# Glossary: A–B

URL: /business/glossary/a-b · Id: `page:business/glossary/a-b`

> Every StartupBuilder term from A–B, with its kind and one-sentence definition.

147 terms from A–B, each with its kind and one-sentence definition.

### Terms
| Term | Kind | Definition |
| --- | --- | --- |
| [Accepted outcomes](/agents/operations#accepted-outcomes) | Metric | Accepted outcomes is the number of Orders Customers confirm as delivered, divided by the Customers with an Order in the window. |
| [Access Level](/business/nouns/access-level) | Noun | An Access Level is a named preset of Permissions a Worker holds in a namespace, such as owner or viewer; it is never a Role. |
| [Access review](/workflows/processes/security/access-review) | Workflow | Access review compares every Role’s Permissions with the Verbs it called in the last 30 days, every night, and removes the unused ones. |
| [Accessibility](/systems/legal-and-corporate/floor/accessibility) | Legal floor row | Accessibility brings every consumer-facing Page and checkout to the harmonized EU standard once the Company is no longer a microenterprise. |
| [Account](/business/nouns/account) | Noun | An Account is a ledger account in a Startup’s chart of accounts; a cash Account is held at one place, such as Treasury. |
| [Account.payout](/business/nouns/account/payout) | Verb | Payout sends available cash from the payments balance to the owner’s bank and lists every Transaction the payout carries. |
| [Account.sweep](/business/nouns/account/sweep) | Verb | Sweep moves cash between two cash Accounts of the same owner, once or on a standing rule, within the Treasurer’s Limit. |
| [Accounting services](/systems/integrations/upstreams#accounting-services) | Capability | Accounting services review the books, close each Period and prepare tax and investor-grade statements, signed by an accountant where required. |
| [Acquisition](/business/nouns/acquisition) | Noun | An Acquisition is how a Visitor or Prospect first arrived, recorded on its first Event: the referrer kind, the Play, the campaign, and the medium. |
| [Acquisition payback](/agents/finance#cac-payback) | Metric | Acquisition payback is fully loaded acquisition cost divided by monthly contribution per outside Customer, in days. |
| [Action](/business/nouns/action) | Noun | An Action is one Verb performed by a Worker on a Thing, recorded with its status and every Event it emits. |
| [Action accountability](/systems/trust-and-governance/controls/action-accountability) | Control | Every Action records who acted, for whom and under which Mandate, so each result traces to an accountable Role. |
| [Action completion](/systems/trust-and-governance/controls/action-completion) | Control | Every Action reaches a final status, and none stays pending past its timeout without an Issue. |
| [Action plan](/code/builders/startup/action-plan) | Capability | Action plan lists the Actions a request would take, with each action class and cost, before any of them runs. |
| [Action.answer](/business/nouns/action/answer) | Verb | Answer gives the reply to an Action’s open Question, through any Interface, and the Action resumes. |
| [Action.ask](/business/nouns/action/ask) | Verb | Ask puts a Question to a Party, a Role, or a Worker and holds the Action `pending` with reason `awaitingInput`. |
| [Action.attest](/business/nouns/action/attest) | Verb | Attest records a credentialed Human’s signed performance of a Reserved Act that an Action needs to finish. |
| [Action.cancel](/business/nouns/action/cancel) | Verb | Cancel stops a pending Action, sets its status to `canceled`, and runs its compensation. |
| [Action.evaluate](/business/nouns/action/evaluate) | Verb | Evaluate grades an Action’s output against a rubric and records the verdict as an Event. |
| [Action.pause](/business/nouns/action/pause) | Verb | Pause holds a pending Action past the close of its delay window until a watcher resumes, redirects, or cancels it. |
| [Action.redirect](/business/nouns/action/redirect) | Verb | Redirect changes a pending Action’s inputs or target inside its delay window, before it runs. |
| [Action.resume](/business/nouns/action/resume) | Verb | Resume ends a pause and lets the Action run as reviewed, or reopen what remained of its delay window. |
| [Action.retry](/business/nouns/action/retry) | Verb | Retry runs a failed Action again as a new Action linked to the one that failed. |
| [Action.undo](/business/nouns/action/undo) | Verb | Undo reverses a done Action: it deletes the records the Action created and restores what it changed, each restorable. |
