# Product Templates

URL: /products/templates · Id: `page:products/templates`

> Ten Product Templates, each defined by kind, supply, worker, Interfaces, buyer, earning model, and assurance.

A [Product Template](/business/nouns/product-template) is a reusable definition of one kind of [Product](/business/nouns/product): what it sells, who supplies the work, who buys, and how it earns. Ten templates cover every Product a [Startup](/business/nouns/startup) sells.

## Seven dimensions
| Dimension | Values | What it decides |
| --- | --- | --- |
| Kind | `data`, `software`, `agent`, `service` | Which [Builder](/business/nouns/builder) builds it |
| Supply | `digital`, `human` | Whether demand is the only constraint |
| [Worker](/business/nouns/worker) | `agents`, `humans`, `agents-and-humans` | Who does each unit of work |
| [Interfaces](/business/nouns/interface) | `api`, `sdk`, `cli`, `mcp`, `webhooks` | How [Customers](/business/nouns/customer) and their [Agents](/business/nouns/agent) reach it |
| Who buys | `human`, `agent`, `human-or-agent` | Which [Motions](/business/nouns/motion) fit |
| Earning model | `subscription`, `usage`, `commerce`, `marketplace`, `directory` | How money arrives |
| Assurance | One sentence | What the Customer relies on |

[SoftwareBuilder](/code/builders/software) builds every `data`, `software`, and `agent` Product. [ServiceBuilder](/code/builders/service) builds `service` Products and joins any template with human supply. [SalesBuilder](/code/builders/sales) sells them all.

Each Product Template page opens with its business. It names the earning model and typical [Prices](/business/nouns/price), the [Demand Budget](/business/nouns/demand-budget) first revenue needs, the one [Metric](/business/nouns/metric) per state, and its seed and compounding [Plays](/business/nouns/play).

## Supply sets the work
Digital supply has no ceiling. [Software](/business/nouns/software) and Agents serve the thousandth Customer the way they served the first, so a digital-supply Startup needs only demand.

Supply from people is finite: they are recruited, credentialed, scheduled, and paid. A human-supply template adds the [Supplier onboarding](/systems/supplier-onboarding), [Credentialing](/systems/credentialing), [Dispatch](/systems/dispatch), and [Earnings](/systems/payouts) [Systems](/business/nouns/system). It also adds an [App](/business/nouns/app) where [Suppliers](/business/nouns/supplier) take work.

## Built from
Product Templates compose. Each one names the templates it is built from and inherits their Systems, [Processes](/business/nouns/process), and [Roles](/business/nouns/role).

- Dataset API → Headless SaaS
- Headless SaaS → SaaS
- Dataset API → Directory
- Directory → Marketplace
- Marketplace → Licensed-human marketplace
- Headless SaaS → Agent as a Service
- Agent as a Service → Services-as-Software
- Services-as-Software → E2E managed service
- Headless SaaS → Dropship store

A Startup sells as many Products as it likes, each from its own template. A tax-research Startup sells its rulings as a [Dataset API](/products/templates/dataset-api). Over the same records, it sells a filing review as [Services-as-Software](/products/templates/services-as-software).

## Goods ship from upstream
A Startup holds no stock. Physical goods sell only through the [Dropship store](/products/templates/dropship-store): the Startup lists and sells them. An upstream holds the stock and ships each [Order](/business/nouns/order), and tracking passes through to the Customer.

## The catalog
| Product Template | Kind | Supply | Buyer | Earning model |
| --- | --- | --- | --- | --- |
| [Dataset API](/products/templates/dataset-api) | data | digital | human-or-agent | usage |
| [Headless SaaS](/products/templates/headless-saas) | software | digital | human-or-agent | usage |
| [SaaS](/products/templates/saas) | software | digital | human | subscription |
| [Directory](/products/templates/directory) | data | digital | human-or-agent | directory |
| [Marketplace](/products/templates/marketplace) | software | human | human-or-agent | marketplace |
| [Licensed-human marketplace](/products/templates/licensed-marketplace) | service | human | human-or-agent | marketplace |
| [Agent as a Service](/products/templates/agent-as-a-service) | agent | digital | human-or-agent | usage |
| [Services-as-Software](/products/templates/services-as-software) | service | digital | human-or-agent | usage |
| [E2E managed service](/products/templates/managed-service) | service | human | human | subscription |
| [Dropship store](/products/templates/dropship-store) | software | digital | human-or-agent | commerce |