# Glossary: I–L

URL: /business/glossary/i-l · Id: `page:business/glossary/i-l`

> Every StartupBuilder term from I–L, with its kind and one-sentence definition.

108 terms from I–L, each with its kind and one-sentence definition.

### Terms
| Term | Kind | Definition |
| --- | --- | --- |
| [ICP](/business/nouns/icp) | Noun | An ICP is the ideal customer profile a Startup is built to win: who they are and what they do. |
| [Idea](/business/lifecycle/states/idea) | Lifecycle state | Idea is the state of a Startup that states its Idea and who pays, before any build work starts. |
| [Idea](/business/nouns/idea) | Noun | An Idea is a business concept that exists apart from any Startup that pursues it and outlives each one. |
| [Idea.pursue](/business/nouns/idea/pursue) | Verb | Pursue starts a Startup on an Idea as one variant of the Experiment that tests the Idea. |
| [Identity](/code/platform/identity) | Capability | Identity signs in humans and agents, issues every key and session, and connects single sign-on and directory sync for Customers. |
| [Identity checks](/systems/legal-and-corporate/floor/identity) | Legal floor row | Identity checks verify the natural person behind a Company, its beneficial owners, and representatives wherever KYC or a notary requires the person themselves. |
| [Implementation](/business/nouns/implementation) | Noun | An Implementation is how an Interface, System, or Verb of a Product runs: managed by the platform, custom code on it, or external. |
| [Import and export](/code/platform/import-export) | Capability | Import and export bring a Customer’s records in from another tool and hand every record back in one call. |
| [Inbound sales](/workflows/processes/inbound-sales) | Process | Inbound sales answers every Lead in writing at once and carries the buyer to a signed Agreement. |
| [Incident](/business/nouns/incident) | Noun | An Incident is an Issue where an Interface or Site fails Customers in production, tracked from detection to postmortem. |
| [Incident handling](/systems/trust-and-governance/controls/incident-handling) | Control | Each Incident is contained, restored and closed with a postmortem and the Change that prevents a repeat. |
| [Incident response](/workflows/processes/incident-response) | Process | Incident response restores service first, fixes the cause second, and prevents the repeat third. |
| [Incident.acknowledge](/business/nouns/incident/acknowledge) | Verb | Acknowledge records that an on-call Worker owns an open Incident and stops its escalation. |
| [Incident.open](/business/nouns/incident/open) | Verb | Open starts an Incident from a failing Monitor, an error spike or a Metric past its threshold, and pages the on-call Worker. |
| [Incident.resolve](/business/nouns/incident/resolve) | Verb | Resolve closes an Incident once its Monitors pass, posts the resolution to the status page and opens the review Task. |
| [Incorporation](/workflows/processes/incorporation) | Process | Incorporation forms the Startup’s own Company: the entity Decision, the certificate, a registered agent, the tax id, a bank account and founder shares. |
| [Information returns](/systems/legal-and-corporate/floor/information-returns) | Legal floor row | Information returns collects a tax form and matches a TIN before a Company first pays a non-employee, then files each year’s returns. |
| [Inherited floors](/systems/trust-and-governance/controls/inherited-floors) | Control | A namespace inherits every control Setting from its parent and can tighten it, never loosen it. |
| [Input validation](/systems/trust-and-governance/controls/input-validation) | Control | Every Action’s inputs are checked against its Verb’s declared fields before it runs, and invalid input ends the Action refused. |
| [Instagram](/workflows/plays#instagram) | Venue | Instagram is a social Venue. |
| [Instrument](/business/nouns/instrument) | Noun | An Instrument is a right to future ownership in a Company: a SAFE, a note, an option or a warrant. |
| [Instrument.cancel](/business/nouns/instrument/cancel) | Verb | Cancel ends an unvested, expired or forfeited Instrument and returns any option Shares to the pool. |
| [Instrument.convert](/business/nouns/instrument/convert) | Verb | Convert turns a SAFE or note into Shares at a priced round, at its cap or discount, whichever gives more Shares. |
| [Instrument.exercise](/business/nouns/instrument/exercise) | Verb | Exercise buys the Shares an option or warrant covers at its strike price, up to what has vested. |
| [Instrument.grant](/business/nouns/instrument/grant) | Verb | Grant gives a Holder an option from the pool, with its strike price, vesting schedule and cliff. |
| [Insurance applications](/systems/legal-and-corporate/floor/insurance-applications) | Legal floor row | Insurance applications have an officer sign every representation on an application, since a misstatement can void the policy. |
