# Plans and tiers

URL: /products/offers/plans-and-tiers · Id: `page:products/offers/plans-and-tiers`

> How many plans to sell, what goes in each, when a free plan beats a trial, and how the pricing page presents them.

Each plan on your pricing page is one [Offer](/business/nouns/offer). Start with one paid plan, add a second when buyers ask for more, and stop at three until a buyer asks for a fourth.

## How many plans
| When | Plans | Why |
| --- | --- | --- |
| First ten customers | One paid plan | Every sale teaches you the price; a menu hides the lesson |
| Buyers ask for more | A second, larger plan | The larger plan sets the anchor and lifts the average sale |
| Steady self-serve sales | Three: small, standard, large | Most buyers pick the middle; the large one sells the middle |
| A buyer needs its own terms | A private Offer per deal | [Enterprise deals](/products/offers/enterprise) stay off the page |

Leaseline sells one plan, `pro`, at $29 a month for up to 200 units. Its second plan waits until a property manager with 1,000 units asks.

## What goes in each
Split plans by who the buyer is, not by withholding the core. Every plan does the main job; larger plans add what larger buyers need.

| Belongs on larger plans | Belongs on every plan |
| --- | --- |
| Single sign-on, roles, audit history | The main job, done well |
| Higher [Limits](/business/nouns/limit) and an uptime promise | Export of the customer's own records |
| Priority support | Security fixes |
| Connections to the tools a team uses | The API |

Each row is an [Entitlement](/business/nouns/entitlement), granted with [`Offer.grant`](/business/nouns/offer/grant). A customer outgrows a plan when it hits a Limit or needs a feature, never because a basic need was held back.

## Free plan or trial
| | Free plan | Trial |
| --- | --- | --- |
| What it is | A $0 Offer, kept as long as the customer likes | The paid plan free for some days |
| Works when | Usage spreads by itself: developers, shared documents | The value shows inside two weeks |
| The cost | Serving people who never pay | Buyers who leave on day 15 |

Pick one. A free plan with a trial on top asks the buyer to decide twice. [Free trials](/products/offers/trials) covers lengths and cards.

## The pricing page
The pricing page renders every published Offer in order, and a plan comparison from their Entitlements. Highlight one plan as the one to pick, and add a yearly plan for a monthly or yearly toggle. Every change to an Offer reaches the page, checkout and the [Portal](/business/nouns/portal) together.

## Next
- [Add a yearly plan](/products/offers/add-a-yearly-plan) and [lock a feature to a plan](/products/offers/lock-a-feature-to-a-plan): the asks.
- [Pricing models](/products/pricing/models): flat, per seat, usage and credits.