# Glossary: F–H

URL: /business/glossary/f-h · Id: `page:business/glossary/f-h`

> Every StartupBuilder term from F–H, with its kind and one-sentence definition.

97 terms from F–H, each with its kind and one-sentence definition.

### Terms
| Term | Kind | Definition |
| --- | --- | --- |
| [Facebook](/workflows/plays#facebook) | Venue | Facebook is a social Venue. |
| Fake door | Test ladder rung | Fake door adds a coming-soon Offer to a live Site and counts the clicks on it. |
| [Fan out an outcome](/workflows/processes/retention/fan-out-outcome) | Workflow | Fan out an outcome turns one confirmed Customer outcome into a dated number, and with Consent into a case study, quote and referral invite. |
| [Faq](/code/ui/components/faq) | Component | Faq answers buyer questions in pairs, each answer filled from a record so it matches the live Offer. |
| [Features](/code/ui/components/features) | Component | Features lists what a Product does, one short line each, drawn from its Nouns and Verbs. |
| [File](/business/nouns/file) | Noun | A File is the stored bytes of an upload or a rendering. |
| [File the annual report](/workflows/processes/company-filings/annual-report) | Workflow | File the annual report drafts each annual report, franchise tax and ownership report from the record and files it before its deadline. |
| [File.edit](/business/nouns/file/edit) | Verb | Edit makes a new File from an existing one by instruction, such as upscaling or animating a still, and leaves the source unchanged. |
| [File.generate](/business/nouns/file/generate) | Verb | Generate makes an image, video, speech or music File from a prompt and reference Files, and records how it was made. |
| [Files](/code/systems/files) | System | Files holds the stored bytes of each upload or rendering, versioned, with share links. |
| [Fill rate](/agents/operations#fill-rate) | Metric | Fill rate is the share of requested Orders a Supplier accepts and starts within the promised time. |
| [Finance Lead](/agents/finance/finance-lead) | Role | The Finance Lead keeps the books: it closes each Period, reports tax at the entity total, and sets the money Limits every Role works within. |
| [Finance Team](/agents/finance) | Team | The Finance Team moves and records the money: Invoices, dunning, refunds within a Limit, payouts, the monthly close, tax, and runway. |
| [Financial accounts](/systems/finance/financial-accounts) | Capability | Financial accounts hold a Startup’s cash on Stripe, move it between its cash accounts and out to banks, and post every movement to the ledger. |
| [Financial privacy](/systems/legal-and-corporate/floor/financial-privacy) | Legal floor row | Financial privacy gives a privacy notice, honors opt-outs from sharing, and runs a written security program wherever a Startup is a financial institution. |
| [First response time](/agents/customer#first-response-time) | Metric | First response time is the median business hours from a Conversation’s first Message to its first answer. |
| [First responses on time](/agents/customer#first-responses-on-time) | Metric | First responses on time is the share of Conversations first answered before their `respondBy` time. |
| [Fix a barrier](/workflows/processes/barrier-reports/fix-barrier) | Workflow | Fix a barrier gives the reporter an accessible alternative at once and fixes the Page, App or document within five business days. |
| [Flag](/business/nouns/flag) | Noun | A Flag is a switch, evaluated per Visitor, Customer, or request, that selects which copy or behavior they get. |
| Flag split | Test ladder rung | Flag split randomizes Variants of the built thing behind a Flag and reads each against the control. |
| [Flag.evaluate](/business/nouns/flag/evaluate) | Verb | Evaluate returns the Variant a Flag assigns one unit, the same one every time, and records the Exposure with every option and its propensity. |
| [Flags](/systems/flags) | System | Flags decides which copy or behavior each Visitor, Customer or request gets, by rules and sticky splits evaluated at the edge. |
| [Flow](/business/nouns/flow) | Noun | A Flow is an ordered path through an App’s Dashboards that takes one Persona from first run to an Offer’s activation Event. |
