# LinkedIn outbound

URL: /workflows/plays/linkedin-outbound · Id: `play:linkedin-outbound`

> LinkedIn outbound sends connection requests and Messages from a Human’s own LinkedIn profile under a Mandate, with Agents researching and drafting.

LinkedIn outbound sends connection requests and [Messages](/business/nouns/message) from a [Human](/business/nouns/human)’s own LinkedIn profile under a [Mandate](/business/nouns/mandate). [Agents](/business/nouns/agent) research and draft; the person stays principal and author of record.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 1 of 5 | very low: higher grows further with spend or automation |
| Cost | 2 of 5 | low: lower costs less per Customer |
| Latency | 2 of 5 | low: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

## How it runs
The Mandate scopes volume, topics and [Limits](/business/nouns/limit), and the Human’s stream shows everything sent in their name. Where LinkedIn’s terms forbid automated sending, the agent drafts and the Human sends. Pause and revoke take effect at once.

## Processes
Runs as [Outbound](/workflows/processes/outbound), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Seed: finds the first Customers (Launch) |
| Moves | [Play-sourced Customers](/agents/marketing#play-sourced-customers) |
| Motions | [b2b](/business/motions/b2b) |
| Venues | [LinkedIn](/workflows/plays#linkedin) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | Messages drafted from a Prospect’s own recent post win more Customers than Messages from a fixed draft. |
| Measure | [Play-sourced Customers](/agents/marketing#play-sourced-customers) over 30d, at least 200 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
The founder of a [Startup](/business/nouns/startup) selling procurement software grants a Mandate for 20 requests a week to finance leaders at mid-sized firms. The agent writes each note from the prospect’s own recent post, and 31 percent accept.