# Repeatable

URL: /business/lifecycle/states/repeatable · Id: `state:repeatable`

> Repeatable is the state of a Startup whose Customers arrive, pay, and stay, while its work runs without its founder.

Repeatable is the state of a [Startup](/business/nouns/startup) whose outside [Customers](/business/nouns/customer) arrive through [Plays](/business/nouns/play), pay, and stay while its work runs without its founder. Two checks read [human time](/agents/founding#human-hours): a Startup whose growth needs more founder hours is not Repeatable.

## Entry checks
| Check | Id | Kind | Passes when |
| --- | --- | --- | --- |
| Ten outside Customers from Plays | `repeatable-customers` | `metric` | At least ten distinct outside Customers who arrived through a Play pay in the trailing 30 days. [Play-sourced Customers](/agents/marketing#play-sourced-customers) at least 10 over 30d, outside parties only. |
| Runs without its founder | `repeatable-founderless` | `metric` | Human hours per $1,000 of outside revenue stay at or below the Setting line over the trailing 30 days. [Human hours per $1k outside revenue](/agents/founding#human-hours) at most 5, the default of `repeatable.humanHours` over 30d, outside parties only. |
| Customers stay | `repeatable-retention` | `metric` | The three latest monthly groups of outside Customers keep paying at the earning-model line three months on. [Month-3 retention](/agents/customer#month-3-retention) at least 40 over 3m, at least 10 observations, outside parties only. |
| Lead Play pays back | `repeatable-payback` | `metric` | The Lead Play repays its fully loaded acquisition cost within one month of contribution. [Acquisition payback](/agents/finance#cac-payback) at most 30 over 30d, at least 10 observations, outside parties only. |
| Every paid Offer contributes | `repeatable-margin` | `metric` | Every paid Offer has non-negative contribution margin over the trailing 30 days. [Contribution margin](/agents/finance#contribution-margin) at least 0 over 30d, outside parties only. |
| Revenue covers cost | `repeatable-coverage` | `metric` | Outside revenue covers fully loaded Cost over the trailing 4 weeks. [Cost coverage](/agents/finance#cost-coverage) at least 1 over 4w, outside parties only. |
| Default alive reads alive | `repeatable-alive` | `metric` | The latest weekly read of Default alive is 1 or more. [Default alive](/agents/founding#default-alive) at least 1 over 7d. |
| Activation on target | `repeatable-activation-target` | `metric` | New outside Customers reach activation at or above the Offer’s line over the trailing 30 days. [Activation rate](/agents/product#activation-rate) at least 25 over 30d, at least 20 observations, outside parties only. |
| Support within SLA | `repeatable-support` | `contract` | Every Customer message gets an answer within the support SLA over the last 30 days. |
| Books closed | `repeatable-close` | `registry` | The month closes by day 5, reconciled to Stripe. |
| Founder away | `repeatable-founder-away` | `transcript` | For 14 days in a row no Human acts outside the legal floor, and no Approval waits past its deadline, while every other check holds. |

## One metric that matters
[Month-3 retention](/agents/customer#month-3-retention): Month-3 retention is the share of outside Customers who first paid in one month and still pay three months later.

## Builders at work
- [SoftwareBuilder](/code/builders/software)
- [ServiceBuilder](/code/builders/service)
- [SalesBuilder](/code/builders/sales)

