# Glossary: M–O

URL: /business/glossary/m-o · Id: `page:business/glossary/m-o`

> Every StartupBuilder term from M–O, with its kind and one-sentence definition.

142 terms from M–O, each with its kind and one-sentence definition.

### Terms
| Term | Kind | Definition |
| --- | --- | --- |
| [Made with](/workflows/plays/made-with) | Play | Made with puts a disclosed, coded line naming the Startup’s Brand on every output a Customer sends to someone who is not one. |
| [Mail handling](/workflows/processes/mail-handling) | Process | Mail handling reads every scanned piece of mail at the Startup’s address, routes legal mail within the hour, deposits checks and forwards the rest. |
| [Mailbox](/business/nouns/mailbox) | Noun | A Mailbox is an email Channel at a Domain, held by a Startup, a Role, or a Worker, so every Agent has its own. |
| [Mailbox.rest](/business/nouns/mailbox/rest) | Verb | Rest pauses a Mailbox’s sending when a brake fires and resumes it when the reading clears. |
| [Mailbox.retire](/business/nouns/mailbox/retire) | Verb | Retire stops a Mailbox for good and keeps its address, Messages and sending history. |
| [Mailbox.warm](/business/nouns/mailbox/warm) | Verb | Warm ramps a new Mailbox from a few sends a day to its cap over two to four weeks. |
| [Mailboxes](/systems/mailboxes) | System | Mailboxes sends and receives Messages from addresses at a Startup’s Domains, held by a Startup, a Role or a Worker, with Consent and Suppressions enforced. |
| [Mailing address](/systems/legal-and-corporate/business-address) | Capability | Mailing address gives a Startup a postal address that receives its mail, scans each piece, and forwards it or deposits checks. |
| [Make](/workflows/plays#make) | Venue | Make is a marketplace Venue. |
| [Managed service firm](/start/templates/managed-service-firm) | Startup Template | A Managed service firm extends the Agent-run services firm with Humans who share Roles and an E2E managed service for businesses. |
| [Mandate](/business/nouns/mandate) | Noun | A Mandate is a standing authorization for an Agent to act for a Party, within Permissions and Limits, until it expires. |
| [Mandate.authorize](/business/nouns/mandate/authorize) | Verb | Authorize grants an Agent a standing Mandate to perform a Verb within a Limit, without asking each time. |
| [Mandate.pause](/business/nouns/mandate/pause) | Verb | Pause stops every new Action under a Mandate at once and keeps its scope, so it can resume unchanged. |
| [Mandate.resume](/business/nouns/mandate/resume) | Verb | Resume restarts a paused Mandate with its scope, Limits and approval rule unchanged. |
| [Mandate.revoke](/business/nouns/mandate/revoke) | Verb | Revoke ends a Mandate at once, so new Actions under it are refused and running ones finish. |
| [Mandate.spend](/business/nouns/mandate/spend) | Verb | Spend pays an outside party for a Startup with a single-use card, within a Mandate and its Limit. |
| [Manual Entry review](/systems/trust-and-governance/controls/manual-entry-review) | Control | An Entry no Verb caused lands only after a second Role approves it. |
| [Mapping](/business/nouns/mapping) | Noun | A Mapping translates one Source’s shape into the registry’s: its fields to a Noun’s fields, or an outside endpoint’s inputs and outputs to a Verb’s. |
| [Market](/business/nouns/market) | Noun | A Market is a region where a Startup sells, hires, or keeps books, with its currency, locales, and the floor rows that wake there. |
| [Market data](/systems/marketing/market-data) | Capability | Market data measures the outside market: search demand, rankings, links, answer citations, running ads and social reach, each with provenance. |
| [Market.enter](/business/nouns/market/enter) | Verb | Enter opens a Market to a Startup: Prices in its currency, the Site in its locales, and its floor rows woken. |
| [Marketing Lead](/agents/marketing/marketing-lead) | Role | The Marketing Lead owns demand and the story: positioning in the buyer’s words, launches, and the demand Plays each Startup runs. |
| [Marketing Team](/agents/marketing) | Team | The Marketing Team creates and harvests demand: the Brand story, launches, Content, Experiments, and the Metrics the whole Startup reads. |