| [Footer](/code/ui/components/footer) | Component | Footer closes every Page with navigation, the Brand, and links to the locked terms and privacy Pages. |
| [Forecast](/business/nouns/forecast) | Noun | A Forecast is a dated week-by-week projection of a Startup’s cash, revenue and Cost, computed from its records, that sets its spend state. |
| [Foreign qualification](/systems/legal-and-corporate/foreign-qualification) | Capability | Foreign qualification registers the Company in each other state where it has employees or presence, and keeps each registration in good standing. |
| [Form](/business/nouns/form) | Noun | A Form is a set of fields someone fills in on a Site or in a Message, producing a Lead, Evidence, or a Thing. |
| [Form a company](/workflows/processes/incorporation/form-company) | Workflow | Form a company files the certificate, appoints a registered agent, gets a tax id, opens a bank account and issues founder shares. |
| [Forms](/systems/forms) | System | Forms collects structured answers on a Site or in a Message and routes each submission to a Lead, Evidence or another Thing. |
| [Founder](/agents/founding/founder) | Role | The Founder is the Startup’s decider: it owns the strategy, sets the Goals, and rules on every Task another Role escalates. |
| [Founder Run](/code/founder-run) | Process | Founder Run walks every Startup Template through its published Interfaces in test, as a synthetic founder and buyers, and records each step that stops. |
| [Founder voice](/workflows/plays/founder-voice) | Play | Founder voice posts on a human founder’s own LinkedIn and X under a posting Mandate, each post drafted from the record and approved. |
| [Founder-led marketplace](/start/templates/founder-marketplace) | Startup Template | A Founder-led marketplace has one Human founder who signs for a Marketplace, while Agents recruit Suppliers and serve buyers. |
| [Founding documents](/systems/legal-and-corporate/founding-documents) | Capability | Founding documents give a new Company its bylaws, initial consents, founder stock, vesting, invention assignments and tax elections. |
| Founding Hypothesis | Hypothesis kind | The Founding Hypothesis is the root Hypothesis a Startup authors first: one sentence with five slots, each graded by outside Evidence. |
| [Founding Team](/agents/founding) | Team | The Founding Team decides what the Startup pursues: its Idea, its strategy, its Goals, and every call escalated to it. |
| [Fraud loss rate](/agents/operations#fraud-loss-rate) | Metric | Fraud loss rate is fraud and Dispute losses as a share of the revenue collected in the same month. |
| [Fraud screen](/workflows/processes/trust-and-safety/fraud-screen) | Workflow | Fraud screen scores each new Customer for fraud and abuse and holds a suspect Party before its first money move. |
| [Fraud screening](/systems/trust-and-governance/controls/fraud-screening) | Control | Each new Customer is scored for fraud, and a suspect Party is held before its first money move. |
| [Free tools](/workflows/plays/free-tools) | Play | Free tools ship every read-only Verb with a one-field input as a no-signup tool, a citable Page and a free MCP tool. |
| [French language](/systems/legal-and-corporate/floor/french-language) | Legal floor row | French language serves the Site, terms, and support in the French language wherever it is the sole official language, as prominent as any other. |
| [Fully loaded acquisition cost](/agents/marketing#cac-fully-loaded) | Metric | Fully loaded acquisition cost is every Cost a Play posts, agent and shared Cost included, divided by the outside Customers it acquires. |
| [Fully loaded Cost](/agents/finance#fully-loaded-cost) | Metric | Fully loaded Cost sums every Cost the Startup’s Actions post, plus its share of shared Cost under the stated allocation rule. |
| [Function](/business/nouns/function) | Noun | A Function is how a Verb executes, as code, a generative model, an Agent, or a Human, invisible to the caller. |
| [Functions](/code/platform/capabilities/functions) | Capability | Functions run a Verb as code, a model call, an agent or a human Task, behind one signature. |
| [Fund offering](/systems/legal-and-corporate/floor/fund-offering) | Legal floor row | Fund offering shares fund material only privately unless every buyer is verified accredited, and files each required SEC notice on time. |
