# Glossary: C

URL: /business/glossary/c · Id: `page:business/glossary/c`

> Every StartupBuilder term from C, with its kind and one-sentence definition.

137 terms from C, each with its kind and one-sentence definition.

### Terms
| Term | Kind | Definition |
| --- | --- | --- |
| [Call routing](/workflows/processes/call-routing) | Process | Call routing answers every call to the Startup’s numbers, routes it to the right Role, and promises a callback when no one is free. |
| [CallToAction](/code/ui/components/call-to-action) | Component | CallToAction asks the reader to take one Verb, such as reserve, subscribe, or book, through one button. |
| [Campaign](/business/nouns/campaign) | Noun | A Campaign is a bounded effort toward a Goal, with a budget, a window, and the Ads or Messages it sends to Audiences. |
| [CAN-SPAM](/systems/legal-and-corporate/floor/can-spam) | Legal floor row | CAN-SPAM requires every commercial email, business mail included, to carry honest headers, an ad label, the Company’s postal address, and a working opt-out. |
| [Cancel a subscription](/workflows/processes/plan-changes/cancel-subscription) | Workflow | Cancel a subscription ends renewal in one step, confirms the last day of access, and sends the Customer their data. |
| [Candidate](/business/nouns/candidate) | Noun | A Candidate is a Person under consideration for an Opening, with the graded Evidence for and against them. |
| [Candidate.screen](/business/nouns/candidate/screen) | Verb | Screen asks a Candidate only what the Opening’s Hypothesis still lacks, in writing, and grades each answer as Evidence. |
| [Capability](/business/nouns/capability) | Noun | A Capability is a named set of Verbs on one Noun family that every Startup reaches through api.sb with one key, metered, limited, and logged. |
| [Capacity headroom](/systems/trust-and-governance/controls/capacity-headroom) | Control | Capacity is forecast from use, and every Interface keeps headroom above its peak load. |
| [Capterra](/workflows/plays#capterra) | Venue | Capterra is a directory Venue. |
| [Card](/business/nouns/card) | Noun | A Card is a payment credential a Startup issues to one Worker under one Mandate, with controls compiled from that Mandate. |
| [Card.issue](/business/nouns/card/issue) | Verb | Issue creates a Card under a Mandate once the Mandate check passes, with explicit limits on every interval. |
| [Category hubs](/workflows/plays/category-hubs) | Play | Category hubs are Studio-owned directories that rank every product in a category by one published rule, label each sibling, and sell no placement. |
| [Category kit](/workflows/plays/category-kit) | Play | Category kit names the Problem a market does not search for yet, defines it for answer engines, and launches it on one dated day. |
| [Certificates](/products/platform/certificates) | Capability | Certificates keep a valid TLS certificate on every serving Domain, renew it through delegated validation, and name the check that fails. |
| [Change](/business/nouns/change) | Noun | A Change is a proposed set of writes to Things, drafted against a base Version on its own branch, then checked, approved and merged. |
| [Change a plan](/workflows/processes/plan-changes/change-plan) | Workflow | Change a plan prorates the current period, moves the Customer’s Entitlements to the new Offer, and confirms the change. |
| [Change approval](/systems/trust-and-governance/controls/change-approval) | Control | Every definition reaches production only through a merged Change, approved by a Worker at the required lineage distance from its author. |
| [Change lead time](/agents/engineering#change-lead-time) | Metric | Change lead time is the hours from a Change opening to its deploy. |
| [Change verdict](/code/verification/change-verdict) | Workflow | Change verdict tests each new proposal against its checks and known-good runs, then returns pass or fail, never an Approval. |
| [Change.merge](/business/nouns/change/merge) | Verb | Merge applies a Change to live data with a three-way, field-level merge against its base Version. |
| [Change.revert](/business/nouns/change/revert) | Verb | Revert undoes a merged Change with a new Change and a superseding Decision, deleting nothing. |