| [Marketplace](/products/templates/marketplace) | Product Template | A Marketplace matches buyers with Suppliers who deal with each other directly, and earns a take rate on every transaction it settles. |
| [Marketplace listings](/workflows/plays/marketplace-listings) | Play | Marketplace listings put a Product in app stores and cloud marketplaces and ask every Customer for a review at one fixed usage milestone. |
| [Marketplace payments](/systems/finance/marketplace-payments) | Capability | Marketplace payments settle each sale on the Supplier’s own connected Stripe account and keep the Marketplace’s take as an application fee. |
| [Matchmaking](/systems/matching) | System | Matchmaking pairs buyers with Suppliers’ Offers, records the merchant of record on each Order, and takes the Startup’s fee through Stripe. |
| [MCP](/code/mcp/reference) | Interface | The MCP server gives any agent four tools, `search`, `fetch`, `try` and `do`, that reach every Verb through typed programs. |
| [MCP Registry](/workflows/plays#mcp-registry) | Venue | MCP Registry is a agent registry Venue. |
| [Media](/systems/marketing/media) | Capability | Media generates, edits and transcribes images, video, voice and music, with provenance on every asset. |
| [Media production](/systems/media) | System | Media production makes a Startup’s Videos, images and voice from its records: drafted, generated, rendered per format, checked, then finalized for publishing. |
| [Meeting](/business/nouns/meeting) | Noun | A Meeting is a scheduled time when Workers and Contacts meet about one or more Things, producing notes, Decisions, and Tasks. |
| [Meeting follow-up](/workflows/processes/meeting-follow-up) | Process | Meeting follow-up prepares each booked call, holds it with a transcript, and sends the recap and follow-up Tasks within the hour. |
| [Meeting Type](/business/nouns/meeting-type) | Noun | A Meeting Type is a kind of Meeting a Contact books from a public link: its length, medium, questions and the Availability it books into. |
| [Meeting.book](/business/nouns/meeting/book) | Verb | Book schedules a Meeting with a Contact at a time both calendars hold free. |
| [Meeting.cancel](/business/nouns/meeting/cancel) | Verb | Cancel ends a scheduled Meeting before it starts, frees its time, and applies the refund rule of any Offer it was paid through. |
| [Meeting.hold](/business/nouns/meeting/hold) | Verb | Hold records that a Meeting took place, with its transcript and notes, so its Decisions and Tasks can follow. |
| [Meeting.markNoShow](/business/nouns/meeting/mark-no-show) | Verb | MarkNoShow records that an attendee missed a Meeting, applies the no-show rule of its Offer, and offers a new time. |
| [Meeting.reschedule](/business/nouns/meeting/reschedule) | Verb | Reschedule moves a scheduled Meeting to another time its host’s Availability holds free, and tells every attendee. |
| [MeetingType.publish](/business/nouns/meeting-type/publish) | Verb | Publish puts a Meeting Type’s booking link live on the Startup’s Domain, where each pick books a Meeting into its Availability. |
| [Member Directory](/business/nouns/member-directory) | Noun | A Member Directory is a Customer’s own list of people and groups, pushed into its Tenant so access follows employment. |
| [MemberDirectory.deactivate](/business/nouns/member-directory/deactivate) | Verb | Deactivate stops a Member Directory’s pushes; everyone it added keeps their Roles until an admin removes them. |
| [MemberDirectory.deprovision](/business/nouns/member-directory/deprovision) | Verb | Deprovision ends one person’s access to a Tenant in one Action when the Customer’s directory removes them. |
| [MemberDirectory.provision](/business/nouns/member-directory/provision) | Verb | Provision starts a Customer’s Member Directory pushing people and groups into its Tenant, with groups mapped to Roles. |
| [Memory](/business/nouns/memory) | Noun | A Memory is a Worker’s own Collection of what it has learned and kept, read by its Functions. |
| [Merchant account](/systems/finance/merchant-account) | Capability | Merchant account gives a Startup its own connected payments account at its first sale, so it sells and settles as seller of record. |
| [Message](/business/nouns/message) | Noun | A Message is one communication from any party over one medium, such as email, SMS, or chat, inbound or outbound. |
