# Launch week

URL: /workflows/plays/launch-week · Id: `play:launch-week`

> Launch week batches a quarter’s tier 1 and tier 2 Changes into five dated days of posts, Pages, listing refreshes and newsletters.

Launch week batches a quarter’s tier 1 and tier 2 [Changes](/business/nouns/change) into five dated days of posts, [Pages](/business/nouns/page), listing refreshes and newsletters.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 3 of 5 | medium: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 2 of 5 | low: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

## How it runs
The [Studio](/business/nouns/studio) rolls it out to one cohort at a time: startups that shipped tier 1 or 2 [Changes](/business/nouns/change) this quarter.

## Processes
Runs as [Launches](/workflows/processes/launches), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | [Organic share](/agents/marketing#organic-share) |
| Motions | [b2b](/business/motions/b2b), [b2c](/business/motions/b2c), [b2d](/business/motions/b2d), [b2a](/business/motions/b2a) |
| Venues | [Product Hunt](/workflows/plays#product-hunt), [Hacker News](/workflows/plays#hacker-news), [X](/workflows/plays#x), [LinkedIn](/workflows/plays#linkedin), [Gmail](/workflows/plays#gmail) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Five dated days of batched Changes earn more organic first touches than announcing each Change as it ships. |
| Measure | [Organic share](/agents/marketing#organic-share) over 30d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
A [Startup](/business/nouns/startup) that shipped an importer, a mobile app and three integrations this quarter launches them over five weekdays. Each day gets one post, one [Page](/business/nouns/page) and one listing refresh, and the last day's newsletter recaps the week.