| [Change.review](/business/nouns/change/review) | Verb | Review runs every Evaluator on a Change’s preview and records each verdict on the Change. |
| [Changelog](/code/ui/components/changelog) | Component | Changelog lists published Content newest first, each item linked to the Version that shipped it. |
| [Changelog](/code/systems/changelog) | System | Changelog publishes what shipped in each Version as dated notes on the Site, in feeds and to subscribed Customers. |
| [Channel](/business/nouns/channel) | Noun | A Channel is a place Messages flow, such as a chat channel, a Mailbox, or an SMS number. |
| [Chargebacks](/systems/legal-and-corporate/floor/chargebacks) | Legal floor row | Chargebacks watches each Startup’s daily dispute rate on the shared merchant account, refunds complainers early, and pauses paid ads past the act level. |
| Chat app | Interface | A Chat app reaches a Product inside a chat workspace: its commands are the Product’s Verbs, and it ships through the workspace’s app directory. |
| [Chat delivery](/systems/communications/chat) | Capability | Chat delivery posts and receives Messages in connected chat workspaces, carries buttons and forms, and links each chat account to a Worker or Contact. |
| [ChatGPT](/workflows/plays#chatgpt) | Venue | ChatGPT is a search Venue. |
| [Checkout](/systems/finance/checkout) | Capability | Checkout takes payment on a Startup’s own Domain through a hosted checkout page, payment links, a pricing table and an embedded payment form. |
| [Checkout](/code/ui/components/checkout) | Component | Checkout sells one Offer on the page through Stripe, then shows the Order or Subscription it created. |
| [Chrome Web Store](/workflows/plays#chrome-web-store) | Venue | Chrome Web Store is a marketplace Venue. |
| [Claude](/workflows/plays#claude) | Venue | Claude is a search Venue. |
| [CLI](/code/cli/reference) | Interface | The CLI runs every Verb from a shell, as a typed command per Verb or as `do Noun.verb` with JSON input. |
| [Clinical practice](/systems/legal-and-corporate/floor/clinical-practice) | Legal floor row | Clinical practice sells care only through licensed clinicians and their own practices, licensed where the patient is, with no fee-splitting. |
| [Close the loop](/workflows/processes/customer-research/close-the-loop) | Workflow | Close the loop tells each Customer whose Evidence a merged Issue addresses that it shipped, then grades whether they used it. |
| [Closer handoff](/workflows/sales/plays/closer-handoff) | Play | Closer handoff brings a commissioned Human closer into a large Deal that stalled twice, paid only when it is won. |
| [CMS](/systems/cms) | System | CMS holds authored Content, from posts to docs to legal Pages, with drafts, schedules and revisions, rendered on every Interface. |
| [Cohort](/business/nouns/cohort) | Noun | A Cohort is a set of Startups that receives one Version of a shared definition, or one step of a Play, at the same time. |
| [Cold email](/workflows/plays/cold-email) | Play | Cold email sends short Sequences to Prospects chosen by a dated signal, from secondary Domains, and pauses when complaints pass 0.1 percent. |
| [Collection](/business/nouns/collection) | Noun | A Collection is a Thing with members, either listed one by one or defined by a saved query. |
| [Collection.export](/business/nouns/collection/export) | Verb | Export writes a Collection’s records to a file or the Startup’s warehouse, once or on a schedule. |
| [Collection.query](/business/nouns/collection/query) | Verb | Query reads any Nouns the caller’s Permissions allow, by SQL or a Relationship path, across every System in one call. |
| [Comment](/business/nouns/comment) | Noun | A Comment is an internal note by a Worker about a Thing, never sent to a Contact. |
| [Commerce](/systems/commerce) | System | Commerce is the opt-in System for Startups that sell physical goods by dropship: catalog, Orders, upstream fulfillment and shipment tracking. |
| [Commission](/business/nouns/commission) | Noun | A Commission is what a Partner earns on the collected revenue its Referral brings, at a rate over a term, paid after a clawback window. |
