# Modeling a Startup

URL: /business/record · Id: `page:business/record`

> The six parts of a Startup's definition, from identity and customers to ownership, each taught through a worked example.

A [Startup](/business/nouns/startup)'s definition says who it serves, what it sells, how it earns, who acts, and who owns it. These six chapters model each part, each through a different example business.