# Buying committee

URL: /workflows/plays/buying-committee · Id: `play:buying-committee`

> Buying committee reaches every member of a named Organization’s buying committee through company-grain Ads, outbound and the Sales Team.

Buying committee reaches every member of a named [Organization](/business/nouns/organization)’s buying committee through company-grain [Ads](/business/nouns/ad), outbound and the [Sales Team](/agents/sales).

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 2 of 5 | low: higher grows further with spend or automation |
| Cost | 3 of 5 | medium: lower costs less per Customer |
| Latency | 3 of 5 | medium: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $1k |
| Minimum effective budget | $1,000 a month |

| Monthly spend | Yields |
| --- | --- |
| $1,000 | Fifty named Organizations with mapped committees and one month of company-grain LinkedIn Ads. |
| $10,000 | Two hundred Organizations in three fit tiers, with display retargeting of each committee. |

## How it runs
The [Studio](/business/nouns/studio) rolls it out to one cohort at a time: startups whose [Human](/business/nouns/human) sells [Offers](/business/nouns/offer) above $5,000 a year.

## Processes
Runs as [Outbound](/workflows/processes/outbound), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | [Play-sourced Customers](/agents/marketing#play-sourced-customers) |
| Motions | [b2b](/business/motions/b2b) |
| Venues | [LinkedIn](/workflows/plays#linkedin), [Gmail](/workflows/plays#gmail), [Outlook](/workflows/plays#outlook), [Google Display](/workflows/plays#google-display) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Reaching security and finance with the trust pack before the champion asks opens more Deals per Organization than reaching the champion alone. |
| Measure | [Play-sourced Customers](/agents/marketing#play-sourced-customers) over 90d, at least 20 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A [Startup](/business/nouns/startup) selling contract review to legal teams names 50 target Organizations and maps four buyers in each. The security lead sees the trust pack before the champion asks for it, and 9 of the 50 open a [Deal](/business/nouns/deal) in one quarter.