| [Message.broadcast](/business/nouns/message/broadcast) | Verb | Broadcast sends one Message to an Audience, now or at a set time, split by Variant when an Experiment runs. |
| [Message.schedule](/business/nouns/message/schedule) | Verb | Schedule holds a Message until a set time and sends it then, unless it is canceled first. |
| [Meter](/business/nouns/meter) | Noun | A Meter is a billable measure of usage that turns usage Events into Entries exactly once. |
| [Metric](/business/nouns/metric) | Noun | A Metric is a named measure computed from Events or Entries, always derived and never typed in. |
| [Metric freshness](/agents/marketing#metric-freshness) | Metric | Metric freshness is the share of Metrics whose latest value is less than one day old. |
| [Metric.define](/business/nouns/metric/define) | Verb | Define compiles a Metric’s query against the Startup’s Events and Entries and lists every Event it reads. |
| [Metric.query](/business/nouns/metric/query) | Verb | Query reads Metrics or Events as a trend, funnel, retention curve, path or lifecycle, broken down by any property. |
| [Metric.watch](/business/nouns/metric/watch) | Verb | Watch alerts the owner of a Metric when it crosses a threshold, by a Task or a Message. |
| [MetricTile](/code/ui/components/metric-tile) | Component | MetricTile shows one Metric's value for a window, with its trend, its noise band, and how fresh the number is. |
| [Minimum Success Criteria](/business/nouns/minimum-success-criteria) | Noun | Minimum Success Criteria is the one number a Startup must reach by a date to stay worth running: a Goal the Founder sets once. |
| [Minors](/systems/legal-and-corporate/floor/minors) | Legal floor row | Minors gets verifiable parental Consent before collecting personal data from a child under 13, and age-gates every Product not built for children. |
| [Mode](/business/nouns/mode) | Noun | A Mode is how a caller invokes a Verb: try waits and stores nothing, send returns a pending Action, do waits for the result. |
| [Monday Role review](/workflows/processes/role-review/monday-role-review) | Workflow | Monday Role review records a Role Review for every filled Role and sends the Founder one Decision request per missed result. |
| [Money services](/systems/legal-and-corporate/floor/money-services) | Legal floor row | Money services moves funds only through the payments rail; a Startup that transmits money, issues stored value, or lends needs a licensed upstream. |
| [Monitor](/business/nouns/monitor) | Noun | A Monitor is a scheduled check on something outside a Startup’s control, such as uptime, a Keyword’s rank or an AI answer, recording Events. |
| [Monitor.check](/business/nouns/monitor/check) | Verb | Check runs a Monitor once now from several regions and records the result as an Event. |
| [Monitoring](/code/systems/monitoring) | System | Monitoring captures errors, logs and traces, checks uptime and scheduled jobs, and ties each failure to the Version that caused it. |
| [Month-3 retention](/agents/customer#month-3-retention) | Metric | Month-3 retention is the share of outside Customers who first paid in one month and still pay three months later. |
| [Monthly budget](/workflows/processes/budget/monthly-budget) | Workflow | Monthly budget compares last month’s spend with each Budget, forecasts six months ahead, and asks the Founder to approve any Budget change. |
| [Monthly close](/workflows/processes/books/monthly-close) | Workflow | Monthly close reconciles every Transaction to the ledger and closes the Period by the set working day. |
| [Motion](/business/nouns/motion) | Noun | A Motion is the shape of a sale: who buys an Offer and who acts for them, such as b2b, b2c, b2d, b2a, or b2a2b. |
| [Motor records](/systems/legal-and-corporate/floor/motor-records) | Legal floor row | Motor records serves personal fields from a state motor vehicle record only for a declared permissible use, recording every recipient and use. |
| [Multi-human](/agents/operating-models/multi-human) | Operating model | Multi-human is the operating model where several Humans share Roles with Agents, each Human working under their own Mandate and Limits. |
