# Digital product

URL: /products/templates/digital-product · Id: `productTemplate:digital-product`

> A Digital product sells files once, such as an ebook, a template pack or a plugin, delivered the moment the Order is paid.

A Digital product sells files once, such as an ebook, a template pack or a plugin, delivered the moment the [Order](/business/nouns/order) is paid.

## The business
| Line | Default |
| --- | --- |
| Earns | `commerce` |
| Typical Prices | $9 to $99 per copy |
| First revenue on | A [Demand Budget](/business/nouns/demand-budget) of $100 |
| Supply | `digital`: Agents do the work |
| Motions | [b2c](/business/motions/b2c), [b2b](/business/motions/b2b) |
| One metric per state | Idea: [Problem interviews](/agents/founding#problem-interviews); Building: [Committed ICP members](/agents/founding#committed-icp-members); Live: [Outside paying Customers](/agents/founding#outside-paying-customers); Repeatable: [Month-3 retention](/agents/customer#month-3-retention); Scale: [Net revenue retention](/agents/customer#net-revenue-retention) |
| Seed Plays | [Launch sites](/workflows/plays/launch-sites), [Creator probe](/workflows/plays/creator-probe), [Paid social](/workflows/plays/paid-social) |
| Compounding Plays | [Free tools](/workflows/plays/free-tools), [Made with](/workflows/plays/made-with), [Programmatic SEO](/workflows/plays/programmatic-seo) |

| Offer | Price | Features | Limits | At its bound | On sale |
| --- | --- | --- | --- | --- | --- |
| One copy (`one-copy`) | $29 once | [File.get](/business/nouns/file/get) | None. | None. | Always |

An Entitlement bounded by a Limit has `kind` `limit`; one without has `kind` `feature`. The `kind` is computed, never set.

[Offer.publish](/business/nouns/offer/publish) puts each Offer on every buy surface: `checkout`, `paymentLink`, `pricingTable`, `portalEntry`, `mcpBuyTool`, `http402`.

## Adds
None.

## Wakes
- [Billing](/workflows/processes/billing)
- [Support](/workflows/processes/support)

## Staffing
- [Billing Specialist](/agents/finance/billing-specialist)
- [Customer Lead](/agents/customer/customer-lead)

## Floor
- [Renewals](/systems/legal-and-corporate/floor/renewals)
- [Splits](/systems/legal-and-corporate/floor/splits)
- [Identity checks](/systems/legal-and-corporate/floor/identity)

## Controls
- [One-way Action windows](/systems/trust-and-governance/controls/one-way-windows)

## Builders
- [SoftwareBuilder](/code/builders/software)
- [SalesBuilder](/code/builders/sales)

## Next
None.

## Example
Kiln Bakery sells its sourdough starter guide as a $12 ebook. Each paid [Order](/business/nouns/order) emails a download link at once, and the receipt opens the same link again.