# Starter setups

URL: /workflows/customer/plays/starter-setups · Id: `play:starter-setups`

> Starter setups give a new Customer three ranked, working setups copied from ones other Customers share.

Starter setups give a new [Customer](/business/nouns/customer) three ranked, working setups copied from ones other Customers share.

## Ratings
None.

## Budget
None.

## How it runs
The [Studio](/business/nouns/studio) rolls it out to one cohort at a time: startups selling [Software](/business/nouns/software) whose new [Customers](/business/nouns/customer) start with an empty [Tenant](/business/nouns/tenant).

## Processes
Runs as [Onboarding](/workflows/processes/onboarding), accountable to the [Customer Team](/agents/customer).

## Fits
| Fits | Value |
| --- | --- |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | New Customers given three working setups reach first value more often than Customers who start blank. |
| Measure | [Activation rate](/agents/product#activation-rate) over 14d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A new Customer of a help-desk [SaaS](/products/templates/saas) opens an empty Tenant. Starter setups offers three working setups copied from shared ones: e-commerce returns, SaaS billing questions, and booking changes. The Customer picks one and answers a first ticket in ten minutes.