# Found and shared

URL: /products/site/found-and-shared · Id: `page:products/site/found-and-shared`

> Search engines, AI crawlers and social links each get what they need from every Page, with nothing written by hand; AI crawlers are welcome by default.

Every [Page](/business/nouns/page) on your [Site](/business/nouns/site) serves three readers besides a person: search engines, AI models and the apps a link is shared in. Each gets what it needs from the same record, so nothing is written twice.

## Search engines
The Site serves `/sitemap.xml`, a canonical link on every Page, and clean URLs on your canonical [Domain](/business/nouns/domain). A Page enters the sitemap only once it passes the quality gate, so thin Pages never drag the rest down.

[Indexing](/systems/marketing/indexing) covers that gate, and the release of many Pages in batches.

## AI models and agents
The Site serves `/llms.txt`, a Markdown copy of every Page, and `/agents.json`, so a model can read the business and an agent can call it. AI crawlers are allowed by default, training crawlers included. Being read by the models your customers ask is how a new business gets recommended.

To keep them out, ask your agent to block AI crawlers. The Site's `robots.txt` changes as a [Change](/business/nouns/change), and a revert lets them back in.

## Social links
Every Page gets a social card: an image drawn from its title, description and your [Brand](/business/nouns/brand), plus the `og:` tags that show it. A link pasted in a chat, a social post or a text message shows the card, never a bare URL.

Change the title or the Brand, and every card redraws on the next publish.

## Forms and sign-ups
A [Form](/business/nouns/form) on a Page turns a visitor into a [Lead](/business/nouns/lead), a waitlist entry or any other record. Each submission lands in [Forms](/systems/forms), checked for spam, and the sales agent follows up.

[Put up a page](/products/site/sites) with a waitlist is the usual first Form.