# Usage upsell

URL: /workflows/customer/plays/usage-upsell · Id: `play:usage-upsell`

> Usage upsell suggests the next Price tier when usage nears its Limit, accepted in one click and charged pro rata.

Usage upsell suggests the next [Price](/business/nouns/price) tier when usage nears its [Limit](/business/nouns/limit), accepted in one click and charged pro rata.

## Ratings
None.

## Budget
None.

## How it runs
The [Studio](/business/nouns/studio) rolls it out to one cohort at a time: startups with tiered [Offers](/business/nouns/offer) whose [Customers](/business/nouns/customer) cross a usage [Limit](/business/nouns/limit) each month.

## Processes
Runs as [Retention](/workflows/processes/retention), accountable to the [Customer Team](/agents/customer).

## Fits
| Fits | Value |
| --- | --- |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Suggesting the next tier as usage nears its Limit raises net revenue retention without raising logo churn. |
| Measure | [Net revenue retention](/agents/customer#net-revenue-retention) over 90d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
An invoice-parsing API's Customer reaches 9,000 of its 10,000 monthly pages. Usage upsell suggests the 50,000-page tier, charged pro rata for the rest of the month. The Customer accepts in one click and never hits the Limit.