# Paid newsletter

URL: /products/templates/paid-newsletter · Id: `productTemplate:paid-newsletter`

> A Paid newsletter sends issues by email to subscribers, free for some and paid by Subscription for the rest, with its archive gated by Offer.

A Paid newsletter sends issues by email to subscribers, free for some and paid by [Subscription](/business/nouns/subscription) for the rest, with its archive gated by [Offer](/business/nouns/offer).

## The business
| Line | Default |
| --- | --- |
| Earns | `subscription` |
| Typical Prices | $5 to $15 a month; $50 to $150 a year |
| First revenue on | A [Demand Budget](/business/nouns/demand-budget) of $0 |
| Supply | `digital`: Agents do the work |
| Motions | [b2c](/business/motions/b2c) |
| One metric per state | Idea: [Problem interviews](/agents/founding#problem-interviews); Building: [Committed ICP members](/agents/founding#committed-icp-members); Live: [Outside paying Customers](/agents/founding#outside-paying-customers); Repeatable: [Month-3 retention](/agents/customer#month-3-retention); Scale: [Net revenue retention](/agents/customer#net-revenue-retention) |
| Seed Plays | [Creator partnership](/workflows/plays/creator-partnership), [Launch sites](/workflows/plays/launch-sites), [Community answers](/workflows/plays/community-answers) |
| Compounding Plays | [Owned newsletter](/workflows/plays/owned-newsletter), [Organic social](/workflows/plays/organic-social), [Customer referrals](/workflows/plays/customer-referrals) |

| Offer | Price | Features | Limits | At its bound | On sale |
| --- | --- | --- | --- | --- | --- |
| Monthly (`monthly`) | $8 a month | [Content.get](/business/nouns/content/get), [Content.list](/business/nouns/content/list) | None. | None. | Always |
| Yearly (`yearly`) | $80 a year | [Content.get](/business/nouns/content/get), [Content.list](/business/nouns/content/list) | None. | None. | Always |

An Entitlement bounded by a Limit has `kind` `limit`; one without has `kind` `feature`. The `kind` is computed, never set.

[Offer.publish](/business/nouns/offer/publish) puts each Offer on every buy surface: `checkout`, `paymentLink`, `pricingTable`, `portalEntry`, `mcpBuyTool`, `http402`.

## Adds
None.

## Wakes
- [Content marketing](/workflows/processes/content-marketing)
- [Billing](/workflows/processes/billing)
- [Retention](/workflows/processes/retention)

## Staffing
- [Content Lead](/agents/marketing/content-lead)
- [Billing Specialist](/agents/finance/billing-specialist)

## Floor
- [Endorsements](/systems/legal-and-corporate/floor/endorsements)
- [Renewals](/systems/legal-and-corporate/floor/renewals)
- [Splits](/systems/legal-and-corporate/floor/splits)
- [Identity checks](/systems/legal-and-corporate/floor/identity)
- [Comparative advertising](/systems/legal-and-corporate/floor/comparative-advertising)

## Controls
- [One-way Action windows](/systems/trust-and-governance/controls/one-way-windows)

## Builders
- [SoftwareBuilder](/code/builders/software)
- [SalesBuilder](/code/builders/sales)

## Next
None.

## Example
Leaseline adds a weekly letter on lease law for small property managers. The monthly issue is free; the weekly issue and the archive cost $8 a month. Every issue goes only to subscribers who gave [Consent](/business/nouns/consent), and each email carries one link to unsubscribe.