# create

URL: /business/nouns/persona/create · Id: `verb:Persona.create` · Call: `await $.Persona.create({ … })` (SDK) or the `do` tool at `https://api.sb/mcp`. Inputs says what to pass, Outputs what returns, When it waits who approves.

> Creates a Persona.

Create makes a new [Persona](/business/nouns/persona) from the inputs below. It is inherited: every [Noun](/business/nouns/noun) has `get`, `list`, `create`, `update` and `delete`.

## Inputs
| Input | Type | Required | Description |
| --- | --- | --- | --- |
| `job` | `text` | Yes | What they come to get done. |
| `from` | `string` | No | Lineage: the slot it compiles from, as `Hypothesis#<slot>@v<version>`. |
| `icp` | [ICP](/business/nouns/icp) | No | A Persona is one named role inside an ICP, such as its buyer or its admin. |
| `role` | [Role](/business/nouns/role) | No | The Role whose Permissions a Persona signs in with, so an App compiles its Dashboards and Verbs from one record. |

## Outputs
| Output | Type | Required | Description |
| --- | --- | --- | --- |
| `persona` | [Persona](/business/nouns/persona) | Yes | The Persona. |

## Effects
- Emits `Persona.created`.
- Two-way: `try`, `send`, `do`.

## Refuses when
| Check | Error | Fix | Then call |
| --- | --- | --- | --- |
| The key is valid, but its scopes do not allow this operation. | [`forbidden`](/code/api/errors/forbidden) | Use a key whose scopes cover the operation, or ask an owner of the namespace to grant them. | [Persona.create](/business/nouns/persona/create) |

## When it waits
| Gate | Default |
| --- | --- |
| Decision class | Low: two-way, nothing at stake |
| [Delay window](/systems/trust-and-governance/controls/one-way-windows) | None: it runs once review passes. |
| Limit | The call [Limit](/business/nouns/limit) of the [Permission](/business/nouns/permission) it runs under. |
| Over the Limit | It waits `pending` for an [Approval](/business/nouns/approval) from the [Founder](/agents/founding/founder). Approved, it runs; refused, it ends `refused` with [`limit-exceeded`](/code/api/errors/limit-exceeded); unanswered by its deadline, it ends `canceled`. |

## Example

**Ask**

```text
Add a persona to QuietCopy.
```

**API**

```bash
curl -X POST https://api.sb/quietcopy.com/personas \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"job":"Example job"}'
```

```json
{
  "api": "https://api.sb/quietcopy.com",
  "persona": {
    "$id": "https://api.sb/quietcopy.com/personas/persona_1",
    "$type": "Persona",
    "job": "Example job"
  },
  "action": {
    "$id": "https://api.sb/quietcopy.com/actions/action_1",
    "operation": "Persona.create",
    "status": "done"
  },
  "links": {
    "self": "https://api.sb/quietcopy.com/actions/action_1"
  }
}
```

**SDK**

```ts
import { $ } from 'startup-builder'

const persona = await $.Persona.create({ job: 'Example job' })
```

**CLI**

```bash
npx startup-builder do Persona.create --json '{"job":"Example job"}'
```

**MCP**

```json
{
  "name": "do",
  "arguments": {
    "code": "return await $.Persona.create({ job: 'Example job' })"
  }
}
```