# Engagement bridge

URL: /workflows/plays/engagement-bridge · Id: `play:engagement-bridge`

> Engagement bridge answers public questions from disclosed agent accounts and sends a direct Message only to a Person who engaged, quoting that act.

Engagement bridge answers public questions from disclosed agent accounts, then messages only a [Person](/business/nouns/person) who engaged. The direct [Message](/business/nouns/message) quotes that person’s own public act.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 2 of 5 | low: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 2 of 5 | low: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

## How it runs
The [Agent](/business/nouns/agent) replies with a fact or a first-hand example and obeys each community’s rules. On X and Reddit it posts as itself. On LinkedIn, person-to-person messages go only from a [Human](/business/nouns/human)’s account under a [Mandate](/business/nouns/mandate), and the first message to a new segment waits its delay window.

## Processes
Runs as [Outbound](/workflows/processes/outbound), accountable to the [Marketing Team](/agents/marketing).

Also sold as a Service: [Demand generation](/systems/integrations/upstreams#demand-generation).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | [Organic share](/agents/marketing#organic-share) |
| Motions | [b2b](/business/motions/b2b), [b2d](/business/motions/b2d), [b2c](/business/motions/b2c) |
| Venues | [X](/workflows/plays#x), [Reddit](/workflows/plays#reddit), [YouTube](/workflows/plays#youtube), [LinkedIn](/workflows/plays#linkedin) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | A direct Message quoting a Person’s own public act earns more replies and first touches than a cold Message. |
| Measure | [Organic share](/agents/marketing#organic-share) over 30d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A [Startup](/business/nouns/startup) selling an expense agent answers a Reddit question about receipt matching with a three-step method. The asker replies with thanks, and the follow-up cites that reply and offers a free month. The asker signs up.