| [ActionStatus](/code/ui/components/action-status) | Component | ActionStatus shows one Action's status and pending reason, and for a refused Action, its fix and next step. |
| [Activation rate](/agents/product#activation-rate) | Metric | Activation rate is the share of new outside Customers who reach their Offer’s activation event within 7 days. |
| [Active calling keys](/agents/product#active-calling-keys) | Metric | Active calling keys counts the distinct outside API keys that made at least one paid call in the week. |
| [Ad](/business/nouns/ad) | Noun | An Ad is one paid or house placement promoting an Offer to an Audience, in a format such as search, display, or video. |
| [Ads](/systems/ads) | System | Ads places paid and house Ads for Offers to Audiences within Campaign budgets and attributes the conversions they earn. |
| [Adversarial control testing](/systems/trust-and-governance/controls/adversarial-testing) | Control | A control tester attacks every preventive control daily in test, and each attempt is recorded as a refused Action. |
| [Advice](/systems/legal-and-corporate/floor/advice) | Legal floor row | Advice limits a licensed field’s words to information, never advice on a Person’s facts, and offers the paid licensed line when advice is asked. |
| [Agent](/business/nouns/agent) | Noun | An Agent is a digital worker with instructions, tools, and a model that performs Verbs for a Startup. |
| [Agent as a Service](/products/templates/agent-as-a-service) | Product Template | Agent as a Service sells an Agent that Customers hire into a Role or hand Tasks to through the API or MCP server. |
| [Agent definition evals](/systems/trust-and-governance/controls/agent-definition-evals) | Control | Every Change to an instruction, Tool, Skill, model Policy or model Version passes its Evaluator regression suite before merge. |
| [Agent payments](/systems/finance/agent-payments) | Capability | Agent payments let agents pay and get paid per call under a Mandate, settling each priced request inside its Limits. |
| [Agent registries](/workflows/plays/agent-registries) | Play | Agent registries list every Startup’s tools where Agents and developers search, with tool descriptions tested against agent tool search. |
| [Agent resolution rate](/agents/customer#agent-resolution-rate) | Metric | Agent resolution rate is the share of Conversations an Agent resolved, with no Human Task, that held for 7 days. |
| [Agent step](/workflows/customer/plays/agent-step) | Play | Agent step offers an Agent that does a step a Customer keeps doing by hand, priced per accepted run. |
| [Agent upgrades](/products/agent/upgrades) | Capability | Agent upgrades move a Customer’s minted Agent to a new Version after its Tenant’s own cases pass on that Version. |
| [Agent-run services firm](/start/templates/agent-run-services) | Startup Template | An Agent-run services firm runs with no humans and sells warranted outcomes as Services-as-Software, with the Agent behind them for hire. |
| [Agent-to-agent selling](/workflows/plays/agent-to-agent) | Play | Agent-to-agent selling lets an unknown Agent discover a Startup, get a quote and pay per call, with no signup and a spend Limit. |
| [Agent-to-agent tasks](/products/agent/agent-to-agent-tasks) | Capability | Agent-to-agent tasks let an outside Agent hand a minted Agent a Task over the open agent-to-agent protocol and follow it to done. |
| [Agent.mint](/business/nouns/agent/mint) | Verb | Mint creates an Agent in a Customer’s Tenant from an Agent Product the Customer bought. |
| [Agent.pause](/business/nouns/agent/pause) | Verb | Pause stops one Agent, every Agent on a Team, or every customer-facing Agent from starting new Actions in a Startup. |
| [Agent.resume](/business/nouns/agent/resume) | Verb | Resume restarts a paused Agent in every seat it holds, with its Memory, Mandates and Limits unchanged. |
| [Agent.retire](/business/nouns/agent/retire) | Verb | Retire removes an Agent from every seat in a Startup for good and keeps its Actions, Memory and Mailbox history on the record. |
| [AgentChat](/code/ui/components/agent-chat) | Component | AgentChat lets a reader talk to one Role’s agent, with each Verb it calls and each Approval it waits on shown inline. |
| [Agents](/code/platform/capabilities/agents) | Capability | Agents run named and Role agents in sessions with Tools, Memory, Skills and a pinned model, each under its Mandate. |