| [Must-have share](/agents/product#must-have-share) | Metric | Must-have share is the share of surveyed activated outside Customers who say losing the Product would disappoint them most. |
| [n8n](/workflows/plays#n8n) | Venue | n8n is a marketplace Venue. |
| [Namespace isolation](/systems/trust-and-governance/controls/namespace-isolation) | Control | A namespace reads and writes only its own records, unless an Agreement grants a scoped read. |
| [Navigation](/code/ui/components/navigation) | Component | Navigation lists the routes one Persona may reach in an App or Site, derived from its grants. |
| [Net revenue retention](/agents/customer#net-revenue-retention) | Metric | Net revenue retention is this month’s revenue from outside Customers who paid twelve months ago, divided by their revenue then. |
| [Newsletter](/business/nouns/newsletter) | Noun | A Newsletter is a list of Contacts who subscribed to a Startup’s issues by email, with the Offer that gates its paid issues. |
| [Newsletter.import](/business/nouns/newsletter/import) | Verb | Import adds subscribers from a CSV File, keeping each one’s consent basis and the date they subscribed. |
| [Newsletter.send](/business/nouns/newsletter/send) | Verb | Send emails one issue, a piece of Content, to every subscribed Contact, and a paid issue only to those whose Offer covers it. |
| [Next guides](/code/builders/startup/next-guides) | Capability | Next guides lists what an agent offers a founder now: each undone front guide and each wakes guide whose Event fired, with its reason. |
| [Next outcome](/workflows/customer/plays/next-outcome) | Play | Next outcome offers the next Service a Customer needs at the moment it comes due, such as an annual filing after a formation. |
| [Nightly quality run](/code/verification/nightly-quality-run) | Workflow | Nightly quality run re-runs every check, replays known-good runs, and opens an Issue for each regression. |
| [Notarization](/systems/legal-and-corporate/notarization) | Capability | Notarization has a commissioned notary notarize a signer’s Document online and returns the certificate and journal entry as records. |
| [Notices](/systems/legal-and-corporate/floor/notices) | Legal floor row | Notices publishes a privacy notice and terms on every Site before its first signup or card, rendered from the Startup’s definition. |
| [Notices](/systems/notices) | System | Notices delivers in-app, push, SMS and email notices to Customers and Workers by their preferences, with digests and quiet hours. |
| [Notify a breach](/workflows/processes/notify-regulator/notify-breach) | Workflow | Notify a breach tells each regulator and affected Person about a personal-data breach within the legal deadline, which counts from awareness. |
| [Notify regulator](/workflows/processes/notify-regulator) | Process | Notify regulator files every notice a notifiable Incident owes before its statutory clock runs out, and records each filing. |
| [Noun](/business/nouns/noun) | Noun | A Noun is a type of record, with its properties, its relationships, and the Verbs that act on it. |
| [Noun.retire](/business/nouns/noun/retire) | Verb | Retire removes a published Noun from new Versions; its records, its history and every pinned Version keep serving. |
| [Noun.trace](/business/nouns/noun/trace) | Verb | Trace lists every Verb, Process, Offer, Dashboard and Version that references a Noun, so an edit or a retire shows its reach first. |
| [npm](/workflows/plays#npm) | Venue | npm is a directory Venue. |
| [Observability](/code/platform/observability) | Capability | Observability captures logs, traces and errors from every request and Action, and opens an Incident when a check fails. |
| [Offboard from a Role](/workflows/processes/staffing/offboard-from-role) | Workflow | Offboard from a Role revokes the leaving holder’s access within the hour, hands on their open work, and settles what they are owed. |
| [Offer](/business/nouns/offer) | Noun | An Offer is a Product, under a Brand, at a price, on terms, made by a Startup. |
| [Offer.accept](/business/nouns/offer/accept) | Verb | Accept records that a party takes an Offer, which makes that party a Customer of the Startup. |
| [Offer.grant](/business/nouns/offer/grant) | Verb | Grant adds an Entitlement to an Offer: a Verb its Customers may call, optionally bounded by a Limit. |
