# b2c

URL: /business/motions/b2c · Id: `motion:b2c`

> b2c is the Motion where a person buys the Offer for their own use.

b2c is the [Motion](/business/nouns/motion) where a person buys the [Offer](/business/nouns/offer) for their own use. The [Site](/business/nouns/site) and [App](/business/nouns/app) lead, and checkout takes one step.

## Adds
| Kind | Item | From |
| --- | --- | --- |
| Buyer | A person, paying for themselves. | This Motion |
| Demand Play | [Answer engine optimization](/workflows/plays/aeo) | This Motion |
| Demand Play | [Programmatic SEO](/workflows/plays/programmatic-seo) | This Motion |
| Demand Play | [Editorial SEO](/workflows/plays/editorial-seo) | This Motion |
| Demand Play | [Paid search](/workflows/plays/paid-search) | This Motion |
| Demand Play | [Paid social](/workflows/plays/paid-social) | This Motion |
| Demand Play | [Retargeting](/workflows/plays/retargeting) | This Motion |
| Demand Play | [Organic social](/workflows/plays/organic-social) | This Motion |
| Demand Play | [Community answers](/workflows/plays/community-answers) | This Motion |
| Demand Play | [Marketplace listings](/workflows/plays/marketplace-listings) | This Motion |
| Demand Play | [Directory listings](/workflows/plays/directory-listings) | This Motion |
| Demand Play | [Category hubs](/workflows/plays/category-hubs) | This Motion |
| Demand Play | [Launch sites](/workflows/plays/launch-sites) | This Motion |
| Demand Play | [Customer referrals](/workflows/plays/customer-referrals) | This Motion |
| Demand Play | [Commission partners](/workflows/plays/commission-partners) | This Motion |
| Demand Play | [Data stories](/workflows/plays/data-stories) | This Motion |
| Demand Play | [Owned newsletter](/workflows/plays/owned-newsletter) | This Motion |
| Demand Play | [Product-led growth](/workflows/plays/product-led) | This Motion |
| Demand Play | [House ads](/workflows/plays/house-ads) | This Motion |
| Demand Play | [Portfolio cross-sell](/workflows/plays/cross-sell) | This Motion |
| Demand Play | [Engagement bridge](/workflows/plays/engagement-bridge) | This Motion |
| Demand Play | [Video ladder](/workflows/plays/video-ladder) | This Motion |
| Demand Play | [Promote winners](/workflows/plays/promote-winners) | This Motion |
| Demand Play | [Reserve drop](/workflows/plays/reserve-drop) | This Motion |
| Demand Play | [Creator probe](/workflows/plays/creator-probe) | This Motion |
| Demand Play | [Creator partnership](/workflows/plays/creator-partnership) | This Motion |
| Demand Play | [Creator ads](/workflows/plays/creator-ads) | This Motion |
| Demand Play | [Free tools](/workflows/plays/free-tools) | This Motion |
| Demand Play | [Lead nurture](/workflows/plays/lead-nurture) | This Motion |
| Demand Play | [Made with](/workflows/plays/made-with) | This Motion |
| Demand Play | [Review requests](/workflows/plays/review-requests) | This Motion |
| Demand Play | [Switch kit](/workflows/plays/switch-kit) | This Motion |
| Demand Play | [Category kit](/workflows/plays/category-kit) | This Motion |
| Demand Play | [Launch week](/workflows/plays/launch-week) | This Motion |
| Demand Play | [Positioning tournament](/workflows/plays/positioning-tournament) | This Motion |

## Wakes
None.

## Staffing
None.

## Floor
None.

## Controls
None.

## Builders
None.

## Next
- [Solo SaaS](/start/templates/solo-saas)
- [Autonomous directory](/start/templates/autonomous-directory)
- [Founder-led marketplace](/start/templates/founder-marketplace)
- [Licensed professional network](/start/templates/licensed-network)
- [Autonomous storefront](/start/templates/autonomous-storefront)

## Example
A [Startup](/business/nouns/startup) sells a $6 a month App that plans the week's meals from what is in the fridge. Short videos on TikTok and Instagram bring people to the Site, and they pay by card in one step.