# Creator ads

URL: /workflows/plays/creator-ads · Id: `play:creator-ads`

> Creator ads promote a creator’s winning post as a paid Ad under partnership rights, at or above the minimum effective budget.

Creator ads promote a creator’s winning post as a paid [Ad](/business/nouns/ad) under partnership rights. The post already proved its hook with the creator’s audience, so spend scales a known winner.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 4 of 5 | high: higher grows further with spend or automation |
| Cost | 3 of 5 | medium: lower costs less per Customer |
| Latency | 1 of 5 | very low: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $1k |
| Minimum effective budget | $600 a month |

| Monthly spend | Yields |
| --- | --- |
| $600 | One winning creator post promoted on Facebook and Instagram. |
| $10,000 | Several creator posts across placements, refreshed as each fatigues. |

## How it runs
A post qualifies when its hold rate beats the median for its cell. Rights are granted under a [Mandate](/business/nouns/mandate) scoped to the post and the placements, and launches and raises wait their delay window.

## Processes
Runs as [Experimentation](/workflows/processes/experimentation), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | [Acquisition payback](/agents/finance#cac-payback) |
| Motions | [b2c](/business/motions/b2c) |
| Venues | [Instagram](/workflows/plays#instagram), [Facebook](/workflows/plays#facebook), [TikTok](/workflows/plays#tiktok) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | A creator’s winning post run as a paid Ad pays back faster than an Ad the Startup made itself. |
| Measure | [Acquisition payback](/agents/finance#cac-payback) over 30d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A skincare creator’s 40-second review of a [Startup](/business/nouns/startup)’s dropship sunscreen holds viewers twice as long as the store’s own ads. Promoted at $600 on Instagram, it brings [Orders](/business/nouns/order) at $14 each.