| [Agreement](/business/nouns/agreement) | Noun | An Agreement is a contract between two or more Parties, with its term, liability, and economics, that travels with the Startup. |
| [Agreement.sign](/business/nouns/agreement/sign) | Verb | Sign executes an Agreement for one Party and records the signature, the signer and the time. |
| [Agreement.terminate](/business/nouns/agreement/terminate) | Verb | Terminate ends an Agreement under its own term, records the reason and the date, and keeps the signed record. |
| [Agreements](/systems/agreements) | System | Agreements drafts each Agreement between two or more Parties from Templates, routes it for signature, records who signed, and tracks its term and economics. |
| [AI disclosure](/systems/legal-and-corporate/floor/ai-disclosure) | Legal floor row | AI disclosure labels every Agent Message, call, and Site as AI, marks generated media, and holds a high-risk Agent Offer until counsel clears it. |
| [AI gateway](/code/platform/ai-gateway) | Capability | AI gateway routes every model call by Policy, checks cost Limits before the call, and keeps the full request and response. |
| [Amazon](/workflows/plays#amazon) | Venue | Amazon is a marketplace Venue. |
| [Analyst](/agents/marketing/analyst) | Role | The Analyst owns the numbers: Event capture, the Metric catalog, the figures every Role review reads, and every Experiment readout. |
| [Analytics](/systems/data-and-insights/analytics) | Capability | Analytics collects Visits and product Events and derives every Metric from them, split by Version. |
| [Annual compliance](/systems/legal-and-corporate/annual-compliance) | Capability | Annual compliance files each annual report, franchise tax report and ownership report on its clock and keeps the Company in good standing. |
| [Annual prepay](/workflows/customer/plays/annual-prepay) | Play | Annual prepay offers a capped discount for annual or committed-use terms once a Customer has renewed or stayed steady. |
| [Anomaly monitoring](/systems/trust-and-governance/controls/anomaly-monitoring) | Control | Monitors watch every Interface and Worker for anomalies, and each alert opens an Issue or an Incident within five minutes. |
| [Answer a chargeback](/workflows/processes/billing/answer-chargeback) | Workflow | Answer a chargeback gathers the Order’s evidence, answers the Dispute through Stripe before its deadline or accepts it, and flags repeat disputers. |
| [Answer a legal notice](/workflows/processes/legal-notices/answer-legal-notice) | Workflow | Answer a legal notice logs a subpoena, summons or demand with its deadline, holds the records it names, and answers before the deadline. |
| [Answer a message](/workflows/processes/support/answer-message) | Workflow | Answer a message replies from the record in the Customer’s single Thread and fixes the cause, not only the symptom. |
| [Answer engine optimization](/workflows/plays/aeo) | Play | Answer engine optimization makes a Startup the cited source when answer engines respond to a Customer’s question, with a dated fact on every Page. |
| [Answer inbound](/workflows/processes/inbound-sales/answer-inbound) | Workflow | Answer inbound replies to every new Lead in writing at once and carries the buyer to a Quote and a signature. |
| [Answer supplier checks](/workflows/processes/vendor-onboarding/answer-supplier-checks) | Workflow | Answer supplier checks answers a business Customer’s supplier requirements from the record and tracks each one until it is accepted. |
| [Answer the press](/workflows/processes/press-inquiries/answer-press) | Workflow | Answer the press replies to a journalist, analyst or creator within one business day from the press kit and the record, with every quote approved. |
| [API](/code/api/reference) | Interface | The API serves every Verb and record of a Product over HTTPS, one route per operation, described by OpenAPI and agents.json. |
| [API deprecation](/products/api/deprecation) | Capability | API deprecation retires an API version no Tenant needs: it posts a sunset date, sends `Deprecation` and `Sunset` headers, and lists each Tenant still pinned. |
| [API Key](/business/nouns/api-key) | Noun | An API Key is a secret a Startup issues to one Customer, which signs that Customer’s calls to its API, SDK, CLI and MCP server. |
| [api.sb](/code/platform/api-sb) | Product | api.sb is the one API behind StartupBuilder, serving every Noun, Verb, and record. |
| [APIKey.issue](/business/nouns/api-key/issue) | Verb | Issue creates an API Key for one Customer and returns its secret once; afterwards only the prefix shows. |
