# Data stories

URL: /workflows/plays/data-stories · Id: `play:data-stories`

> Data stories pitch original data to journalists and researchers, scored by mentions on the domains answer engines cite.

Data stories pitch original data to journalists and researchers. A story counts when it earns mentions on the domains answer engines cite.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 2 of 5 | low: higher grows further with spend or automation |
| Cost | 2 of 5 | low: lower costs less per Customer |
| Latency | 2 of 5 | low: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

## How it runs
The [Startup](/business/nouns/startup) publishes the dataset and its method on its own [Site](/business/nouns/site) first, with every figure dated. Pitches are outbound [Messages](/business/nouns/message) and wait their delay window. Success is measured in mentions on cited domains, not in raw coverage.

## Processes
Runs as [Content marketing](/workflows/processes/content-marketing), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | [Organic share](/agents/marketing#organic-share) |
| Motions | [b2b](/business/motions/b2b), [b2c](/business/motions/b2c), [b2d](/business/motions/b2d), [b2a](/business/motions/b2a) |
| Venues | [ChatGPT](/workflows/plays#chatgpt), [Perplexity](/workflows/plays#perplexity), [Gemini](/workflows/plays#gemini), [Claude](/workflows/plays#claude), [Google AI Overviews](/workflows/plays#google-ai-overviews), [Google Search](/workflows/plays#google-search) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Original data pitched to journalists earns mentions on cited domains and raises organic share. |
| Measure | [Organic share](/agents/marketing#organic-share) over 90d, at least 30 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A Startup that prices freight lanes publishes a quarterly index of spot rates from the 80,000 quotes it served. Two trade outlets cite the index, and answer engines start quoting it for current freight rates.