# Reaching and pricing an agent

URL: /products/agent/channels-and-pricing · Id: `page:products/agent/channels-and-pricing`

> The decisions that turn an agent into something a customer buys, keeps and trusts, beyond the Role and the evals it is built from.

An [Agent](/business/nouns/agent) you sell works where your customer already works, at a price they can explain to their boss. Decide both before the first sale; the rest compiles.

## Where the customer meets it
The agent answers on every channel its [Offer](/business/nouns/offer) includes, each with the same [Role](/business/nouns/role), memory and [Limits](/business/nouns/limit):

| Where | The customer | Built on |
| --- | --- | --- |
| Email | Forwards work to its address, such as `renewals@acme.leaseline.app` | A [Mailbox](/business/nouns/mailbox) of its own |
| Chat | Talks to it in a widget on their own site, or in their team chat | [Chat](/systems/communications/chat) |
| Phone | Calls or texts its number | [Phone](/systems/communications/phone) |
| API and MCP | Hands it [Tasks](/business/nouns/task) from their own code or agent | Your [Startup](/business/nouns/startup)'s API and MCP server |
| [Portal](/business/nouns/portal) | Reads every [Action](/business/nouns/action) it took, and approves the ones above its Limit | The customer Portal |

Start with one, the one the work already arrives on. A renewals agent starts with email, because renewal notices are email.

## How to price it
| Model | [Price](/business/nouns/price) | Use it when |
| --- | --- | --- |
| Per seat | $199 a month per Role it fills | It replaces a part of someone's job |
| Per task | $2 per accepted Task | Volume varies, and each Task stands alone |
| Per outcome | $40 per renewal signed | You can prove the result, and you warrant it |
| Credits | $50 of prepaid work, drawn down | Agents or teams buy ahead |

A Task bills when the [Evaluator](/business/nouns/evaluator) passes it, never on the agent's own claim of done. Model costs sit inside your Price; [cost per action](/systems/finance/cost-per-action) shows your margin on each one. [Pricing models](/products/pricing/models) has the Offer file for each.

## What it reports back
On the first of each month, every customer gets a report from the agent. It lists Tasks done and passed, [Approvals](/business/nouns/approval) asked for, time saved against the Role's baseline, and the cost. The same numbers sit live in the Portal.

The report is the renewal argument. A customer who reads "142 renewals sent, none late" renews without a sales call.

## What it says about itself
In its first message in each conversation, the agent tells the person it is an AI agent, and which business it acts for. [AI disclosure](/systems/legal-and-corporate/floor/ai-disclosure) sets the wording per market, and [acceptable use](/systems/trust-and-governance/acceptable-use) bounds what a customer may point it at.

It acts only within its [Mandate](/business/nouns/mandate) and Limits. Anything above them waits for the customer's Approval, never yours.