# Growth Nouns

URL: /business/nouns-and-verbs/growth · Id: `page:business/nouns-and-verbs/growth`

> The records of how a Startup finds and wins Customers: Problems, Experiments, Plays, Leads, Deals, Meetings and Messages, each with its Verbs.

Every [Noun](/business/nouns/noun) here, nested under the Noun it extends, with its declared [Verbs](/business/nouns/verb). [Nouns & Verbs](/business/nouns-and-verbs) maps every area.