| [Insurance producers](/systems/legal-and-corporate/floor/insurance-producers) | Legal floor row | Insurance producers sells, quotes, or negotiates insurance only through a producer licensed in the buyer’s state, and pays commission only to licensees. |
| [Intakes answered on time](/agents/legal#intakes-on-time) | Metric | Intakes answered on time is the share of intake Threads that get a first answer before their deadline. |
| [Integration](/business/nouns/integration) | Noun | An Integration is a wrapped Source bound to a System with credentials, at Studio, Startup, or Customer scope. |
| [Integration Engineer](/agents/engineering/integration-engineer) | Role | The Integration Engineer connects each Startup to its providers and imports, and keeps every sync healthy. |
| [Integration partners](/workflows/plays/integration-partners) | Play | Integration partners ship an integration with a product the Customer already uses, then list it and share Leads under a referral Agreement. |
| [Integration.call](/business/nouns/integration/call) | Verb | Call sends one request to an upstream through an Integration, with its token filled in server-side, for endpoints no Mapping covers. |
| [Integration.connect](/business/nouns/integration/connect) | Verb | Connect asks an account holder to approve an outside account for one System and records the grants they approve. |
| [Integration.pause](/business/nouns/integration/pause) | Verb | Pause stops every call through an Integration at once and keeps its token and cursor. |
| [Integration.reconnect](/business/nouns/integration/reconnect) | Verb | Reconnect re-approves an Integration in place, keeping its id and cursor, so nothing re-imports. |
| [Integration.refresh](/business/nouns/integration/refresh) | Verb | Refresh renews an Integration’s outside token before it expires; a refused refresh moves it to `needsReauth`. |
| [Integration.resume](/business/nouns/integration/resume) | Verb | Resume restarts a paused Integration from its cursor and releases the Actions that waited on it. |
| [Integration.revoke](/business/nouns/integration/revoke) | Verb | Revoke ends an Integration at once: its token is revoked with the upstream, and every record it brought in stays. |
| [Integration.sync](/business/nouns/integration/sync) | Verb | Sync exchanges records between a System and its connector, and the declared leader wins every conflict. |
| [Integrations](/code/platform/integrations) | Capability | Integrations bind a wrapped outside Source to a System with credentials under an Agreement. |
| [Intellectual property](/systems/intellectual-property) | System | Intellectual property keeps a Startup’s trademarks, patents, Domains and handles as one register, with deadlines and renewals watched. |
| [Interface](/business/nouns/interface) | Noun | An Interface is how a person or an Agent reaches a Product: an API, MCP server, CLI, SDK, Site, or App. |
| [Interview](/business/nouns/interview) | Noun | An Interview is one person’s pass through a question script, led by an Agent, whose answers become Evidence. |
| [Investment advisers](/systems/legal-and-corporate/floor/investment-advisers) | Legal floor row | Investment advisers sells personal securities advice only through a registered adviser; a Startup itself publishes general information only. |
| [Invoice](/business/nouns/invoice) | Noun | An Invoice is what a Customer owes for one or more Offers over one billing period. |
| [Invoice reminders](/workflows/processes/billing/invoice-reminders) | Workflow | Invoice reminders tell each Customer about a `send` Invoice before its due date and once past it, and never retry a charge. |
| [Invoice.bill](/business/nouns/invoice/bill) | Verb | Bill finalizes an Invoice and presents it to the Customer for payment. |
| [Invoice.collect](/business/nouns/invoice/collect) | Verb | Collect charges a Customer’s saved payment method for an open Invoice and retries on failure. |
| [Invoice.refund](/business/nouns/invoice/refund) | Verb | Refund returns all or part of a paid Invoice to the Customer’s original payment method and posts the reversing Entries. |
| [Invoice.void](/business/nouns/invoice/void) | Verb | Void cancels an unpaid Invoice, keeps it on record, and posts the reversing Entries. |
| [InvoiceList](/code/ui/components/invoice-list) | Component | InvoiceList lists one Customer’s Invoices newest first, each with its status, its PDF and a pay button while it is open. |
| [Invoicing](/systems/finance/invoicing) | Capability | Invoicing bills a Customer with a numbered Invoice, payment terms and a hosted payment page, then collects, reminds or voids it. |
| [Issue](/business/nouns/issue) | Noun | An Issue is a Task reporting a problem or request, such as a bug or a feature request, with a reporter and a triage step. |
| [Issue a refund](/workflows/processes/billing/issue-refund) | Workflow | Issue a refund returns money within the Billing Specialist’s Limit and leaves an Approval for any amount above it. |
