# Integration partners

URL: /workflows/plays/integration-partners · Id: `play:integration-partners`

> Integration partners ship an integration with a product the Customer already uses, then list it and share Leads under a referral Agreement.

Integration partners ship an integration with a product the [Customer](/business/nouns/customer) already uses, then list it in that product’s marketplace. [Leads](/business/nouns/lead) flow both ways under a referral [Agreement](/business/nouns/agreement).

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 3 of 5 | medium: higher grows further with spend or automation |
| Cost | 2 of 5 | low: lower costs less per Customer |
| Latency | 4 of 5 | high: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

## How it runs
The [Studio](/business/nouns/studio) builds one integration per template and reuses it in every [Startup](/business/nouns/startup) of that template. The listing goes up where the partner’s users search, such as the Shopify App Store or Slack Marketplace. Shared Leads are counted under the Agreement.

## Processes
Runs as [Launches](/workflows/processes/launches), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | [Organic share](/agents/marketing#organic-share) |
| Motions | [b2b](/business/motions/b2b), [b2d](/business/motions/b2d), [b2a](/business/motions/b2a) |
| Venues | [Shopify App Store](/workflows/plays#shopify-app-store), [Salesforce AppExchange](/workflows/plays#salesforce-appexchange), [Slack Marketplace](/workflows/plays#slack-marketplace), [GitHub](/workflows/plays#github), [Zapier](/workflows/plays#zapier), [Make](/workflows/plays#make), [n8n](/workflows/plays#n8n) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | A listed integration with a tool the Customer already uses brings more organic first touches than a directory listing. |
| Measure | [Organic share](/agents/marketing#organic-share) over 90d, at least 30 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A Startup selling reorder forecasts to online stores lists its integration on the Shopify App Store. Store owners find it while searching for reorder tools, and 60 percent of new Customers arrive that way.