| [Offer.publish](/business/nouns/offer/publish) | Verb | Publish makes an Offer available for parties to accept. |
| [Offer.subscribe](/business/nouns/offer/subscribe) | Verb | Subscribe accepts a recurring Offer as a Subscription that renews each period until it ends. |
| [Offer.trial](/business/nouns/offer/trial) | Verb | Trial starts a Customer on an Offer free for a set number of days, with or without a card, converting or ending by its terms. |
| [Offer.withdraw](/business/nouns/offer/withdraw) | Verb | Withdraw closes a published Offer to new Customers and leaves every existing Order and Subscription in force. |
| Offline replay | Test ladder rung | Offline replay scores a Variant on the kept log of past choices before anyone sees it. |
| [On-demand work](/systems/integrations/upstreams#on-demand-work) | Capability | On-demand work books vetted, credentialed people per shift or job and pays them on verified completion. |
| [Onboard a Customer](/workflows/processes/onboarding/onboard-customer) | Workflow | Onboard a Customer gets each new signup to first value, doing the setup by hand until three repeats make it an Issue. |
| [Onboard into a Role](/workflows/processes/staffing/onboard-into-role) | Workflow | Onboard into a Role grants the new holder only the Permissions the seat needs, hands them its contract, and sets the first Role review. |
| [Onboarding](/workflows/processes/onboarding) | Process | Onboarding gets every new Customer to first value, by hand until the Startup automates each step. |
| [Onboarding Specialist](/agents/customer/onboarding-specialist) | Role | The Onboarding Specialist gets each new Customer to first value, doing the setup by hand until the Startup automates it. |
| [One-way Action windows](/systems/trust-and-governance/controls/one-way-windows) | Control | A one-way Action waits out its delay window, and an Action over its Limit waits for an Approval. |
| [Open source](/workflows/plays/open-source) | Play | Open source publishes the SDK and integration layer as open repositories, keeps the hosted Product paid, and answers every issue within 48 hours. |
| [Opening](/business/nouns/opening) | Noun | An Opening is a Startup’s computed need for a Human in a Role: its kind, its reason, and the Hypothesis a hire must prove. |
| [Operating Report](/agents/operating-report) | Capability | The Operating Report shows a week of the Startup: Actions by who looked, approvals asked and answered, standards missed and work no seat holds. |
| [Operations Lead](/agents/operations/operations-lead) | Role | The Operations Lead runs the Startup’s week: it runs the Monday Role review, coordinates incidents, and requests Decisions from the Founder. |
| [Operations Manual](/agents/operations-manual) | Capability | The Operations Manual renders a Startup’s Teams, Role contracts, Processes and Workflows as one document, kept current from its definition. |
| [Operations Team](/agents/operations) | Team | The Operations Team runs the Startup day to day: it delivers outcomes, keeps human supply booked, stops abuse, and runs the Monday Role review. |
| Opinion | Evidence grade | Opinion is an Evidence grade: what outside people think, which weighs zero. |
| [Order](/business/nouns/order) | Noun | An Order is a Customer’s commitment to buy one or more Offers once, moving from placed to paid, fulfilled, and closed. |
| [Order.cancel](/business/nouns/order/cancel) | Verb | Cancel ends an Order before fulfillment and returns any payment in full. |
| [Order.confirm](/business/nouns/order/confirm) | Verb | Confirm records the Customer’s sign-off on delivered work, which closes the Order and earns the Startup its fee. |
| [Order.deliver](/business/nouns/order/deliver) | Verb | Deliver hands the finished work of a Service Order to its Customer and opens the acceptance window. |
| [Order.dispute](/business/nouns/order/dispute) | Verb | Dispute contests a delivered Order under its Outcome Contract and starts the remedy the contract names. |
| [Order.fulfill](/business/nouns/order/fulfill) | Verb | Fulfill grants what an Order bought: Entitlements for software and data, a shipment for goods. |
| [Order.pay](/business/nouns/order/pay) | Verb | Pay settles an Order’s amount through the Startup’s payment account and posts the matching Entries. |