| [Commission partners](/workflows/plays/commission-partners) | Play | Commission partners pay publishers, creators and Agents a share of the collected, net-of-refund revenue they bring, after the refund window. |
| [Commission.pay](/business/nouns/commission/pay) | Verb | Pay transfers a Commission’s earned, unpaid amount to the Partner’s connected account through Stripe. |
| Commitment | Evidence grade | Commitment is an Evidence grade: what outside people offered: money, time, or an introduction. |
| [Committed ICP members](/agents/founding#committed-icp-members) | Metric | Committed ICP members counts distinct outside ICP members whose Evidence on the Problem is commitment-grade or behavior-grade. |
| [Common stock valuation](/systems/legal-and-corporate/valuation-409a) | Capability | Common stock valuation gets an independent appraisal of common stock before options are granted, refreshed yearly or after a financing. |
| [Communications Lead](/agents/marketing/communications-lead) | Role | The Communications Lead answers the press, runs owned-account community engagement and events, and speaks for the Startup in a crisis. |
| [Community answers](/workflows/plays/community-answers) | Play | Community answers solve questions where Customers already ask them, disclose affiliation, and follow each community’s rule on who writes the answer. |
| [Company](/business/nouns/company) | Noun | A Company is a legal entity that holds Startups, signs Agreements, and owns equity, authority, and profit rights. |
| [Company coverage](/systems/legal-and-corporate/insurance) | Capability | Company coverage obtains and renews the Company’s insurance policies, from general liability to cyber and directors and officers, sized to its risk. |
| [Company dissolution](/systems/legal-and-corporate/entity-dissolution) | Capability | Company dissolution winds up a Company that no longer holds a business, filing final returns and its certificate while every record stays. |
| [Company filings](/workflows/processes/company-filings) | Process | Company filings keeps the Company in good standing: it files each annual report, franchise tax and ownership report before its deadline. |
| [Company formation](/systems/legal-and-corporate/entity-formation) | Capability | Company formation creates a Startup’s own Company: it records the entity-type Decision, files the certificate and appoints directors. |
| [Company.dissolve](/business/nouns/company/dissolve) | Verb | Dissolve winds up a Company that holds no business: it files final returns and the certificate, and keeps every record. |
| [Company.incorporate](/business/nouns/company/incorporate) | Verb | Incorporate forms a Company in a chosen jurisdiction, with its founders, shares and registered agent on record. |
| [Company.register](/business/nouns/company/register) | Verb | Register applies for a sales tax, VAT or GST registration in one jurisdiction and records the grant as a Credential. |
| [Company.submit](/business/nouns/company/submit) | Verb | Submit files one tax return for a jurisdiction and its Periods, pays the tax due, and keeps the return as a Document. |
| [Comparative advertising](/systems/legal-and-corporate/floor/comparative-advertising) | Legal floor row | Comparative advertising names a competitor only truthfully, substantiates every claim before it runs, and uses their marks only to identify them. |
| [Compile the demand kit](/workflows/processes/launches/compile-demand-kit) | Workflow | Compile the demand kit emits every asset the demand Plays read before the first one runs, each tagged with its lineage. |
| [Compliance](/workflows/processes/compliance) | Process | Compliance proves every control holds, from the records the platform keeps as work happens. |
| [Compliance](/systems/compliance) | System | Compliance maps controls to frameworks, tests each from the records every Action leaves, and publishes the trust center buyers read. |
| [Compliance Officer](/agents/legal/compliance-officer) | Role | The Compliance Officer screens every Offer against the legal floor and keeps each control’s test passing. |
| [Component](/business/nouns/component) | Noun | A Component is a named block of a Page, such as a hero, a pricing table, or a form, filled from records through typed props. |
