a selector matches to a URL, signed, retried, and replayable. |
| [Watch.pause](/business/nouns/watch/pause) | Verb | Pause stops a Watch delivering while its Events keep queuing; the platform pauses a Watch whose deliveries fail for three days. |
| [Watch.replay](/business/nouns/watch/replay) | Verb | Replay redelivers a Watch’s Events from a chosen point, signed as they were the first time. |
| [Watch.resume](/business/nouns/watch/resume) | Verb | Resume restarts a paused Watch and delivers the Events it held, oldest first. |
| [Watch.rotate](/business/nouns/watch/rotate) | Verb | Rotate issues a new signing secret for a Watch and signs with both secrets until the old one expires. |
| [Web](/code/platform/web) | Capability | Web searches and reads the open web for agents and keeps each page read as a Source with its fetch time. |
| Webhooks | Interface | Webhooks deliver each Event a Watch selects to an HTTPS endpoint, signed with the Standard Webhooks headers and retried until acknowledged. |
| [Webinars](/systems/webinars) | System | Webinars runs the webinars and meetups Contacts attend, online or in person: invitations, registrations, attendance and follow-up. |
| [Weekly outside revenue growth](/agents/founding#weekly-outside-revenue-growth) | Metric | Weekly outside revenue growth is the mean week-over-week percent change in outside revenue over the trailing 4 weeks. |
| [Weekly review](/workflows/processes/iteration/weekly-review) | Workflow | Weekly review reads the Startup’s one number, finds where most buyers leak, and makes exactly one change with an undo note. |
| [Weekly verdicts](/agents/founding#weekly-verdicts) | Metric | Weekly verdicts counts the Experiments and loops that reached a Decision in the week, shown beside the OMTM and never in its place. |
| [Weeks flat](/agents/founding#weeks-flat) | Metric | Weeks flat counts the consecutive weeks in which weekly outside revenue growth stays below the Startup’s growth line. |
| [Whistleblower reports](/workflows/processes/whistleblower-reports) | Process | Whistleblower reports takes reports on a line outside management, acknowledges each within seven days, investigates, and protects the reporter. |
| [Whistleblowing](/systems/legal-and-corporate/floor/whistleblowing) | Legal floor row | Whistleblowing keeps a reporting line outside management, acknowledges each report within seven days, answers within three months, and bars retaliation. |
| Wizard of Oz | Test ladder rung | Wizard of Oz delivers behind the product’s real interface while people do the work. |
| [Work queue](/agents/work-queue) | System | Work queue hands every Task, Issue and Approval to the right Worker, Human or Agent, with leases, priority, due times and proof. |
| [Work trial](/workflows/people/plays/work-trial) | Play | Work trial replaces interviewing with two weeks of paid, graded work on the Startup’s own Issues, paid in full whatever the grade. |
| [Worker](/business/nouns/worker) | Noun | A Worker is a Human or an Agent that fills a Role and acts on Tasks. |
| [Worker competence](/systems/trust-and-governance/controls/worker-competence) | Control | Each agent Worker runs a pinned model and instruction Version with passing evals, and each Human passes a paid work trial. |
| [Workflow](/business/nouns/workflow) | Noun | A Workflow is the durable, executable body of one Action: its steps, the Functions that run them, retries, and waits. |
| [Workflows](/code/platform/workflows) | Capability | Workflows run the durable body of one Action: steps, waits, retries and hand-offs that survive restarts. |
| [Workforce](/systems/workforce) | System | Workforce keeps every Worker, Human or Agent: the Roles they fill, their Teams, Skills, onboarding, assessments and offboarding. |
| [Written references](/workflows/sales/plays/written-references) | Play | Written references answer a reference request within days with a written reference from an opted-in Customer, paid in credit. |
| [X](/workflows/plays#x) | Venue | X is a social Venue. |
| [Yahoo Mail](/workflows/plays#yahoo-mail) | Venue | Yahoo Mail is a email Venue. |
| [Yelp](/workflows/plays#yelp) | Venue | Yelp is a directory Venue. |
| [YouTube](/workflows/plays#youtube) | Venue | YouTube is a video Venue. |
| [Zapier](/workflows/plays#zapier) | Venue | Zapier is a marketplace Venue. |