| [Issue.estimate](/business/nouns/issue/estimate) | Verb | Estimate records the effort an Issue needs, in days, so a week holds only what fits. |
| [Issue.reopen](/business/nouns/issue/reopen) | Verb | Reopen returns a resolved Issue to its owning Role when the fix does not hold. |
| [Issue.resolve](/business/nouns/issue/resolve) | Verb | Resolve closes an Issue with its fix recorded and tells every Customer who reported it. |
| [Issue.schedule](/business/nouns/issue/schedule) | Verb | Schedule commits an Issue to a week of work and records each scope change after the week starts. |
| [Issue.triage](/business/nouns/issue/triage) | Verb | Triage sets an Issue’s severity and owning Role from its content and the Customer it affects. |
| [Iteration](/workflows/processes/iteration) | Process | Iteration improves the Startup one change at a time: one number, the worst step, and one change a week. |
| [Jurisdictions](/systems/legal-and-corporate/floor/jurisdictions) | Legal floor row | Jurisdictions governs a first cold email outside the US: sent under legitimate interest with its source named, or skipped where Consent is required. |
| [Key Result](/business/nouns/key-result) | Noun | A Key Result is one measurable target inside a Goal: a Metric, a baseline, a target, and a deadline. |
| [Keyless signup](/workflows/customer/plays/keyless-signup) | Play | Keyless signup lets an Agent call and pay on first contact, with no key and no signup, through a priced payment-required reply. |
| [KeyResult](/code/ui/components/key-result) | Component | KeyResult shows one Key Result's value against its target, with a weekly pace derived from the distance and weeks left. |
| [Keyword](/business/nouns/keyword) | Noun | A Keyword is a search phrase or AI prompt that Pages target, with its rank and citations observed over time. |
| [Keyword.measure](/business/nouns/keyword/measure) | Verb | Measure records a Keyword’s monthly search volume, difficulty, cost per click and trend in one locale. |
| [Knowledge base](/systems/knowledge-base) | System | Knowledge base holds the articles Customers and Agents answer from, in a searchable help center that cites every answer. |
| [KV and cache](/code/platform/kv-cache) | Capability | KV and cache serve hot reads at the edge with explicit expiry, and every value rebuilds from the database. |
| [Launch announcement](/workflows/processes/launches/launch-announcement) | Workflow | Launch announcement tells a new Startup’s Audiences it is live through a launch post, its listings, and Agent registries. |
| [Launch sites](/workflows/plays/launch-sites) | Play | Launch sites post a one-day launch of one ready Startup, written and answered by a Human, that buys a dated record and a backlink. |
| [Launch week](/workflows/plays/launch-week) | Play | Launch week batches a quarter’s tier 1 and tier 2 Changes into five dated days of posts, Pages, listing refreshes and newsletters. |
| [Launches](/workflows/processes/launches) | Process | Launches tell the right Audiences a Startup is live, where those Audiences already look. |
| [Lawful basis](/systems/trust-and-governance/controls/lawful-basis) | Control | Personal data is processed only under a recorded Consent or another lawful basis tied to a Purpose. |
| [Lawyers](/systems/legal-and-corporate/floor/lawyers) | Legal floor row | Lawyers applies the conduct rules wherever a lawyer’s services are sold: no outcome promises, no paid recommendations, no fee-sharing, and conflict checks. |
| [Lead](/business/nouns/lead) | Noun | A Lead is a Contact who raised a hand, by joining a Waitlist, filling a Form, or replying, without accepting an Offer. |
| [Lead nurture](/workflows/plays/lead-nurture) | Play | Lead nurture enrolls each Lead who has not bought in a Sequence keyed to what they do, ending at purchase, reply or 90 silent days. |
| [Lead.assign](/business/nouns/lead/assign) | Verb | Assign gives a Lead one owner Worker, by round robin, territory or ICP fit, as the Startup’s routing Policy says. |
| [Lead.convert](/business/nouns/lead/convert) | Verb | Convert ends a qualified Lead’s pursuit as a Lead: it opens a Deal or routes the Lead to self-serve checkout. |
| [Lead.disqualify](/business/nouns/lead/disqualify) | Verb | Disqualify ends a Lead’s pursuit because it fits no Offer, with the reason; its Contact record and Consent stay. |
| [Lead.nurture](/business/nouns/lead/nurture) | Verb | Nurture takes a Lead that is not ready to buy off its owner’s queue and onto a Sequence, until it raises a hand again. |
| [Lead.qualify](/business/nouns/lead/qualify) | Verb | Qualify confirms a Lead matches an Offer’s ICP and opens a Deal for it. |
| [Ledger](/systems/ledger) | System | Ledger is the double-entry book of record: Entries posted from Events, reconciled to Transactions, and closed each Period into statements. |
| [Legal Lead](/agents/legal/legal-lead) | Role | The Legal Lead keeps the Startup’s terms, privacy notice, and Consent rules current and routes every Reserved Act to a licensed Human. |
