# Made with

URL: /workflows/plays/made-with · Id: `play:made-with`

> Made with puts a disclosed, coded line naming the Startup’s Brand on every output a Customer sends to someone who is not one.

Made with puts a disclosed, coded line naming the [Startup](/business/nouns/startup)’s [Brand](/business/nouns/brand) on every output a [Customer](/business/nouns/customer) sends to someone who is not one.

## Ratings
| Dimension | Rating | Reads |
| --- | --- | --- |
| Scalability | 5 of 5 | very high: higher grows further with spend or automation |
| Cost | 1 of 5 | very low: lower costs less per Customer |
| Latency | 2 of 5 | low: lower answers sooner |

## Budget
| Property | Value |
| --- | --- |
| Tier | $0 |
| Minimum effective budget | $0 a month |

## How it runs
The [Studio](/business/nouns/studio) rolls it out to one cohort at a time: every Live [Startup](/business/nouns/startup) whose [Product](/business/nouns/product) sends links outside the [Customer](/business/nouns/customer).

## Processes
Runs as [Retention](/workflows/processes/retention), accountable to the [Marketing Team](/agents/marketing).

## Fits
| Fits | Value |
| --- | --- |
| Family | demand |
| Shelf | Compound: builds an engine that keeps growing (Grow) |
| Moves | [Referral share](/agents/marketing#referral-share) |
| Motions | [b2b](/business/motions/b2b), [b2c](/business/motions/b2c), [b2d](/business/motions/b2d), [b2a](/business/motions/b2a), [b2h2a](/business/motions/b2h2a), [b2a2b](/business/motions/b2a2b), [b2a2c](/business/motions/b2a2c), [b2a2d](/business/motions/b2a2d) |
| Venues | [Gmail](/workflows/plays#gmail), [Outlook](/workflows/plays#outlook), [Yahoo Mail](/workflows/plays#yahoo-mail) |
| States | [Live](/business/lifecycle/states/live), [Repeatable](/business/lifecycle/states/repeatable), [Scale](/business/lifecycle/states/scale) |

## Loop
| Step | Value |
| --- | --- |
| Hypothesis | A line that lands on a Page describing what the viewer saw raises referral share more than a line to the home Page. |
| Measure | [Referral share](/agents/marketing#referral-share) over 90d, at least 50 observations |
| Learn | The learn step reads the Readout, records Evidence and a Decision, and drafts the next Variant. |

## Example
An invoicing app adds a coded "made with" line to every invoice its [Customers](/business/nouns/customer) send. The line lands on a [Page](/business/nouns/page) showing how that invoice was made, and 4% of viewers start a trial.