| [Funnel](/business/nouns/funnel) | Noun | A Funnel is a designed path to an Offer: a landing Page, an opt-in that makes a Lead, a Sequence, then the Offer. |
| [G2](/workflows/plays#g2) | Venue | G2 is a directory Venue. |
| [Gambling](/systems/legal-and-corporate/floor/gambling) | Legal floor row | Gambling refuses any Startup that takes stakes on chance for a prize, including betting, paid-entry contests of chance, and casino games. |
| [Gathering](/business/nouns/gathering) | Noun | A Gathering is a scheduled session many people attend at once, such as a webinar, a workshop, or a launch call, hosted by a Startup. |
| [Gathering.register](/business/nouns/gathering/register) | Verb | Register gives a Contact a place at a Gathering, or a waitlist place when the Gathering is full. |
| [Gemini](/workflows/plays#gemini) | Venue | Gemini is a search Venue. |
| [GitHub](/workflows/plays#github) | Venue | GitHub is a community Venue. |
| [Gmail](/workflows/plays#gmail) | Venue | Gmail is a email Venue. |
| [Go dormant](/workflows/processes/go-dormant) | Process | Go dormant stops every running Workflow, ends Offers on their own terms, and keeps the records, Site, and domain until the Startup resumes. |
| [Goal](/business/nouns/goal) | Noun | A Goal is what a Thing is trying to achieve: an objective with one or more Key Results. |
| [Goals](/business/goals) | System | Goals records what each Thing is trying to achieve: its Goals, Key Results read from Metrics, and the Decisions behind them. |
| [GoalTree](/code/ui/components/goal-tree) | Component | GoalTree draws Goals as a tree through the Goals each one supports, with every Key Result on pace or behind. |
| [Google AI Overviews](/workflows/plays#google-ai-overviews) | Venue | Google AI Overviews is a search Venue. |
| [Google Business Profile](/workflows/plays#google-business-profile) | Venue | Google Business Profile is a directory Venue. |
| [Google Cloud Marketplace](/workflows/plays#google-cloud-marketplace) | Venue | Google Cloud Marketplace is a marketplace Venue. |
| [Google Display](/workflows/plays#google-display) | Venue | Google Display is a display Venue. |
| [Google Play](/workflows/plays#google-play) | Venue | Google Play is a app store Venue. |
| [Google Search](/workflows/plays#google-search) | Venue | Google Search is a search Venue. |
| [Governance](/systems/legal-and-corporate/floor/governance) | Legal floor row | Governance gives every board vote, consent, officer appointment, and officer signature the law requires to a natural person. |
| [Governance oversight](/systems/trust-and-governance/controls/governance-oversight) | Control | The board or sole officer reviews control results each period and records that oversight as a Decision. |
| [Graduate](/business/lifecycle/states/graduate) | Lifecycle state | Graduate is the state of a Startup that leaves its studio for a company of its own, keeping its Brand, Customers, and records. |
| [Graduate](/workflows/processes/graduate) | Process | Graduate moves a Startup to a Company of its own: entity, Agreements, accounts, Audience, and records, with Customers served throughout. |
| [Guard](/business/nouns/guard) | Noun | A Guard is a check every outbound Message and publish passes, from code rules to model review to a Human for high stakes. |
| [Hacker News](/workflows/plays#hacker-news) | Venue | Hacker News is a community Venue. |
| [Handle](/business/nouns/handle) | Noun | A Handle is an account or name a Startup or Brand holds on an outside platform, bound to an Integration credential. |
| [Handle a takedown](/workflows/processes/takedowns/handle-takedown) | Workflow | Handle a takedown removes material named in a valid notice, tells the poster, and restores it after a valid counter-notice. |
| [Handle a vulnerability report](/workflows/processes/vulnerability-disclosure/handle-vulnerability-report) | Workflow | Handle a vulnerability report acknowledges a security report within three days, confirms and fixes it, and credits the reporter. |
| [Handle.connect](/business/nouns/handle/connect) | Verb | Connect binds a Handle to the Integration credential it publishes through, once the platform confirms the account. |
