# b2d

URL: /business/motions/b2d · Id: `motion:b2d`

> b2d is the Motion where a developer buys the Offer to build it into their own Software.

b2d is the [Motion](/business/nouns/motion) where a developer buys the [Offer](/business/nouns/offer) to build it into their own [Software](/business/nouns/software). The docs, API, SDK, and CLI lead, and the developer often pays by card before their company signs.

## Adds
| Kind | Item | From |
| --- | --- | --- |
| Buyer | A developer, often on a card before their company signs. | This Motion |
| Demand Play | [Answer engine optimization](/workflows/plays/aeo) | This Motion |
| Demand Play | [Programmatic SEO](/workflows/plays/programmatic-seo) | This Motion |
| Demand Play | [Sponsorships](/workflows/plays/sponsorships) | This Motion |
| Demand Play | [Organic social](/workflows/plays/organic-social) | This Motion |
| Demand Play | [Community answers](/workflows/plays/community-answers) | This Motion |
| Demand Play | [Integration partners](/workflows/plays/integration-partners) | This Motion |
| Demand Play | [Agent registries](/workflows/plays/agent-registries) | This Motion |
| Demand Play | [Launch sites](/workflows/plays/launch-sites) | This Motion |
| Demand Play | [Customer referrals](/workflows/plays/customer-referrals) | This Motion |
| Demand Play | [Commission partners](/workflows/plays/commission-partners) | This Motion |
| Demand Play | [Data stories](/workflows/plays/data-stories) | This Motion |
| Demand Play | [Owned newsletter](/workflows/plays/owned-newsletter) | This Motion |
| Demand Play | [Product-led growth](/workflows/plays/product-led) | This Motion |
| Demand Play | [Open source](/workflows/plays/open-source) | This Motion |
| Demand Play | [Developer relations](/workflows/plays/developer-relations) | This Motion |
| Demand Play | [House ads](/workflows/plays/house-ads) | This Motion |
| Demand Play | [Portfolio cross-sell](/workflows/plays/cross-sell) | This Motion |
| Demand Play | [Engagement bridge](/workflows/plays/engagement-bridge) | This Motion |
| Demand Play | [Creator probe](/workflows/plays/creator-probe) | This Motion |
| Demand Play | [Creator partnership](/workflows/plays/creator-partnership) | This Motion |
| Demand Play | [Free tools](/workflows/plays/free-tools) | This Motion |
| Demand Play | [Lead nurture](/workflows/plays/lead-nurture) | This Motion |
| Demand Play | [Made with](/workflows/plays/made-with) | This Motion |
| Demand Play | [Review requests](/workflows/plays/review-requests) | This Motion |
| Demand Play | [Switch kit](/workflows/plays/switch-kit) | This Motion |
| Demand Play | [Category kit](/workflows/plays/category-kit) | This Motion |
| Demand Play | [Founder voice](/workflows/plays/founder-voice) | This Motion |
| Demand Play | [Launch week](/workflows/plays/launch-week) | This Motion |
| Demand Play | [Positioning tournament](/workflows/plays/positioning-tournament) | This Motion |

## Wakes
None.

## Staffing
None.

## Floor
None.

## Controls
None.

## Builders
None.

## Next
- [Autonomous data API](/start/templates/autonomous-data-api)

## Example
A [Startup](/business/nouns/startup) sells address validation. A developer finds it on npm, gets a key with no sales call, and pays per call. Six months later, the developer's employer signs an annual contract.