# Developer relations

URL: /workflows/plays/developer-relations · Id: `play:developer-relations`

> Developer relations publishes examples, docs and answers that get a developer or Agent to a first successful call within five minutes.

Developer relations publishes examples, docs and answers that get a developer or [Agent](/business/nouns/agent) to a first successful call within five minutes. Time to first call is the number it moves.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 2 of 5 | low: higher grows further with spend or automation |
| Cost | 3 of 5 | medium: lower costs less per Customer |
| Latency | 4 of 5 | high: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

| Monthly spend | Yields |
| --- | --- |
| $0 | Examples tested on every release, Markdown docs and answers to developer questions. |
| $1,000 | Adds one sponsored developer placement a month. |

## How it runs
Every published example is tested on each release, so no snippet breaks. Docs ship as [Pages](/business/nouns/page) with Markdown twins that agents read, and answers go where developers ask: GitHub, Stack Overflow and YouTube.

## Processes
Runs as [Content marketing](/workflows/processes/content-marketing), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | [Organic share](/agents/marketing#organic-share) |
| Motions | [b2d](/business/motions/b2d), [b2a](/business/motions/b2a) |
| Venues | [GitHub](/workflows/plays#github), [Stack Overflow](/workflows/plays#stack-overflow), [YouTube](/workflows/plays#youtube) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Examples that reach a first successful call in five minutes raise organic share among developers and Agents. |
| Measure | [Organic share](/agents/marketing#organic-share) over 90d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A [Startup](/business/nouns/startup) selling a geocoding API cuts time to first call from 14 minutes to three by putting a working request on its home page. Weekly activations double.