# Endorsements

URL: /systems/legal-and-corporate/floor/endorsements · Id: `floorRow:endorsements`

> Endorsements bans fake or bought reviews and requires every Referral payment, insider review, and sibling recommendation to disclose its connection.

Endorsements bans fake or bought reviews and requires every [Referral](/business/nouns/referral) payment, insider review, and sibling recommendation to disclose its connection.

| Property | Value |
| --- | --- |
| Wakes | A Startup asks for a review, shows a testimonial, pays a creator or affiliate, or recommends a sibling Startup. |
| Process | [Content marketing](/workflows/processes/content-marketing) |
| Signs | [Compliance Officer](/agents/legal/compliance-officer), [Legal Team](/agents/legal) |
| Sources | FTC Rule on the Use of Consumer Reviews and Testimonials, 16 CFR 465; FTC Endorsement Guides, 16 CFR 255; FTC Act s. 5 |