| [APIKey.revoke](/business/nouns/api-key/revoke) | Verb | Revoke stops an API Key at once: its next call fails with 401, and the record and its history stay. |
| [APIKey.roll](/business/nouns/api-key/roll) | Verb | Roll issues a replacement API Key with the same scope and keeps the old one working until a set time. |
| [App](/business/nouns/app) | Noun | An App is an Interface where people work with a Product’s Nouns and Verbs through screens, backed by its API. |
| [App Store](/workflows/plays#app-store) | Venue | App Store is a app store Venue. |
| [App.publish](/business/nouns/app/publish) | Verb | Publish releases an App to its Customers, so each Tenant runs its newest build. |
| [Append-only records](/systems/trust-and-governance/controls/append-only-records) | Control | No writer holds update or delete privilege on the Event log, so every Event is kept forever. |
| [Approval](/business/nouns/approval) | Noun | An Approval is a Task to allow or refuse one pending Action that exceeds a Limit or a Mandate. |
| [Approval.approve](/business/nouns/approval/approve) | Verb | Approve allows the pending Action an Approval holds, and that Action runs. |
| [Approval.refuse](/business/nouns/approval/refuse) | Verb | Refuse declines an Approval, which sets the Action it holds to `refused` with the reason given. |
| [ApprovalSheet](/code/ui/components/approval-sheet) | Component | ApprovalSheet shows one Approval with the Action it allows and the Limit it exceeds, and binds approve or refuse to what the reader saw. |
| [Approve spend](/workflows/processes/expense-approval/approve-spend) | Workflow | Approve spend checks each card charge against its Mandate and the spender’s Limit, asks the Founder above it, and codes the charge with its receipt. |
| [Apps and sites](/products/platform/apps-and-sites) | Capability | Apps and sites host every Site and App at the edge, with a preview for each Change and a one-step rollback. |
| [Assess risks](/workflows/processes/risk-assessment/assess-risks) | Workflow | Assess risks scores every open Risk each quarter, links each to its Controls, and sends any Risk left untreated to the Founder. |
| [Attest](/systems/legal-and-corporate/floor/attest) | Legal floor row | Attest reserves audits, reviews, and other attest reports to a licensed CPA firm; a Startup sells bookkeeping and preparation, never an opinion. |
| [Attest work](/workflows/processes/licensed-review/attest-work) | Workflow | Attest work routes a fulfilled Order’s Reserved Act to a credentialed Human, who checks conflicts and standing, then signs. |
| [Attestation](/business/nouns/attestation) | Noun | An Attestation is the signed, frozen act by which a credentialed Worker performs or declines a Reserved Act. |
| [Audience](/business/nouns/audience) | Noun | An Audience is a saved query over Visitors, Leads, Prospects, or Customers, used to target Ads and Messages. |
| [Audit](/business/nouns/audit) | Noun | An Audit is one engagement with an outside firm: the namespaces in scope, the Criteria, the report period, and the firm’s Attestation. |
| [Audit log](/systems/trust-and-governance/audit-log) | Capability | Audit log keeps every Action with who took it, for whom, under which Mandate and with what result, append-only and hash-chained. |
| [Authenticated Actions](/systems/trust-and-governance/controls/authenticated-actions) | Control | Every Action runs under an authenticated identity, a Person or an agent Worker, recorded as its `by`. |
| [Automated hiring](/systems/legal-and-corporate/floor/automated-hiring) | Legal floor row | Automated hiring gets an independent bias audit before an agent screens candidates, tells candidates ahead of use, and offers another process on request. |
| [Automation terms](/systems/legal-and-corporate/floor/automation-terms) | Legal floor row | Automation terms keep every automated post, connection request, and Message within the published automation rules of the venue it runs on. |
| [Autonomous](/agents/operating-models/autonomous) | Operating model | Autonomous is the operating model with no humans: Agents fill every Role, and one-way decisions wait out a delay window before they proceed. |
| [Autonomous agent business](/start/templates/autonomous-agent) | Startup Template | An Autonomous agent business runs with no humans and sells Agent as a Service to businesses, people, and other Agents. |
