# Launch sites

URL: /workflows/plays/launch-sites · Id: `play:launch-sites`

> Launch sites post a one-day launch that buys a dated record and a backlink, by default as one collection launch per template.

Launch sites post a one-day launch on Product Hunt, Hacker News or BetaList. The launch buys a dated record, a backlink and a burst of early adopters, once.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 1 of 5 | very low: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 1 of 5 | very low: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

## How it runs
By default the [Studio](/business/nouns/studio) launches the [Startups](/business/nouns/startup) of one template that reach Live in the same month together, as one collection. The launch-day booking waits its delay window. The launch post states what each [Product](/business/nouns/product) does in one line.

[Media production](/systems/media) compiles the launch kit from the [Brand](/business/nouns/brand) and the live [Site](/business/nouns/site). The kit holds a 1270×760 gallery of five real screens, a 30-second walkthrough [Video](/business/nouns/video), the social card, and a one-line tagline.

The tagline passes the [interchangeability test](/products/site/sites-and-pages#copy-only-this-startup-could-publish). Nothing in the kit shows a screen the Startup does not serve.

## Processes
Runs as [Launches](/workflows/processes/launches), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | [Organic share](/agents/marketing#organic-share) |
| Motions | [b2c](/business/motions/b2c), [b2d](/business/motions/b2d) |
| Venues | [Product Hunt](/workflows/plays#product-hunt), [Hacker News](/workflows/plays#hacker-news), [BetaList](/workflows/plays#betalist) |
| States | [Live](/business/lifecycle/states/live) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | One collection launch per template earns more backlinks and first touches than single-Startup launches. |
| Measure | [Organic share](/agents/marketing#organic-share) over 14d, at least 30 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
Five Startups on the dataset template launch as one collection: permit filings, menu prices, tariff codes, school ratings and vehicle recalls. The collection reaches the front page, and each Startup gets about 300 [Visitors](/business/nouns/visitor) and a lasting link.