| [Order.place](/business/nouns/order/place) | Verb | Place commits a Customer to buy an Offer once and records the Offer Version and price at that moment. |
| [Order.refund](/business/nouns/order/refund) | Verb | Refund returns all or part of an Order’s payment to the Customer and posts the reversing Entries. |
| [Order.revise](/business/nouns/order/revise) | Verb | Revise sends delivered lines back for one counted revision, with the changes the Customer asks for. |
| [Order.screen](/business/nouns/order/screen) | Verb | Screen scores an Order’s payment before it is charged and allows, authenticates, holds or blocks it by the Startup’s risk Policy. |
| [Order.start](/business/nouns/order/start) | Verb | Start checks a Service Order’s inputs against its brief, then moves it from intake to working and starts its deadline. |
| [Organic share](/agents/marketing#organic-share) | Metric | Organic share is the share of new outside Customers whose first touch was not paid. |
| [Organic social](/workflows/plays/organic-social) | Play | Organic social turns facts a Startup already has into posts on Handles an agent may hold, and into drafts a Human posts everywhere else. |
| [Organic visits](/agents/marketing#organic-visits) | Metric | Organic visits counts the Visits a Startup’s Pages get each week from unpaid search and answer engines. |
| [Organization](/business/nouns/organization) | Noun | An Organization is an outside party as one Startup knows it, keyed by its domain, such as an employer or a vendor. |
| [Organization.merge](/business/nouns/organization/merge) | Verb | Merge joins a duplicate Organization into another, keeping every Contact, Deal and Event on the one that remains. |
| [Outbound](/workflows/processes/outbound) | Process | Outbound reaches Prospects who match the ICP, each with a recorded basis for contact, within the touch Limit. |
| [Outbound calling](/workflows/plays/outbound-calling) | Play | Outbound calling phones local and small Organizations, with a voice Agent where Consent is recorded and a Human wherever the Phone floor row puts one. |
| [Outbound sequence](/workflows/processes/outbound/outbound-sequence) | Workflow | Outbound sequence reaches Prospects who match the ICP, honoring every Suppression, and routes every reply. |
| [Outcome confirmation](/systems/trust-and-governance/controls/outcome-confirmation) | Control | Every Order’s outcome is confirmed before it is billed, and a missed outcome is redone once. |
| [Outcome Contract](/business/nouns/outcome-contract) | Noun | An Outcome Contract is the terms on an Offer that warrant a Service’s result: done, acceptance, assurance, remedy, and earnings. |
| [Outlook](/workflows/plays#outlook) | Venue | Outlook is a email Venue. |
| [Outside accounts](/systems/finance/outside-accounts) | Capability | Outside accounts register the Company on platforms that verify businesses: app stores, ad networks, marketplaces and directories. |
| [Outside paid Orders](/agents/sales#outside-paid-orders) | Metric | Outside paid Orders counts paid Orders from outside Customers in the window, net of refunds. |
| [Outside paying Customers](/agents/founding#outside-paying-customers) | Metric | Outside paying Customers counts distinct outside Customers with at least one paid, unrefunded Order in the window. |
| [Outside revenue](/agents/founding#outside-revenue) | Metric | Outside revenue is revenue from Customers who share no owner, Studio account, Agreement or sibling chain with the Startup. |
| [Owned following](/workflows/plays/owned-following) | Play | Owned following grows a niche newsletter, community and shared accounts in a Studio media Startup and lends its slots to siblings by expected value. |
| [Owned newsletter](/workflows/plays/owned-newsletter) | Play | Owned newsletter grows a subscribed list with one fact and one Offer per issue, and suppresses subscribers silent for 90 days. |

### Other letters
[A–B](/business/glossary/a-b) · [C](/business/glossary/c) · [D–E](/business/glossary/d-e) · [F–H](/business/glossary/f-h) · [I–L](/business/glossary/i-l) · [P](/business/glossary/p) · [Q–R](/business/glossary/q-r) · [S](/business/glossary/s) · [T–Z](/business/glossary/t-z)