| [Headless SaaS](/products/templates/headless-saas) | Product Template | Headless SaaS sells Software with no App of its own: Customers and their Agents use it through the API, MCP server, SDK, and CLI. |
| [Health data](/systems/legal-and-corporate/floor/health-data) | Legal floor row | Health data requires a signed BAA before PHI flows, keeps PHI inside its Tenant, and gates consumer health data behind Consent. |
| [Health data agreements](/systems/trust-and-governance/controls/health-data-agreements) | Control | A Startup holds health fields only after every upstream that processes them signs a business associate Agreement. |
| [Hero](/code/ui/components/hero) | Component | Hero opens a Page with a headline, one supporting line, and one button bound to an Offer. |
| [Hire a human](/workflows/processes/hiring/hire-human) | Workflow | Hire a human recruits a Person for a Role that the law or the Startup reserves for Humans, through a paid work trial. |
| [Hiring](/workflows/processes/hiring) | Process | Hiring brings a Human into a Role through a paid work trial instead of interviewing. |
| [Hiring](/systems/hiring) | System | Hiring fills open Roles with Humans: postings, candidates, screening calls held as Meetings, assessments and employment Agreements. |
| [Hold](/business/lifecycle/states/hold) | Lifecycle state | Hold is the state of a Startup that keeps operating and serving Customers while its owner adds no new investment. |
| [Hold review](/workflows/processes/hold-review) | Process | Hold review decides each quarter whether a Live Startup keeps its investment, holds, graduates, sells, or goes dormant. |
| [Holder](/business/nouns/holder) | Noun | A Holder is the Party that holds a Share or an Instrument on a Company’s cap table. |
| [House ads](/workflows/plays/house-ads) | Play | House ads show sibling Startups on the Portfolio’s own Sites, docs and receipts when relevance beats the host Page’s own conversion value. |
| [Human](/business/nouns/human) | Noun | A Human is a Worker who is a person, acting on Tasks through Apps, Mailboxes, and Channels. |
| [Human hours per $1k outside revenue](/agents/founding#human-hours) | Metric | Human hours per $1k outside revenue is the hours people log on the Startup per $1,000 of outside revenue, outside the legal floor. |
| [Human.hold](/business/nouns/human/hold) | Verb | Hold sets aside part of a supplying Human’s earned balance against an open Dispute or an Order inside its clearance period. |
| [Human.invite](/business/nouns/human/invite) | Verb | Invite asks a person to join a Startup in a named Role, sharing that Role’s work with its Agent. |
| [Human.onboard](/business/nouns/human/onboard) | Verb | Onboard admits a recruited Human to supply work once their identity, Credentials and payout details verify. |
| [Human.recruit](/business/nouns/human/recruit) | Verb | Recruit invites a person to supply credentialed work to a Startup through its supply App. |
| [Human.release](/business/nouns/human/release) | Verb | Release frees a held amount for payout once its Dispute closes or its clearance period ends. |
| [Human.remit](/business/nouns/human/remit) | Verb | Remit pays a supplying Human’s earned balance to their bank account through the Startup’s payment account. |
| [Human.suspend](/business/nouns/human/suspend) | Verb | Suspend stops a supplying Human from taking new Tasks while a Credential lapses or a dispute is open. |
| [Hypothesis](/business/nouns/hypothesis) | Noun | A Hypothesis is a belief about a Startup stated so it can be proved wrong, with the Metric and threshold that settle it. |
| [Hypothesis.drop](/business/nouns/hypothesis/drop) | Verb | Drop retires a Hypothesis from active work and keeps it, with its Evidence, on record. |
| [Hypothesis.test](/business/nouns/hypothesis/test) | Verb | Test binds a Hypothesis to the Experiment that decides it and moves the Hypothesis to testing. |

### Other letters
[A–B](/business/glossary/a-b) · [C](/business/glossary/c) · [D–E](/business/glossary/d-e) · [I–L](/business/glossary/i-l) · [M–O](/business/glossary/m-o) · [P](/business/glossary/p) · [Q–R](/business/glossary/q-r) · [S](/business/glossary/s) · [T–Z](/business/glossary/t-z)