| [Autonomous data API](/start/templates/autonomous-data-api) | Startup Template | An Autonomous data API runs with no humans and sells a Dataset API and Headless SaaS to developers and their Agents. |
| [Autonomous directory](/start/templates/autonomous-directory) | Startup Template | An Autonomous directory runs with no humans and sells listings in a Directory to Organizations that want buyers and Agents to find them. |
| [Autonomous storefront](/start/templates/autonomous-storefront) | Startup Template | An Autonomous storefront runs with no humans and sells physical goods as a Dropship store to people and the Agents that shop for them. |
| [Availability](/business/nouns/availability) | Noun | An Availability is the weekly hours a Worker can be booked in, less what their connected calendars already hold, with buffers and notice. |
| [Availability.set](/business/nouns/availability/set) | Verb | Set records the weekly hours a Worker can be booked in and the calendars whose busy times it subtracts. |
| [AWS Marketplace](/workflows/plays#aws-marketplace) | Venue | AWS Marketplace is a marketplace Venue. |
| [Azure Marketplace](/workflows/plays#azure-marketplace) | Venue | Azure Marketplace is a marketplace Venue. |
| [b2a](/business/motions/b2a) | Motion | b2a is the Motion where an Agent finds, buys, and uses the Offer itself, paying within its own Limits. |
| [b2a2b](/business/motions/b2a2b) | Motion | b2a2b is the Motion where an Agent buys the Offer on behalf of a business. |
| [b2a2c](/business/motions/b2a2c) | Motion | b2a2c is the Motion where an Agent buys the Offer on behalf of a person. |
| [b2a2d](/business/motions/b2a2d) | Motion | b2a2d is the Motion where an Agent buys the Offer on behalf of a developer. |
| [b2b](/business/motions/b2b) | Motion | b2b is the Motion where a business buys the Offer and its people or Agents use it. |
| [b2c](/business/motions/b2c) | Motion | b2c is the Motion where a person buys the Offer for their own use. |
| [b2d](/business/motions/b2d) | Motion | b2d is the Motion where a developer buys the Offer to build it into their own Software. |
| [b2h2a](/business/motions/b2h2a) | Motion | b2h2a is the Motion where a person buys the Offer and their Agent uses it. |
| [Back-office outsourcing](/systems/integrations/upstreams#back-office-outsourcing) | Capability | Back-office outsourcing hands a whole back-office function to agents in the buyer’s Systems, with people resolving only the exceptions. |
| [Background actions](/code/platform/queues) | Capability | Background actions run a Verb durably after the call returns, with retries, ordering and dead letters, and hand the caller an Action to watch. |
| [Background checks](/systems/people/background-checks) | Capability | Background checks order lawful identity, criminal, credential and employment checks on candidates and Suppliers, with consent and required notices. |
| [Backups](/code/platform/backups) | Capability | Backups keep point-in-time copies of every namespace, so any past state reads back and any Change reverts. |
| [Bank accounts](/systems/finance/bank-accounts) | Capability | Bank accounts open the Company’s operating and reserve accounts, verify its owners, and feed every Transaction to the ledger. |
| [Bank detail changes](/systems/trust-and-governance/controls/bank-detail-changes) | Control | Every change to a payout or payee bank is confirmed through a second channel, waits one business day, and notifies every owner. |
| [Barrier reports](/workflows/processes/barrier-reports) | Process | Barrier reports fixes an accessibility barrier a person reports, or gives them an accessible alternative, within five business days. |
| Behavior | Evidence grade | Behavior is an Evidence grade: what outside people did, the strongest grade. |
| [Benchmark](/code/ui/components/benchmark) | Component | Benchmark ranks one Metric against a Cohort of peer Startups, with the 10th, 50th, and 90th percentiles. |
| [Benefits](/systems/people/benefits) | Capability | Benefits set up and run employee health, retirement and other plans, with enrollment, payroll deductions and required plan filings. |
| [BetaList](/workflows/plays#betalist) | Venue | BetaList is a launch site Venue. |
| [Bill](/business/nouns/bill) | Noun | A Bill is an amount a Startup owes an outside Organization, coded to an account, approved within a Mandate, and paid by its due date. |
| [Bill on confirmation](/workflows/processes/delivery/bill-on-confirm) | Workflow | Bill on confirmation captures and bills each Service Order line the Customer confirms, as the Outcome Contract’s `earns` names. |
