# Lead routes: nurture, qualify

URL: /code/api/lead/verbs-nurture · Id: `page:code/api/lead/verbs-nurture`

> The Lead Verbs nurture, qualify as api.sb routes, with inputs, result, refusals and an example.

Reference for [Lead](/business/nouns/lead), one group of [Lead routes](/code/api/lead).

### Lead.nurture
Nurture takes a Lead that is not ready to buy off its owner’s queue and onto a Sequence, until it raises a hand again. [Verb page](/business/nouns/lead/nurture?interface=api).

```text
POST /{namespace}/leads/{lead}/nurture
```

Path: `lead`. Body, as JSON: the other inputs. Emits [`Lead.nurtured`](/business/events/Lead.nurtured).

**Inputs**

| Input | Type | Required | Description |
| --- | --- | --- | --- |
| `lead` | [Lead](/business/nouns/lead) | Yes | The Lead to nurture. |
| `sequence` | [Sequence](/business/nouns/sequence) | No | The Sequence to enroll it in. |

**Returns**

| Output | Type | Required | Description |
| --- | --- | --- | --- |
| `lead` | [Lead](/business/nouns/lead) | Yes | The Lead, now in `nurture`. |

**Refuses when**

| Check | Error | Fix | Then call |
| --- | --- | --- | --- |
| The key is valid, but its scopes do not allow this operation. | [`forbidden`](/code/api/errors/forbidden) | Use a key whose scopes cover the operation, or ask an owner of the namespace to grant them. | None. |

**Example**

```bash
curl -X POST https://api.sb/leaseline.app/leads/lead_Kz1R9fhqzZ/nurture \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"
```

```json
{
  "api": "https://api.sb/leaseline.app",
  "lead": {
    "$id": "https://api.sb/leaseline.app/leads/lead_Kz1R9fhqzZ",
    "$type": "Lead",
    "status": "new"
  },
  "action": {
    "$id": "https://api.sb/leaseline.app/actions/act_br07HsG8MG",
    "operation": "Lead.nurture",
    "status": "done"
  },
  "links": {
    "self": "https://api.sb/leaseline.app/actions/act_br07HsG8MG"
  }
}
```

### Lead.qualify
Qualify confirms a Lead matches an Offer’s ICP and opens a Deal for it. [Verb page](/business/nouns/lead/qualify?interface=api).

```text
POST /{namespace}/leads/{lead}/qualify
```

Path: `lead`. Body, as JSON: the other inputs. Emits [`Lead.qualified`](/business/events/Lead.qualified).

**Inputs**

| Input | Type | Required | Description |
| --- | --- | --- | --- |
| `lead` | [Lead](/business/nouns/lead) | Yes | The Lead to qualify. |
| `offer` | [Offer](/business/nouns/offer) | Yes | The Offer whose ICP the Lead matches. |

**Returns**

| Output | Type | Required | Description |
| --- | --- | --- | --- |
| `deal` | [Deal](/business/nouns/deal) | Yes | The open Deal. |
| `lead` | [Lead](/business/nouns/lead) | Yes | The Lead, now qualified. |

**Refuses when**

| Check | Error | Fix | Then call |
| --- | --- | --- | --- |
| The key is valid, but its scopes do not allow this operation. | [`forbidden`](/code/api/errors/forbidden) | Use a key whose scopes cover the operation, or ask an owner of the namespace to grant them. | None. |
| The record is not in a state that allows this Verb, so the call is refused. | [`refused`](/code/api/errors/refused) | Read the record, run the Verb that moves it to an allowed state, then retry. | None. |

**Example**

```bash
curl -X POST https://api.sb/leaseline.app/leads/lead_Kz1R9fhqzZ/qualify \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"offer":"offer_2hzYe1ERo0"}'
```

```json
{
  "api": "https://api.sb/leaseline.app",
  "deal": {
    "$id": "https://api.sb/leaseline.app/deals/deal_NgACZ6DcII",
    "$type": "Deal",
    "status": "Open"
  },
  "lead": {
    "$id": "https://api.sb/leaseline.app/leads/lead_Kz1R9fhqzZ",
    "$type": "Lead",
    "status": "new"
  },
  "action": {
    "$id": "https://api.sb/leaseline.app/actions/act_br07HsG8MG",
    "operation": "Lead.qualify",
    "status": "done"
  },
  "links": {
    "self": "https://api.sb/leaseline.app/actions/act_br07HsG8MG"
  }
}
```