| [Compute openings](/workflows/processes/hiring/compute-openings) | Workflow | Compute openings reads each Role’s record every day and opens an Opening wherever a gap only a Human can close crosses its Setting. |
| Concierge | Test ladder rung | Concierge delivers the outcome by hand to a few paying Customers, in the open. |
| [Conduct](/systems/trust-and-governance/controls/conduct) | Control | Every Worker follows the Startup’s conduct rules, which Guards enforce: agents identify as agents, and each Human signs an acceptable-use Agreement. |
| [Connect providers](/systems/integrations/provider-wiring/connect-providers) | Workflow | Connect providers wires a new Startup to the default provider of every capability it uses and tests each Integration. |
| [Consent](/business/nouns/consent) | Noun | A Consent is a person’s grant for one Purpose, with its basis, region, notice, evidence, and expiry. |
| [Consent.withdraw](/business/nouns/consent/withdraw) | Verb | Withdraw ends a Consent at once: processing for its Purpose stops, and the record is kept. |
| [Consumer reports](/systems/legal-and-corporate/floor/consumer-reports) | Legal floor row | Consumer reports serves a report only for a permissible purpose, keeps it accurate, resolves disputes within 30 days, and sends adverse action notices. |
| [Contact](/business/nouns/contact) | Noun | A Contact is a person or Agent a Startup knows by at least one address, where Consent to message them is recorded. |
| [Contact.enrich](/business/nouns/contact/enrich) | Verb | Enrich fills a Contact’s missing fields from outside sources and marks each value with where it came from. |
| [Contact.enroll](/business/nouns/contact/enroll) | Verb | Enroll adds a Contact to a Sequence, which sends its steps until the Contact replies or exits. |
| [Contact.merge](/business/nouns/contact/merge) | Verb | Merge joins a duplicate Contact into another, keeping every link, Message and Event on the one that remains. |
| [Contact.subscribe](/business/nouns/contact/subscribe) | Verb | Subscribe records a Contact’s chosen topics and frequency from the hosted preference page, with Consent for each topic. |
| [Contact.suppress](/business/nouns/contact/suppress) | Verb | Suppress records a Suppression for a Contact’s address, which every Startup honors forever. |
| [Contact.unsubscribe](/business/nouns/contact/unsubscribe) | Verb | Unsubscribe stops commercial Messages to a Contact in one click, for one topic or all, honored at once. |
| [Content](/business/nouns/content) | Noun | Content is authored material with a draft and a published state, such as a post, an article, or a changelog entry. |
| [Content Lead](/agents/marketing/content-lead) | Role | The Content Lead writes and publishes the Pages, answers, and data reports that search engines and answer engines cite. |
| [Content marketing](/workflows/processes/content-marketing) | Process | Content marketing publishes the Pages, answers, and data reports that bring buyers and Agents to a Startup. |
| [Content.draft](/business/nouns/content/draft) | Verb | Draft writes Content of one kind from a brief, such as an article for a question the help center could not answer. |
| [Content.publish](/business/nouns/content/publish) | Verb | Publish puts a Content draft live on its Site and every Interface, once it passes the Evals for its kind. |
| [Continuity](/workflows/processes/continuity) | Process | Continuity sets recovery objectives per Capability, fails over between upstreams, names a successor signer, and runs restore drills on a cadence. |
| [Continuous control testing](/systems/trust-and-governance/controls/continuous-testing) | Control | Each automated control’s test runs daily over its whole population and records its result against a published root. |
| [Contract cycle time](/agents/legal#contract-cycle-time) | Metric | Contract cycle time is the days from an Agreement’s first draft to its signature. |
| [Contracting](/workflows/processes/contracting) | Process | Contracting covers every Agreement the Startup offers or signs, from its published terms to a negotiated contract. |
| [Contractor payments](/systems/finance/contractor-payments) | Capability | Contractor payments onboard contractors and human supply, collect their tax forms, pay accepted work and file year-end information returns. |
