# Keyless signup

URL: /workflows/customer/plays/keyless-signup · Id: `play:keyless-signup`

> Keyless signup lets an Agent call and pay on first contact, with no key and no signup, through a priced payment-required reply.

Keyless signup lets an [Agent](/business/nouns/agent) call and pay on first contact, with no key and no signup, through a priced payment-required reply.

## Ratings
None.

## Budget
None.

## How it runs
The [Studio](/business/nouns/studio) rolls it out to one cohort at a time: startups with an API or MCP [Interface](/business/nouns/interface) whose first call is priced.

## Processes
Runs as [Onboarding](/workflows/processes/onboarding), accountable to the [Customer Team](/agents/customer).

## Fits
| Fits | Value |
| --- | --- |
| Shelf | Seed: finds the first Customers (Launch) |
| States | [Live](/business/lifecycle/states/live) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Agents that pay on first contact become paying Customers more often than Agents asked to sign up first. |
| Measure | [Outside paying Customers](/agents/founding#outside-paying-customers) over 30d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A buyer's Agent calls a currency-conversion API with no key. The reply quotes $0.002 per lookup with a payment link. The Agent pays, gets the rate, and becomes a [Customer](/business/nouns/customer) in one call.