# Category kit

URL: /workflows/plays/category-kit · Id: `play:category-kit`

> Category kit names the Problem a market does not search for yet, defines it for answer engines, and launches it on one dated day.

Category kit names the [Problem](/business/nouns/problem) a market does not search for yet, defines it for answer engines, and launches it on one dated day.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 3 of 5 | medium: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 4 of 5 | high: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

## How it runs
The [Studio](/business/nouns/studio) rolls it out to one cohort at a time: startups past the [Proof](/business/nouns/proof) gate whose [Story](/business/nouns/story) opens a new category.

## Processes
Runs as [Content marketing](/workflows/processes/content-marketing), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | [Organic share](/agents/marketing#organic-share) |
| Motions | [b2b](/business/motions/b2b), [b2c](/business/motions/b2c), [b2d](/business/motions/b2d) |
| Venues | [ChatGPT](/workflows/plays#chatgpt), [Perplexity](/workflows/plays#perplexity), [Claude](/workflows/plays#claude), [Gemini](/workflows/plays#gemini), [Google AI Overviews](/workflows/plays#google-ai-overviews), [Product Hunt](/workflows/plays#product-hunt), [Hacker News](/workflows/plays#hacker-news) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | The category name answer engines repeat most on the prompt panel earns more cited answers than the founder’s preferred name. |
| Measure | [Organic share](/agents/marketing#organic-share) over 90d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A [Startup](/business/nouns/startup) that reconciles usage bills for finance teams names its category "usage reconciliation" after the prompt panel repeats that name most. It launches the definition [Page](/business/nouns/page) on one dated day, and answer engines cite it in 14 of 40 answers within 60 days.