| [Contracts Manager](/agents/legal/contracts-manager) | Role | The Contracts Manager drafts, negotiates within set fallbacks, and stores every Agreement the Startup signs. |
| [Contribution margin](/agents/finance#contribution-margin) | Metric | Contribution margin is a paid Offer’s outside revenue minus the Costs its delivery and acquisition post, as a share of that revenue. |
| [Contribution per outcome](/agents/finance#contribution-per-outcome) | Metric | Contribution per outcome is outside revenue minus delivery and acquisition Costs, divided by the accepted outcomes in the window. |
| [Control](/business/nouns/control) | Noun | A Control is a rule the platform enforces on every write it covers, with a test that runs over the whole population. |
| [Control definition](/systems/trust-and-governance/controls/control-definition) | Control | Every control declares a test, at least one criterion and at least one implementer before it merges. |
| [Control sameness](/systems/trust-and-governance/controls/control-sameness) | Control | Every namespace in scope runs the tested Version of each inherited control, or the difference is listed by Change. |
| [Control testing](/workflows/processes/compliance/evidence-collection) | Workflow | Control testing runs each control’s test against the platform’s records every day and opens an Issue for each failure. |
| [Control wake review](/systems/trust-and-governance/controls/control-wake-review) | Control | A definition Change that wakes a control opens a Task for that control’s owner before it merges. |
| [Conversation](/business/nouns/conversation) | Noun | A Conversation is a Thread with one or more Contacts that a Worker must answer, such as a support request. |
| [Conversation.answer](/business/nouns/conversation/answer) | Verb | Answer replies in a Conversation through the Channel it arrived on and closes the reply Task it opened. |
| [Conversation.assign](/business/nouns/conversation/assign) | Verb | Assign routes a Conversation to the Worker holding the right Role, by topic, Customer tier and language. |
| [Conversation.close](/business/nouns/conversation/close) | Verb | Close marks a Conversation resolved, confirmed by the Customer or assumed after 72 hours with no reply. |
| [Conversation.escalate](/business/nouns/conversation/escalate) | Verb | Escalate hands a Conversation and its summary to the Worker in the Role above, a Human only where one holds it. |
| [Conversation.reopen](/business/nouns/conversation/reopen) | Verb | Reopen reverses a Conversation’s resolution when a reversal signal arrives within 7 days, and grades the resolution a failure. |
| [Convert a trial](/workflows/processes/plan-changes/convert-trial) | Workflow | Convert a trial reminds each Customer before their trial ends and converts it to paid, or ends it, on the Offer’s terms. |
| [Corporate cards](/systems/finance/cards) | Capability | Corporate cards issue virtual and physical cards to Workers and agents, each bound to a Mandate, merchant rules and Limits. |
| [Corporate records](/systems/corporate-records) | System | Corporate records keeps the legal Company behind a Startup: formation, officers, registered office, filings, board resolutions and good standing. |
| [Corrections](/products/data/corrections) | Capability | Corrections fix one record of a Dataset in place, keep the value it replaced, and tell every Customer who read it. |
| [Cost](/business/nouns/cost) | Noun | A Cost is an Entry against a cost account that an Action causes, posted to the Startup the Action ran in. |
| [Cost coverage](/agents/finance#cost-coverage) | Metric | Cost coverage is outside revenue divided by fully loaded Cost over the same window; 1 or more means revenue pays for the Startup. |
| [Coupon](/business/nouns/coupon) | Noun | A Coupon is a discount on Offers, by amount or percent, for one charge, several months or every charge, limited by date and redemptions. |
| [Creator ads](/workflows/plays/creator-ads) | Play | Creator ads promote a creator’s winning post as a paid Ad under partnership rights, at or above the minimum effective budget. |