| [Legal notices](/workflows/processes/legal-notices) | Process | Legal notices routes subpoenas, summonses, demand letters, and regulator inquiries to the owner of record within a day, and holds the records they name. |
| [Legal process](/systems/legal-and-corporate/floor/legal-process) | Legal floor row | Legal process answers a subpoena, summons, or court order by its deadline through the owner of record, and holds every record it names. |
| [Legal services](/systems/integrations/upstreams#legal-services) | Capability | Legal services draft, review and advise, with every Reserved Act performed by an independent licensed attorney. |
| [Legal Team](/agents/legal) | Team | The Legal Team keeps the Startup lawful: Agreements, privacy and Consent from day one, screening of every Offer, and every Reserved Act. |
| [LensGrid](/code/ui/components/lens-grid) | Component | LensGrid places Things on a stored two-by-two grid of two Metrics, as one part of a Dashboard. |
| [License renewals](/workflows/processes/license-renewals) | Process | License renewals renews each business license and permit before it expires and holds any Offer that depends on one that lapses. |
| [Licensed acts](/systems/legal-and-corporate/floor/licensed-acts) | Legal floor row | Licensed acts stops an Order’s work at every Reserved Act until a credentialed Human in standing signs it as an Attestation. |
| [Licensed professional network](/start/templates/licensed-network) | Startup Template | A Licensed professional network extends the Founder-led marketplace into a Licensed-human marketplace that buyers and their Agents book. |
| [Licensed review](/systems/integrations/upstreams#licensed-review) | Capability | Licensed review has a credential holder review agent-prepared work and approve, return or decline it under their own Credential. |
| [Licensed review](/workflows/processes/licensed-review) | Process | Licensed review puts a credentialed Human’s Attestation on every Reserved Act before it reaches a Customer. |
| [Licensed-human marketplace](/products/templates/licensed-marketplace) | Product Template | A Licensed-human marketplace matches buyers with credentialed professionals and adds recruiting, Credential checks, and an App where they take work. |
| [Licenses and permits](/systems/legal-and-corporate/licenses-and-permits) | Capability | Licenses and permits obtain and renew the business licenses and regulated authorities the Company needs where it operates. |
| [Licensing](/systems/legal-and-corporate/floor/licensing) | Legal floor row | Licensing holds an Offer from sale until every Credential, registration, or entity of record it needs is held and counsel has read it. |
| [Lifecycle](/business/nouns/lifecycle) | Noun | A Lifecycle is the states a Thing of one Noun moves through and the Verbs that move it between them. |
| [Lifetime value](/agents/finance#ltv) | Metric | Lifetime value is the contribution an outside Customer is expected to produce, capped at 24 months. |
| [Limit](/business/nouns/limit) | Noun | A Limit is a bound on a Permission, Entitlement, or Mandate, checked before every call; exceeding it creates an Approval. |
| [Limit.raise](/business/nouns/limit/raise) | Verb | Raise lifts a Limit after an Approval allows it, and the Action that waited on it proceeds. |
| [LinkedIn](/workflows/plays#linkedin) | Venue | LinkedIn is a professional Venue. |
| [LinkedIn outbound](/workflows/plays/linkedin-outbound) | Play | LinkedIn outbound sends connection requests and Messages from a Human’s own LinkedIn profile under a Mandate, with Agents researching and drafting. |
| [Liquidity](/agents/operations#liquidity) | Metric | Liquidity is the share of listings that transact with an outside Customer within the window. |
| [Listings](/systems/listings) | System | Listings presents other Parties in a public Collection: unclaimed profiles, claims, verification, paid placement and moderation. |
| [Live](/business/lifecycle/states/live) | Lifecycle state | Live is the state of a Startup that is publicly reachable and takes money from Customers for at least one Offer. |
| [Localization](/systems/marketing/localization) | Capability | Localization translates a Startup’s Site, docs, Messages, and support into each Market’s locales and keeps every translation in step with its source. |
| [Log completeness](/systems/trust-and-governance/controls/log-completeness) | Control | Every Event commits to the previous Event’s hash, and hourly published roots let anyone prove the log complete. |
| [Logo churn](/agents/customer#logo-churn) | Metric | Logo churn is the share of outside Customers paying at the start of a month who stop paying by its end. |

### Other letters
[A–B](/business/glossary/a-b) · [C](/business/glossary/c) · [D–E](/business/glossary/d-e) · [F–H](/business/glossary/f-h) · [M–O](/business/glossary/m-o) · [P](/business/glossary/p) · [Q–R](/business/glossary/q-r) · [S](/business/glossary/s) · [T–Z](/business/glossary/t-z)