# Founder-led marketplace

URL: /start/templates/founder-marketplace · Id: `startupTemplate:founder-marketplace`

> A Founder-led marketplace has one Human founder who signs for a Marketplace, while Agents recruit Suppliers and serve buyers.

A Founder-led marketplace has one [Human](/business/nouns/human) founder who signs for a [Marketplace](/products/templates/marketplace), while [Agents](/business/nouns/agent) recruit [Suppliers](/business/nouns/supplier) and serve buyers. Stripe holds the money until the buyer confirms.

## The business
| Line | Default |
| --- | --- |
| Earns | [Marketplace](/products/templates/marketplace): `marketplace` |
| Typical Prices | A take rate of 10 to 15 percent on each settled Order |
| First revenue on | A [Demand Budget](/business/nouns/demand-budget) of $100 |
| Supply | `human`: Agents and people do the work |
| Motions | [b2c](/business/motions/b2c), [b2b](/business/motions/b2b) |
| One metric per state | Idea: [Problem interviews](/agents/founding#problem-interviews); Building: [Committed ICP members](/agents/founding#committed-icp-members); Live: [Liquidity](/agents/operations#liquidity); Repeatable: [Month-3 retention](/agents/customer#month-3-retention); Scale: [Net revenue retention](/agents/customer#net-revenue-retention) |
| Seed Plays | [Reserve drop](/workflows/plays/reserve-drop), [Community answers](/workflows/plays/community-answers), [Paid search](/workflows/plays/paid-search) |
| Compounding Plays | [Programmatic SEO](/workflows/plays/programmatic-seo), [Customer referrals](/workflows/plays/customer-referrals), [Category hubs](/workflows/plays/category-hubs) |

## Adds
| Kind | Item | From |
| --- | --- | --- |
| Operating model | [Single human](/agents/operating-models/single-human) | This template |
| Product Template | [Marketplace](/products/templates/marketplace) | This template |
| System | [Matchmaking](/systems/matching) | [Marketplace](/products/templates/marketplace) |
| System | [Supplier onboarding](/systems/supplier-onboarding) | [Marketplace](/products/templates/marketplace) |
| System | [Earnings](/systems/payouts) | [Marketplace](/products/templates/marketplace) |
| System | [Trust and safety](/systems/trust-safety) | [Marketplace](/products/templates/marketplace) |
| Motion | [b2c](/business/motions/b2c) | This template |
| Motion | [b2b](/business/motions/b2b) | This template |

## Wakes
- [Supply](/workflows/processes/supply)
- [Trust and safety](/workflows/processes/trust-and-safety)
- [Billing](/workflows/processes/billing)
- [Contracting](/workflows/processes/contracting)

## Staffing
- [Supply Manager](/agents/operations/supply-manager)
- [Risk Analyst](/agents/operations/risk-analyst)
- [Treasurer](/agents/finance/treasurer)
- [Contracts Manager](/agents/legal/contracts-manager)

## Floor
- [Notices](/systems/legal-and-corporate/floor/notices)
- [Tenant data](/systems/legal-and-corporate/floor/tenant-data)
- [Public content](/systems/legal-and-corporate/floor/public-content)
- [Renewals](/systems/legal-and-corporate/floor/renewals)
- [Chargebacks](/systems/legal-and-corporate/floor/chargebacks)
- [Sanctions](/systems/legal-and-corporate/floor/sanctions)
- [Splits](/systems/legal-and-corporate/floor/splits)
- [Identity checks](/systems/legal-and-corporate/floor/identity)
- [Insurance applications](/systems/legal-and-corporate/floor/insurance-applications)

## Controls
- [Conduct](/systems/trust-and-governance/controls/conduct)
- [Fraud screening](/systems/trust-and-governance/controls/fraud-screening)
- [One-way Action windows](/systems/trust-and-governance/controls/one-way-windows)
- [Upstream review](/systems/trust-and-governance/controls/upstream-review)
- [Health data agreements](/systems/trust-and-governance/controls/health-data-agreements)
- [Privacy notice](/systems/trust-and-governance/controls/privacy-notice)
- [Disclosure record](/systems/trust-and-governance/controls/disclosure-record)
- [Bank detail changes](/systems/trust-and-governance/controls/bank-detail-changes)

## Builders
- [SoftwareBuilder](/code/builders/software)
- [StartupBuilder](/code/builders/startup)
- [SalesBuilder](/code/builders/sales)

## Next
- [Licensed professional network](/start/templates/licensed-network)

## Example
A founder runs a marketplace for freelance podcast editors and takes 12 percent of each episode. Agents recruit editors, match each episode to one, and release payment when the host accepts the edit. The founder signs the Supplier terms and settles disputes above $200.