# Brand folder

URL: /code/project-structure/brand-folder · Id: `convention:brand-folder`

> The Brand folder holds the holder's name, voice, logo, and style, inherited by every nested Startup unless it sets its own.

The [Brand](/business/nouns/brand) folder holds the holder's name, voice, logo, and style, inherited by every nested [Startup](/business/nouns/startup) unless it sets its own.

| Property | Value |
| --- | --- |
| Path | `brand/` |
| Holds | [Brand](/business/nouns/brand) |
| Kind | folder |
| Leaders | db-first, git-first |
| Team | [Marketing Team](/agents/marketing) |
| Written by | [Change.merge](/business/nouns/change/merge) |
| Compiled by | [SiteBuilder](/code/builders/site) |

### Example
`brand/index.mdx` in a Startup repository.

```mdx title="brand/index.mdx"
---
name: Closewise
voice: Plain, exact and calm. Numbers before adjectives.
logo: brand/logo.svg
---
Closewise writes like a careful controller: short sentences, the figure first, no jargon.
```

### Generates
[SiteBuilder](/code/builders/site) compiles it into these records, Verbs and routes.

| Kind | What |
| --- | --- |
| Records | [Brand](/business/nouns/brand), [Theme](/business/nouns/theme), [Template](/business/nouns/template) |
| Verbs | None. |
| Routes | None. |