# Creator partnership

URL: /workflows/plays/creator-partnership · Id: `play:creator-partnership`

> Creator partnership signs creators on one ladder, from referral terms to paid post, co-branded Offer and cofounder, each paid on attributed collected revenue.

Creator partnership signs creators on one ladder: referral terms, paid post, co-branded [Offer](/business/nouns/offer), then cofounder. Every rung pays on collected revenue the creator brought, net of refunds.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 3 of 5 | medium: higher grows further with spend or automation |
| Cost | 2 of 5 | low: lower costs less per Customer |
| Latency | 3 of 5 | medium: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

## How it runs
Each rung is a published [Agreement](/business/nouns/agreement), signed in the page and paid weekly after the refund window. Measured delivery on one rung admits the creator to the next. A disclosure of the creator’s economic interest is added to every post automatically.

## Processes
Runs as [Outbound](/workflows/processes/outbound), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | [Play-sourced Customers](/agents/marketing#play-sourced-customers) |
| Motions | [b2c](/business/motions/b2c), [b2b](/business/motions/b2b), [b2d](/business/motions/b2d) |
| Venues | [Instagram](/workflows/plays#instagram), [TikTok](/workflows/plays#tiktok), [YouTube](/workflows/plays#youtube) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Creators paid on attributed collected revenue bring more Customers over a quarter than creators paid a flat fee. |
| Measure | [Play-sourced Customers](/agents/marketing#play-sourced-customers) over 90d, at least 30 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A woodworking creator starts on 20 percent referral terms with a [Startup](/business/nouns/startup) selling cut-list software. After $18,000 of attributed revenue she co-brands a premium plan. She then takes a cofounder seat in the next Startup the [Studio](/business/nouns/studio) drafts for her audience.