| [Bill.approve](/business/nouns/bill/approve) | Verb | Approve accepts a coded Bill for payment within the approver’s Mandate and schedules it for its due date. |
| [Bill.pay](/business/nouns/bill/pay) | Verb | Pay sends an approved Bill’s amount to its Organization on the due date and reconciles the payment to Entries. |
| [Billing](/workflows/processes/billing) | Process | Billing charges each Invoice when it is owed, recovers failed payments, and refunds within Limits. |
| [Billing](/systems/billing) | System | Billing turns accepted Offers into Orders, Subscriptions, Invoices, metered usage and Entitlements on Stripe, with checkout and dunning. |
| [Billing portal](/systems/finance/billing-portal) | Capability | Billing portal lets each Customer replace a card, fix billing details, download receipts, change plans and cancel, on the Startup’s own Domain. |
| [Billing Specialist](/agents/finance/billing-specialist) | Role | The Billing Specialist bills, charges, and collects: it bills on done, retries failed payments, and refunds within its Limit. |
| [Bing](/workflows/plays#bing) | Venue | Bing is a search Venue. |
| [Biometrics](/systems/legal-and-corporate/floor/biometrics) | Legal floor row | Biometrics gets a written release before collecting a face, voice, or fingerprint template, publishes a retention schedule, and never sells one. |
| [Board](/code/ui/components/board) | Component | Board groups one Noun's records into columns by state, and moving a record calls the Verb between those states. |
| [Bookable practice](/products/templates/bookable-practice) | Product Template | A Bookable practice sells booked time with one person, such as coaching, tutoring or a home visit, paid per session or by pack. |
| [Books](/workflows/processes/books) | Process | Books records every Transaction in one ledger, closes each Period, and files tax at the entity total. |
| [Boundary protection](/systems/trust-and-governance/controls/boundary-protection) | Control | Every inbound request passes authentication and rate Limits, and every outbound call leaves through the gateway. |
| [Brand](/business/nouns/brand) | Noun | A Brand is a name, a voice, a logo, and a style under which a Startup makes Offers. |
| [Brand.clear](/business/nouns/brand/clear) | Verb | Clear checks a proposed Brand name against trademark registers, Domain availability and the Startup’s handles on outside platforms in one call. |
| [Breach](/systems/legal-and-corporate/floor/breach) | Legal floor row | Breach reads what an Incident exposed, works out who must be told and by when, and drafts every notice the law requires. |
| [Breach notification](/systems/trust-and-governance/controls/breach-notification) | Control | A personal data breach notifies every affected Person and authority within the legal deadline, scoped by an exact query. |
| [Browser](/code/platform/browser) | Capability | Browser completes tasks in a real, recorded browser session wherever a site offers no programmatic access. |
| [Budget](/business/nouns/budget) | Noun | A Budget is the amount a Startup plans to spend or earn on one account in one Period, read against actual Entries. |
| [Budget](/workflows/processes/budget) | Process | Budget compares each month’s spend with its Budget, forecasts the next six months, and asks the Founder to approve every change to a Budget. |
| [Builder](/business/nouns/builder) | Noun | A Builder is a named part of api.sb that builds one side of a Startup; StartupBuilder directs SiteBuilder, SoftwareBuilder, ServiceBuilder, and SalesBuilder. |
| [Building](/business/lifecycle/states/building) | Lifecycle state | Building is the state of a Startup whose Agents build its Brand, Products, Offers, site, API, and MCP server from its template. |
| [Buy from a vendor](/workflows/processes/procure/buy-from-vendor) | Workflow | Buy from a vendor turns a decision to buy into a reviewed upstream, a signed Agreement and a spending Mandate before the first charge. |
| [Buying committee](/workflows/plays/buying-committee) | Play | Buying committee reaches every member of a named Organization’s buying committee through company-grain Ads, outbound and the Sales Team. |

### Other letters
[C](/business/glossary/c) · [D–E](/business/glossary/d-e) · [F–H](/business/glossary/f-h) · [I–L](/business/glossary/i-l) · [M–O](/business/glossary/m-o) · [P](/business/glossary/p) · [Q–R](/business/glossary/q-r) · [S](/business/glossary/s) · [T–Z](/business/glossary/t-z)