## Roles on duty
| Role | Team |
| --- | --- |
| [Founder](/agents/founding/founder) | [Founding Team](/agents/founding) |
| [Strategist](/agents/founding/strategist) | [Founding Team](/agents/founding) |
| [Engineering Lead](/agents/engineering/engineering-lead) | [Engineering Team](/agents/engineering) |
| [Reliability Engineer](/agents/engineering/reliability-engineer) | [Engineering Team](/agents/engineering) |
| [Integration Engineer](/agents/engineering/integration-engineer) | [Engineering Team](/agents/engineering) |
| [Security Engineer](/agents/engineering/security-engineer) | [Engineering Team](/agents/engineering) |
| [Marketing Lead](/agents/marketing/marketing-lead) | [Marketing Team](/agents/marketing) |
| [Analyst](/agents/marketing/analyst) | [Marketing Team](/agents/marketing) |
| [Content Lead](/agents/marketing/content-lead) | [Marketing Team](/agents/marketing) |
| [Sales Lead](/agents/sales/sales-lead) | [Sales Team](/agents/sales) |
| [Sales Engineer](/agents/sales/sales-engineer) | [Sales Team](/agents/sales) |
| [Prospector](/agents/sales/prospector) | [Sales Team](/agents/sales) |
| [Partner Manager](/agents/sales/partner-manager) | [Sales Team](/agents/sales) |
| [Customer Lead](/agents/customer/customer-lead) | [Customer Team](/agents/customer) |
| [Onboarding Specialist](/agents/customer/onboarding-specialist) | [Customer Team](/agents/customer) |
| [Success Manager](/agents/customer/success-manager) | [Customer Team](/agents/customer) |
| [Operations Lead](/agents/operations/operations-lead) | [Operations Team](/agents/operations) |
| [Delivery Manager](/agents/operations/delivery-manager) | [Operations Team](/agents/operations) |
| [Supply Manager](/agents/operations/supply-manager) | [Operations Team](/agents/operations) |
| [Risk Analyst](/agents/operations/risk-analyst) | [Operations Team](/agents/operations) |
| [Finance Lead](/agents/finance/finance-lead) | [Finance Team](/agents/finance) |
| [Billing Specialist](/agents/finance/billing-specialist) | [Finance Team](/agents/finance) |
| [Treasurer](/agents/finance/treasurer) | [Finance Team](/agents/finance) |
| [Legal Lead](/agents/legal/legal-lead) | [Legal Team](/agents/legal) |
| [Compliance Officer](/agents/legal/compliance-officer) | [Legal Team](/agents/legal) |
| [Privacy Officer](/agents/legal/privacy-officer) | [Legal Team](/agents/legal) |
| [Contracts Manager](/agents/legal/contracts-manager) | [Legal Team](/agents/legal) |
| [People Lead](/agents/people/people-lead) | [People Team](/agents/people) |
| [Recruiter](/agents/people/recruiter) | [People Team](/agents/people) |
| [Payroll Specialist](/agents/people/payroll-specialist) | [People Team](/agents/people) |
| [Quality Lead](/agents/quality/quality-lead) | [Quality Team](/agents/quality) |
| [Reviewer](/agents/quality/reviewer) | [Quality Team](/agents/quality) |
| [Tester](/agents/quality/tester) | [Quality Team](/agents/quality) |

## Workflows that wake
| Workflow | Runs | Team |
| --- | --- | --- |
| [Renewal notice](/workflows/processes/billing/renewal-notice) | every day | [Finance Team](/agents/finance) |
| [Answer supplier checks](/workflows/processes/vendor-onboarding/answer-supplier-checks) | on [`Deal.won`](/business/events/Deal.won) | [Sales Team](/agents/sales) |
| [Close the loop](/workflows/processes/customer-research/close-the-loop) | on [`Change.merged`](/business/events/Change.merged) | [Product Team](/agents/product) |
| [Fan out an outcome](/workflows/processes/retention/fan-out-outcome) | on [`Order.confirmed`](/business/events/Order.confirmed) | [Customer Team](/agents/customer) |

## At the next state
- [Scale](/business/lifecycle/states/scale): 4 entry checks.
- [Hold](/business/lifecycle/states/hold): 1 entry check.
- [Graduate](/business/lifecycle/states/graduate): 1 entry check.
- [Sell](/business/lifecycle/states/sell): 6 entry checks.
- [Dormant](/business/lifecycle/states/dormant): 1 entry check.