# assign

URL: /business/verbs/assign · Id: `page:business/verbs/assign`

> Every assign Verb, one per Noun: Conversation, Deal, Lead, Task.

`assign` acts on 4 [Nouns](/business/nouns/noun). Each is its own [Verb](/business/nouns/verb), named for its Noun.

| Verb | Noun | Definition |
| --- | --- | --- |
| [Conversation.assign](/business/nouns/conversation/assign) | [Conversation](/business/nouns/conversation) | Assign routes a Conversation to the Worker holding the right Role, by topic, Customer tier and language. |
| [Deal.assign](/business/nouns/deal/assign) | [Deal](/business/nouns/deal) | Assign gives a Deal one owner Worker, who carries its next step until it is won or lost. |
| [Lead.assign](/business/nouns/lead/assign) | [Lead](/business/nouns/lead) | Assign gives a Lead one owner Worker, by round robin, territory or ICP fit, as the Startup’s routing Policy says. |
| [Task.assign](/business/nouns/task/assign) | [Task](/business/nouns/task) | Assign gives a Task to a Worker, human or agent, and places it in that Worker’s worklist. |