# Free tools

URL: /workflows/plays/free-tools · Id: `play:free-tools`

> Free tools ship every read-only Verb with a one-field input as a no-signup tool, a citable Page and a free MCP tool.

Free tools ship every read-only [Verb](/business/nouns/verb) with a one-field input as a no-signup tool, a citable [Page](/business/nouns/page) and a free MCP tool.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 4 of 5 | high: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 3 of 5 | medium: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

## How it runs
The [Studio](/business/nouns/studio) rolls it out to one cohort at a time: every Live [Startup](/business/nouns/startup) with a read-only [Verb](/business/nouns/verb) that takes one input.

## Processes
Runs as [Content marketing](/workflows/processes/content-marketing), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | [Organic share](/agents/marketing#organic-share) |
| Motions | [b2b](/business/motions/b2b), [b2c](/business/motions/b2c), [b2d](/business/motions/b2d), [b2a](/business/motions/b2a) |
| Venues | [Google Search](/workflows/plays#google-search), [ChatGPT](/workflows/plays#chatgpt), [Perplexity](/workflows/plays#perplexity), [MCP Registry](/workflows/plays#mcp-registry) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | A no-signup tool whose result Page carries a unique fact earns more organic first touches than a gated tool. |
| Measure | [Organic share](/agents/marketing#organic-share) over 90d, at least 100 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A [Startup](/business/nouns/startup) ships its read-only name-check Verb as a no-signup checker. Each result [Page](/business/nouns/page) shows one fact about the name, and the free MCP tool answers 2,000 calls a week from agents that cite it.