# Autonomous storefront

URL: /start/templates/autonomous-storefront · Id: `startupTemplate:autonomous-storefront`

> An Autonomous storefront runs with no humans and sells physical goods as a Dropship store to people and the Agents that shop for them.

An Autonomous storefront runs with no humans and sells physical goods as a [Dropship store](/products/templates/dropship-store) to people and the [Agents](/business/nouns/agent) that shop for them. An upstream holds the stock and ships every [Order](/business/nouns/order).

## The business
| Line | Default |
| --- | --- |
| Earns | [Dropship store](/products/templates/dropship-store): `commerce` |
| Typical Prices | $20 to $80 per Order, at a 30 to 40 percent margin |
| First revenue on | A [Demand Budget](/business/nouns/demand-budget) of $1k |
| Supply | `digital`: Agents do the work |
| Motions | [b2c](/business/motions/b2c), [b2a2c](/business/motions/b2a2c) |
| One metric per state | Idea: [Problem interviews](/agents/founding#problem-interviews); Building: [Committed ICP members](/agents/founding#committed-icp-members); Live: [Outside paying Customers](/agents/founding#outside-paying-customers); Repeatable: [Repeat purchase rate](/agents/customer#repeat-purchase-rate); Scale: [Net revenue retention](/agents/customer#net-revenue-retention) |
| Seed Plays | [Paid social](/workflows/plays/paid-social), [Creator probe](/workflows/plays/creator-probe), [Marketplace listings](/workflows/plays/marketplace-listings) |
| Compounding Plays | [Promote winners](/workflows/plays/promote-winners), [Retargeting](/workflows/plays/retargeting), [Customer referrals](/workflows/plays/customer-referrals) |

## Adds
| Kind | Item | From |
| --- | --- | --- |
| Operating model | [Autonomous](/agents/operating-models/autonomous) | This template |
| Product Template | [Dropship store](/products/templates/dropship-store) | This template |
| System | [Commerce](/systems/commerce) | [Dropship store](/products/templates/dropship-store) |
| System | [Trust and safety](/systems/trust-safety) | [Dropship store](/products/templates/dropship-store) |
| Motion | [b2c](/business/motions/b2c) | This template |
| Motion | [b2a2c](/business/motions/b2a2c) | This template |

## Wakes
- [Billing](/workflows/processes/billing)
- [Support](/workflows/processes/support)
- [Trust and safety](/workflows/processes/trust-and-safety)

## Staffing
- [Customer Lead](/agents/customer/customer-lead)
- [Billing Specialist](/agents/finance/billing-specialist)
- [Risk Analyst](/agents/operations/risk-analyst)

## Floor
- [Public content](/systems/legal-and-corporate/floor/public-content)
- [Renewals](/systems/legal-and-corporate/floor/renewals)
- [Chargebacks](/systems/legal-and-corporate/floor/chargebacks)
- [Sanctions](/systems/legal-and-corporate/floor/sanctions)
- [Splits](/systems/legal-and-corporate/floor/splits)
- [Identity checks](/systems/legal-and-corporate/floor/identity)

## Controls
- [Fraud screening](/systems/trust-and-governance/controls/fraud-screening)
- [One-way Action windows](/systems/trust-and-governance/controls/one-way-windows)

## Builders
- [SoftwareBuilder](/code/builders/software)
- [StartupBuilder](/code/builders/startup)
- [SalesBuilder](/code/builders/sales)

## Next
None.

## Example
A storefront sells monitor arms and cable trays at about $45 an Order. A $1k [Demand Budget](/business/nouns/demand-budget) funds [paid social](/workflows/plays/paid-social) tests, and only the winning ads keep spending. Its Agents route each Order to the upstream that ships it, and a late delivery triggers the published refund before the [Customer](/business/nouns/customer) asks.