| [Creator partnership](/workflows/plays/creator-partnership) | Play | Creator partnership signs creators on one ladder, from referral terms to paid post, co-branded Offer and cofounder, each paid on attributed collected revenue. |
| [Creator probe](/workflows/plays/creator-probe) | Play | Creator probe pays five to ten small creators $50 to $500 each for one post, each post a pre-registered arm of one Experiment. |
| [Credential](/business/nouns/credential) | Noun | A Credential is a standing authority a regulator grants a person or entity to perform certain acts in a jurisdiction. |
| [Credential check](/workflows/processes/supply/credential-check) | Workflow | Credential check confirms every Supplier’s standing each day and suspends a Supplier the same day its standing lapses. |
| [Credential.verify](/business/nouns/credential/verify) | Verb | Verify confirms a Credential with the authority that issued it and records when it expires. |
| [Credentialing](/systems/credentialing) | System | Credentialing verifies each Supplier’s Credentials with the issuer, tracks expiry, and decides who may perform a Reserved Act. |
| [Credit Grant](/business/nouns/credit-grant) | Noun | A Credit Grant is a prepaid or promotional balance a Customer spends on a Startup’s metered Offers, checked before each call. |
| [CreditGrant.apply](/business/nouns/credit-grant/apply) | Verb | Apply spends Credit Grants against a finalizing Invoice, promotional first, then by priority and earliest expiry, and settles them through Stripe credit grants. |
| [CreditGrant.issue](/business/nouns/credit-grant/issue) | Verb | Issue gives a Customer a paid or promotional Credit Grant that its metered calls draw down before anything is invoiced. |
| [CreditGrant.void](/business/nouns/credit-grant/void) | Verb | Void ends a promotional Credit Grant early and forfeits its remaining balance, keeping the record. |
| [Credits](/systems/finance/credits) | Capability | Credits let a Customer prepay or receive a balance that its metered calls draw down, checked before each call and settled on the Invoice. |
| [Criterion](/business/nouns/criterion) | Noun | A Criterion is one requirement of an outside framework, such as SOC 2 or GDPR, that one or more Controls satisfy. |
| [CRM](/systems/crm) | System | CRM keeps the Contacts and Organizations a Startup knows, every Lead, and the Deals it pursues with them. |
| [Customer](/business/nouns/customer) | Noun | A Customer is a party that has accepted an Offer from a Startup at any price, including zero. |
| [Customer access](/systems/customer-access) | System | Customer access governs who acts in each Customer’s Tenant: members, invitations, Roles, Permissions, sign-in connections, directory sync and keys. |
| [Customer health](/agents/customer#customer-health) | Metric | Customer health is the share of outside paying Customers whose computed status is not `atRisk` at the window’s end. |
| [Customer Lead](/agents/customer/customer-lead) | Role | The Customer Lead owns every Conversation and the single Thread each Person has with the Startup. |
| [Customer referrals](/workflows/plays/customer-referrals) | Play | Customer referrals invite a Customer’s peers after a delivered outcome and pay the reward only on the peer’s paid, unrefunded Order. |
| [Customer research](/workflows/processes/customer-research) | Process | Customer research learns from what buyers did and paid, never from their predictions. |
| [Customer Team](/agents/customer) | Team | The Customer Team serves every Customer after the first acceptance: onboarding, support, retention, and the one Thread each Person has. |
| [Customer.activate](/business/nouns/customer/activate) | Verb | Activate marks a Customer activated on an Offer once its declared activation Event reaches the count within the window. |
| [Customer.exempt](/business/nouns/customer/exempt) | Verb | Exempt records a Customer’s exemption or resale certificate, verifies it, and stops tax on its Orders where the certificate applies. |

### Other letters
[A–B](/business/glossary/a-b) · [D–E](/business/glossary/d-e) · [F–H](/business/glossary/f-h) · [I–L](/business/glossary/i-l) · [M–O](/business/glossary/m-o) · [P](/business/glossary/p) · [Q–R](/business/glossary/q-r) · [S](/business/glossary/s) · [T–Z](/business/glossary/t-z)