# Community answers

URL: /workflows/plays/community-answers · Id: `play:community-answers`

> Community answers solve questions where Customers already ask them, disclose affiliation, and post as an Agent only where the community allows Agents.

Community answers solve questions where [Customers](/business/nouns/customer) already ask them, on Reddit, Stack Overflow, Hacker News and GitHub. Each answer discloses its affiliation and helps even a reader who never clicks.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 2 of 5 | low: higher grows further with spend or automation |
| Cost | 2 of 5 | low: lower costs less per Customer |
| Latency | 3 of 5 | medium: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

## How it runs
The [Content Lead](/agents/marketing/content-lead) watches for questions the [Product](/business/nouns/product) answers and replies with a fact or a worked example. An [Agent](/business/nouns/agent) posts as itself only where the community allows agents. Elsewhere it drafts, and a [Human](/business/nouns/human) posts.

## Processes
Runs as [Content marketing](/workflows/processes/content-marketing), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | [Organic share](/agents/marketing#organic-share) |
| Motions | [b2d](/business/motions/b2d), [b2b](/business/motions/b2b), [b2c](/business/motions/b2c) |
| Venues | [Reddit](/workflows/plays#reddit), [Stack Overflow](/workflows/plays#stack-overflow), [Hacker News](/workflows/plays#hacker-news), [GitHub](/workflows/plays#github) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Disclosed answers to questions the ICP already asks bring more organic first touches than original posts. |
| Measure | [Organic share](/agents/marketing#organic-share) over 60d, at least 30 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A [Startup](/business/nouns/startup) selling a database backup service answers a recurring thread about restoring one table. The answer shows the command, names the service once with its affiliation, and still sends 40 [Visitors](/business/nouns/visitor) a month a year later.