# b2b

URL: /business/motions/b2b · Id: `motion:b2b`

> b2b is the Motion where a business buys the Offer and its people or Agents use it.

b2b is the [Motion](/business/nouns/motion) where a business buys the [Offer](/business/nouns/offer) and its people or [Agents](/business/nouns/agent) use it. A person signs for the business, so contracts, seats, and invoicing lead.

## Adds
| Kind | Item | From |
| --- | --- | --- |
| Buyer | A business, through the person who signs for it. | This Motion |
| Demand Play | [Answer engine optimization](/workflows/plays/aeo) | This Motion |
| Demand Play | [Programmatic SEO](/workflows/plays/programmatic-seo) | This Motion |
| Demand Play | [Editorial SEO](/workflows/plays/editorial-seo) | This Motion |
| Demand Play | [Paid search](/workflows/plays/paid-search) | This Motion |
| Demand Play | [Paid social](/workflows/plays/paid-social) | This Motion |
| Demand Play | [Retargeting](/workflows/plays/retargeting) | This Motion |
| Demand Play | [Sponsorships](/workflows/plays/sponsorships) | This Motion |
| Demand Play | [Organic social](/workflows/plays/organic-social) | This Motion |
| Demand Play | [Community answers](/workflows/plays/community-answers) | This Motion |
| Demand Play | [Cold email](/workflows/plays/cold-email) | This Motion |
| Demand Play | [LinkedIn outbound](/workflows/plays/linkedin-outbound) | This Motion |
| Demand Play | [Outbound calling](/workflows/plays/outbound-calling) | This Motion |
| Demand Play | [Integration partners](/workflows/plays/integration-partners) | This Motion |
| Demand Play | [Marketplace listings](/workflows/plays/marketplace-listings) | This Motion |
| Demand Play | [Directory listings](/workflows/plays/directory-listings) | This Motion |
| Demand Play | [Category hubs](/workflows/plays/category-hubs) | This Motion |
| Demand Play | [Customer referrals](/workflows/plays/customer-referrals) | This Motion |
| Demand Play | [Commission partners](/workflows/plays/commission-partners) | This Motion |
| Demand Play | [Data stories](/workflows/plays/data-stories) | This Motion |
| Demand Play | [Events and webinars](/workflows/plays/events-and-webinars) | This Motion |
| Demand Play | [Owned newsletter](/workflows/plays/owned-newsletter) | This Motion |
| Demand Play | [Product-led growth](/workflows/plays/product-led) | This Motion |
| Demand Play | [House ads](/workflows/plays/house-ads) | This Motion |
| Demand Play | [Portfolio cross-sell](/workflows/plays/cross-sell) | This Motion |
| Demand Play | [Engagement bridge](/workflows/plays/engagement-bridge) | This Motion |
| Demand Play | [Video ladder](/workflows/plays/video-ladder) | This Motion |
| Demand Play | [Promote winners](/workflows/plays/promote-winners) | This Motion |
| Demand Play | [Reserve drop](/workflows/plays/reserve-drop) | This Motion |
| Demand Play | [Creator probe](/workflows/plays/creator-probe) | This Motion |
| Demand Play | [Creator partnership](/workflows/plays/creator-partnership) | This Motion |
| Demand Play | [Free tools](/workflows/plays/free-tools) | This Motion |
| Demand Play | [Lead nurture](/workflows/plays/lead-nurture) | This Motion |
| Demand Play | [Made with](/workflows/plays/made-with) | This Motion |
| Demand Play | [Review requests](/workflows/plays/review-requests) | This Motion |
| Demand Play | [Switch kit](/workflows/plays/switch-kit) | This Motion |
| Demand Play | [Buying committee](/workflows/plays/buying-committee) | This Motion |
| Demand Play | [Category kit](/workflows/plays/category-kit) | This Motion |
| Demand Play | [Founder voice](/workflows/plays/founder-voice) | This Motion |
| Demand Play | [Launch week](/workflows/plays/launch-week) | This Motion |
| Demand Play | [Positioning tournament](/workflows/plays/positioning-tournament) | This Motion |

## Wakes
None.

## Staffing
None.

## Floor
None.

## Controls
None.

## Builders
None.

## Next
- [Autonomous agent business](/start/templates/autonomous-agent)
- [Agent-run services firm](/start/templates/agent-run-services)
- [Managed service firm](/start/templates/managed-service-firm)
- [Solo SaaS](/start/templates/solo-saas)
- [Autonomous directory](/start/templates/autonomous-directory)
- [Founder-led marketplace](/start/templates/founder-marketplace)

## Example
A [Startup](/business/nouns/startup) sells a tool that answers security questionnaires for software vendors. Its [Sales Lead](/agents/sales/sales-lead) Agent books demos through LinkedIn outbound. A vendor's head of security signs an annual order, and twelve staff get seats.